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Earvin “Magic” Johnson to Keynote Sitecore Symposium 2019

Award-Winning Photographer Platon and Human Perception AI pioneer, Dr. Rana el Kaliouby Will also be Featured Speakers Sitecore, the global leader in digital experience management software, announced Earvin "Magic" Johnson as the showcase keynote speaker for Sitecore Symposium 2019: Human Connections in a Digital World, to be held Nov. 4-7 at the Walt Disney World Swan and Dolphin Resort, Orlando, Fla. In his keynote, "The Magic of Winning", Johnson will share the philosophies and strategies that led to his success…

Ubisecure Launches IDaaS Solution for Fast-track Identity Management Functionality Deployment

New B2B/B2C Identity-as-a-Service (IDaaS) Product Enables Developers to Quickly and Easily Integrate Digital Identity Management into Cloud-Based Applications Europe-wide digital identity services provider Ubisecure announced the launch of its new IDaaS product to help developers take applications to market faster with streamlined and secure digital identity functionality in web, mobile and single page applications. Today @ubisecure launched its #IDaaS solution to enable developers to quickly and easily integrate…

SS&C Releases Salentica Engage for Financial Advisors on Microsoft AppSource

Latest Version Delivers a Responsive Relationship Management Solution for Enhanced Client Engagement SS&C Technologies Holdings, Inc., announced the latest version of Salentica Engage (formerly known as Salentica CRM) is live on Microsoft AppSource. Salentica Engage, an award-winning CRM solution, built on Microsoft Dynamics 365 platform and powered by Microsoft Azure, is designed to meet the evolving needs of financial advisors. The newest version: Gives advisors access to cloud-based business applications on…

Ideoclick Becomes an Amazon Advertising Partner

Ideoclick, Inc., a full-service Amazon managed-services provider, announces its inclusion in the Amazon Advertising find-a-partner directory. Amazon Advertising has published a directory of Amazon selected advertising providers, including Ideoclick. Amazon, the Seattle-based company that strives to be the earth's most customer-centric company, achieved BrandZ's top ranking in the 100 Most Valuable Global Brands for 2019. The Amazon Advertising find-a-partner directory is a list of agencies and tool providers who support…

Hootsuite Expands LinkedIn Integration to Help Businesses Maximize Impact

Customers can promote organic LinkedIn Pages posts as Sponsored Content directly from the Hootsuite dashboard to reach a larger audience of professionals Hootsuite, the leader in social media management, announced a deeper collaboration with LinkedIn Marketing Solutions. The collaboration will provide customers with the ability to promote LinkedIn Pages content directly within the Hootsuite dashboard. The added capabilities will help customers save time, reach new audiences, gain quality leads, and ensure their return on ad…

Former Head Of Amazon Rekognition Humphrey Chen Joins VidMob As Chief Product Officer

Seasoned Technology Leader to Focus on Advancing VidMob's Platform for Unifying Data and Human Creativity & Oversee Newly Implemented Collaboration with MIT Institute for Data, Systems & Society VidMob, the world's leading technology platform for scalable, data-informed advertising creative announced a significant addition to its expanding product team. Nearly two months after closing a $25 million Series B financing, the company has hired Humphrey Chen as Chief Product Officer. Chen previously served as the head…

AppDirect Launches Add-On Marketplace to Expand the Capabilities of the AppDirect Commerce Platform

Availability of New Search, Ratings and Recommendation Add-Ons from G2, Coveo Bolsters Customer Success in the Digital Economy AppDirect, the best commerce platform for selling subscription products through any channel, announced the official launch of the AppDirect Add-On Store, which features extensions that help solve a wide range of critical business needs to power customer success in the era of digital commerce. The Add-On Store offers a robust ecosystem of over 40 complementary products and services including…

Taking the Sales Approach to Marketing – Part 1

Recently, Women In Revenue, an amazing organization empowering current and future female leaders in Sales and Marketing roles, asked me to do a “thought leadership” presentation in front of, and alongside, inspirational women who have written books, been keynote speakers and have thousands of followers on Twitter. Needless to say, I was a tad nervous. All I have are my experiences—my failures, successes, and lessons learned along the way—but, does that really qualify me as a thought leader? Using those experiences to…

SaaS Unicorn Freshworks Acquires Design Collaboration Tool CanvasFlip

SaaS unicorn Freshworks has acquired Bengaluru-based design collaboration tool CanvasFlip in a cash and equity deal. Post-acquisition, CanvasFlip’s website feedback management tool, Visual Inspector, will continue to be available in Chrome Webstore. However, its prototyping and collaboration solutions will be discontinued. CanvasFlip was founded by Vipul Misra and Manish Jha in 2015. The company built various products to enable easy collaboration between product designers, developers, and product managers. The company…

LAB Launches New Method to Aid in the Detection of Potentially Vulnerable People Online

New Approach Will Enable Brands to Ensure They Address the Needs of Vulnerable Customers Throughout the Digital Journey Digital agency LAB, part of the LAB Group of agencies, has announced the launch of a proprietary method to identify vulnerable customers online. The Intra-Browser Vulnerability Assessment (IBVA) assesses the likelihood that a customer is vulnerable, based on their behaviour within a purely digital transaction – such as the purchase of a personal loan or investment product. LAB developed the tool in…

