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Interview with Jeff Finn, CEO, zvelo

"The overall programmatic market will continue to suffer unless (and until) ad fraud is eliminated and brands have trust in the system." On Marketing Technology MTS: Tell us about your role at zvelo and how you got to where you are today. What drove you to be part of an AdTech service/content categorization company, and how has zvelo evolved? As CEO of zvelo, my role is to build an effective leadership team that sets the strategic direction for our company, determines the operating plan and builds their respective teams…

TechBytes with Andrew Toner, CTO, Amplero

Andrew Toner CTO, Amplero Marketers are beginning to amplify their efforts around building optimized customer lifetime value (CLV). What was humanly impossible for marketers to achieve for the most part of the decade is now within their grasp, thanks to the proliferation of Artificial Intelligence (AI). We chatted with Andrew Toner, Chief Technology Officer at Amplero, to know how marketers could derive better ROI from their data and analytics if they are AI-enabled and not AI-driven.MTS: Why do marketers feel that they…

TechBytes with Boaz Cohen, CPO, Clinch

Boaz Cohen CPO, Clinch Advertisers are increasingly looking to deliver exceptional performance and grow their return on ad spend using data-driven personalized messages with real time optimization. On the other hand, publishers rely on premium CPMs to communicate with customers and prospects on a very personalized, 1-to-1 level. Clinch, the master at cracking the ‘The Code of Personal Creative DNA’ in programmatic advertising, offers high-quality dynamic video making and advertising platform to advertisers, publishers…

Interview with Kristen Logan Alexander, Chief Marketing Officer, Certain

"Growth will be driven by data collection, pattern matching and then enabling marketers to take real-time action to create more engaging and relevant experiences." On Marketing Technology MTS: Tell us about your role and how you got here? I run marketing and product at Certain and I joined because I was excited about marketing to marketers and because Certain is solving a problem that I’ve experienced. I’m completely empathetic to the challenge marketers have navigating through and making sense of the endless technology…

Interview with Richard Thornton, COO and Deputy CEO, Cint

"Without having a clear vision around data its difficult for any business to optimize understanding their customers or the general consumer in terms of trends and behavior." On Marketing Technology MTS: Tell us about your role at Cint and how you got here? What inspired you to join an insight exchange? I’m the Deputy CEO and COO for the global business and my background is in data and insights. I started out as a Research Analyst for a digital consultancy before getting into the marketing research technology space in 2003…

New Study Reveals Brands Fail to Use Customer Data to Deliver Personalized Digital Experiences

Sitecore Research Finds That Brands Aren't Equipped To Turn Customer Data Into Strategies That Drive Customer Loyalty Sitecore, the global leader in experience management software, released results of a global study - The challenges of gaining contextual insight - conducted in partnership with Vanson Bourne analyzing responses from 6,800 consumers and 680 marketing and IT decision makers to understand how brands are managing the data they collect from consumers, securing and analyzing it, and using it to deliver a…

Separating The Fake From The Factual – Why AI Is Revolutionizing Marketing?

AI and machine learning are dominating technology conversations and investments across multiple sectors. In conjunction with automation, these two technologies are fundamentally changing the nature of our working lives. Some experts have even concluded that AI will automate all human jobs within 120 years. Nowhere is this truer than across the marketing sector which has been revolutionized by new technologies powering digital and influencer marketing. While the market predictions and the promised ROI that these…

NetEnt & Ve To Offer Big Data Marketing Buying Services To Global iGaming Sector

NetEnt & Ve Have Partnered To Offer Media Buying Services To Online Casino Operators Worldwide NetEnt AB, a leading digital entertainment company, providing gaming solutions to online casino operators, and Ve Global (Ve), a marketing technology business that operates from product discovery through to purchase, have partnered to offer media buying services to online casino operators worldwide. Believed to be the largest data-collaboration of its kind in the iGaming sector, Oslo-listed Gaming Innovation Group Inc (GiG),…

ON24 Calls on European Marketers to Redefine Engagement for the Modern Buyer at the First-Ever Webinar World London

ON24 Convenes Europe's Most Innovative Marketers To Discuss Data-Driven Engagement Marketing Strategies That Build Customer Relationships And Drive Company Revenue According to Forrester, 74% of today's business buyers research online before ever talking to sales. In the era of the self-educated buyer, it's imperative for marketers to develop engaging experiences that go beyond the superficial click and form a human connection. With over 750 European marketers registered for the inaugural Webinar World…

Interview with Jim Kaskade, CEO, Janrain

"Brand marketers pay a lot of money to drive unique visitors to their digital properties, only to see more than 95 percent of them go away and 5 percent or less register. Then of those 5 percent registered, less than 15 percent remain active." On Marketing Technology MTS: Tell us about your role and how you got here? What inspired you to join a Customer Identity and Access Management (CIAM) company? I was on a hike with John Kim, managing partner at HighBar Partners, just before New Year’s 2015. John was very excited as…

