Interview with Kyle Tkachuk, President, CEO and Founder, Clickback

"Leveraging predictive technologies to gather more accurate data points or patterns, or auto-populating through algorithms can help marketers increase their accuracy and reduce manual aspects of different tasks." Tell us about your role and how you got here. What inspired you to start a B2B lead-gen software company? I’d first like to start off by telling you what Clickback does. We are a B2B Software-as-a-Service (SaaS) company located in St. Catharines, Canada. Since we launched in 2010, we’ve helped thousands of…

Permira Funds to Acquire Cisco’s Service Provider Video Software Solutions Business

Permira to Create New Company Specifically Focused on Service Provider Video Operators and their Customers Permira, the global private equity firm, and Cisco, announced that a company backed by the Permira Funds has entered into a definitive agreement to acquire Cisco’s Service Provider Video Software Solutions (SPVSS) business. Following the close of the transaction, the Permira Funds will create a new, rebranded company focused on developing and delivering video solutions for the Pay-TV industry. The new company will…

TripleLift and White Ops Forge Partnership to Fight Fraud in Native Advertising

TripleLift Is Bringing IVT Prevention to the Forefront of Its Services and Adopting Stricter Guidelines That Align with Growing Buyer Demands for 3P Measurement Standards TripleLift, a leading native advertising platform, has announced a partnership with White Ops. This native advertising partnership now becomes the first native exchange to offer third-party verified pre-bid fraud prevention across its entire inventory. By leveraging White Ops' pre-bid prevention product, MediaGuard, TripleLift will now prevent fraudulent…

Interview with Nikos Acuña, Chief Visionary, Sizmek

"Ideal customers can be defined not just by those who purchase the most, but if they have the potential of becoming brand advocates." Tell us about your role at Sizmek and how you got here. What inspired to be a part of an adtech platform? I’m Sizmek’s chief visionary, a role in which I serve as lead evangelist and spokesperson for the company. In addition to helping agencies and brands develop innovative strategies to impact their business, I am also our resident futurist. My journey took me from broadcast media to…

Jelli Hires Media Veteran Rich Knopke as the CRO

Rich Knopke, a Former Genesis Media CRO Joins to Fuel Next Phase of Growth Jelli, the leading programmatic platform for audio, announced Rich Knopke has joined the company as Chief Revenue Officer. Rich will be responsible for driving revenue growth and expanding strategic relationships with radio broadcasters and digital audio publishers, as well as deepening engagement with advertisers and agencies. The company also announced the promotions of Torsten Schulz to Chief Product Officer and SVP Engineering and Eric…

Mirriad Launches Highly Scalable In-Video Ad Unit 

Independent ComScore Research Demonstrates Reliability and Validity of Mirriad's Video Impact Score (VIS) Video technology company Mirriad has announced the launch of a new 10-second in-video ad unit supported by Mirriad’s Video Impact Score (VIS) designed to ensure advertisers can count on quality brand exposure within mainstream popular video content. This completes the first phase of establishing the first true standard for ‘in-video advertising’ by addressing key industry requirements for safety, verification,…

IRIS.TV Expands Advisory Board to Advance into Video Personalization

Leading Media Industry Executives Have Joined IRIS.TV's Pioneering Efforts to Advance Video Personalization and Programming The leading AI-powered video personalization and programming pioneer, IRIS.TV has announced the expansion of its Advisory Board. The board now comprises of a dynamic group of accomplished individuals in media and technology. Currently, IRIS.TV has a significant number of global customers that rely on the company’s video programming platform to keep their audiences watching.  Recommended Read: B2B…

Ogilvy Continues ‘Next Chapter’ With Launch of 900-Person Global Martech ‘Center of Excellence’

Ogilvy Forays into Martech, Opens Global Martech Center Of Excellence Ogilvy Chief Executive, John Seifert revealed that the agency is offering a new martech offering known as the Marketing Technology of Intelligence. Seifert addressed the need for this Center in an email to employees which urged them to respond to “changes, challenges, and opportunities” which have come with the growth of the digital era. He also added, “Our clients are responding to all these changes with their own transformation plans, figuring out…

TechBytes with Eric Berry, Co-founder and CEO, TripleLift

Eric Berry Co-founder and CEO, TripleLift Earlier this month, Google announced its header bidding exchange partners through Exchange Bidding. The partnership community includes TripleLift, a leader in Native and Programmatic advertising. To better understand how advertisers and publishers could benefit from Google Exchange Bidding to monetize their display ad inventory, we spoke to TripleLift's CEO, Eric Berry. Tell us about your role at TripleLift and the team/technology you handle. I am the CEO at TripleLift. The…

Goodway Group Adds Brawn and Brain to RealValue Advertising Platform with AI

Goodway Group Added New Dimensional Bidding and Predictive Performance Modeling Functionalities Powered by Advanced AI and Machine Learning Goodway Group, a leading programmatic advertising partner, has incorporated two industry-first algorithms into its RealValue® Advertising Platform that allow advertisers to algorithmically optimize their supply paths as well as optimize campaigns with lower budget thresholds. Powered by machine learning, the new capabilities support micro-optimizations at a level of complexity beyond…

