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Tech Entrepreneur and Investor Wes Nichols Joins Urban Airship’s Board of Directors

Seasoned Innovator and Advisor to CMOs in Marketing, Analytics, AI and Digital Transformation to Accelerate Urban Airship’s Rapid Growth in Real-Time Customer Engagement Customer engagement company Urban Airship, announced the appointment of Wes Nichols to its Board of Directors. Wes is a serial technology entrepreneur and active investor, advising companies around the world on innovation, predictive analytics, AI/machine learning, marketing technologies and the changing role of Chief Marketing Officers (CMOs). Wes is…

Fireside Chat with Lynda Clarizio

Lynda Clarizio talks about her journey in Martech. Tell us about your role at IRIS.TV as an advisory member and how you first learned about the company? I first learned about IRIS.TV from a former colleague of mine at Nielsen who, like me, shares a passion for companies in the space that are doing interesting work with unique data sets. As I learned more about IRIS.TV, I was particularly intrigued by how the company was collecting data about consumer video consumption — an area that's growing and in need of…

Signal and Selligent Marketing Cloud Enter Partnership to Arm Brands with Powerful Customer Experience Capabilities by Merging Paid and…

Integration of First-Party and Ad Insights Enables Marketers to Shape Powerful and Customized Brand-To-Consumer Relationships With Improved Targeting Selligent Marketing Cloud, the B2C marketing automation company, and Signal, the leader in real-time data onboarding and customer identity resolution provider, announced a partnership designed to give marketers the ability to reconcile consumer identities across the worlds of owned and paid media. Pairing identity resolution with marketing automation meets the dual challenges…

Gartner Identifies the Top 10 Strategic Technology Trends for 2019

Analysts Explore Top Industry Trends at Gartner Symposium/ITxpo 2018, October 14-18 in Orlando Gartner, Inc. highlighted the top strategic technology trends that organizations need to explore in 2019. Analysts presented their findings during Gartner Symposium/ITxpo, which is taking place here through Thursday. Gartner Identifies the Top 10 Strategic Technology Trends for 2019 #GartnerSYM #AI #Blockchain #autonomous #IoT #analytics Gartner defines a strategic technology trend as one with substantial disruptive…

Breaking Down Video Operations Silos with VidOps

We all know silos in business are bad. Disconnected teams, data that is never shared, and increasingly complex technology stacks lead to bad performance. It doesn’t matter what industry you’re in, in today’s fast-paced business environment you can’t keep pace with deep operational inefficiencies. For those of us in the streaming video industry, having a siloed group of teams, tools and processes leads to poor customer engagement and falling behind the competition. New OTT, social media channels, shifting viewer…

TechBytes with Dan Rosenberg, Chief Marketing & Strategy Officer, MediaMath

Dan Rosenberg Chief Marketing & Strategy Officer at MediaMath MediaMath recently published the report, "The State of Consumer-First and Omnichannel Marketing," in partnership with Econsultancy. We spoke to Dan Rosenberg, Chief Marketing & Strategic Officer, MediaMath, to understand why CMOs should read the report and how it will help them build or buy a technology stack.Tell us about your role at MediaMath and the team/technology you handle. I oversee the Marketing and Strategy functions for MediaMath. I…

Adobe Accelerates Experience-Driven Commerce With Major Advancements To Magento Commerce Cloud

First Integrations and New Partnerships Empower Enterprises and Small and Mid-Market Businesses to Make Every Moment Shoppable Adobe unveiled its vision and strategy to make every experience shoppable by integrating Magento Commerce Cloud into Adobe Experience Cloud, enabling enterprise companies to create highly engaging, personalized shopping experiences. Integration with Adobe Experience Cloud’s content management, personalization and analytics solutions provides an unrivaled offering for enterprises looking to…

Marketing Science Starts in Physics Class

Some of the most important lessons for programmatic advertising are taught in high school physics classes. It’s quite clear to me that we’ll all do well to drown out some of the noise, buzz and hype in the space, and remember these rules as the world of marketing becomes more data-driven. In school, most of us learned that an electron is in a fixed orbit around the nucleus of an atom. The assumption made is such that there is a definitive place where that electron exists. Read More: Programmatic Advertising Best for…

Three Advanced TV Strategies CPG Brands Can Use to Increase Revenue

In a 2017 report by Credit Suisse, they projected that the current distinction between ‘media’ spend (TV, digital, print, radio, outdoor and cinema) and ‘below-the-line’ marketing spend (price promotions, PR, sponsorship, direct mail and telephone marketing) would continue to blur in the future of advertising. This co-branded television campaign by Tylenol and Stop & Shop targeting caregivers is a perfect example. Further, with advances in data-driven television ad buying and the scale that can now be achieved through…

Bluecore Expands into Europe; Announces Work with Nine UK Retail Brands

The Retail Marketing Platform That Works with More Than 400 Retailers Hires Marketing Technology Veteran to Establish UK Presence; Brings First-Party Shopper and Product Personalization to European and Global Brands Bluecore, the retail marketing platform that more than 400 retailers rely on to launch highly personalized campaigns at scale, announced its expansion into Europe with headquarters in London. The company’s European operations will be led by newly-appointed Vice President and General Manager, International, …

