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DATA: US Marketers Increasingly Targeting Animal Lovers & Hispanic Audiences; Parents No Longer a Top Target

New Data from Lotame Releases the Top Audience Data Segments from 2018 Lotame, a real-time data solutions company that empowers clients to turn data into actionable audience insights and positive ROI, released statistics looking at what prepackaged data audience segments US marketers purchased from January to October 2018 compared to the previous year. The findings are based on spend across the Lotame Data Exchange (LDX) - the world’s largest data exchange for advertisers, representing what the industry as a whole is…

Dropbox Completes Acquisition of HelloSign

Dropbox Penetrates into the Enterprise Content Management Landscape; Introduces Digital Signatures, Workflow, and Document Automation Dropbox has completed the acquisition of HelloSign. The former had originally expressed its interest in the company in the last week of January this year. The two companies met during Dropbox’s extensions partner program (launched circa November 2018). The acquisition infuses new capabilities into Dropbox's content management ecosystem, such as smoother workflows for document handling and…

Goodway Group Spins Off New Company, Control vs. Exposed

Catering to Global Marketers, CvE Is a Performance Agency Built to Deliver Truth, Transparency and Tangible Business Results Goodway Group, the digital partner advertisers trust to deliver campaign performance and media efficiency, has spun off a performance agency focused on delivering measurable outcomes to global marketers. Control vs. Exposed (CvE) incorporates the best features of consultancies, media agencies and technology companies in one single package. Services include full-service digital media, programmatic…

The MarTech Fitness Drill 2019: How Much Do You Sweat With Your Marketing Technology

Are CMOs ready for the MarTech Fitness Drill?  While reviewing the entries for MarTech RADAR companies, we read hundreds of whitepapers, case studies and attended 50+ Marketing Technology webinars and podcasts. The extensive research-based project on MarTech RADAR led us to the first-in-industry MarTech Fitness Drill. What’s the MarTech Fitness Drill after all? At MarTech Series, we define the MarTech Fitness Drill as, “the systematic process of identifying, comparing, analyzing, reviewing, leveraging and recommending…

Constant Contact Gets Personal with Launch of New Marketing Advisor program

New Program to Offer Personalized, 1-To-1 Marketing Guidance to Small Business Owners Constant Contact, an Endurance International Group company and leader in small business marketing solutions, announced the launch of its Marketing Advisor program. A combination of dedicated personal and online resources, the Marketing Advisor program provides small businesses with strategic and actionable guidance designed to deliver results and tailored to their unique goals. Developed in response to customer feedback and Endurance…

INKY Releases 2018 Q4 Email Security Report, “Welcome to 2019: Phishing Gets Personal”

Anti-Phishing Start-Up Reveals VIP Impersonation, Sender Forgery and Corporate Email Spoofing Top the Charts INKY Technology Corporation, an email protection startup that leverages the power of unique computer vision and artificial intelligence (AI), announced the release of the company’s 2018 Q4 email security report, Welcome to 2019: Phishing Gets Personal. The holiday period is typically the peak time of year for online shopping, and with that comes higher rates of cyber-crime, especially phishing scams. This Q4 of…

Hello Valentine! The Marketer is Watching You

This Valentine’s Day, whether you are planning a special dinner date or going out on the long-weekend vacation, it’s going to turn out really sweet and romantic. How do we know that? Well, hat's off to the analytics providers in the Marketing Technology RADAR. Well, the marketer’s told us, and we ought to believe them when they show us the numbers and analytics driving their Valentine’s Day Marketing campaigns designed specifically for such events and ‘festivities’. No matter who is hopping for Valentine’s, the top…

Tableau Releases Ask Data, A New and Intuitive Way to Analyze Data With Natural Language

Now Anyone Can Easily Ask Questions of Their Data Regardless of Expertise Tableau Software, the leading analytics platform, announced the general availability of Ask Data, which leverages the power of natural language processing to enable people to ask data questions in plain language and instantly get a visual response right in Tableau. This patent pending capability makes it easier for anyone, regardless of skill set, to engage deeply with data and produce analytical insights they can share with others without having to…

Pendo Releases 2nd Annual State of Product Leadership Survey, Revealing Significant Shifts in Traditional Product Management Roles and Focus

Nearly 23 Percent of Product Teams Now Report to CPOs and Prioritize Team Alignment with Design, UX, Marketing, and Customer Success Over Engineering Pendo, creator of the leading product cloud for digital products and data-driven product teams, released the second annual State of Product Leadership study, a report that provides clarity on the role of product management within modern software organizations. This year’s report, produced in partnership with Product Collective, is based on a survey of 300 North American…

SeaChange Acquires Xstream

Adds More Than 5 Million Active Subscribers. Transaction Expected to Increase Revenues and Be Accretive to Seachange in Current Fiscal Year Video delivery platform leader SeaChange International announced that it has acquired privately-held Xstream A/S, a leading over-the-top video and TV cloud platform provider based in Copenhagen, Denmark and Warsaw, Poland. SeaChange paid $4.6 million in cash and 541,738 shares of SeaChange common stock, for a total transaction value as of February 6, 2019 of $5.5 million. Ed…