Blueshift Receives Patent for AI-Powered Marketing

Patent Validates Blueshift's Innovative Approach in Using Real-Time Streams of Customer Data for AI-Powered Marketing on Every Channel Blueshift, the leader in Artificial Intelligence (AI) Powered Marketing across all channels, announced that the company has been awarded Patent No. 9779443 from the United States Patent and Trademark Office for "EVENT-BASED PERSONALIZED MERCHANDISING SCHEMES AND APPLICATIONS IN MESSAGING", further validating the company's innovations in applying AI to real-time streams of behavioral data.…

Interview with Rob Käll, CEO and Co-Founder, Cien

"Some of the hypotheses will be right and some may be wrong. What you need to figure out at any given time is where your changes have the most impact." On Marketing Technology MTS: Tell us a little bit about Cien.ai. What inspired you to start a sales productivity platform? I am the CEO and co-founder of Cien Inc. We came up with the idea for Cien after scaling several previous startups. We would quickly grow sales teams from 1 to 100 reps and noticed that sales productivity would decline as you added more sales…

Interview with Mukund Ramachandran, VP Global Marketing, Dynamic Yield

"To use the technology successfully, companies are aligning marketers, product managers, and developers around a shared vision to provide better experiences for customers." On Marketing Technology MTS: Tell us a little bit about your role at Dynamic Yield and how you got here. I am the VP of Marketing at Dynamic Yield. I am responsible for all aspects of marketing including brand marketing, content marketing, PR, product marketing, event marketing, and demand generation. I am a product marketer both by training and at…

Gravy Analytics and AnalyticsIQ Empower Advertisers to Reach Affluent In-Market Consumers and Business Owners

Exclusive Audiences Combine Predictive And Behavioral Consumer Data For Precise Ad Targeting Real-world location intelligence provider Gravy Analytics and predictive consumer marketing data firm AnalyticsIQ announced their partnership in creating new, innovative digital audiences. By blending AnalyticsIQ's predictive data with Gravy's consumer behavioral data, marketers can now connect with high-value consumers, including affluent, in-market consumers and business owners, via programmatic advertising campaigns.…

Connekt Emerges from Stealth Mode to Launch Transformative TV Advertising and Commerce Platform

Enters Market With Patented, AI-Driven Solution Built For Scale, Prominent Partnerships With LG And Gracenote, And An Experienced Executive Team Connekt is emerging from stealth mode to unveil its technology solution that enables brands, distribution platforms and media companies to generate revenue streams from TV advertising and commerce. Powered by the industry's only in-content transactional advertising engine using artificial intelligence (AI), Connekt allows consumers to directly engage with TV ads and content in…

TechBytes with Rick Kelly, VP, Products, FUEL CYCLE

Rick Kelly VP, Products, Fuel Cycle Fuel Cycle is a customer data platform that aims to solve the problems using customer intelligence. We spoke to Rick Kelly, VP Products,  Fuel Cycle to understand how companies could leverage customer data and intelligence to drive their marketing efforts.MTS: Tell us about your role at Fuel Cycle and the technology you use to communicate with your team? Rick Kelly: I’m the Vice President of Products at Fuel Cycle. It’s an exciting role that allows me to work across the entire…

Interview with Aziz Rahim, CEO, SABIO Mobile

"Behavior analytics will have plenty to do with the eventual sale vs. the many proxies that are being used today like viewability and CTR (clickthrough rates)." On Marketing Technology MTS: Tell us about your role and how you got here. Having worked at NBC Universal, AT&T, Opera, I was exposed to content, mobile, and browsers. I saw the limitations each had in reaching the right mobile audiences, and wanted to do something about it. In addition to that, the importance of the app ecosystem vs mobile web was something…

Interview with Christopher Lynch, Chief Marketing Officer, Cision

"Today, most marketing metrics still focus on engagement metrics for engagement metrics’ sake. In comms, the focus tends to be vanity metrics like competitive share of voice." On Marketing Technology MTS: Tell us about your role at Cision and how you got here? (What inspired you to be a part of a media intelligence company?) I’m Cision’s Chief Marketing Officer, responsible for our global marketing strategy. My team is responsible for digital marketing, PR & communications, product marketing, web strategy, social…

Interview with Gladys Kong, CEO, UberMedia

"Location intelligence is becoming easier to access and the insights are becoming more actionable. Barriers to entry are lower and will continue to ease, to the point where businesses in all verticals and at all stages of maturity will find applications for it." On Marketing Technology MTS: Tell us about your role and how you got here? What inspired you to be part of a technology innovation company? I came to the US from Hong Kong when I was a teenager. I had learned English primarily from books and practiced it only in a…

TechBytes with Apu Kumar and Roger Holenweger, LotaData

(Left) Apu Kumar Founder & CEO, LotaData (Right) Roger Holenweger Principal Engineer, LotaData Getting to the Ground Truth about GeoMarketing. LotaData is a 2-year new company in San Francisco, California. They pioneered the field of "People Intelligence". LotaData harnesses the power of AI to provide geo-analytics and deep insights for the connected mobile world. We got chatting with their Founder & CEO, Apu Kumar and their Principal Engineer, Roger Holenweger about the inner workings of location-based…