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8×8 Showcases Leading Contact Center Solution and New Capabilities at Industry Events

8x8, Inc. , a leading Software-as-Service provider of voice, video, chat, contact center, and enterprise-class API solutions powered by one global cloud communications platform, announced it will showcase 8x8 Contact Center at two upcoming industry events. “Many companies struggle to optimize customer experience due to an antiquated on-premises contact center infrastructure. Top performing companies prioritize customer experience. Moving to a modern cloud contact center helps them achieve their CX goals and drive…

3 Ways Financial Marketers Can Boost Email Personalization and Process

There’s a classic, albeit dorky, Email Marketing joke where a guy in a suit stands in front of a bar graph and says to another guy in a suit: “Most of our Marketing email isn’t reaching our recipients,” to which the other guy asks: “Did you forget stamps?” Slightly bad joke. Great point. Treating email like direct mail isn’t effective and doesn’t reach customers. In the past few years, large financial services companies have made unparalleled investments to elevate their tech stacks, personalization engines, and…

AdTech Pro Alex Gardner of Index Exchange Chats About #DMEXCO 2019

We chatted with Index Exchange's Chief Revenue Officer, Alex Gardner about his expectations from DMEXCO 2019, and why AdTech professionals should attend the event. DMEXCO is a leading AdTech-centric trade show for every decision-maker in the online publishing business, marketers, and sales professionals. The 2-day trade show is held at Cologne, Germany. We chatted with Index Exchange's Chief Revenue Officer, Alex Gardner about his expectations from the event, and why AdTech professionals should attend the event. In…

Thwarting Digital Ad Fraud at Scale: An Open Source Experiment with Anomaly Detection

Ad fraud continues to be a thorn in the side of digital advertisers, as bot traffic and fraudulent human activity falsely inflates ad statistics. Such activity forces unwitting brands to shell out for clicks or impressions that have no hope of reaching – let alone converting – potential customers. A recent study by White Ops and the Association of National Advertisers (ANA) finds that advertisers lost around $5.8 billion to ad fraud last year. On the brighter side, the study also found that efforts to defeat ad fraud – using…

MarTech Interview with Bonnie Crater, CEO at Full Circle Insights

"It is essential to create robust knowledge bases that drive operational efficiencies, scalability and growth that can be automated through AI." Tell us a little about your vision into Technology. What drives you as a CEO of a Technology company? Well, before Co-Founding Full Circle, I was a Marketing VP and Executive at a number of Software companies in Silicon Valley. In the rise of data-driven Marketing, I saw no way for marketers, including myself, to clearly understand how their campaigns are performing and impacting…

Data Breaches Cost U.S. Enterprises $654 Billion in 2018

Despite worldwide investments in information security products and services, cybercriminals exposed 2.8 billion consumer data records in 2018, costing more than $654 billion to U.S. corporations, according to ForgeRock’s 2019 U.S. Consumer Data Breach Report. Personally identifiable information (PII) accounted for 97% of the pilfered data including names, Social Security numbers, dates of birth and more. This highlights the fact that companies continue to struggle with the realities of the threat landscape, even though…

Cyara Launches Cloud Contact Center Migration Solution for Genesys PureCloud

Cyara has launched Cyara Accelerator for Genesys PureCloud to automate and simplify the migration of contact centers to Genesys PureCloud. The new offering is a platform-specific version of the Cyara Accelerator for Cloud Migration and is now available on Genesys AppFoundry, a dedicated online marketplace focused on customer experience solutions. Cyara is highlighting the ease at which businesses can use its new offering at Genesys G-Summit Europe. Hosted by Genesys, the global leader in omnichannel customer experience and…

mCommerce Trends in 2019: Ways to Build a Competitive and Robust App

The eCommerce sector is existing for about 14-15 years, no more. And owners had to decide whether they needed to create a website or not. Today if you don’t have a website, your business doesn’t have a future. That is why all large shops create an eCommerce website today. Moreover, apart from the website, today you need to have a mobile app as well. Why so? Because in the modern world, users prefer using mobile devices rather than desktop ones. What’s more, people like to use the mCommerce app that offers them such…

MarTech Interview with Robert McGovern, CEO at PreciseTarget

"We believe customers want personalized experiences, but they never want to be exploited." Tell us about your role and journey into Technology. What inspired you to start at PreciseTarget? It all started with a question: Why does everyone have a unique and personal Amazon front page experience while having a generic experience with Macy’s, Nordstrom or Target? This led to a discovery journey, where I learned that none of the large retailers (except Amazon) have sufficient data to personalize the experience. Retailers refer…

Why Attribution Will Change the Way You Look at PPC

When was the last time you evaluated your attribution model? Most advertisers on Google Ads are still sticking with the default attribution settings when managing, optimizing, and reporting on their PPC efforts. It’s time to take another look and change the way you evaluate your performance. What is Attribution Attribution is deciding what efforts/actions/channels deserve credit for a conversion. Sounds relatively straightforward, right? Google Ads defaults to an attribution model called last-click. This model gives all…

