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LivePerson Launches New Gift Card Marketplace to Help Small Businesses Weather the Coronavirus Storm

HelpOthers.io connects customers to favorite local businesses decimated by social distancing for seamless digital gift card purchases LivePerson pledges $500,000 to support small businesses through new gift card marketplace LivePerson, a global leader in conversational AI, and the Dream Big Foundation today announced the launch of HelpOthers.io, a new digital gift card marketplace letting consumers prepay for goods and services to help their favorite small businesses stay financially sound until they can reopen their doors.…

Influencer Marketing is Essential During COVID-19 According to GRIN

While many economic side effects of the coronavirus remain to be seen, it's apparent that brands need marketing dollars to go farther. According to recent studies influencer marketing has become the chosen platform for many eCommerce companies in the changing landscape. One brand that has done an exceptional job with their influencer program this year is Lume Cube. Decision-makers developed a strategy to leverage influencer relationship management to build a stronger bond with their customers and influencer team. GRIN's…

PlaceIQ Acquires Location Data and Foot Traffic Measurement Business FreckleIOT

Acquisition Extends Location Intelligence Leader's Powerful Multi-Channel Marketing Solution Set PlaceIQ Inc., the leading data and technology provider that powers critical business and marketing decisions with location data, analytics, and insights, today announced it has acquired FreckleIOT, a business specializing in location data and foot traffic measurement from Freckle, LTD. This strategic acquisition will further accelerate PlaceIQ's growth as the leader in location intelligence. Financial terms for the acquisition…

LogRhythm Strengthens Executive Team with Appointment of Chief Revenue Officer

Veteran Software Executive Mitchell Rowe Joins LogRhythm to Strengthen Relationships with New and Existing Customers LogRhythm, the company powering today's security operations centers (SOCs), announced the appointment of Mitchell Rowe as chief revenue officer (CRO). Rowe joins the company from Ivanti, where he was CRO for the past three years. He brings more than 20 years of experience leading enterprise software sales teams to greatness. Marketing Technology News: Insight Recognized in Gartner 2020 Magic Quadrant for…

Daily MarTech Roundup: Latest News, Insights, Funding and Updates

Today’s Daily MarTech Round-up covers the latest in Cloud, Marketing Analytics, Automation, Customer experience AI and ML announcements from Factual, HubSpot, Adobe, R Systems, Avionos, Neustar, and Glassbox. Factual + Foursquare Announce World’s Most-Powerful Location Engine Pairing Factual and Foursquare, the two leading location data enrichment and analytics platforms, have announced a merger. The combined infrastructure is aimed at creating the world’s most-powerful location data engine for global brands, advertisers,…

SQream Offers Free Licenses to Organizations Using Data Analytics to Fight the Coronavirus

SQream, provider of SQream DB for accelerated analytics on massive data stores, announced that as part of their effort to contribute to the fight against COVID-19, they are offering free licenses of SQream DB to qualified healthcare and government organizations on the frontlines of the push to defeat coronavirus. Marketing Technology News: Coursera Taps Dr. Betty Vandenbosch as New Chief Content Officer SQream DB enables organizations to rapidly analyze massive amounts of data which is being mined to find a better…

LENS Immersive, Stealth Australian Company Debuts New Encoder to Reduce Data Crunch for Online Video Streaming Sites

Streaming Fix: As the coronavirus pandemic forces people around the world to stay inside, streaming platforms have been forced to throttle video quality around the globe while coping with unprecedented network demand ENS Immersive launched access to their proprietary encoding tool TORII (T264.lens-immersive.com). The incredible amount of new network traffic, due to work-from-home and entertain-at home, has put major new strains on national and international internet infrastructure. Citing this incredible global demand,…

MongoDB Named 2019 Google Cloud Technology Partner of the Year for Marketplace

As customer adoption continues to increase, MongoDB Atlas adds availability in new Google Cloud regions including Seoul and free tier in Mumbai. MongoDB, Inc., the leading modern, general purpose database platform, announced that it has been named "2019 Google Cloud Technology Partner of the Year Award for Marketplace" by Google Cloud. MongoDB is also announcing new Google Cloud availability and support for its global cloud database, MongoDB Atlas. The fully managed service is now available in Google Cloud's new Seoul …

Santa Cruz Software Introduces LinkrUI, Gamechanger For Design World

LinkrUI Enables Direct Searching, Opening, Placing and Syncing of Assets Stored In Digital Asset Manager (DAM) or Other Storage Services Santa Cruz Software, a global leader in software development for cross media content publishing, today announced LinkrUI, which significantly streamlines design team workflows. LinkrUI is a best-in-class extension to Photoshop, Illustrator and InDesign that enables direct searching, opening, placing and synchronizing of assets stored in a Digital Asset Manager (DAM) system or other…

TeamViewer Supports Schools and Universities during COVID-19 Pandemic with Free Online Collaboration Solution

TeamViewer, a leading global provider of secure remote connectivity solutions, now offers its online collaboration solution Blizz to all schools and universities free of charge. The free Blizz licenses can enable teachers and professors to hold interactive lessons in a virtual classroom environment with up to 50 participants via video and telephone connections to help schools manage the transition to remote learning. Marketing Technology News: Coursera Taps Dr. Betty Vandenbosch as New Chief Content Officer Blizz is…

