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Julius Adds Twitch Data To Vetted Influencer Profile Across Social Media Platforms

Julius Subscribers Will Be Able to View the Influencer's Twitch Channel Performance Julius, a vetted Influencer Marketing Platform for end-to-end solutions, has announced the addition of Twitch Data to their influencer profiles. With Twitch Data, users now have the ability to filter on an influencer's reach and engagement on Twitch Broadcasts along with metrics from Facebook, Twitter, Instagram, YouTube, Pinterest, and Blogs. Recommended Read: “The Butterfly Effect”: Rich Data & AI for Richer Personalized Customer…

TapToBook Unveiling Its AI-Driven Digital Marketing Platform for B2C Businesses

The AI-Driven Platform from TapToBook Also Features a Sales Chatbot that Provides a Two-Way Chat Support to Convert Customer Questions into Sales A leading Customer Engagement tool provider, TapToBook, is releasing its AI-driven multi-channel digital marketing platform for the B2C market. The retail services industry continues to shift their marketing budget away from traditional print and TV ads towards the multi-billion dollar market for Digital Marketing tools, such as Email Marketing, Google Adwords, Facebook, and…

Fyber FairBid Unveiled to Ensure ‘Equality’ in The In-App Header Bidding Market

Fyber FairBid Is First Product Launched Under Fyber's New Branding, Following the Merging and Sunsetting of Inneractive and Heyzap Brands Leading app monetization technology platform, Fyber, has announced the launch of Fyber FairBid. FairBid is the world's first and exclusive mechanism to achieve a true state of header bidding for the in-app environment. For this, Fyber has partnered with AdColony and Tapjoy, two of the world's leading mobile advertising platforms, to launch FairBid's beta. FairBid is the first…

Seismic/Demand Metric Report: Effective Sales Asset Management Generates Significant Revenue Gains

Study Finds That Centralized Content Distribution, Visibility into Content Usage, and Effectiveness Metrics Among Primary Drivers of Improved Sales Content ROI What is the result of effectively equipping sellers with the content they need in buyer interactions? An approximate 20 percent increase in revenue, according to a study released by Seismic and Demand Metric. In a survey of more than 300 North American marketing and sales leaders, over half of participants estimated a revenue increase of 20 percent or more if…

[24]7.ai Releases the Only Virtual Agent with Integrated Conversational and Informational Capabilities

Reaches New Milestone with More Than 150 Patents and Patent Applications, and More than 200 Million Virtual Agent Interactions Annually 7.ai, a global leader in intent-driven customer experience solutions, announced its Winter 2018 Release, which enhances the company's flagship product 7 AIVA, to support both informational and conversational journeys in a single solution. This enables enterprises to handle everything from simple queries to complex interactions. The company also announced that it has more than 150 patents…

TechBytes with Clair Carter-Ginn, Partner at Forecast Agency

Clair Carter-Ginn, Partner at Forecast Agency The Retail Engagement Summit 2018 will take place at New York on 22 February and at London on 6 March. The Amplience team together with selected industry experts will be showcasing new tools and processes which help retailers deliver more contextual and persuasive content. Clair Carter-Ginn, Partner at Forecast, tells us about how content marketers are coping with the challenges of dealing with Dynamic Content.Tell us about your role at Forecast and the team you handle?  …

StoryStream Partners With Brandwatch’s Vizia to Deliver AI-Enriched Social Content

The Partnership with StoryStream's Content Marketing Platform Gives Brandwatch's Vizia Access to Build Context for an Enriched Customer Experiences StoryStream, leading AI-powered content marketing platform provider, today announced their partnership with Brandwatch, the world's premier social intelligence group, on the launch of its Vizia data-visualization platform. Read More: Adobe Unveils Next-Gen Content Intelligence to Transform Customer Experiences The partnership will enable StoryStream's proprietary…

Conversica Customer CenturyLink to Present at B2B Marketing Exchange Conference

Award-Winning Marketing Leader Kate Cindric Federhar to Share How Conversica’s AI Sales Assistant Engages Prospects and Turns Them into Sales Opportunities Conversica, the leader in conversational AI for business, announced that Kate Cindric Federhar, manager of marketing operations at CenturyLink, will be presenting at the B2B Marketing Exchange conference taking place this week in Scottsdale. Federhar, a recent DemandGen B2B Innovator Award recipient, says that CenturyLink is using true conversational AI today to…

Interview with Nicolette Cieslak, Director, Demand Generation, Showpad

"As the marketing funnel evolves, it has become increasingly important for them to focus their efforts on the bottom of the funnel and help sales bring the deal across the line."Tell us a little bit about your role at Showpad and the team you handle? I lead the demand generation team globally, which includes digital marketing, programs, marketing automation, field marketing and events. My team of 10 demand marketing all-stars is spread across Europe and the US. What draws you to the Revenue Summit 2018? As a demand…

7 Tactics Every Digital Marketer Should Learn to Love in 2018

Committing to specific tactics can be difficult for a digital marketer. There are so many different approaches that it can be tempting to continuously swipe left in search of something better. While there are quite a few bad matches out there, there also are some strategies and channels that are keepers. These approaches aren’t perfect—some have even broken marketers’ hearts in the past—but settling down with them can lead to something beautiful. Specifically, every digital marketer who wants to improve the…

