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Mindtree Named Market Leader in Digital Transformation by ISG

Next-Gen ADM Services Archetype Report Highlights Mindtree's Dedication to Digital Business Mindtree, a global technology services and digital transformation company, has been recognized by ISG as an archetype leader in digital transformation. The ISG Provider Lens Next-Gen ADM Services Archetype Report highlights Mindtree's capabilities in continuous testing, agile development, digital business dedication and vision and future investment. ISG analysts specifically noted Mindtree's capabilities in digital…

Trig, Inc. Takes Campaign Cup for Outstanding Performance

Ohio-based sales and marketing firm rewarded for stellar 2019 Ohio-based sales and marketing firm Trig, Inc. was recently recognized for exceptional service on behalf of a prominent energy supplier during 2019. The company earned the Campaign Cup, a national sales honor presented to the top-producing office across the nation engaged in the campaign. Marketing Technology News: Pixalate Releases 2019 App-ads.txt and Ads.txt Trends Report: 5,550% Growth in App-Ads.Txt Adoption Led by…

WatchGuard Technologies to Acquire Panda Security, Extending Simplified Security From Network to Endpoint

The Combined Entity Will Provide Centralised Management of Advanced Threat Detection and Response Functionality Fuelled by Artificial Intelligence (AI), Behaviour Profiling Techniques and Cutting-Edge Security Event Correlation. WatchGuard Technologies, a leading global provider of network security and intelligence, secure Wi-Fi and multi-factor authentication, announced that it has entered into a definitive agreement to acquire Panda Security, a leading global provider in advanced endpoint protection. Once the integration…

2B Advice Announces Version 7.0 of Privacy Management Software

2B Advice, a global provider of technology-enabled compliance and risk management services, announced the release of the latest version of their 2B Advice PrIME data privacy compliance software 2B Advice PrIME 7.0 provides the flexibility for legal, marketing, security, compliance, DPOs, and other users to manage a growing number of privacy regulations around the globe. This full-fledged release contains a number of new capabilities to enhance the ease of managing privacy programs and supporting a culture of privacy in the…

Zenoss Recognized as 1 of the 20 Coolest Cloud Management and Migration Companies

CRN Names Zenoss in 2020 Cloud 100 List Zenoss Inc., the leader in intelligent application and service monitoring, announced it was recognized as one of "The 20 Coolest Cloud Management And Migration Companies Of The 2020 Cloud 100," a list compiled annually by CRN. The recognition goes to 20 companies helping move workloads and manage cloud architectures as organizations modernize their information technology postures. Marketing Technology News: Alder Home Security Selects PX to Centralize Customer Acquisition Efforts…

Seersite Acquires StreetReader, Appoints Boris Markovich as CEO

Seersite announced that it has acquired StreetReader, the curated communications platform for executives. As part of the transaction, Boris Markovich, founder and CEO of StreetReader, has joined Seersite as CEO Seersite announced that it has acquired StreetReader, the curated communications platform for executives. As part of the transaction, Boris Markovich, founder and CEO of StreetReader, has joined Seersite as CEO. Rob Pflieger, Chief Investment Officer of Palm Ventures, Seersite’s lead investor, stated: “We are…

IGA Coca-Cola Institute Keeps Food Retailers Worldwide Stocked with Learning Using Docebo

IGA Coca-Cola Institute, a global people development organization supported by The Coca-Cola company providing full LMS services dedicated to food retailers worldwide, has continued to expand its global food retailer training network with the help of Docebo, a leading AI-Powered learning platform. The IGA Coca-Cola Institute is continuing its successful partnership with Docebo after over 6 years of enterprise learning excellence. The company is using Docebo to deliver extended enterprise training to more than 10,000…

TechBytes with Greg Wester, CMO at Mobile Posse (now part of Digital Turbine)

Hi Greg, Mobile is the most addictive device ever-made by humans. What makes mobile commerce so effective in retaining its audience? “The winners in mobile have always been those that create ‘frictionless’ experiences. Removing the obstacles from getting the things we want - be it commerce (Amazon), food (Grubhub) or a taxi (Uber) - has become a societal trend and changed how we live our lives day to day. Previously, commerce was a scheduled, time-oriented activity, but mobile has allowed shopping to become a behavior to…

Enterprises Look to Multi-Cloud Environments to Counter Technological Disruption

ISG Provider Lens report finds businesses worldwide interested in the public cloud, but encountering several challenges Enterprises across the globe are embracing multi-cloud environments, with more than half of all public cloud enterprise customers using more than one cloud provider, according to a new report published today by Information Services Group, a leading global technology research and advisory firm. The 2020 ISG Provider Lens Public Cloud Solutions and Service Partners Archetype Report finds enterprises still…

AdsDax Expands Cryptocurrency Product Offerings In Indian Advertising Market

Decentralised advertising platform lines up big brands for ad campaign after landmark ruling allows banks in India to service crypto firms AdsDax, a blockchain-enabled advertising platform, has unveiled plans to expand its business activities in India, working with more brands and agencies to deliver innovative ad campaigns that leverage blockchain and cryptocurrency technologies for higher levels of transparency and accurate reporting. Marketing Technology News: Avtex Hires Kristine Hansen as Vice President of Sales The…

