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Buzzoole Creates Industry’s First Ever Influencer Marketing Benchmark

Buzzoole, the leading influencer marketing platform and service in Europe, is launching the industry’s first ever benchmarking report. It solves the thorny issue of measurement by allowing marketers to prove the effectiveness of influencer marketing. Until now it has been impossible for clients and agencies to compare influencer marketing campaigns against other media. However, by leveraging insights from Nielsen – a global measurement and data analytics company that provides the most complete and trusted view available…

MomentFeed Names Avik Dey as Senior Vice President of Engineering

Dey’s Deep Enterprise Experience at Intel, Yahoo! and eBay Will Help Enhance and Fortify MomentFeed’s Mobile Consumer Experience Platform MomentFeed, the leader in mobile consumer experience management for multi-location brands, announced that Avik Dey has joined the company as Senior Vice President of Engineering. Dey brings more than two decades of software engineering expertise, leading Big Data, Data Science and microservices implementations at some of the largest enterprise technology companies, including, Intel…

PROS Accelerates Airlines’ Journey to Offer Optimization

Next-Generation Revenue Management Delivers Ultimate Capacity, Flexibility to Deliver Unique Customer Experiences Without Sacrificing Optimal Revenue Targets PROS , a provider of AI-powered solutions that optimize selling in the digital economy, launched the next-generation of PROS Revenue Management, an AI-based platform that automates analysis and enables confident decision-making designed to capture additional revenue. With PROS Revenue Management, carriers have a foundation to pursue Offer Optimization – wholly…

AI Must Support Customer Experience Outcomes, Not Just Processes

Artificial Intelligence (AI), Machine Learning and other advanced analytics can drive optimal customer experience for marketers worldwide. With an abundance of data, companies try to collect the right data and transform it into meaningful insights about customers via powerful algorithms. These insights drive relevant conversations and make it easy for a customer to act. Read More: The Future of Customer Experience, and What 2019 Has in Store But it’s not enough to use AI to automate processes. This increasingly popular…

Anaplan welcomes Ana Pinczuk, SVP and Chief Transformation Officer

Experienced Enterprise Software Technology Executive Joins the Company Anaplan, a pioneer in Connected Planning, announced the appointment of Ana Pinczuk as senior vice president and chief transformation officer, effective February 1, 2019. She is well known as an exceptional transformational leader who has led multi-billion-dollar businesses focused on technology and business model innovation driving solutions for lead generation, hybrid cloud, information management, analytics, and services. We are very fortunate…

Poshmark Announces Findings from First-Ever Social Commerce Report

The Poshmark Community Shares an Average of 18 Million Listings Every Day, Powering a Sale Nearly Every Second Poshmark, a leading social commerce platform for the next generation of retailers and shoppers, announced the findings of its latest report, "A Year in Social Commerce." The report illustrates how social commerce has emerged as a powerful new retail model, creating highly engaged communities around shopping and selling. Gathering data from billions of social interactions and millions of transactions that take…

Should Content Creators Surrender 45% of Their Earnings?

New Whitepaper Examines How High-profile Content Platforms Fleece Creators Patreos, a blockchain-based, content subscription platform empowering fans to directly support their favorite creators and artists, released a whitepaper today detailing the challenge facing content creators as they strive to retain creative integrity in a landscape dominated by centralized platforms. Today's top content outlets (YouTube, Facebook, etc.) utilize centralized, ad-based business models that are inefficient, forcing contributors to…

Offers And Promotions On Social Media Don’t Influence Millennials

There is a generational difference in the content that influences people to visit a company’s website from social media, according to a new survey from Visual Objects, a portfolio website that showcases work from top creative firms from around the world. Images are more likely to persuade millennials to click through to businesses’ websites from social media (33%), while offers/promotions are more likely to influence baby boomers (38%). Experts advise businesses to pay attention to both preferences. “Younger…

Exceed.ai Automated Lead Qualification And Nurturing Now Integrates With HubSpot

Exceed.ai announced that it has joined HubSpot as a Connect Beta Integrator. HubSpot, a leading growth platform, works with Connect integrators to help grow their business through listing, marketing and distribution resources to increase shared customers. Connect Beta Integrators are independent software vendors who have built an integration with HubSpot and been accepted to the Connect Beta Program. Companies using HubSpot can now use Exceed’s AI-Powered Sales Assistant to automatically engage, qualify and nurture…

The Big Game Shows How TV and Social Media Work Hand in Hand for Brands

As the countdown to the Big Game begins, marketer and consumer speculation swirl around which brands and companies will have the most noteworthy and impactful advertisements. 4C, a data science and marketing technology company, takes a deeper look into the brands that advertised during football and made the biggest impact throughout the year, as well as some opportunities for brands to capitalize on this year’s game and Halftime Show performance. Using its proprietary measurement system, the company analyzed the ad airings…

