Intent data’s popularity has spiked over the last few years, recently hitting an all-time high. But, on its own, intent …
Brandfolder Launches Smart CDN to Help Marketers, Operations Teams Quickly Serve Content, Apply Changes, Manage Digital Rights
Smart CDN Functionality Enables Brandfolder Users to Automatically Update Any Asset and Control Usage Rights, Regardless of Where It Resides …
Aurea Email Marketing Revamps Cloud-Based Aurea Campaign Manager to Optimize Marketing Performance
Streamlined Interface and New Infrastructure Help Marketers Deepen Customer Engagement Aurea Email Marketing (AEM), which delivers robust customer engagement solutions, …
Conversion Labs Announces Sean Fitzpatrick as Chief Acquisition Officer
Conversion Labs, Inc., an e-commerce company that builds and scales innovative brands, announced the appointment of seasoned direct response marketing …
TV Data Company Alphonso Introduces New Suite of Digital-Like TV Advertising Measurement Metrics and Tools
Major Update to Its Self-Serve TV Ad Insights Dashboard, Alphonso Insights-Granular Ad Metrics Powered by Advanced Machine Learning and Industry’s …
Amplience Named “Hot Vendor” by Aragon Research
Leading Analyst Firm Predicts That by Year-End 2020, 50% of Enterprises Will Abandon Their Traditional Website Management Approach and Shift …
TechBytes with Chad Engelgau, VP, Data Product Management, Acxiom
Chad Engelgau VP, Global Identity and Data Product Management, Acxiom Enterprise Customer Data is a critical resource in this age of data-driven …
80 Percent of Marketers Concerned Their Marketing Technology Vendors Might Expose Their Company to GDPR Legal Risks
New Demandbase Research Indicates Only 32 Percent of Organizations Surveyed are Fully GDPR Compliant; Most Companies Still Working Toward Compliance …
Interview with Chrissie Jamieson, VP Marketing, MarkMonitor
"The purpose of a brand protection strategy is to protect the business and safeguard the consumer, encouraging a customer-centric mindset …
Ten Ways to Transform Your Employees into Social Ambassadors
Understanding Employee Advocacy to Tap into Brand Awareness and Social Engagement In a report published by the Content Marketing Institute, …
YouAppi Unveils Major Upgrades to Its 360 Platform, Used by Nearly 500 of the World’s Most Prominent Global Brands
Upgrades Include Direct Access to Programmatic Advertising Inventory and Industry’s Highest Fraud Protection Measures, Providing Mobile Marketers Unfettered Access to …
Brainshark Named Among ‘Best Sales Enablement Solutions for Building Better Sales Brains’ in New Analyst Report
Amalgam Insights’ First-of-its-Kind Research – Which Evaluates Sales Readiness Offerings from a Brain Science Perspective – Recognizes Brainshark’s Solutions for …
Data Innovators Coming to San Francisco for JOIN 2018
Looker Announces Annual Data Conference as the Company Reaches 550 Employees and 1,600 Customers with 70% YoY Revenue Growth Looker, …
Cisco’s Former CIO & SVP Of Operations Rebecca Jacoby Joins Apptio Board Of Directors
An Early Advisor and Customer, Jacoby Brings Experience and Vision to Apptio as it Drives Global Adoption of Technology Business …
Simon Data Raises $20 Million to Take Big Data End-to-End for Marketers
Simon Data, the first and only enterprise Customer Data Platform with a fully-integrated marketing cloud, announced the close of a …
comScore Announces Campaign Ratings to Solve Cross-Platform Video Ad Measurement Challenge
comscore’s New Product Will Offer Unduplicated Campaign Measurement Across Linear TV, Network OTT and Hulu on Desktop, Mobile, and Living …
Zoho One Achieving Rapid Market Adoption; New Apps, AI, Analytics and Zia Search Further Extend Power of the Integrated Software Suite
Business-wide AI, Analytics and Search Demonstrate the Power of Building Services on a Pre-Integrated Operating System Today Zoho announced major …
Swrve 3.0 Can Win You More Moments of Multi-Channel Engagement
Swrve 3.0 Is a Powerful Microtargeting Tool Integrating with Multi-Channel Campaign Workflows to Extend Reach Across Mobile, Web, Email and Streaming …
LogMeIn Unveils Secure Federated Login to LastPass with Active Directory
New Integration Provides Effortless Password Security for Employees by Removing the Need to Create or Remember a Separate Master Password …
Chatitive Enters New Intelligent Conversational Messaging Ecosystem with Rebranding and Financing
Essential Platform Services, Inc. has changed its name to Chatitive, Inc., effective from 31 July 2018. The name change reflects …