Mapp Completes the Acquisition of Webtrekk

Combining a Cross-Channel Marketing Platform with Customer Intelligence and Marketing Analytics Expertise Mapp, a leading provider of cloud-based digital marketing solutions, announced the completion of the acquisition of Webtrekk, the European leader in marketing analytics and customer intelligence software. Webtrekk is now fully a Mapp company – while simultaneously remaining a stand-alone solution. Mapp and Webtrekk will combine their services into a fully integrated package allowing marketers to…

CognitiveScale Expands Relationship with Microsoft through Deeper Product Integration

CognitiveScale Cortex now live on Microsoft Azure Marketplace CognitiveScale Inc., an Enterprise AI software pioneer, has expanded its strategic relationship with Microsoft to further accelerate adoption of CognitiveScale’s Cortex software amongst businesses using Microsoft Azure. Today, enterprises spend weeks deploying AI platforms and building intelligent business processes in their cloud or data center environments. As a result, AI projects take a long time to get started and deliver value. Built on open and extensible…

MarTech Interview with Eric Christopher, Co-Founder and CEO at Zylo

"The biggest priority for rapid growth is implementing good communication across the business as it grows." Tell us about your role and journey into technology. What inspired you to co-start Zylo? My journey to becoming a technology CEO started with my first entrepreneurial attempt: An online business, while I was in college during the dot com explosion. At the time, companies like Google didn’t have this long history - it was just this new search engine - but I have a big appreciation for that moment when all these new…

Dark Data Exceeds 50%, Creating Major Security Blind Spot for Most Companies

Over Half of Company Data Remains Unclassified, Despite a Rise in Security Breaches and Stringent Data Protection Regulations Global businesses continue to house 'dark data' within their organizations, creating a honeypot for cybercriminals, finds research from Veritas Technologies, a worldwide leader in enterprise data protection and software-defined storage. The Value of Data study, conducted by Vanson Bourne for Veritas, surveyed 1,500 IT decision makers and data managers…

The Future of Retail Environments – Architecture Design Collaborative Talks Experiential Architecture

International award-winning Architecture Design Collaborative projects that Experiential design in retail will continue to trend as more and more businesses seek out firms like theirs to help them create a more Human-centric design and interactivity to shape the customer experience. They have mastered the art of helping owners rethink their existing properties to make common areas more inviting and multifunctional by combining interactive storytelling with environmental design to engage an audience, increase dwell…

Infosys Continues to Impress Clients with Digital Process Automation; Wins Partner Excellence Award at PegaWorld 2019

Infosys is a Strategic Partner for Pegasystems Inc. At the PegaWorld 2019, Pega recognized Infosys' valuable contribution to Digital Transformation processes for clients and partners. Infosys helped Pegasystems to implement large-scale complex Digital Process Automation platforms and solutions. Infosys and Pega bring a robust customer ecosystem experiences to life with innovative and creative solutions based on actionable data insights. In an official press release, Infosys revealed that the 'company' is a key catalyst in…

Onna Technologies Closes an $11 Million Series a Led by Dawn Capital with Participation from Dropbox and the Slack Fund

Onna, a New York and Barcelona based startup, dedicated to centralizing proprietary information closes an $11 million series A equity funding round to grow its central information access product. The round was led by Dawn Capital, with participation from Dropbox, the Slack Fund, and existing early investor, Nauta Capital. Norman Fiore, General Partner at Dawn Capital, will join Onna's Board. Norman has invested in several of Europe's leading SaaS businesses including Mimecast , Collibra and Showpad.…

Data: Over Half of Consumers Will Pay More to Buy from a Retailer They’re Loyal to

Yes Marketing Finds Most People Rank Value/Quality of Products as Their Top Driver for Loyalty to Retailers Over half of consumers say they will pay more to buy from a retailer they're loyal to, indicating a significant opportunity for brands to drive long-term revenue from their loyal customer base, according to a new study by Yes Marketing. In "The Retail Shopper's Journey to Loyalty" report, Yes Marketing surveyed over 1,000 retail shoppers to identify their priorities and motivations as they move along the…

Finding the Whale and Other Ways Big Brands Can Learn from Start-Ups

Start-up companies possess a disciplined yet creative mode of thinking and planning which large companies can learn from. This includes brand building and taking a product to market – from building prototypes to marketing and communications strategy – and big brands can benefit from using this same disruptive approach. Big brands build consistency and reliability across many markets and many product lines. Disruption can be tough in an environment where protecting the brand is job #1. On the other hand, when it comes…

250ok Further Enhances Platform with a Suite of New Features

Email Intelligence Platform Optimizes Design Tool with Powerful Updates 250ok, an email intelligence platform, announces four significant enhancements to 250ok Design, a tool providing marketers the ability to preview their marketing emails prior to sending, collaborate on creative with team members and dynamically edit HTML. These updates further enable marketers to optimize their marketing email and their customers’ experience with new features, data integrations and enhanced tools. Last November, 250ok unveiled…

