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broadhead Acquires Kohnstamm Communications

broadhead – the largest full service, independent marketing agency in Minnesota, has acquired Kohnstamm Communications, a leading food public relations agency. Known nationally for launching and marketing dozens of iconic better-for-you brands, including Honest Tea, Angie’s BOOMCHICKAPOP, Happy Baby and Noosa Yoghurt, Kohnstamm and its leadership team will transition into broadhead, while remaining a boutique, consumer food-focused brand in the market. Consistently ranked among the nation’s top 20 food PR…

Episerver Hires Well-Known Content Management Veteran

Deane Barker Joins Episerver Amid Rapid Growth, Recurring Product Upgrades Fresh off its fifth-consecutive Leader position in Gartner Magic Quadrant for Web Content Management, Episerver announced longtime partner and leading industry author and speaker Deane Barker has joined the organisation as its senior director of content management strategy. Barker brings decades of CMS implementation experience to the role, most notably as the chief strategy officer and founding partner of Blend Interactive, Episerver’s…

WTG Integrates With AppSmart, Relaunches With Platform That Delivers Pioneering Technology to Agent Channel

The first-of-its-kind merger combines a telecom master agent and a cloud service provider to offer channel expertise and the most diverse portfolio of business solutions AppSmart, the channel-led, one-stop shop for all B2B technology services, announced that it has completed the integration of master agent WTG (World Telecom Group) into its company and the relaunch of the combined team under the AppSmart brand. The new AppSmart offers the digital transformation expertise of top channel leaders, best-in-class…

Cloud Technology Leader Clio Announces $250 Million Investment from TCV and JMI to Transform the Legal Industry

Clio, the leader in cloud-based legal technology, announced it has raised US$250 million in Series D funding from TCV and JMI Equity. This growth investment marks one of the largest in legal technology, the largest in Canadian history, and a definitive shift for the future of the legal industry. Clio Raises $250 Million Investment from TCV and JMI to Transform Legal Industry According to the US Census data, Americans spent US$261 billion on legal services in 2012. Yet, 77% of legal problems don’t receive legal…

HubSpot Launches Redesigned App Marketplace to Make It Easier for Growing Businesses

Improving the Marketplace Experience Is Another Step in Hubspot's Efforts to Expand and Enhance Its All-On-One Platform HubSpot, a leading growth platform, announced the launch of a new app marketplace that features hundreds of third-party tools that HubSpot users can integrate with their accounts. Businesses can discover new integrations and connect their tools, teams, processes, and data with a single, connected system. "We're dedicated to delivering an open platform that makes it easy for our customers to seamlessly…

AirTies Unveils Enhanced Cloud Management Platform for Home Wi-Fi

Airties Cloud Includes "Wi-Fi Experience Index" to Provide Operators with a New Ratings Scale and Actionable Intelligence AirTies, the most widely deployed supplier of managed in-home Wi-Fi solutions to service providers globally, unveiled its enhanced cloud management platform with a powerful new "Wi-Fi Experience Index" ratings scale and new capabilities to help operators better serve their customers. AirTies Cloud will be showcased at the IBC Conference in Amsterdam later this month. "Today's service providers want…

Eluvio Launches Content Fabric for Internet Video Distribution

Enables Ultra-Low Latency, High Quality Media Distribution and Monetization with Maximum Scalability in a Far-Reaching New Approach Eluvio, Inc. announced the launch of the Eluvio Content Fabric, a novel software platform for content owners to manage and distribute premium video (live and on-demand) to consumers and business partners without content delivery networks (CDNs).  It enables content owners to deliver ultra-low latency, high quality video content – and reduce their reliance on complex and costly transcoding…

TechBytes with Jafar Adibi, Head of AI and Data Science at Talkdesk

Tell us about your interaction with smart technologies like AI ML, and Automation for contact centers. AI and ML are near and dear to our hearts at Talkdesk. We have pushed AI as a layer in Talkdesk architecture where it empowers all Talkdesk products. We apply advanced Machine Learning to address practical problems in contact centers on a daily basis and try new ideas without any fear. How did you start in this space? I joined Takdesk about two years ago. My goal was two-fold 1) Make Talkdesk a totally intelligent and…

