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MarTech Interview with Aaron Goldman, Chief Marketing Officer at 4C

"The thing that drives us is helping marketers market the way consumers consume — seamlessly across the channels, formats, and moments that matter most."   Tell us about your journey to Marketing Technology. What inspired you to join 4C? Well, I just opened the MarTech phone book and 4C was at the top before the A’s! Just kidding of course, though it’s awesome being first in every list. Fun fact: 4C is named after an airplane seat. Our CEO got an upgrade, which eventually led to him meeting our Chairman and…

A Finer Sieve: The Role of CDP in Business Transformation

“A journey of a thousand miles begins with a single step”- Laozi. Both pragmatic and philosophical, this adage finds new meaning for businesses today. Mired in a complex web of choices, organizations must make decisions that recognize the reality of today’s world- Data has dethroned oil as the most valuable commodity and it’s hegemony has just begun. One of the few aspects that remain unchanged in the era of digital ecosystems is the centrality of customer experience to business success. Customer experience today is…

Sprint Launches Curiosity Smart Video Analytics to Help Make Businesses, Facilities, Campuses, Cities Safer and Smarter

With Technologies from Hitachi Vantara & Ericsson, Solution Leverages Artificial Intelligence to Deliver Actionable Insights for More Agile Responses Sprint announced the launch of Curiosity Smart Video Analytics. The highly adaptable solution delivers automated alerts and advanced video analytics technology, helping to make smarter decisions, respond faster to potential emergencies, and improve efficiency while keeping people and property safe. “Together with technologies…

Lotame Sees 1,200% YoY Growth in Second-Party Data Adoption Globally

Company also taps data expert from L'Oréal, MediaMath & Yahoo as GM of Global Data Marketplace as second-party data adoption skyrockets in response to regulation and calls for transparency Lotame, the world’s leading unstacked data solutions company that helps publishers, marketers and agencies find new customers, increase engagement, and grow revenue through audience data, announced 1,200% year-over-year growth in second-party data adoption from April 2018 to April 2019 based on usage of Lotame’s 2nd-Party Data…

TIE Kinetix Becomes Premier Google Partner for Google Ads

TIE Kinetix, leading provider of Partner Automation solutions, announced that it has become a Google Ads Premier Partner. The premier tier is reserved for companies that have demonstrated highest levels of competency and performance based on commercial results and implementation success. TIE Kinetix becomes Premier Google Partner for Google Ads. Following a worldwide release of the Ads for the Channel solution in 2017, the launch of the Digital Marketing Transformation Program for the Channel (in partnership with Google)…

DataSource Announces Multi-Year Agreement with Top Family Entertainment Center

DataSource, Inc., a leading provider of end-to-end integrated branded supply chain managed services, announced that one of the fastest-growing family entertainment centers in America has entered into a multi-year contract with DataSource to automate and centralize their print and branded merchandise execution. The centers offer a variety of attractions including billiards, bowling, interactive and virtual arcade games, laser tag, mini-golf, karaoke, and other active entertainment options. Each location also includes a…

Zudy Named to Constellation ShortList for Enterprise Low-Code Tools and Platforms

Offerings for Leaders Transforming Business Models and Streamlining Operations Zudy announced it was named to the Constellation ShortList for Enterprise Low-Code Tools and Platforms in Q3 2019. The technology vendors and service providers included in the Constellation ShortList offer the key requirements for early adopters pursuing digital transformation initiatives. Zudy Named to Constellation ShortList for Enterprise Low-Code Tools and Platforms “Zudy continues to set the bar for advanced capabilities in Low Code / No…

Webscale a Finalist for 2019 Best SaaS Product for E-Commerce Award

Company’s Product Leadership in Digital Commerce Recognized by International SaaS Awards Program Webscale, the Digital Cloud Company, is a finalist in the 2019 SaaS Awards Program in the Best SaaS Product for E-Commerce category. The SaaS Awards program is now in its fourth year of celebrating organizational successes and the software innovations that fuel them. Webscale has been recognized for its expertise in cloud automation and management, and the capabilities of its platform to make cloud services more manageable,…

FairWarning Appoints Technology Veteran Ed Holmes as Chief Executive Officer

FairWarning, a global privacy company providing solutions that protect data in electronic health records (EHRs), Salesforce and hundreds of other cloud-based applications, announced the appointment of Ed Holmes as Chief Executive Officer. Holmes is taking over from Interim CEO Patrick Marschall. Holmes was previously the CEO of Peoplenet, a leading provider of cloud software for the staffing industry, until its acquisition by Bullhorn in 2017, at which time Holmes became the SVP of Workforce & Revenue…

MarTech Interview with Reeve Benaron, Executive Chairman and CEO at AUDIENCEX

"Thanks to advancement in AI, the aspiration of delivering the right message to the right person at the right time is becoming a reality." Tell us about your role and journey into technology. What inspired you to start AudienceX? I’ve always been an entrepreneur, and so I have a keen appreciation for the challenges facing burgeoning brands. More often than not, challengers simply don’t have access to the same tools and capabilities as the established brands they’re looking to disrupt. That’s why we formed AUDIENCEX with…