Blue Acorn iCi Recognized as the 2020 Adobe Emerging Solution Partner of the Year

Blue Acorn iCi, a leading digital customer experience (cx) company, was recognized as the 2020 Adobe Emerging Solution Partner of the Year in the Americas. The award honors the Adobe partner that has achieved impressive growth in business, including ASV and services. Recipients must also demonstrate a strong commitment to driving customer success and exhibit continued improvement through completing certifications and specializations. "As a leader in digital customer experience, digital commerce & analytics for over…

10 Tech Companies Donates Over $1.4bn to Fight Coronavirus

Ten leading tech companies have pledged to donate a significant amount of funds to help contain the novel Coronavirus. Data gathered by Learnbonds.com indicates that the companies have offered at least $1.4 billion towards mitigating the virus. Top on the list is California based Google that has donated about $800 million that will be used to support businesses, organizations and healthcare workers as part of its coronavirus response that also includes free advertising on its various platforms. Cisco has also pledged about…

Zuora Launches Zuora Revenue: The Only Automated Revenue Recognition Application for Subscription Businesses

Zuora, Inc., the leading cloud-based subscription management platform provider, today announced the launch of Zuora Revenue, the latest release of RevPro, and the only automated revenue recognition application built for subscription businesses and their ASC 606 and IFRS 15 needs. Fully integrated with the entire Zuora order-to-revenue (OTR) suite of applications, new Zuora Revenue features enable companies to achieve a faster quarter close, minimize compliance risk, and more precisely forecast the revenue impact of business…

Cellwize Launches Chime Platform, Accelerating 5G Networks for Mobile Network Operators

Cellwize's Cloud-based open RAN automation platform provides the flexibility and speed needed for the network of the future Cellwize Wireless Technologies Inc. (Cellwize), a global leader in mobile network automation and orchestration, announced its next generation RAN automation and orchestration platform, Cellwize Chime, enabling network operators to cost-effectively achieve the scale and agility required to accelerate the roll-out and improve maintenance of 5G networks while managing their legacy networks. For the…

37% of Businesses Expect to Grow by Investing in Cybersecurity

According to Atlas VPN investigation, 37% of business advisors believe that cybersecurity is a top priority investment for firms in 2020. In the 2020 RIA Sentiment Survey, over 300 advisors answered questions regarding their company’s investment choices. Participants received emails in which they were asked to share their views on the economy, their firm’s goals, and the overall outlook on the market they are in. Marketing Technology News: Digital Realty Earns 2020 ENERGY STAR Partner of the Year Award Most…

Avaya OneCloud ReadyNow Wins Accolade as the Quickest Path to Cloud for Large Enterprises

Providing a Dedicated, Secure Infrastructure That is Highly Configurable, Flexible and Scalable, Avaya’s Private Cloud Offer Receives Unified Communications Excellence Award from TMC Global Avaya Holdings Corp., a global leader in solutions to enhance and simplify communications and collaboration, announced that its Avaya OneCloud ReadyNow private cloud solution has been recognized with a Unified Communications Excellence Award by TMC, a global, integrated media company. The award honors companies who have developed…

C-Hear Names Gina Cavalier VP of Entertainment Strategy

Bolstering its already impressive staff, innovative and fast-track tech company C-Hear announced the hiring of Hollywood media veteran and former Warner Bros. employee Gina Cavalier. After a career in Los Angeles that included working for and with successful notable companies such as Netflix, Disney, Fox, Universal and HBO, Cavalier brings her talents to C-Hear as Vice President, Entertainment Strategy. Marketing Technology News: SentryOne Partners with Theta to Deliver Services and Support to APAC Customers An…

Mobile Doorman Introduces Next Generation of Community Building with Online Events, powered by Zoom

Aims to breakdown communication barriers caused by social distancing Mobile Doorman, the multifamily industry's leading mobile engagement platform empowering owners and property managers to enhance operational efficiency and deliver a digitally connected resident experience, announced a set of new product capabilities, including Online Events, powered by Zoom, and mobile-optimized staff messaging, to aid in the industry's response to the COVID-19 crisis and ongoing social distancing guidelines. Marketing Technology…

BlackBerry Report Examines Decade-Long Compromise of Linux Servers by Chinese APTs

BlackBerry Limited  released new research that examines how five related Advanced Persistent Threat (APT) groups operating in the interest of the Chinese government have systematically targeted Linux servers, Windows systems and mobile devices running Android while remaining undetected for nearly a decade. The report, titled Decade of the RATs: Cross-Platform APT Espionage Attacks Targeting Linux, Windows and Android, provides further insight into pervasive economic espionage operations targeting intellectual property, a…

HubSpot Launches CMS Hub to Take the Pain out of Website Management

CMS Hub includes Enterprise and Professional tiers and is designed to help growing businesses overcome the notoriously painful experience of managing websites at scale HubSpot, a leading growth platform, today launched CMS Hub — a content management system that offers speed, security, and scalability to rapidly growing businesses. Unlike traditional content management systems that become more difficult to use over time, CMS Hub scales in line with business growth and takes the pain out of managing software, enabling users…