Adoption of Oracle Autonomous Database Soars Worldwide

AGEA, AsiaPay, Kingold, OUTFRONT Media, SKY Brasil Are Among Customers Relying on Autonomous Database to Deliver Mission Critical Availability, Performance, and Security Oracle announced that Oracle Autonomous Database is experiencing exceptional customer and partner momentum within its first year of availability. 11880.com, AGEA, Arlington Orthopedics, AsiaPay, Beker/Socialand, CERN, Data Intensity, Drop Tank, Henry Ford Health System, Impulse Logic, Intive, I.Z.S.M. Portici, JASCI Software, Kingold, MESTEC Limited, Net…

MarTech Interview with Clint Tasset, CEO and Founder at Adswerve

"One of the biggest challenges for marketers is that there are very few Marketing Tech solutions that integrate with each other." The company has a 9-year history in media, tell us about Adswerve’s beginnings. Adswerve was born from a team of former DoubleClick employees who know the ins and outs of Google’s Marketing tools. We created Adswerve to help brands and agencies realize the full potential of the Google Marketing Platform. Since then, we have been a trusted and leading Google Marketing Platform partner and…

How Web Hosting Can Make or Break Your Marketing Efforts

There are hundreds of website hosting options on the market, and many seem very, very similar. It can get overwhelming to compare the different features, the dozens of acronyms, and the 'free' addons. Site builder or no site builder? Does SSD matter? Is unmetered the same as unlimited bandwidth? (Spoiler: no, it isn't) I have spent years researching and writing about the different website hosting options, and here is one thing I have noticed: When looking for the right host, many business owners look at features or…

TechBytes with Sunil Karkera, Global Head at TCS Interactive

How do you define BrandTech? The idea of “MarTech” is well-entrenched and widely used, and “BrandTech” builds on the MarTech notion of the application of Technology to Marketing, but BrandTech is deeper, more holistic, and more far-reaching than MarTech. BrandTech doesn’t merely harness technology; BrandTech puts technology at the very core of the Marketing function. BrandTech makes the creation and management of Marketing campaigns more agile, more automated, and more intelligent. Perhaps most…

Next Generation of Shoppers’ Favourite Social Media Personalities Set to Influence the Future of Retail

More than half (55%) of children aged 6 to 16 say they want to buy a product if their favourite YouTube or Instagram star is using or wearing it, according to a survey from Wunderman Thompson Commerce. The company's Generation Alpha report highlights the growing importance of influencers in the lives of the next generation of shoppers, with a further 14% saying they'd like for influencers to operate their own retail outlets in the future. A move in this direction could lead to a seismic shift in the retail landscape, as…

The Simple Marketing Strategy No Business Can Afford to Overlook in 2019

Once upon a time, businesses relied on traditional marketing and word-of-mouth advertising to succeed. Fast forward to 2019, and traditional marketing has transformed to digital — and word-of-mouth has transformed to online reviews. While there’s nothing wrong with continuing to make the most of old-school marketing methods if they’ve treated you well, there is something wrong if your business doesn’t adapt to the new realm of online reviews. Most businesses recognize that online reviews are important, but may not…

Comcast Business ActiveCore Platform Enhances Digital Experience; Providing Enterprises Greater Network Control, Flexibility and Peace of…

New “Digital-First” Features – Including Amazon Alexa Voice Assistant Integration – Enhance the ActiveCore User Experience Comcast Business announced new enhancements to the digital experience of the Comcast Business ActiveCore software defined networking (SDN) platform that give enterprise users the flexibility to monitor their networks across multiple locations, branch offices or data centers anywhere, on any device or even, with the sound of their voice. The ActiveCore SDN platform now allows enterprises to take…

Bpm’online has Successfully Renewed ISO 27001 Certification for Information Security Management

Bpm'online, a global business software company leading in the space of low-code, process automation and CRM, announces its successful renewal of certification for ISO 27001. This once again confirmed the high level of data protection from various threats, including breaches. The audit was performed by Bureau Veritas Certification (BVC), a world leader in consumer product testing, inspection and auditing services. Marketing Technology News: Comlinkdata and Tutela Join Forces to Optimize Subscriber Experiences and Customer…

Oracle Consulting and Deloitte Collaborate to Help Organizations Move and Innovate with Oracle Cloud

ELEVATE Allows Organizations to Set a Digital Transformation Foundation in Motion Oracle Consulting and Deloitte announced a strategic sales and delivery collaboration called ELEVATE. This teaming arrangement focuses on accelerating customer innovation by helping them rapidly migrate and manage workloads with Oracle Autonomous Database and Oracle Cloud Infrastructure. ELEVATE brings together the two organization's insights and experience enabling customers to drive and optimize enterprise operations in the cloud while…

What Is AI Marketing and How It Impacts SaaS Cloud Industry?

AI Marketing is a combination of AI principles and applications directly applied to Marketing concepts to target, acquire and retain customers. In a short span of time, Artificial Intelligence and Machine Learning (AI ML) have become the central marketable assets for SaaS and Cloud businesses. "Technology Maturity" of the organizations which are already offering and leveraging AI ML and data infrastructure in the Cloud range from start-ups, to innovators and pioneers, to leaders and trend-setters. The worldwide…