TechBytes with Chris Wareham, Senior Director, Product Management, Adobe Analytics

Chris Wareham Senior Director, Product Management, Adobe Analytics Data, data, and more data… modern marketers in 2017 are surrounded by more data types than previously known to the business group. Smart moves for data-driven marketing requires a clear distinction between audience data, customer data and B2B data… and of course, the impact they have on building intelligent automation. Rather than guessing with on-off data, top CMOs recommend marketers to rely on data management and analytics platform that provide a…

Audience Management Platform Leadspace Raises $21 Million Series C Funding to Drive AI-Enabled MarTech Transformation

Series C funding for Leadspace was led by Arrowroot Capital and JVP to support continued AI product leadership and customer growth in the US, and Israel World's leading B2B audience management platform for marketing and sales, Leadspace has raised $21 million in Series C funding, led by Arrowroot Capital and existing investor Jerusalem Venture Partners (JVP). As B2B organizations increasingly use big data and AI to drive more targeted relevant engagement and faster growth, Leadspace's latest funding round would drive…

Interview with Jen Spencer, VP, Sales and Marketing, SmartBug Media

"The lines between content marketing and sales enablement are blurring daily, but a piece of sales enablement material should bridge the customer’s marketing to sales experience. " On Marketing Technology MTS: Tell us about your role and how you got here? What inspired you to be a part of an inbound marketing agency? As Vice President of Sales and Marketing, my role involves leading SmartBug’s sales, marketing, and brand strategy; extending the company’s leadership among the HubSpot partner ecosystem; and providing a…

TechBytes with John Steinert, Chief Marketing Officer, TechTarget

John Steinert Chief Marketing Officer, TechTarget With greater accessibility to Big Data, modern marketers are exploring new ways to leverage data and scale targeting-related challenges at various stages of the buyer’s journey. Combining buyer’s profile with the intent data, marketers can build powerful automation channel and turn customer insights into a lead scoring machine. Powered by insight, Purchase Intent Insight by TechTarget is one such solution that amplifies intent behaviors from accounts and contacts active…

Four Ways Marketers Can Strengthen Their Big Data Muscles

While Many Marketers Are Exhausted By Big Data, A Focused Program Will Ensure Real Results Big data dominated marketing-related headlines a few years ago, hitting its peak around the time the term was included in Gartner’s Hype Cycle for Emerging Technologies in 2013. Many marketers bought into the hype, believing the promise that big data would lead to deeper customer insights, more granular targeting and better campaigns. But, marketers now realize that it’s called big data for a reason. With its daunting magnitude…

Marketers With Successful Fraud Protection Solutions Have A Competitive Edge

Mobile Ad Fraud Is Evolving So Rapidly That Most Enterprise Marketers Fail To Identify The Costliest Types. AppsFlyer Provides Recommendations to Protect Your Brand According to a Forrester Consulting thought leadership paper commissioned by AppsFlyer entitled Mobile Fraud: Marketers’ Massive Hidden Threat explores, only 1 in 5 enterprise marketers feel they are able to systematically monitor and prevent fraud. Marketers still rely heavily on legacy technologies and tools to combat mobile ad fraud and firms like an…

TechBytes with Peggy Chen, Chief Marketing Officer, SDL

Peggy Chen CMO, SDL Personalized content provides more value to marketers through highly influential brand messaging and consistency achieved via reusable and scalable content. Multi-channel content that matches customer buying patterns and behavioral information help in establishing a real-time personalized connection with powerful web experience management. To understand how marketers can create a mix of marketing, commerce and product content in a programmatic manner for contextual consistency, we spoke to Peggy…

Influencers Who Work Harder Deserve Deeper Rewards

As we enter 2018, influencer marketing is going through a bit of a renaissance as marketers form stronger ties with influencer partners than ever before in a bid to create the most engaging, authentic content for their target audiences. But as budgets rise, the number of influencers vying for revenue continues to grow. I met one company recently that claimed connections with a staggering 12 million influencers worldwide. No wonder then that ROI is such a hot topic. A 2017 report by Linqia into the state of influencer…

TechBytes with Barry Pellas, Chief Technology Officer, PointSource

Barry Pellas Chief Technology Officer, PointSource A recent study by PointSource, called The Executing Digital Transformation, probed 300 decision makers in marketing, IT and operations about the challenges businesses face when trying to make improvements with the end-users in mind. Challenges include framing a digital strategy, ensuring departments work in synergy and knowing what the consumer wants. We spoke to Chief Technology Officer at PointSource Barry Pellas about how to navigate this digital transformation.MTS:…

A Multi-Step Plan to Combat App Install Fraud

Every day, marketers’ concerns about the billion dollar mobile ad fraud problem increase. Like a chess game, it is imperative for marketers to stay steps ahead of fraudsters with built-in deterrence. Once fraud occurs, it is usually too late to do much about it, and the best a marketer can do is put a proverbial band-aid on a budget-eating wound. The only way for marketers to combat fraud is to make a multi-step plan of action to prevent it before it ever happens. Even with built-in fraud prevention mechanisms,…