MarTech Interview with Ed Breault, Head of Marketing, Aprimo

"It is essential to create robust knowledge bases that drive operational efficiencies, scalability and growth that can be automated through AI." Tell us about your role and how you got here? What inspired you to join Aprimo? As VP, Head of Marketing at Aprimo, I drive the market strategy and operations, including all paid/owned/earned media, brand experience, product marketing, marketing, PR, Demand Gen, and the rebirth and growth of the company. Before Aprimo, I worked in complex data in the nuclear energy field, then…

Pega Launches Enterprise Low-Code Factory to Guide Citizen Developers Making Enterprise-Compliant Apps

Pegasystems Inc., the software company empowering digital transformation at the world’s leading enterprises, today announced at PegaWorld the launch of Enterprise Low-Code Factory – a centralized dashboard that empowers any employee to quickly create enterprise software that complies with company standards. With tools, training, and other resources, Enterprise Low-Code Factory helps businesses cultivate and scale their own home-grown community of citizen developers without sacrificing software quality, consistency, or…

What AI Has in Store for the Marketers in 2019?

If there is anything every business leader in the world can agree on – let's face it, there's not a lot – it is that Artificial Intelligence (AI) is about to have an indescribable impact that will change the way business looks. Among the areas, it is set to revolutionize marketing entirely. In 2018, we saw the marketing landscape change as AI adoption was fueled by growing customer expectations. The demand for one-to-one personalized interactions with brands has influenced the way marketers communicate with their…

Yext Transforms Search with Brand Verified Answers

Next-Generation Yext Platform Enables Businesses to Capitalize on Paradigm Shift in Search From Results to Answers Yext, Inc., the platform for Brand Verified Answers in search, kicked off a new era in the world of search today with the next generation of the Yext platform. New enhancements to Yext enable businesses to answer the questions consumers ask about them: in search, using voice assistants and chatbots, and on their own websites. Brand reputations are increasingly at stake with what consumers find online, and so…

SnapLogic Announces Strategic Partnership with Solita in the Nordics

Companies Combine Technology and Services to Accelerate Digital Transformation Projects Across Europe SnapLogic, provider of the #1 Intelligent Integration Platform, announced a strategic partnership with Solita, a leading strategy, technology, and data company based in the Nordics, to accelerate digital transformation initiatives at organizations across Europe. Solita will become a strategic OEM partner for SnapLogic in Europe, embedding SnapLogic's Intelligent Integration Platform into Solita's Agile Data Engine…

SurveyMonkey Hires Autodesk Executive Debbie Clifford as Its New Chief Financial Officer

Clifford Brings Nearly 20 Years of Operational Finance Experience and Leadership in SAAS Business Model Transformation SurveyMonkey, a leading global survey software company, announced that Debbie Clifford will join its leadership team on July 8 as chief financial officer.  In her new role, Clifford will oversee all aspects of finance including financial strategy, planning and analysis, accounting, tax, treasury, and investor relations, in addition to strategic planning and corporate development.  With the addition of…

E-discovery and Information Governance Expert Rena Verma Joins FTI Consulting

Twenty-Year Veteran to Leverage Extensive Legal Industry Experience, Ranging from Pharma Litigation to Mergers and Acquisitions and E-Discovery Managed Services FTI Consulting, Inc. announced the addition of Rena Verma, an expert in e-discovery, information governance and legal operations, as a Senior Managing Director in the Information Governance, Privacy & Security practice within the Technology segment. Ms. Verma will be based in New York and will support growth for current and new data governance solutions. “The…

Liferay Announces New Content, Commerce and Headless Capabilities to Drive Personalization at Scaleprn

Liferay DXP 7.2 and Liferay Commerce 2.0 Help Businesses Scale Digital Transformation Efforts with Better Content Personalization Tools, Headless Architecture and Applied Machine Learning Insights Liferay, Inc., which makes software that helps companies create digital experiences on web, mobile and connected devices, announced the release of Liferay DXP 7.2 and Liferay Commerce 2.0. Designed to meet the needs of today’s digital-first business teams to create experiences rapidly across channels, the latest versions of…

TechBytes with Anthony Macciola, Chief Innovation Officer, ABBYY

Tell us about your interaction with smart technologies like AI, Customer Data Analytics, and Intelligent Automation. Working with AI-enabling technologies is an everyday occurrence at ABBYY. Since its inception 30 years ago, ABBYY has used AI technologies to solve document-related problems for enterprises using intelligent capture. Specifically, we work with Computer Vision, Machine Learning, Natural Language Processing, and Cognitive Content IQ skills. Here’s how we use them. Computer Vision: Focused on automatic…

CHEQ Report: Online Ad Fraud To Cost $23 Billion Globally in 2019

Marketers are expected to lose $23 billion this year in online ad spending because of ad fraud, a global economic study by CHEQ has revealed. The military-grade cybersecurity company commissioned a report about the full scale of ad fraud, undertaken with economist Roberto Cavazos, a professor at the University of Baltimore, using the latest economic analysis, proprietary CHEQ data, and expert interviews. The report finds that while direct global economic costs of ad fraud are conservatively placed at $23 billion, indirect…