Codewise Named One of 50 Most Valuable Brands of 2018 by The Silicon Review

Codewise, the industry's first provider of an AI-powered ad exchange, DSP, and online ad measurement and optimization platforms for digital marketers, announced today that it was named one of the 50 Most Valuable Brands of The Year 2018 by The Silicon Review. Published annually by The Silicon Review magazine, the list of the 50 Most Valuable Brands includes high-growth companies that are changing the technology industry by introducing breakthrough products and services. Ranked 14th on the list, Codewise is…

Oracle Data Cloud Scoops Grapeshot; Adds New Dimension of Context in Brand Safety

The Acquisition of Grapeshot Will Dramatically Expand Oracle Data Cloud's Ability to Improve Marketing Outcomes for Their Partners Worldwide Continuing their efforts to strengthen brand safety technology, Oracle has now acquired Grapeshot. On 24 April 2018, the leading marketing technology provider announced that they signed an agreement to acquire Grapeshot. Grapeshot is an industry-recognized leader in providing brand safety and pre-bid contextual solutions. Read More: Oracle’s Moat Unveils New Invalid Traffic…

Jellyfish Opens New York Office as Part of Continued Expansion

Leading Digital Agency Sets up Shop to Grow Team and Expand Service for Clients Global digital marketing leader Jellyfish announced the launch of a new office in New York, which is set to open its doors in April. The Manhattan location becomes the tenth Jellyfish office in the boutique agency’s continued global expansion. The announcement follows the 2017 launches of offices in Washington DC, San Francisco, and Barcelona. “Opening an office in New York City is a natural next step for us,” said Jim Hamilton,…

Why it’s Time for a Mobile Email Strategy, and How to Get It Cracking

Mobile Email Strategy Is About How A Brand Leverages The Potential Of Mobiles, Which Are In Essence Digital Swiss Knives We’ve heard and read a number of theories about email marketing over the years. Since mobile has emerged to be the space where customers live, mobile marketing is also an imperative for CMOs. Now, it’s time for both to come together – Mobile Email Marketing. Here’s why: In 2018, 22-77% of email opens will be through mobile (eMailMonday) Device-based email opens – desktop 17%, webmail 36%,…

Ahead of Digital NewFronts, YouTube and Hulu Reign Supreme, Finds Matrix Solutions

New Forecast from Matrix Solutions Reveals Americans Aren’t Excited About Video Content from the Majority of Companies Presenting at NewFronts Ahead of the Interactive Advertising Bureau’s Digital NewFronts, the premier event to showcase the latest in original digital video programming, research reveals that more than half (57%) of Americans who have watched original digital content in the last year are most excited for content from YouTube, trailed by Hulu, which garnered excitement around its original video content from…

Criteo Direct Bidder Reaches Widespread Adoption as Publishers Embrace Header Bidding Technology to Maximize Revenues

Commerce Marketing Leader Further Enhances Publisher Integrations by Joining Prebid.org. Criteo S.A., the leading commerce marketing technology company, announced that Criteo Direct Bidder has been adopted by 2,000 premium publishers in less than one year in-market. The solution directly connects publishers’ inventory to the demand from Criteo’s extensive base of more than 18,000 retail and brand clients globally.  Recommended Read: B2B Buying Disconnect: Are You Targeting the Right Set of Customers? The widespread…

Capturing the Omnichannel Opportunity: dotmailer Extends Platform to Help Brands Be Smarter Than Ever

Extended Platform Aims to Help Time-Poor Digital Marketers Build More Effective Strategies in Today's Multi-Channel World dotmailer, a leading provider in the digital marketing sector, has announced the launch of new omnichannel features which enhance its existing marketing automation platform. With a host of new channels now available – including SMS and Facebook Messenger, automated retargeting across Google AdWords and Facebook Audiences, and in-email product recommendations – this development will empower brands to…

Chief Marketers Call For More Digital Platform Transparency; Level Of Media Spend Will Be Linked To Reporting Accuracy

CMO Council Member Study Reveals Many Will Boost Spend on Online Video Advertising and Voice Willingness to Pay Premiums for Guaranteed Views and Deep Customer Insights In a wake-up call to digital media platforms like Facebook and Google, marketing leaders globally say they will no longer tolerate deficient advertising measurement. Most see a need for more effective data transparency and detailed, timely, and reliable reporting systems. According to a new study from the Chief Marketing Officer (CMO) Council, news…

AdRoll and Magento Commerce Announce Strategic Partnership to Help Online Stores Drive More Growth

AdRoll Launches Magento 1 & 2 Integration to Help Its 37,000 Customers Create Demand and Drive Revenue Through Personalized Marketing and Ads AdRoll, the e-commerce growth platform, announced the launch of a new integration with Magento Commerce, the worldwide leader in cloud digital commerce innovation. With this news comes a formalized strategic partnership, making it easier than ever for AdRoll customers using Magento to solve for cart abandonment and drive more sales through high-performing marketing and ad…

Motionloft Named 2018 Gold Edison Award Winner

Prestigious Award Honors Motionloft's Technological Innovation in Digitized Data The Edison Awards, a 31-year-old organization honoring innovation and excellence, announced that San Francisco-based Motionloft was voted Gold Winner in digitized data for its innovative ViMo platform. Category finalists for the prestigious Edison Awards were judged by more than 3,000 leading business executives including past award winners, academics, and leaders in the fields of product development, design, engineering, science, and…