Swrve Introduces Intent Engine With Support for Real-Time Audience Profiling

Real-time Intent Represents Major Step Forward in Empowering Organizations to Deliver Meaningful, Effective One-to-One Customer Communications Swrve, the leading Customer Interaction Platform, announced the general availability of its Intent Engine, delivering comprehensive, real-time, behavioral insight relating to every customer or prospect, and supporting more effective communications as a result. With the Intent Engine, Swrve customers can read and target consumer intent and propensity, meaning the interactions these…

APPrise Mobile Names Doug Pierce Chief Operating Officer

APPrise Mobile, a mobile communications and engagement technology company focused on internal employee and external communications, today announced that Doug Pierce has joined the company as Chief Operating Officer. Pierce will work directly with Jeff Corbin, CEO and Founder of APPrise Mobile, to help scale and take the company to its next level of growth. Commenting on the appointment, Corbin said, "Over the past several years since we launched theEMPLOYEEapp, APPrise Mobile has grown its client…

Qualtrics Names Julie Larson-Green Chief Experience Officer

Larson-Green Joins Qualtrics to Help Reframe How the Enterprise Connects Culture to Experience-Driven Product Innovation Qualtrics, the leader in experience management, announces the appointment of Julie Larson-Green as Chief Experience Officer, effective January 2018. As CXO, Larson-Green will be leading the design of Qualtrics' intricately connected customer, employee, product and brand experiences. She will also advise Qualtrics' customers globally on how to develop their experience management strategies.…

RedPoint Global Expands Partnership With Acxiom

Alliance Enables Seamless Experience for Marketers Seeking Enhanced Real-Time Engagement with Customers RedPoint Global, a leading provider of data management and customer engagement technology, announced an expanded partnership with Acxiom, the data foundation for the world's best marketers. As part of this relationship, RedPoint customers now have access to a continuous flow of leading third-party audience enhancement data, AbiliTec a proprietary identity resolution solution that creates accurate identifiers for…

Interview with Alok Kulkarni, CEO, Cyara

"Voice experience management is going to become a core competency for any marketer and represents an exciting opportunity to develop in the digital economy. " On Marketing Technology MTS: Tell us about your role and how you got here? What inspired you to start a customer experience assurance platform? I had been working in the contact center industry for over 15 years and what I loved about it was how critical customer experience was for the success for any business and how passionate our customers were about it. However,…

SparkPost Launches Jump Start Program for New MarTech Partners

SparkPost To Reduce Integration Investment Required By New Martech Partners Looking To Use Its Email API Service  SparkPost, the most performant cloud email delivery service available, announced its Jump Start Program to supply new MarTech providers with the expert advice and integration services they need to leverage the industry's leading email sending platform, at no additional charge. The new program both advances SparkPost's leadership position in the MarTech sector, and builds on the company's commitment to…

Allant Group Announces Strategic Retail Solution Powered by RedPoint Global

Partnership Provides Retailers With Superior Marketing And Analytical Solutions Allant Group, a nationally recognized, data-driven analytics and marketing firm, announced a partnership with RedPoint Global, a provider of data management and customer engagement technology, to deliver solutions for retailers that enable optimized customer engagement and accelerated revenue generation. Allant Group's omnichannel solution produces highly-relevant, personalized messaging that can be in production within weeks instead of…

Canvs & Ampsy Partner To Bring Audience Emotion Measurement To Live Events

Partnership Unlocks Granular Location-Centric Audience Emotion Insights for Biggest Brands in Music, Sports, Retail, Travel and Conferences While Digital can’t compete with the physical magic of live events, that doesn’t stop people from live-sharing their real-world experiences across social platforms. Enter the emotion measurement leader Canvs who has partnered with the hyperlocal live events analytics company Ampsy to deliver location-centric audience emotion insights at events for the biggest brands in music, sports,…

Customer Support Could Be Key Differentiator To Win-Over Digitally Transformed Users

One-third of Respondents Said That Support Took a Long Time to Resolve Their Issue While 24% Were Never Resolved, According to New Study by IDC and LogMeIn A new study from IDC and LogMeIn found that fast and effective support will be a competitive differentiator for companies looking to win-over digitally transformed customers and employees.  According to the study “Support Services as a Competitive Differentiator”, nearly 67% of consumers said that customer satisfaction was more important than price when doing business…

Six Steps to Achieving Customer-Centric Marketing

Broadly speaking, being customer-centric in your marketing represents a shift from a sole focus on company objectives to a focus on customer objectives first. The thought is that happy customers will lead to the meeting of your company objectives -- sales. Significantly, it also swaps “go with your gut” marketing to data-driven marketing. That’s because such marketing relies on learning from and activating against signals (data) that your customer is giving you. Ultimately, this is about building up individual-level data…