IAB Names Digital Publishing & Mobile Leader Zoe Soon Vice President for Mobile

IAB, the national trade association for the digital media and marketing industries, named digital publishing and mobile product expert Zoe Soon to the role of Vice President for Mobile. As head of the IAB Mobile Marketing Center of Excellence, Soon will be responsible for helping stakeholders solve problems, develop best practices, and generate growth in the rapidly changing world of mobile marketing, media, and advertising as 5G technology is on the rise. Soon has more than a decade’s worth of experience building…

Samsung and Amdocs Partner to Accelerate Communications Service Providers’ Deployment of 5G Open Cloud Networks

Joint Initiative Combines Samsung 5G Network Solutions with Onap to Enable Communications Service Providers to Deploy and Monetize a Rich Set of Innovative Services Across an Open and Agile Ecosystem Samsung Electronics Co., Ltd. (Samsung) and Amdocs, a leading provider of software and services to communications and media companies, today announced multiple joint initiatives to accelerate communications service providers’ (CSP) journeys to open cloud networks that provide the freedom and agility necessary to innovate and…

CMOs Need to Focus on Managing Multiple Brands, Not Multiple Identities

Retailers with multiple brands are struggling to obtain a single view of their customers across their portfolio. Their siloed Marketing departments can’t connect the dots as customers shop from one brand to the next, across display, email, and in-store. The lack of visibility creates an identity crisis. Brands make the mistake of thinking about channels – and their customers – in segments, and waste their media spend confusing the customer with conflicting messages without even realizing it. While many struggle, some…

Akamai Takes Online Video and Security to the Edge at IBC 2019

At IBC 2019, stand 1.D35, Akamai, the intelligent edge platform for securing and delivering digital experiences, will showcase solutions that can support OTT operators' revenue goals, manage viewers and secure valuable content and services against evolving piracy and cyber threats. These solutions are designed to help operators meet the performance and security requirements demanded by today's audiences and a multi-faceted threat landscape. Akamai showcases new capabilities addressing the advancing OTT industry at IBC…

TechBytes with Cody Bender, Chief Product Officer at Campaign Monitor

Tell us about your role and the team/technology you handle at Campaign Monitor. I am the Chief Product Officer (CPO) of CM Group, a family of MarTech brands, including Campaign Monitor. In this role, I work across CM Group brands to improve the email campaign experience for both senders and recipients by driving the latest innovations in our product offerings. I guide the development of impactful new products, features, and services in our product portfolio. To do this, my aim is to continue to create and support highly…

Confirmit Accelerates Evolution and Revolution in Market Research with New Platform Capabilities

Latest Release of Confirmit Horizons Drives Research Management Efficiency and Usability Confirmit is giving Market Research organizations greater reporting, management and usability capabilities with the latest release of its comprehensive software platform, Confirmit Horizons. Terry Lawlor, EVP Product Management at Confirmit, said: “Market Research businesses are constantly evolving and need evolutionary technology to support them in their day-to-day activities. Our agile development combined with continuous…

theEMPLOYEEapp Releases Mobile App Version 10

User Analytics Functionality Showcases Content Most Relevant to Employees theEMPLOYEEapp by APPrise Mobile, the technology platform for internal communications and employee engagement, announced the release of the latest version of its mobile application, Version 10.  The new version provides employees with an enhanced user experience as well as new features including analytics highlighting content most relevant to employees and more prominent calendaring and directory functionality. Marketing Technology…

MWM Immersive Expands into Video Game Publishing, Rebrands to MWM Interactive

Ethan Stearns Promoted to EVP Content; Alyssa Padia Walles Joins as SVP Publishing MWM Immersive, the interactive entertainment division of MWM, has announced that it has expanded to form a new video game publishing arm and rebranded as MWM Interactive. Ethan Stearns has been promoted to EVP Content and will continue to oversee the creative vision and strategy for MWMi's upcoming slate of titles. Co-lead of the division Alyssa Padia Walles has joined as SVP Publishing, and will oversee distribution and marketing,…

MarTech Interview with Ani Obermeier, VP of Marketing at Smartling

"It is essential to create robust knowledge bases that drive operational efficiencies, scalability and growth that can be automated through AI." Tell us about your role and journey into technology. How did you end up at Smartling? Like for so many, travel has been my passion since childhood. You could call me a “stamp collector” if that was still a thing. There is nothing more invigorating to me than experiencing different cultures, immersing myself in local customs and communicating with the locals. It feeds my curiosity,…

Elevating Your CX Strategy by Improving the Agent Experience

In the age of Digital Transformation, many customer service leaders are focusing all their attention on technology. While intelligent automation can give a boost to their CX strategy, it’s important not to forget the humans behind the tech. Great customer service starts with a great agent experience – and if agents are stressed, frustrated and lacking the right tools and support, it will inevitably lead to unresolved interactions and unhappy customers. As modern customers’ expectations continue to increase, agents are…