Super Bowl 2019: Interview with Scott Ings, VP of Product, Apptimize

Tell us about your role at Apptimize and the team/technology you handle. I joined Apptimize as VP of Product this past June. In my role, I work with the product team to understand what our customers want out of our platform, help them find new ways to leverage the data at their fingertips, and then work with developers to build and ship new features. What is the overall state of Mobile Marketing in the tech industry? Mobile Marketing tends to be a blanket term that includes everything from advertising on Facebook and…

Digilant Releases New Infographic: 2019 Top Ten Trends for Programmatic Advertising

Visual Guide for 2019 Digital Media Planning Digilant – a programmatic media buying services company – released a Top Programmatic Media Buying Trends of 2019 infographic. The exhibit outlines everything media buyers need to consider when planning media budgets for the year. In this infographic, Digilant has summarized all of the most important digital advertising trends for 2019 -- including voice marketing, shoppable ads and programmatic in-housing -- into one easy-to-read page. With the constant evolution of…

Invoca Named Leader in G2 Crowd Enterprise Grid for Call Tracking, Receiving Top Overall Score

Invoca Continues to Lead the Call Tracking and Analytics Space with Awards for Product and Market Leadership Invoca, an AI-powered call tracking and analytics company, announced it was recognized as the top-scoring Leader in the G2 Crowd Winter 2019 Enterprise Grid Report for Inbound Call Tracking Software. Invoca received the highest overall score in this report, beating out six other vendors in the call tracking and analytics space. Ranking highly for customer satisfaction and market presence, Invoca’s position in this…

Brand-Building in a Highly Competitive Industry

Picture this: You’re buying a television. How many brand names immediately come to mind? Most people can only mention  the top two or three brands in the television market. It’s the same with soft drinks, cars, chocolates—and even people. This is testimony to the fact that irrespective of market competition—and how many products a customer uses—there’s only space for a few brands in a customer’s mind when it comes to spontaneous brand recall. This idea holds across diverse products and consumer groups. Marketing…

Survey Reveals One Million New People Online Daily; Social Media Fuels Growth Despite Industry Challenges of 2018

Digital 2019 Report from Hootsuite and We Are Social Finds Social Media Use Jumped Nearly 9% Year-Over-Year with Upwards of 3.5 Billion People Now Active on Social Media Hootsuite, the leader in social media management, in collaboration with We Are Social, the global socially-led creative agency, released Digital 2019. The eighth annual report, which examines digital trends and social media use across 230 countries and territories, uncovered that more than one million new people go online every day, and that 45% of the…

How AI Empowers Sales Teams to Thrive in the Field

Sales teams have traditionally relied on old school methods like pen and paper and end-of-the-week feedback sessions to document client visits and report important insights to managers. However, the digital era is changing the way people work and what they most value: time. According to a recent report on what millennials in the tech sector want from an employer, over 45% of respondents expect  digitization and connectivity will set the pace with more people opting for flexible working hours and workplace structures. In…

Online Auction Platform Catawiki Drives Hyper-Personalization with Selligent Marketing Cloud

Catawiki, the Dutch online auction platform for rare objects, recently chose Selligent Marketing Cloud, as vendor of choice, to power their personalized customer experience and offers. Using Selligent Marketing Cloud, Catawiki will be able to promote its weekly 50,000 new products to the most relevant customers, on the right channel, to drive engagement and conversion. Catawiki chose Selligent Marketing Cloud because they were seeking a partner with a flexible data architecture that was extensible and could consolidate…

Agora.io Announces New Leadership Hires On The Heels Of Its Series C Funding

Driven by the Global Growth of the RTC Market and Increasing Demand for Live Voice and Video Solutions, Agora.io Bolsters Its Management Team with Veteran Hires Agora.io, the leading voice, video and live broadcasting platform, announced the hiring of several established business, technology, and sales leaders who will serve in key management roles as the company expands its solutions and services to new markets and industry verticals globally. The wave of new hires comes shortly after Agora closed $70 million in a Series…

Cheddar Taps Telaria’s Video Management Platform As SSP Partner to Scale Connected TV Advertising Programmatically

Telaria, the complete software platform to manage video advertising for premium publishers, announced that Cheddar, the leading post-cable networks company, has selected Telaria as a supply-side partner to boost monetization of its inventory, including connected TV (CTV). The partnership comes as Cheddar significantly expands its presence across video streaming platforms, smart TVs, and devices through partnerships with AT&T and Samsung, among others. Cheddar has two news networks, Cheddar Business and Cheddar News,…

Valassis Acquires GET1FREE, Inc., Continues Growth in Local Solutions

New Acquisition Bolsters West Coast Direct Mail Presence Valassis, a leader in activating consumers through intelligent media delivery, announced that it has acquired GET1FREE, Inc., a direct mail company reaching more than 1 million homes across California with coupons, deals and promotions. GET1FREE, Inc. comes on board as the 14th addition to the local solutions portfolio since 2015 and will integrate with Valassis-owned Clipper Magazine, bolstering its position in the hyperlocal marketing industry. “The…