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Edge by Ascential Launches Market Share 2.0

NEW PRODUCT IMPROVES SALES PERFORMANCE ON AMAZON Edge by Ascential, the data, insight and advisory solution, announces their new product for brands on Amazon, Market Share 2.0. This new version of our market-leading Market Share product fundamentally overhauls the user experience, offering enhanced first and third-party sales and share metrics, and allowing brands to track performance and take quick, impactful actions to drive sales on Amazon. Marketing Technology News: Coursera Taps Dr. Betty Vandenbosch as New…

DMI Honored with Five Local American Advertising Federation Awards

DMI's Digital Experience Agency Takes Gold and Silver at Local DC ADDY® Awards DMI's Brand Marketing and Customer Experience Business Unit has been honored by the American Advertising Federation's Washington DC (AAF DC) chapter with five DC ADDY Awards. The awards were presented in March for excellence on behalf of two DMI clients, the Internet & Television Association (NCTA) and the International Spy Museum. "These awards showcase the tremendous creativity and business value our agency brings to bear for DMI's…

Carvana Raises $600 Million to Continue Growing, Innovating Safer Way to Buy a Car

Investors endorse Carvana’s leadership amid changing consumer needs Carvana, a leading e-commerce platform for buying and selling used cars, is fully committed to ensuring consumers can easily purchase a vehicle in this unprecedented era, and do so safely. As consumers increasingly demand an online retail environment so they can get important resources like groceries or medication, they are reshaping what is becoming a new normal. Observing this new normal and how it’s shifting car buying entirely online, Carvana has…

MarketCast Streaming Video Data Shows Fans Turning to Unscripted Programming, Dramas and Classic Comedy During First Few Weeks of the Crisis

Streaming fans are using more streaming services than before, but spending on paid subscriptions remain flat, posing a challenge to new entrants to the space MarketCast released highlights from the latest MarketCast Streaming Tracker, a bi-weekly report that measures streaming video trends across top streaming video platforms. According to findings in MarketCast's March 14 to March 27 reporting period, streaming audiences gravitated to "distraction genres," such as classic comedy, dramas and unscripted docuseries, during…

Medallia Launches New Insights Suite to Power the Future of Consumer Insights

Modern Approach to Market Research Speeds Time to Innovation Medallia, Inc., the global leader in experience management, announced Medallia Insights Suite, a powerful combination of modern tools for insight leaders across agencies and brands. The suite leverages today’s growing video communication and crowdsourcing adoption to speed time to innovation and drive growth and revenue at pace. Marketing Technology News: Insight Recognized in Gartner 2020 Magic Quadrant for Managed Workplace Services, North America “The…

Winning in the Era of Deep Contextual Personalization: It’s All About Human-Machine Collaboration

Chatbots, virtual assistants and other Artificial Intelligence (AI)-powered marketing technologies are rapidly becoming commonplace. Yet, many CMOs are discovering the limitations of these technologies for one-to-one marketing. How should CMOs be allocating their technology investments to deliver deep contextual personalization and create ever-expanding customer experiences that will fuel growth for the next decade? The answer to that question has been elusive. The truth is, most CMOs are bewildered by the vast and…

Accenture Brings on Silicon Valley Entrepreneur Tom Lounibos to Lead Accenture Ventures

Accenture Ventures to forge new relationships with entrepreneurs, accelerating innovation for Accenture and its clients Accenture (NYSE: ACN) has appointed veteran Silicon Valley entrepreneur Tom Lounibos to lead Accenture Ventures as its new Managing Director. Mr. Lounibos joins Accenture Ventures following a decades-long career as a highly successful technology entrepreneur and founder of six different software startups. He took two of those companies public (Knowledgeware and Sagent Technology) and sold the other…

Fluent, Inc. Announces Acquisition of 50% Stake in Winopoly, LLC

Fluent, Inc., a leading performance marketing company, announced that it has acquired a 50% stake in Winopoly, LLC, a marketplace matching consumers to brands through rewarded content and interactive experiences. This strategic investment will bolster Fluent’s ability to provide end-to-end customer acquisition solutions to a growing roster of top brands. Marketing Technology News: PPT Solutions Announces Kathryn Martin as New Vice President of Human Resources and General Counsel “We are thrilled to welcome Luciano…

Selligent Marketing Cloud Named a Leader in G2 Mid-Market Grid Report for Marketing Automation for Second Quarter in a Row

G2 Spring 2020 Rankings Inform Marketing Technology Buying Decisions Selligent Marketing Cloud, the omnichannel marketing technology company, announced that it was recognized as one of the best marketing automation solutions in the market – ranked a ‘Leader’ in the G2.com (formerly G2 Crowd) Spring 2020 Mid-Market Grid Report for Marketing Automation. The report is published by G2, the global user review site that helps businesses make smarter buying decisions. Marketing Technology News: Insight Recognized in Gartner 2020…

LogMeIn’s GoToMeeting Helps Enable Easier Remote Work with New Microsoft Teams Integration and UX, Audio and Mobile Improvements

LogMeIn, Inc. announced updates to its GoToMeeting product with new integrations, including one with Microsoft Teams, updates to the desktop and mobile experience, audio enhancements and overall improvements to ensure business continuity during a time when remote work is at an unprecedented all-time high. With governments all over the world making collective efforts to eliminate non-essential travel and commuting, companies and workers are doing their part to help put the health and safety of others first, in the process…