Dentsu Aegis Network Acquires Top Direct-to-Consumer Marketing Agency MuteSix

Top Digital Performance Agency Will Become Part of iProspect Dentsu Aegis Network announced the acquisition of MuteSix, a top digital performance agency and one of the world's largest direct-to-consumer marketing agencies. MuteSix will join iProspect, a leading global digital performance agency. Going forward, the agency will be called "MuteSix, an iProspect Company." As all marketers demand more accountability from their marketing spend, and increasingly launch and build brands through performance marketing channels,…

Amazon and Tuya Announce Further Integration with Alexa

Products Powered by Tuya Support Amazon Alexa's App-to-App Account Linking Global AI+IoT leader Tuya announced that it is now supporting Amazon Alexa's new App-to-App Account Linking feature. This integration allows users of the Tuya app to seamlessly link any products powered by Tuya to Alexa, without leaving the Tuya app. This announcement builds on Tuya's partnership with Amazon, as integration with the Alexa digital assistant has been a part of Tuya's global leading AI+IoT platform for smart home devices since its…

Tequity Completes 8th Salesforce Transaction

Tequity's Client, Cloudware Connections, Has Been Acquired by A5 Tequity Inc., a North American Tech M&A advisory firm, acted as the exclusive financial advisor to Cloudware Connections in their acquisition by A5. Cloudware Connections is a Salesforce consulting partner headquartered out of Toronto Canada and has an experienced team with consultants across all Salesforce.com clouds.  The acquisition of Cloudware Connections brings expanded depth and expertise to A5 in the areas of…

CalAmp’s TRACKER U.K. Expands Global Telematics Expertise With SmartDealer And SmartDrive

TRACKER SmartDealer™ and SmartDrive™ give U.K. dealers and their customers access to innovative, value-added connected car services CalAmp, a technology solutions pioneer transforming the mobile connected economy, launched within the U.K. the TRACKER branded SmartDealer lot management application to boost auto dealer profitability and enhance customer loyalty, along with SmartDrive to deliver consumer-focused connected car services. These solutions integrate with CalAmp's Telematics Cloud software-as-a-service (SaaS)…

Aprimo Unveils “Aprimo AI” for Its DAM and Productivity Management Solutions

New Artificial Intelligence Solution Designed Specifically to Modernize the Digital Workplace and Enrich Content Throughout the Content Lifecycle Aprimo, a leading provider of technology solutions for content, operations, and performance, announced the Aprimo AI framework and new artificial intelligence enhancements to its category-leading Aprimo Digital Asset Management (DAM) and Productivity Management (intelligent workflow reviews and approval) solutions. Aprimo is pioneering the application of artificial intelligence…

Dentsu Aegis Network Acquires Top Direct-to-Consumer Marketing Agency MuteSix

Top Digital Performance Agency Will Become Part of iProspect Dentsu Aegis Network announced the acquisition of MuteSix, a top digital performance agency and one of the world’s largest direct-to-consumer marketing agencies. MuteSix will join iProspect, a leading global digital performance agency. Going forward, the agency will be called “MuteSix, an iProspect Company.” As all marketers demand more accountability from their marketing spend, and increasingly launch and build brands through performance marketing channels,…

RevJet’s Ad Experience Sentiment Report Reveals Change in Sentiment, Behavior of Online Consumers

Survey Commissioned by RevJet Reveals 38% Feel Digital Ads are Not Relevant and 64% Dislike Companies that Promote Repetitive Messaging RevJet, the only platform that simplifies digital ad experience management for Fortune 500 marketers, today announced the results of their latest Ad Experience Sentiment Report revealing a change in sentiment and behavior of online consumers on digital advertising and online shopping. Of note: 38% of consumers feel that digital ads they see online are not relevant, and 64% feel negatively…

Enjoy E-Commerce Platform Expands to UK Backed by New Funding

Enjoy Inc. (the “Company”) announced that it has secured a significant investment from LCH Partners (“LCH”), L Catterton’s new consumer technology platform. This Series C growth round brings the total investment in Enjoy, which launched in May 2015, to more than $350 million. Other previous investors include Riverwood Capital, Stamos Capital, Kleiner Perkins, Highland Capital, and Oak Capital Management. The capital raise will be used to accelerate innovation and international growth. The Company is also announcing today…

Why Your Digital Marketing Strategy Needs Instagram

Do you use Instagram for business? To me, answering that question should be the same as if someone were to ask: Do you have a Digital Marketing strategy? Both should receive an unequivocal yes. But you’d be surprised how many people bypass Instagram for their brand and miss out on what could be one of the best Visual Marketing tools out there. What makes it so great? Glad you asked. Here are five reasons Instagram Marketing should be part of your brand’s Digital Marketing strategy. 1. Direct Access to Your Target…

DealSignal Introduces CRM Data Health for Salesforce

New Module Provides On-Demand, Scheduled and Automated CRM Data Refresh and Enrichment so Revenue Teams Always Have Fresh and Accurate Lead, Contact and Account Data in Salesforce DealSignal, the leading on-demand B2B marketing data provider, announced a new CRM Data Health module designed to help marketing and sales teams continuously refresh, enrich and reverify the leads, contacts and accounts in their Salesforce CRM with complete, accurate and GDPR-compliant data. Rather than comparing dirty CRM data against other…