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FireEye Receives 5-Star Rating in the 2020 CRN Partner Program Guide

FireEye Affinity partner program recognized for its profitability and streamlined enablement FireEye, Inc., the intelligence-led security company, announced that it has received a 5-Star rating from CRN, a brand of The Channel Company, in its 2020 Partner Program Guide. This annual guide is the definitive listing of the most rewarding partner programs from technology companies that provide products and services through the IT channel. The 5-Star rating is awarded to an elite group of companies that offer solution…

WekaIO Recognized in the 2020 CRN Partner Program Guide

WekaIO, the innovation leader in high-performance, scalable file storage for data-intensive applications, announced it has been featured by CRN, a brand of The Channel Company, in its 2020 Partner Program Guide. This annual guide is the definitive listing of the most rewarding partner programs from technology companies that provide products and services through the IT channel. When compiling its guide, The Channel Company’s research team analyzed each vendor’s partner program, which was then scored based on several…

Vonage Recognized with a 5-Star Rating in the 2020 CRN Partner Program Guide

Vonage, a global business cloud communications leader, has received a 5-Star rating from CRN, a brand of The Channel Company, in its 2020 Partner Program Guide for the Vonage Partner Network program. The annual guide is the definitive listing of the most rewarding channel partner programs from technology companies that provide products and services through the IT channel. The 5-Star rating is awarded to an elite group of companies that offer solution providers the best of the best in their channel partner programs.…

ThousandEyes Releases Global Internet Outages Map

Provides visibility into business and consumer-impacting Internet outages around the world ThousandEyes, the Internet and Cloud Intelligence company, released its Global Internet Outages Map, an at-a-glance visualization of global Internet health powered by ThousandEyes Internet Insights. The always-on map gives businesses a near real-time understanding of ongoing and recent Internet outages that may be impacting the end user experiences of their customers or employees. Marketing Technology News: SoloSegment Announces…

ZON, the Region’s First Fully Decentralized Mobile E-commerce Platform, Closes UAE’s Largest Ever Seed Funding Round

ASA Ventures and a consortium of private investors have committed US$8 million to ZON, the first fully decentralized mobile e-commerce platform with over 32,000 sellers in its network ZON, the region's first fully decentralized mobile-only e-commerce network, has closed its seed funding round at an unprecedented US$8 million, making it the largest recorded single seed round in the UAE. The seed round was led by ASA Ventures and a consortium of private investors looking to support the disruption of the e-commerce sector in…

Impact Announces Creation of Chief Partnerships Officer Role and Expansion of Board of Directors

Former GM Michael Head appointed to new Partnerships executive-level position; Former COO & Board Member of The Trade Desk joins Impact Board of Directors Impact, the global leader in Partnership Automation, announced the creation of a Chief Partnerships Officer (CPsO) role within their organization. Michael Head, former General Manager of the Impact Partnership Cloud™, was promoted to fill the CPsO role, effective February 13, 2020. They also announced the appointment of Rob Perdue, former COO & board member of The…

MFXchange US, Inc. Cuts Time for Data Center Backup by Half After Switching From Legacy Hardware

Major provider for P&C industry advances its cloud strategy and sees rapid improvement after migrating to Druva Druva, Inc., the leader in Cloud Data Protection and Management, announced that MFXchange US, Inc., a Quess Company and a major provider of integrated services in the property and casualty (P&C) space, has selected Druva to protect its IaaS and SaaS data, and enable its corporate cloud strategy. Combining Druva’s rapid deployment ability across the organization, worldwide availability through AWS…

Three Reasons Why Zero-Party Data is Marketing’s Next Big Thing

With the recent passing of Europe’s General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA), tech companies will find it increasingly difficult to collect data about their target audience. In the face of this changing legislative climate, how can Marketing best approach data collection? Zero-party data, a type of data collection where users voluntarily share their personal information with companies, could offer a solution. Because zero-party data relies on building trust with consumers…

Commvault’s New Product Innovations Help Enterprises Accelerate Their Move to the Cloud

-- Latest release extends Commvault's cloud leadership, with new capabilities for AWS, Azure, and Alibaba that expand enterprises' ability to quickly and easily back up, recover, and migrate workloads across on-premises and multiple clouds-- Commvault, a recognized global enterprise software leader in the management of data across cloud and on-premises environments, today announced the availability of its latest product innovations, which include new cloud and on-premises data management capabilities. These capabilities…

Verimatrix and Broadcom Join Forces to Support Rapid Android TV Deployment with 4K/UHD Compliance

Pre-integrated Solution Reduces Time and Complexity for Set-Top Box Vendors and Video Service Providers Transitioning to Android TV Verimatrix, formerly known as Inside Secure, a global provider of innovative, customer-friendly cybersecurity solutions that protect content, devices, software and applications, and Broadcom announced a new collaboration to streamline Android TV set-top box (STB) deployments. By pre-integrating components of the Verimatrix Video Content Authority System (VCAS™) with Broadcom’s Android TV…