SCS Makes Establishing a Company and Accounting Easier for Clients with Cloud-based e-Commerce Platform

The accounting e-commerce platform, the first of its kind in Singapore, enables SCS clients to incorporate companies, see prices and order a full range of XBRL reports online, with more services available soon Singapore Corporate Services Pte Ltd ("SCS"), a leading Singapore-based CPA firm, has advanced to its next step of streamlining service offerings with a new cloud-based e-commerce platform, in light of the Singapore Government's SMEs Go Digital programme. The accounting e-commerce platform, the first of its kind,…

MRM Named A ‘Magic Quadrant’ Leader By Gartner For Fourth Straight Year

For the fourth year in a row, MRM has been designated as a Leader in Gartner Inc.'s "Magic Quadrant for Global Marketing Agencies" report. Gartner, which is the world's leading information technology research and advisory company, compiles its global agency analysis based on an evaluation of 15 criteria encompassing both completeness of vision and ability to execute. MRM, a leading customer relationship agency that is part of McCann Worldgroup, has global expertise and capabilities across a number of key areas. MRM's core…

MarTech Interview with Seth Siegel, North American Leader Artificial Intelligence Consulting at Infosys

"AI is not a destination, it is a once in a generation transformation that will take time." Hi Seth, you are a pioneer in the AI and Emerging tech realm. How did you start with Infosys? I joined Infosys in June of 2019. The reason I came here is that we have the unique intersection of being able to build an executable strategy. Many services firms love to do strategy work and then fail at execution. Some are great at execution but make everything about price. What drew me to Infosys is that we make it about realized…

MarTech Video Interview with Adam Bergman- Vizio Ads

Adam Bergman is responsible for forging buy-side relationships and driving VIZIO Ads' direct-to-TV ad sales business. Currently, Adam reports directly to Mike O'Donnell, SVP of VIZIO's Platform Business, who leads VIZIO's recently opened New York City office. VIZIO, the #1 American-based TV brand and #1 Sound Bar Brand in America. It owns Vizio Ads. Today, it delivers a more relevant TV advertising experience to consumers and brands alike. It is offering premium, addressable advertising inventory inside of WatchFree,…

Catapult Receives Multiple Partner of the Year Awards from Valo Solutions

Catapult, a leading digital solutions and services firm, was named Valo's North American Partner of the Year and was recognized for the top Valo Customization at yesterday's virtual Valo North American Partner Summit. Valo is an award-winning provider of intranet and digital workplace solutions. Marketing Technology News: Recapd Enables Captions for Zoom and Webex Meetings as People Work from Home The Valo Partner of the Year acknowledges great sales achievements, customer satisfaction and overall commitment to the…

Sitel Group To Hire 10,000 Work-At-Home Positions In North America

The customer experience management leader has successfully transitioned 80% of current associates to work from home Sitel Group, a leading global customer experience management provider that delivers more than 3.5 million customer experiences every day,  announced it's hiring more than 10,000 work-at-home jobs after successfully transitioning 80% of current associates, to its Sitel at Home model in less than two weeks. "The well-being and safety of our people is, as always, our top priority," said Mike Small, CEO -…

Adform Welcomes New CEO

Adform, one of the largest European-basedadtech companies welcomes its new CEO. Troels Philip Jensen steps into the CEO chair from April 1stand leaves behind a position as COO for the Swedish softwaregiant Itiviti AB, which has more than 1,000 employees. Jensen replaces Adform’s Co-Founder and CEO Gustav Mellentin, who will stay with the company in an active role focused on continuing to shape the company's strategic work. Troels Jensen, in his role as CEO, will lead Adform’s employees across 29 offices in 26 countries.…

Ogilvy Again Named A Leader In Gartner’s March 2020 Magic Quadrant For Global Marketing Agencies

Ogilvy, a global marketing and communications company, has been named a Leader in Gartner's Magic Quadrant for Global Marketing Agencies report for the fifth consecutive year. Gartner, the world's leading research and advisory company, evaluates vendors based on the ability to execute and for completeness of vision based on 15 distinct evaluation criteria. "We believe Ogilvy's continued recognition in Gartner's Magic Quadrant for Global Marketing Agencies report is a true testament to Ogilvy's commitment of bringing…

SailPoint Extends Leadership Team to Support Global Growth and Pace of Innovation

SailPoint Technologies Holdings, Inc., the leader in identity management, announced three leadership appointments to support the company’s global growth and increased pace of innovation. These new appointments include: Grady Summers as Executive Vice President of Solutions and Technology; Asanka Jayasuriya as Senior Vice President of Engineering and Chief Technology Officer (CTO) and Steve Bradford as Senior Vice President, EMEA. SailPoint today announced three leadership appointments to support the company’s global…

Clari’s New Adaptive Revenue Metrics Provide Real-Time Diagnostics for Revenue Leaders

Clari, the revenue operations leader, announced the launch of Adaptive Revenue Metrics. Now, the entire revenue organization from the C-suite to individual sellers, can share a real-time view of key revenue health indicators, so they can quickly assess risk and formulate game plans that impact the bottom line. Revenue leaders today rely on stale spreadsheets and offline data manipulation in CRM or BI tools to try to keep on top of their business. Powered by up-to-the-minute quota, forecast, and CRM data, Clari's Adaptive…