Ardeshir Akhavan Comments on Innovations in Digital Advertising Technology

While traditional channels still contributed over half of global advertising revenues in 2018, digital has become the star player in the past decade, with advancements in technology continually raising the bar for creatives along with providing new opportunities for marketers. "The advent of mobile devices, faster internet speeds, improving display characteristics, and increasingly accurate analytic tools are among the key drivers of transformation within the advertising landscape. In the coming years, technology will…

Wpromote Acquires Metric Digital

Leading Digital Agencies Partner To Power Innovative, Disruptive Marketing for Clients Wpromote just announced its acquisition of Metric Digital, a New York-based digital marketing agency specializing in paid social media, Google ads, Email, and performance creative services. The highly-anticipated acquisition, which closed on March 1, 2020, represents the continued expansion of Wpromote's East Coast footprint and a significant increase in the agency's stable of direct-to-consumer digital-native clients. With the…

IZEA Completes TapInfluence Platform Integration

IZEA Worldwide, Inc., operator of IZEAx, the premier online marketplace connecting brands and publishers with influential content creators, announced that it has completed the integration of the TapInfluence platform and migration of active customers and influencers to IZEAx. The legacy TapInfluence technology platform has now been retired, and new influencer signups completed on TapInfluence.com are now powered by IZEAx technology. Marketing Technology News: Pixalate Releases 2019 App-ads.txt and Ads.txt Trends Report:…

Webgility Certified as Walmart Solution Provider

Leading ecommerce automation software becomes Walmart Full Service Solution Provider to help  businesses sell on Walmart Webgility—the leader in accounting automation software for ecommerce sellers has officially announced it is now a Walmart Full Service Solution Provider. As a full service provider, businesses can use Webgility software to sell on Walmart and streamline all their operations. Trusted by thousands of ecommerce businesses to process millions of orders each month, Webgility’s software enables sellers to…

Consumers Are Intrigued By 5G, But Need More Than Just Speed Reveals Research From MATRIXX Software

Consumers want more than just another G: more flexible pricing, expanded digital engagement and customer-centricity are imperative to achieve 5G success MATRIXX Software, an innovation powerhouse committed to transforming global commerce, released the results of a consumer and operator research study. The findings reveal that the benefits of 5G are not widely understood by consumers and that communication service providers (CSPs) will need to solve existing pain-points and entice customers with new experiences to…

Kwalee Hires New Head of Ad Monetisation as Impressive Rate of Studio Expansion Continues

The senior hire comes off the back of recent appointments in Publishing and Public Relations, amongst other departments Leading hyper-casual games publisher Kwalee has hired a new Head of Ad Monetisation, continuing its growth in early 2020 with senior hires to help take the brand to the next level. Dilpesh Parmar brings over a decade of experience to his role, having a wealth of knowledge in the area across multiple businesses. Most recently, Parmar joins from international ad network IQzone, where he departs as COO of…

PoliteMail Releases Corporate Communications Benchmarks for 10 S&P Industry Sectors

2020 Benchmark Survey Compiles Email Analytics Data from over Half-Billion Outlook Enterprise Broadcasts to Reveal The Reach, Frequency, Readership and Engagement Metrics for Corporate Communic PoliteMail Software, a provider of email intelligence analytics for corporate communications, released the results of a comprehensive benchmark study of the effectiveness of over half-billion internal email broadcasts. PoliteMail’s 2020 Benchmarks Data Report helps internal corporate communications teams build a data-driven email…

$5 Billion by 2020: How OTT, CTV, and Video Formats Build the Future of Advertising

Summarizing experiences and outcomes of conferences that were held last month by IAB ALM and CTV Roundtable, I can pinpoint one overarching idea: programmatic buying is peaking, and it’s no longer bound only to digital media – today, it is represented by television, radio, and out-of-home technologies. A new Winterberry Group study reveals that this year, programmatic ad spending will account for $389.5 billion, which is 7.2% more than in 2019. Programmatic advertising has always been susceptible to tech innovations, but…

Daily MarTech Roundup: Latest News, Insights, Funding and Updates

Today’s Daily MarTech Round-up covers the latest in Cloud, Marketing Analytics, Automation, Customer experience AI and ML announcements from T-Systems, Pipedrive, dotCMS, Brainshark, and Moore. Google Cloud and T-Systems Announce Strategic Partnership for Cloud Innovation Google Cloud and T-Systems announced a partnership to deliver solutions and managed services to help enterprise customers digitally transform with the cloud. Under the new partnership, T-Systems will provide consulting services, migration support and…

Brainshark and The Enablement Group Put Sales Enablement on a Fast Track

Sales Readiness Leader and Creative Services Consultancy Offer a Powerful Combination – with an Award-Winning Technology and Content Ecosystem That Improves Sales Learning and Drives Results Brainshark, Inc., the industry’s only data-driven sales readiness platform, today announced a strategic partnership with The Enablement Group, learning, knowledge management and performance support consultancy. The Enablement Group is now Brainshark’s preferred partner for professional creative services – helping joint customers create…