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Conventional Wisdom Suggests It’s Time to Start Preparing Your Marketing Budget for a Recession. Here’s Why You Shouldn’t

Even the top of the world isn’t immune to the Coronavirus. China has shut down, the Tibet side of Mount Everest and Nepalese authorities have ended all expeditions on the South flank for the rest of this year's climbing season amid the worsening global pandemic. It’s increasingly becoming apparent that the coronavirus is going to cause an economic slowdown.  The travel industry has been sent into a spiral. Conferences and major events such as SXSW have been canceled. Even college and professional sporting events are being…

Neustar and iSpot.tv Partner to Unify TV and Digital Attribution

Companies integrate technologies to deliver holistic measurement for enterprise B2C brands Neustar, Inc., a global information services and technology company and leader in identity resolution and iSpot.tv, the leader in real-time TV ad measurement and attribution, announced a partnership to make iSpot’s TV ad measurement data available within Neustar’s Identity Management (IDMP), Multi-Touch Attribution (MTA) and Unified Marketing Analytics platforms, providing a granular and complete view of the full customer journey…

Esri and United Nations Team to Provide Countries with COVID-19 Data Resources

UN to Offer Free Access to Smart Mapping Software During Global Pandemic Esri, the global leader in location intelligence, announced that it will partner with the Statistics Division of the United Nations Department of Economic and Social Affairs to offer its mapping and analytics technology for member states to help access and visualize the data needed as they combat the novel coronavirus pandemic. These countries can now use the software and tools that will enable them to be part of a Federated Network of COVID-19 data…

Crunch Selects Vonage to Transform Business Communications

Vonage, a global business cloud communications leader, today announced that online accounting software provider Crunch has implemented Vonage’s fully-integrated contact centre and unified communications solutions to better serve its growing customer-base by delivering exceptional experiences. Crunch Selects Vonage to Transform Business Communications With more than 10,500 clients, Crunch provides unlimited accountancy support for sole traders, freelancers, contractors, small businesses and startups. Following a market…

Comscore Figures Reveal Surging Levels of Coronavirus TV Coverage Driven by Diverse Audience

Pandemic viewing cuts across all demographic categories The latest information from Comscore, a trusted partner for planning, transacting, and evaluating media across platforms, shows that television viewing continues to rise as millions of Americans enter a new month remaining mostly indoors to comply with public health measures. Comscore's insights show that the much higher ratings for local stations during the pandemic are being driven by a much broader demographic representation of viewers than is typically…

Factual + Foursquare Announce World’s Most-Powerful Location Engine Pairing

In the COVID-19 stricken economy, here’s the first-big positive news today, and it’s worth ‘billions’. Yes, when location data companies merge, they take in mighty-high expectations and attention. Factual and Foursquare, the two leading location data enrichment and analytics platforms, have announced a merger. The combined infrastructure is aimed at creating the world’s most-powerful location data engine for global brands, advertisers, publishers, and agencies. It is astonishingly ‘easy’ to gauge how many global…

MarTech Interview with Chris McLaughlin, Chief Product & Marketing Officer at Nuxeo

"AI technologies for contact centers are very effective in enhancing the customer experience and efficiently servicing customers." Tell us about the role/team you handle at Nuxeo. What inspired you to join the company? I have an amazing job. I am Nuxeo’s Chief Product & Marketing Officer. So, not only am I responsible for our go-to-market strategy, but also our product strategy. My team manages everything from our product design and roadmap to our messaging, programs and campaigns. As to what inspired me to join…

Bright Pattern Launches AI Solution Packs for Easy to Deploy Artificial Intelligence in Contact Centers

Bright Pattern AI Solution Packs are an industry-first for making Artificial Intelligence easy to deploy in contact centers with immediate ROI Bright Pattern, the most powerful AI-powered cloud contact center for innovative companies, today announces Bright Pattern AI Solution Packs to help companies of all sizes utilize artificial intelligence instantly in their contact center operations. Although AI is a top priority for CIOs and companies looking to transform with a next-generation digital customer experience, most…

Vonage Receives 2020 Product of the Year Award for Vonage Meetings Video Collaboration Solution

Vonage, a global business cloud communications leader, announced today that TMC, a global, integrated media company, has awarded Vonage Meetings a 2020 INTERNET TELEPHONY Product of the Year Award.  Marketing Technology News: Insight Recognized in Gartner 2020 Magic Quadrant for Managed Workplace Services, North America Vonage Meetings is the latest in a series of innovations to Vonage Business Communications (VBC), enhancing the Company's unified communications offering. Included for all VBC users, Vonage Meetings is…

Poly Introduces Powerful New Partner Program

Poly Brings the Award-Winning Polycom and Plantronics Partner Programs Together for Innovative Program Built on Best Practices Plantronics, Inc., a global communications company that powers meaningful human connection and collaboration, unveils a new Poly partner program that combines the award-winning Polycom and Plantronics programs under a comprehensive and convenient model that is accessible for partners at all levels. The global program features a new unified portal with easy, real-time access to all assets,…