TechBytes with Liraz Margalit, Head, Behavioral Research, Clicktale

Liraz Margalit, Head, Behavioral Research, Clicktale Marketing teams are intrigued by human behaviors during shopping -- physical and online, both. Liraz Margalit, Head, Behavioral Research at Clicktale, chats with us about the key parameters to distinguish between the human attitude towards physical shopping and online shopping.Tell us about your role at Clicktale and the team and technology you handle. I am the head of digital behavioral research at Clicktale. Essentially, my job is to help brands understand the…

New Research Finds Not Valuing Customers Leads to $136 Billion Switching Epidemic

Communications Suppliers, Banks and Property Insurance Lead Customer Churn Risk in the CallMiner Index New research released by CallMiner, the leading platform provider of award-winning speech and customer engagement analytics, reveals that US businesses have contributed to a switching epidemic by not valuing customers or listening to them when they have problems. And it’s costing them billions. In fact, a conservative estimate of the price of switching is $136 billion per annum. The report features survey responses …

Social is the Unexplored Frontier of Digital Promotions

Juniper Research says that consumers will redeem $91 billion in digital offers by 2022, up from $47 billion in 2017.  Almost 60% of US internet users redeemed a digital offer or code at least once in 2016. And, three quarters of consumers spend $10-50 more than planned when they use a digital promotion. In short, digital promotions are big business. The biggest question for marketers is neither whether brands will continue to offer offers or if consumers will continue to use them. The real question is what digital…

IAB Names Susan Hogan Senior Vice President of Research & Measurement

Hogan to Lead Market-Making Industry Research & Media Measurement Initiatives The Interactive Advertising Bureau (IAB) announced that Susan (Sue) Hogan has been named Senior Vice President of Research and Measurement. She is tasked with driving critical research initiatives that provide actionable insights for members and the industry at large. Hogan will also oversee the trade group’s development of media measurement best practices and guidelines. Formerly a media consultant in the digital space,…

Constant Contact Adds New Facebook, Automation and Branding Tools to Leading Small Business Marketing Platform

Powerful New Features Make High-Impact Email Marketing Easier and More Accessible Constant Contact, an Endurance International Group company and leader in small business marketing solutions, continues to evolve its platform with the launch of a new suite of tools that allows even the most inexperienced small businesses to benefit from sophisticated marketing. Designed, tested and proven to deliver ease of use and more results to any email campaign, the new features include: Facebook Lead Ads, Automatic Resend to Non…

V12 Data Launches V12 Velocity, an Integrated Customer Data Platform to Drive Accelerated Results

V12 Data, a leading provider of people-based marketing solutions, announced the launch of V12 Velocity, an integrated Customer Data Platform (CDP) solution that blends first and third party data, customer journeys and analytics to drive accelerated results for brands. The solution is also the first CDP in the marketplace to include thousands of third-party data elements as part of its bundled solution. Using V12's CDP package, brands can quickly integrate and manage customer data to acquire new customers, develop actionable…

Interview with Santi Pierini, President and COO, CAKE

"Our goal is to give marketers a detailed picture of how all the elements of their campaigns are contributing to the end result."Tell us a bit about your role at CAKE. Currently, I oversee CAKE’s business operations, plus our global technology and corporate strategy. As a marketing technology provider, our main focus is marketing intelligence. We build SaaS solutions that deliver accurate and granular insights about marketing campaign performance. Today’s marketers have so many options when it comes to where and how to…

Facing Extinction, the Power of Influence Offers Local Media a Lifeline

Global Survey Breaks Down How Consolidation, Digitization and Changing Consumer Habits Are Blurring Definitions Across Media Lines Ogilvy announced the findings of the second half of the 2018 Global Media Influence survey.  The survey found that nearly 60% of respondents worldwide believe that local media must adapt to the changing environment or face extinction.  Similar to global media outlets, local journalism has been significantly disrupted by the advent of new digital technologies and behaviors. Consumers have…

Affinio Joins Adobe and Episerver in Microsoft’s New Intelligent Customer Journey

Affinio Selected as Part of Microsoft's Intelligent Customer Journey for Retail, Providing a New Level of Customer Intelligence to Retailers Affinio, Inc., the AI-Powered Consumer Intelligence Platform, announced it has been selected as part of Microsoft's Intelligent Customer Journey for Retail alongside Adobe and Episerver. The Intelligent Customer Journey for Retail provides Microsoft's retail customers with a seamless, personalized shopping experience across every step of their shopping journey. In April 2018,…

GSTV Launches OCTANE, Providing End-to-End Insights, Targeting, and Attribution Capabilities for Data-Driven Advertisers

New Offering Codifies Partnerships with Leading Analytics Providers including Acxiom, Placed, Dstillery, and IRi GSTV, the national video network powering active consumers in over 200 DMAs, announced a breakthrough new analytics offering called OCTANE. The service is already transforming how brands connect high-fidelity behavioral data with national advertising campaigns, driving quantifiable business outcomes for some of the world's leading marketers. OCTANE supplies powerful insights through new sources of…