How Marketers Can Use Customer Behavior to Drive Revenue

In the past, marketers could get away with segmenting customers using primarily demographic and firmographic traits such as age, gender, income, ethnicity, occupation, industry, company size, geographic location, etc. But in today’s customer-centric world, understanding your customers based on demographics isn’t enough. As Netflix’s VP of Product Innovation, Todd Yellin, said: “It really doesn’t matter if you are a 60-year-old woman or a 20-year-old man because a 20-year-old man can watch ‘Say Yes To The Dress’ and a…

TechBytes with Kathryn Loheide, Vice President, Marketing, Octiv

Kathryn Loheide Vice President, Marketing, Octiv In 2018, most marketing leaders in the industry feel that the Marketing and Sales technologies would converge dramatically. This convergence would enable marketers to better view and analyze the buyer’s decisions along the journeys. For a Sales Productivity And Contract Management platform, delivering personalization and relevant customer experiences are just as important as they are for any B2C marketing and online retail firm. To understand how the leading Contract…

Journey by CAKE Selected as Marketing Intelligence Platform of Choice for Industry-Leading Brand

Cloud-based Enterprise Solution Delivers Multi-Touch Attribution Insights to Identify High-Performing Digital Marketing Channels for Optimizing Return on Advertising Spend Accelerize and its digital marketing software division CAKE announced that Journey by CAKE, the company’s SaaS solution for analyzing the customer journey, is being leveraged by a leading brand to direct its ad spend for increased sales. With Journey, the online retailer gains an end-to-end, accurate and detailed view of a customer’s path to conversions…

TechBytes with Chris Haines, Director of Consulting, Amplience

Chris Haines Director of Consulting, Amplience The Retail Engagement Summit 2018 will take place at New York on 22 February and at London on 6 March. The Amplience team together with selected industry experts will be showcasing new tools and processes which help retailers deliver more contextual and persuasive content. Chris Haines, Director of Consulting, Amplience, tells us about the challenges facing content marketers today.As a Content Strategist, what do you believe brands should do to drive personalization in…

WebEngage Becomes the First Indian Company to Raise Funds via Social Capital’s CaaS

WebEngage became the first Indian company to raise funding from the newly launched CaaS arm of Social Capital - a California-based VC firm founded by renowned Valley executive Chamath Palihapitiya. Introduced by Social Capital, CaaS (Capital as a Service) is an entirely new concept of investing. It was built on the principle of data backed investing, wherein companies wouldn't need to make a traditional pitch. Instead, they would have to fill up a questionnaire, provide raw business data and share access of their cloud…

Customer Experience Pioneer and Leader TTEC Launches New Look to Complement New Name

TTEC Holdings, Inc. a global customer experience company that designs, builds and operates captivating omnichannel customer experiences on behalf of the world's most prestigious and innovative brands recently unveiled its new brand identity. Architected through a partnership with the company's in-house agency and Seattle based design firm, AVO, the new brand blends high tech sophistication with the personality of the human touch to reinforce TTEC's mission of bringing humanity to the customer experience. Also Read: …

Oktopost Selected by Marketo as ‘Technology Partner of the Year’

The Leading Engagement Platform Provider Marketo Has Awarded Oktopost the 'Technology Partner of the Year' Oktopost, the only social media management platform that is architected for B2B enterprise companies, announced its selection as the "Technology Partner of the Year" by Marketo, the world-leading engagement platform. The Technology Partner of the Year award was announced two weeks ago in Las Vegas at Marketo's Revenue Kickoff Meeting, which is Marketo's biggest partner event, bringing together employees,…

Iridescent Announces 2018 Technovation Alliance with Salesforce, Google’s Made with Code, Adobe Foundation and Uber

Technovation Offers Girls Around the World the Opportunity to Learn the Skills They Need to Emerge as Tech Entrepreneurs and Leaders Iridescent, a global STEM education nonprofit, is launching its 2018 season with Technovation Alliance partners: Salesforce.org, Google's Made with Code, Adobe Foundation, and Uber. This alliance is working to marshal the resources of multiple tech and innovation partners to make a deeper and more sustainable impact in inspiring and supporting female tech leaders across the globe.…

Fireside Chat with Shawn Schwegman

Shawn Schwegman talks about his journey in Martech and the launch of DemandJump. Know Me Today, I serve as the Co-founder and Chief Strategy Officer at DemandJump. My path here began about 15 years ago when I was the CTO and VP of Marketing at Overstock.com. While there, I led our team with an “Art of War” marketing strategy (ie. go where your competitors are not). We would purchase piles and piles of data and then manipulate it using tools like Microsoft Excel. After countless long nights (and many more…

GFR Fund Raises $18.3 Million, Investing in Seventeen Augmented Reality (AR) And Virtual Reality (VR) Startups

Changes Name of Fund to GFR Fund GREE VR Capital, LLC., investors in such popular startups as VRChat, Sliver.tv and Littlstar, announced it has completed its first VR/AR/MR fund with a total commitment of $18.3 million. The fund was established in April 2016, and upon completion, the fund name will change to GFR Fund as it prepares for a second fund later this year. One of the early investors in VR/AR/MR, the GFR Fund has invested in 17 early stage companies in less than two years, primarily in the North American…