AT&T Sees Uptick in Kids, Family and News Viewership

On-Demand Movie Buying/Renting Nearly Doubles CNN Viewership Up 150% Compared to Last Year Whether it's parents turning on the TV after a long day of work and childcare, throwing on a movie in the middle of the day to entertain kids, or consuming more news than ever – our viewing patterns and habits have shifted. "Movies, news and TV have always kept us entertained and informed, but lately we're seeing changes in customer behavior," said Rick Welday, executive vice president and chief marketing officer, AT&T…

CleverTap and Dun & Bradstreet Lead Mobile Marketing Discussions at Engage to Grow Summit in the Middle East

Engage to Grow Summit United Marketing Thought Leaders to Discuss Customer Retention as a Game Changer for Growth CleverTap, a leading AI-powered customer lifecycle and user retention platform, joined with Dun & Bradstreet to host a thought leadership event in Dubai in early March. The Engage to Grow Summit brought Middle East founders, chief product officers, and VPs and SVPs of marketing together to discuss the theme of "User Retention: The New Growth Accelerator," having open and honest discussions about how to…

Fraudlogix Offers Free Ad Fraud Solution to Programmatic Businesses Affected by COVID-19

In an effort to help alleviate some of the impact and uncertainty the Coronavirus COVID-19 is creating for their customers and for the programmatic community as a whole, Fraudlogix has committed to providing the Lite version of their ad fraud, viewability and brand safety service for free until Oct. 1, 2020 to all companies that may benefit In an effort to help alleviate some of the impact and uncertainty the Coronavirus COVID-19 is creating for their customers and for the programmatic community as a whole, Fraudlogix has…

Smith.ai Improves Client Results for Legal Marketing Agencies like AttorneySync and GNGF

Law-firm marketing agencies choose leading virtual receptionist service to help their clients grow faster Two marketing agencies specializing in the legal industry have partnered with virtual receptionist service Smith.ai to offer their law firm clients the tools they need to capture and qualify new leads looking for legal services. After reviewing a number of services in the virtual receptionist category, AttorneySync and GNGF both chose Smith.ai for the company's proven track record of delivering comprehensive solutions…

Activision Blizzard And Google Enter Into Multi-Year Strategic Relationship To Power New Player Experiences

Together, companies will usher in a new era of gaming experiences through Google Cloud as Activision Blizzard's preferred cloud provider and YouTube as its exclusive live esports streaming destination Activision Blizzard and Google announced a multi-year strategic relationship to power new player experiences. Google Cloud will serve as the preferred provider for Activision Blizzard's game hosting infrastructure and YouTube as its exclusive streaming partner worldwide, excluding China, for live broadcasts of its popular…

AdTech Roundup: Top Things in Advertising Technology

Today’s AdTech Roundup covers the latest in Native and Programmatic Advertising, Technology, TV Advertising, Audience Data announcements from Nielsen, Ad Council, EventSmack, ViralGains, and The Trade Desk. Nielsen: Differentiate Through Technology Adoption Amid the Challenging Advertising Market in Hong Kong in 2020 Spending has remained cautious in Hong Kong amid multiple uncertainties concerning economic and social climates. The split between online and offline advertising spending is expected to shift from 50/50 last…

VSO Selects BlueVenn to Help Optimise Its Database and Automate Campaigns to Support Its Mission

BlueVenn, the award-winning Customer Data Platform and Omnichannel Marketing Hub vendor, announced that it has been chosen by Voluntary Service Overseas, a not-for-profit organisation and the world's leading development charity fighting poverty through volunteers, to help the organisation achieve its mission through a better understanding of its database and improved targeting of supporters to maximise revenue and donations. Marketing Technology News: Cognizant to Acquire Lev to Expand Digital Marketing Expertise Kath…

6 Content Marketing Growth Hacks to Help Your Global Organization

Content Marketing has fundamentally changed over the past few years as consumers increasingly rely on digital content. The number of global internet users has skyrocketed since 2005, and consumers now spend an average of 8.8 hours each day engaging with digital content. With such an increase in the absorption of digital content, your organization’s online presence must be a larger priority than ever before.  Cutting through the noise of emails received, blog posts read, and ads viewed is the key to successful Marketing in…

TechBytes with Arun Kothanath, Chief Security Strategist at Clango

Know My Company Hi Arun. Please tell us about your journey in technology and how you started at Clango. The current cybersecurity team started about 26 years ago. The team did pioneering work in providing solutions that focused on application security. A few years later, the team started focusing on areas concerned with User Identity, as the industry was still defining what it needed. The current cyber team at Clango encompasses skills that are required to address every aspect of Identity Management in an enterprise.…

Facebook Appoints Robert M. Kimmitt as Lead Independent Director

Facebook announced that Robert M. Kimmitt, former Deputy Secretary of the Treasury and U.S. Ambassador to Germany, has been appointed to the company's Board of Directors as lead independent director, effective immediately. Additionally, Jeffrey D. Zients, CEO of The Cranemere Group Limited, has informed the company that he will not stand for re-election to Facebook's Board of Directors at the company's 2020 Annual Meeting of Stockholders. Zients will continue to serve as a director until the date of the Annual Meeting.…