TrustRadius Announces Top Rated Software in 12 Categories, Including Marketing Automation and Web Conferencing

Leading Software Companies Win in Marketing Automation, Web Conferencing, Ad Serving and Retargeting, Sales Intelligence, and Other Key Categories Based on Validated Feedback from Users TrustRadius, the most-trusted customer voice and insights platform for B2B technology, awarded 2019 Top Rated Badges in 12 categories ranging from Marketing Automation to Web Conferencing to Social Media Management. Top Rated awards bring transparency to the market by choosing based on customer ratings and reviews, not analyst or industry…

Conga Announces GearsCRM is Now Certified on the Full Suite of Conga Products

GearsCRM Will Now Offer Consulting Services to Conga Customers, Incorporating Conga Composer, Actiongrid and Conga Contracts into Industry Leading Salesforce Solutions Conga, an application provider for companies looking to automate and enhance their business productivity through end-to-end Digital Document Transformation, announced that GearsCRM, a Gold Salesforce Partner and a leading provider of Salesforce consulting and services, has attained certifications for Conga Composer, ActionGrid and Contracts for Salesforce.…

KickFire Announces LIVE Leads Contacts Marketplace Integration with DiscoverOrg

KickFire’s New Partnership with DiscoverOrg Allows Its Customers to Effectively Identify, Target and Engage Accounts Using Its Live Leads Platform KickFire, the leader in IP address intelligence and company identification technology, announces the expansion of LIVE Leads Contacts Marketplace with its newest integration partner, DiscoverOrg, the world’s leading sales and marketing intelligence solution. Through this partnership, LIVE Leads users can tap into DiscoverOrg’s accurate contacts database and find key decision…

ZoomInfo Recognized by TrustRadius as a 2019 Top Rated Sales Intelligence Software

The Top Rated Badge Recognizes the Best Products Based on User Reviews and Ratings Zoom Information, Inc., the leading data intelligence platform for sales and go-to-market organizations, announced it has been recognized as a 2019 Top Rated Sales Intelligence Software by TrustRadius, the most trusted B2B review platform. Zoom Information, Inc. (@ZoomInfo), the leading data intelligence platform for sales and go-to-market organizations has been recognized as a 2019 Top Rated Sales Intelligence Software by @TrustRadiu…

Yext Names Wendi Sturgis CEO, Yext Europe

A Twenty-Year Marketing and Technology Veteran and Longtime Yext Leader, Sturgis Will Lead Yext's Business and Operations in Europe Yext, Inc., the leader in Digital Knowledge Management (DKM), has named Wendi Sturgis as CEO of Yext Europe, bringing her technology and marketing leadership to the company's rapidly growing European footprint. Sturgis is Yext's Chief Client Officer, and has been a leader at Yext for nearly eight years, during which she has held a variety of executive roles, including leading Sales,…

Prediction Series 2019: Interview with Joshua Smith, CTO and Founder, Kaon Interactive

Tell us about how dramatically your role evolved in 2018 with Marketing and Sales Technologies. At Kaon, 2018 was all about efficiency and process. We are experiencing huge growth in our top line, as the combination of our own sales effectiveness, and industry awareness of our company, in general, has led to a dramatic increase in the breadth and depth of our customer engagements. The challenge for us, as a software company, is to have as much of that top-line growth reach the bottom line as possible. For us, that meant…

MarTech Interview with Derek Slayton, CMO, Terminus

"The movement to metrics that is less about lead volume can be challenging for others who don’t live in this space every day." Tell us about your journey into ABM? It seems like I’ve been running, or trying to run, Account-Based things in marketing for decades. Probably because my first few gigs running marketing were for software companies that had solutions purpose-built for larger, more sophisticated customers. But in the early 2000s, the data and tech in marketing wasn’t really satisfying what we needed to do it…

Prediction Series 2019: Interview with Christopher McLaughlin, CMO, Nuxeo

What opportunities and challenges did you and/or Nuxeo identify at the start of 2018 and have things worked out as planned? Today’s enterprises spend millions and millions of dollars on Content Marketing strategies, generating an endless stream of content in a variety of forms including photos, videos, etc. This is all in an effort to better attract and serve customers in our new digital world and create a competitive advantage. But while content in its various forms has never been more vital to the needs of the modern…

Prediction Series 2019: Interview with Eric Diamond, CEO, Envyte

What do you believe is coming in the Email/Event Marketing space in 2019? With a lot of uncertainty in the market, companies are going to look at their cost to acquire more business and move to products that provide maximum marketing value (all-in-one solutions) and the best pricing for those solutions. Events will be a bigger piece of companies' overall marketing effort (b2b webinars) and Email Marketing will continue to be the highest converting marketing outlet. Services will need to start offering more…

Prediction Series 2019: Interview with Jennifer Toton, VP of Marketing, Rollworks

What is your vision of the Marketing Technology landscape for 2019? Marketing is constantly changing as the underlying technology for many key marketing functions is innovating and enabling new insights and achievements for global marketers. Although change does not happen overnight, we still expect to see massive shifts in Marketing Technology in 2019 on both the B2B and B2C sides. This is in part driven by the increasing need to target key companies, accounts and targets with buying power in efficient, effective and…