Zixi Partners With Blackbird For Global Live Video Editing

Cloud-based offering enables real-time editing from anywhere Zixi, the industry leader for enabling dependable, live broadcast-quality video over any-IP, and award winning architect of the Software-Defined Video Platform (SDVP), today announced a partnership and integration with Blackbird, the world's fastest, most powerful professional cloud video editing and publishing platform that provides rapid access to video content for the easy creation of clips and highlights to multiple devices and platforms. Blackbird powers…

Quantum Reorganizes Engineering Division with General Managers Leading Primary and Secondary Storage Businesses

New Leadership to Help Drive Company's Organic and Inorganic Growth Quantum Corp. announced a reorganization of its engineering division, establishing two general manager positions with P&L responsibility to lead the company's primary and secondary storage product lines, and adding a key executive role. The positions will enable Quantum to expand its leadership in storing video and other unstructured data, as well as build on its strengths in archive and data protection. The reorganization supports Quantum's goals to…

Miaozhen Systems Announces its Focus on Omni Measurement & Business Intelligence

China's leading omni measurement and business intelligence analytics solutions provider Miaozhen Systems, a part of Mininglamp Technology Group, has unveiled its rebranding. The change includes an expanded range of products and services, with a new positioning of omni measurement and business intelligence analytics, as well as an updated visual language. Miaozhen Systems was established in 2006 by Minghui Wu, serial entrepreneur and Mininglamp Technology Group's founder, chairman, and CEO. Since its founding, Miaozhen…

LivePerson Launches New Gift Card Marketplace to Help Small Businesses Weather the Coronavirus Storm

HelpOthers.io connects customers to favorite local businesses decimated by social distancing for seamless digital gift card purchases LivePerson pledges $500,000 to support small businesses through new gift card marketplace LivePerson, a global leader in conversational AI, and the Dream Big Foundation today announced the launch of HelpOthers.io, a new digital gift card marketplace letting consumers prepay for goods and services to help their favorite small businesses stay financially sound until they can reopen their doors.…

Influencer Marketing is Essential During COVID-19 According to GRIN

While many economic side effects of the coronavirus remain to be seen, it's apparent that brands need marketing dollars to go farther. According to recent studies influencer marketing has become the chosen platform for many eCommerce companies in the changing landscape. One brand that has done an exceptional job with their influencer program this year is Lume Cube. Decision-makers developed a strategy to leverage influencer relationship management to build a stronger bond with their customers and influencer team. GRIN's…

PlaceIQ Acquires Location Data and Foot Traffic Measurement Business FreckleIOT

Acquisition Extends Location Intelligence Leader's Powerful Multi-Channel Marketing Solution Set PlaceIQ Inc., the leading data and technology provider that powers critical business and marketing decisions with location data, analytics, and insights, today announced it has acquired FreckleIOT, a business specializing in location data and foot traffic measurement from Freckle, LTD. This strategic acquisition will further accelerate PlaceIQ's growth as the leader in location intelligence. Financial terms for the acquisition…

LogRhythm Strengthens Executive Team with Appointment of Chief Revenue Officer

Veteran Software Executive Mitchell Rowe Joins LogRhythm to Strengthen Relationships with New and Existing Customers LogRhythm, the company powering today's security operations centers (SOCs), announced the appointment of Mitchell Rowe as chief revenue officer (CRO). Rowe joins the company from Ivanti, where he was CRO for the past three years. He brings more than 20 years of experience leading enterprise software sales teams to greatness. Marketing Technology News: Insight Recognized in Gartner 2020 Magic Quadrant for…

Daily MarTech Roundup: Latest News, Insights, Funding and Updates

Today’s Daily MarTech Round-up covers the latest in Cloud, Marketing Analytics, Automation, Customer experience AI and ML announcements from Factual, HubSpot, Adobe, R Systems, Avionos, Neustar, and Glassbox. Factual + Foursquare Announce World’s Most-Powerful Location Engine Pairing Factual and Foursquare, the two leading location data enrichment and analytics platforms, have announced a merger. The combined infrastructure is aimed at creating the world’s most-powerful location data engine for global brands, advertisers,…

SQream Offers Free Licenses to Organizations Using Data Analytics to Fight the Coronavirus

SQream, provider of SQream DB for accelerated analytics on massive data stores, announced that as part of their effort to contribute to the fight against COVID-19, they are offering free licenses of SQream DB to qualified healthcare and government organizations on the frontlines of the push to defeat coronavirus. Marketing Technology News: Coursera Taps Dr. Betty Vandenbosch as New Chief Content Officer SQream DB enables organizations to rapidly analyze massive amounts of data which is being mined to find a better…

LENS Immersive, Stealth Australian Company Debuts New Encoder to Reduce Data Crunch for Online Video Streaming Sites

Streaming Fix: As the coronavirus pandemic forces people around the world to stay inside, streaming platforms have been forced to throttle video quality around the globe while coping with unprecedented network demand ENS Immersive launched access to their proprietary encoding tool TORII (T264.lens-immersive.com). The incredible amount of new network traffic, due to work-from-home and entertain-at home, has put major new strains on national and international internet infrastructure. Citing this incredible global demand,…