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Reality Bytes: Second Annual Generational Study Reveals How Gen Z Behaves, Buys & Builds Online

Gen Z Prefers Internet Leaders over Politicians, Trusts Online Stores as Much as Physical Ones and Has the Highest Aspiration to Entrepreneurship of Any Generation A groundbreaking international study conducted by The Center for Generational Kinetics and commissioned by WP Engine reveals that Generation Z, born between 1996-2010, is fueled by technology in all facets of their life, and expects the Internet to connect them, entertain them, sell to them and build their digital brand. It’s a generation whose relationship…

IZEA Awarded Custom Content Program by Fortune 10 Customer

IZEA Worldwide, Inc., operator of IZEAx, the premier online marketplace connecting brands and publishers with influential content creators, announced that it has been awarded a new custom content program from a returning Fortune 10 customer. The customer began working directly with IZEA on e-commerce content several years ago and has initiated its first content program of 2019 with this commitment. Also Read: Bazaarvoice Appoints Joe Rohrlich as Chief Revenue Officer “While diversification of revenue remains a top…

The Privacy Paradox and the Marketer’s Dilemma

2018 was a never-ending stream of privacy scandals, data breaches, and tech backlash. If you’re a marketer in tech, privacy is on your mind not only because of your job function but also because you’re human! Like many, you’re probably concerned about your own online privacy and not altogether confident that you’re taking the necessary precautions to protect it. Read More: Risky Business: Navigating Privacy and Compliance in a GDPR World The disconnect between people’s desired privacy and marketers’ assumptions has…

Ping Identity Named Market Leader in Latest KuppingerCole Customer Identity and Access Management Report

Company Recognized as a Leader in the Areas of Security, Functionality, Integration and Interoperability Ping Identity, the leader in Identity Defined Security, announced it has been named an overall leader in the latest “KuppingerCole Leadership Compass for CIAM Platforms” report. “Ping Identity was one of the first vendors to really recognize and understand the need for specific consumer-facing IAM solutions for enterprises” According to the research, customer identity and access management (CIAM) “has emerged…

Prediction Series 2019: Interview with Carlo De Marchis, Chief Product and Marketing Officer, Deltatre

Tell us about your role and what first led you to join Deltatre. I’m currently Chief Product and Marketing officer at Deltatre, the global sport media services company. Incredibly enough, I joined Deltatre 30 years ago, when the company was just five people. It’s been a fascinating journey since then, and I have been at the forefront of innovation in the sports tech world — from launching the first website with real-time results in 1995, to today’s OTT revolution. My latest passion is finding new ways to delight paying…

Magisto Brings Mass-Scale Video Creation Capabilities To Marketing Platforms, E-Commerce Sites And Marketplaces Through the Launch of a…

Creating a New Standard for Online Marketplaces and Providing Simple, Scalable Video Creation to Millions of Small Businesses Magisto, the leading AI-powered video creation and marketing platform, announced the launch of their Strategic Partnership Program. Aimed at enterprise marketing and e-commerce players, the program provides large-scale, automatic video creation through a tool embedded in major e-commerce sites, listing sites, marketplaces, websites and more. “Through the Partnership Program, we’re aiming to…

Facebook Advertising Declining; Google Ads and Amazon Continue Their Consolidation

Latest Digital Advertising Report from Merkle Cites Steep Growth for Google Shopping Ads, Steady Growth for Amazon, and a Decline for Facebook Ads The rise of Instagram Stories was among the biggest advertising news in 2018. However, it could not topple Google Ads and Amazon from the pedestal. Merkle a leading technology-enabled, data-driven performance marketing agency, has released its Q4 2018 Digital Marketing Report (DMR). This comprehensive report analyzed the latest trends across paid search, organic search, social,…

CHEQ and RiskIQ Partner to Combine Autonomous Ad Verification with Digital-Threat Prevention for End-To-End Solution

Military-grade ad-verification company CHEQ, and RiskIQ, the global leader in attack-surface management, announced a partnership providing both companies’ clients access to an end-to-end suite of digital advertising-security solutions. The combination of CHEQ’s autonomous brand safety, viewability, and ad-fraud prevention, and RiskIQ’s ad-scanning for malware, hijacking, and ad injection creates visibility and protection across the entire digital advertising supply chain. The move is part of a shared vision to afford…

Matrix Solutions Partners with Aspirant, Providing Media Ad Sales Teams with Greater Customization Options for Reporting and Analytics

New Partner to Serve as System Integrator and Enable More Customer-Specific Workflow Enhancements Matrix Solutions, the only global ad sales platform built for media, announced a new alliance with Aspirant, a leading global management consulting and technology firm. This relationship provides global media enterprises with greater customization capabilities within Monarch’s full ad platform and reporting and analytic modules, as well as additional system integrations and other workflow enhancements. Aspirant’s alliance…

Millennials Crave More Excitement from Super Bowl Experience, According to Sixth Annual BCW Super Bowl Survey

Millennials Want to Bet More on the Big Game as Legal Gambling Blossoms Across US Millennials, famously, are more interested in enjoying experiences than making big purchases, thus it should be no surprise they want more from the Super Bowl besides the spectacle of the game, funny TV ads and an entertaining halftime show. From emerging gambling opportunities to an esports connection, Millennials want the Big Game to be even grander, according to a national survey measuring fan sentiment conducted by the Fan Experience…

Merkle Releases Its Q4 2018 Digital Marketing Report

Report Cites Steep Growth for Google Shopping Ads, Steady Growth for Amazon, and a Decline for Facebook Ads Merkle a leading technology-enabled, data-driven performance marketing agency, has released its Q4 2018 Digital Marketing Report (DMR). This comprehensive report analyzes trends across paid search, organic search, social, display, and Amazon Ads. It also provides insights into the performance of major industry players such as Google, Facebook, Amazon, Bing, Yahoo, and Instagram. To provide additional detail on…

Trust in Ad-Supported Internet is Eroding

Fake news, digital ad fraud and data privacy are pressing issues threatening the trust and confidence in an ad-supported internet. While advertisers continue to demand transparency of their partners downstream — even going so far as to hold budgets hostage, consumers – who have enjoyed positive, emotional connections with their brands online — are at risk of turning off due to privacy concerns. Stakeholders will expect even greater clarity and accountability in the quality of the online platforms and content that they invest…

Brickfish Announces SocialPulse: Real-Time Social Listening Event

Social Marketing Leader Grants Exclusive Access on Super Bowl Sunday Brickfish, the leading end-to-end social media management company, is offering exclusive access to its social listening platform to brands during the Super Bowl. Brands will be able to experience conversations as they happen in real-time around the big game, advertisements, teams and more with Brickfish SocialPulse. “The conversations taking place online can’t be overlooked. As brands spend nearly $500 million in advertising for the big game, viewers…

API Fortress Plug-In for Kong Allows Developers and QA Testers to Record and Mock Live API Calls

Expedite the Delivery of New Microservices While Maintaining Quality with API Mocking with Kong API Fortress has been a leader since 2016 in continuous API testing, providing a complete suite of cloud or on-premises tools for agile development and CI/CD workflows. Today, API Fortress announces a new plug-in to capture live API calls and create mocks by leveraging the Kong microservices API management platform. As a global leader in open source API and microservices management, Kong joins the API Fortress ecosystem…

Six Nations Enjoy World Cup Bump as Broadening Audience Pre-Empts Glory for England in Both Tournaments

40% of UK Consumers Now Identifying as Fans of the Six Nations Tournament A new study by GlobalWebIndex, conducted amongst 1,885 UK consumers aged 18-64 ahead of the Six Nations tournament in February, reveals burgeoning popularity for the sport in the UK with two in five respondents now identifying as fans of the tournament. With the Rugby World Cup taking place in September, 2019 promises to be a year of heightened interest in rugby. Testament to this, nearly half (46%) of the 651 Six Nations fans identified by the…

Gartner Says Global IT Spending to Reach $3.8 Trillion in 2019

All Segments Forecast to Exhibit Growth in 2019 Despite Recession, Brexit Threat Worldwide IT spending is projected to total $3.76 trillion in 2019, an increase of 3.2 percent from 2018, according to the latest forecast by Gartner, Inc. Gartner: Global IT Spending to Reach $3.8 Trillion in 2019, up 3.2% from 2018 “Despite uncertainty fueled by recession rumors, Brexit, and trade wars and tariffs, the likely scenario for IT spending in 2019 is growth,” said John-David Lovelock, research vice president at Gartner.…

Alfresco Adds Major Extensibility Features to Its Open Source, Process-Led, Low Code Application Development Framework

Extension to Framework Will Allow Development of Future Proofed, Custom Apps Alfresco, a leading open source provider of process automation, content management, and information governance software, has announced the availability of the latest release of its ADF 3.0 (Application Development Framework) during its annual developer conference, DevCon 2019, in Edinburgh, Scotland. “a focus on customer journeys requires much greater attention to user experience and application design to ensure users stay engaged and the…

Bazaarvoice Appoints Joe Rohrlich as Chief Revenue Officer

Bazaarvoice, Inc. announced that it has named Joe Rohrlich as Chief Revenue Officer (CRO). Previously the General Manager and Executive Vice President of Bazaarvoice’s European and Asia-Pacific business, he will now be responsible for leading the company’s global sales, marketing and client success teams. “Joe brings an unparalleled level of strategy, creativity and professionalism to Bazaarvoice and his new position as CRO. His customer success track record and sales guidance over the past nine years have been…

Over-The-Top Streaming Services Expected to Reap the Benefits of Smart Device Integration

Over-the-top (OTT) services are being heavily demanded as the reach of smartphone devices continues to grow. Consumers can pay for OTT services as opposed to traditional TV services in order to access media via the internet. With the growing adoption of smartphones, the OTT service is expected to accelerate even further. According to data compiled by Technavio analysts, the global OTT market is projected to grow by USD 64.14 Billion, while accelerating at a CAGR of 17% throughout the forecast period from 2018 to 2022. Many…

Imprev Marketing Automation Created 14.7 Million Digital and Print Marketing Assets for Clients in 2018

Empowered Brokers to Leverage Listings to Generate New Business for Agents In 2018, Imprev continued its quest to give real estate franchises and brokerages a new, powerful way to reach substantially more consumers. Brokerages are using Imprev's service to create effective marketing campaigns with company-defined best practices that harness the power of their agents' marketing networks. The results have been impressive. Through its marketing automation platform, Imprev generated marketing for over 1.5 million of their…