MarTech Interview with Ani Obermeier, VP of Marketing at Smartling

"It is essential to create robust knowledge bases that drive operational efficiencies, scalability and growth that can be automated through AI." Tell us about your role and journey into technology. How did you end up at Smartling? Like for so many, travel has been my passion since childhood. You could call me a “stamp collector” if that was still a thing. There is nothing more invigorating to me than experiencing different cultures, immersing myself in local customs and communicating with the locals. It feeds my curiosity,…

Jordan Cohen Joins North 6th Agency as Chief Marketing Officer

North 6th Agency (N6A), The Outcome Relations Agency, announced that marketing and communications industry veteran Jordan Cohen has joined as Chief Marketing Officer. In this new role, Cohen will oversee the agency’s growth and will drive N6A’s thought leadership and positioning in the marketplace. Additionally, Cohen will serve as an on-demand CMO and executive advisor to support N6A clients on their campaign strategies by aligning their PR goals with the six specific business outcomes covered in N6A’s Outcome Relations™…

LiveU and Griiip Unveil Unique Motorsports Live Viewing and Data-Driven Media Solution Platform

Provides an exhilarating live viewing experience combined with AI and deep performance analysis for fans and drivers LiveU and Griiip have announced an extended partnership, integrating complementary racing series content solutions for broadcasters and streaming services to create a cost-effective, end-to-end video and data platform. The partnership combines LiveU's ability to establish high-quality and reliable remote live broadcasts with Griiip's data content solutions for engaging motorsport programming.…

Zixi Showcases Global Leading IP Broadcast Solutions At IBC2019

Expanding Virtualized Delivery Capabilities for Live Linear, Live Event and OTT Zixi, the industry leader for enabling dependable, live broadcast-quality video over IP, announced that September 13th through to the 17th at IBC2019 on stand F11 in Hall 14, the company will be featuring extensive existing and new functionalities from the cutting edge ZEN Master stream orchestration and management system and core Zixi Platform. Marketing Technology News: Mapp Intelligence Takes Data-Driven Cross-Channel Marketing to the Next…

Formstack Announces BI-Directional Data Sync Software, Formstack Sync

Formstack, a software-as-a-service (SaaS) company with a mission to transform the way people collect information and put it to work, announces the launch of its Formstack Sync product. Formstack Sync is bi-directional data sync software that connects data from enterprise applications via pre-built connectors, standardized object mappings and an easy-to-use web interface. This product is a key component of Formstack’s workplace productivity platform, which also includes software for online forms and surveys, automated…

Workarea Commerce Releases Platform to Open Source Community

Company Aims to Disrupt the Enterprise Commerce Cloud Industry by Building Community of Innovative Merchants and Developers Around Leading Product. Workarea, the enterprise commerce platform built to unify commerce, content management, merchant insights and search, is releasing its software to the open source community. Built upon open source technologies from inception, including Ruby on Rails, MongoDB, and Elasticsearch, Workarea touts unparalleled flexibility and scale in modern cloud environments. The platform source…

Successful E-Commerce Personalization Starts with the Right Data

Enter e-commerce personalization—a way companies can effectively engage with their customers through highly relevant product offers, recommendations, and other valuable content. According to a 2018 e-commerce personalization report, most online retailers offer some form of Personalization but they don’t take advantage of every possible channel. Often overwhelmed, they fail to attain the data they need to optimize the Personalization process. By taking the time to mine the right data, analyze it, and revisit it as…

Viva Entertainment Group Launches a Marketing Campaign in Times Square, the Center or New York City, and Provides Update to Shareholders

Viva Entertainment Group, Inc, a developer of OTT systems through which television services are delivered using the Internet, is pleased to provide a detailed update on corporate highlights and discuss future strategic initiatives. Effective September 1, 2019 to January 5, 2020, the company will commence its marketing and social media campaign launching Vivalivetv/BLU Smartphones Commercial which can be seen on the digital Billboard located at 1500 Broadway Times Square, New York City, New York. The billboard impressions…

Telaria Inks Partnership with ABS-CBN Corporation, the Philippines’ Leading Media and Entertainment Group

Telaria Emerges as Clear OTT Monetization Leader in Southeast Asia Following Deals in Malaysia, Thailand and Vietnam Telaria, the complete software platform to manage video advertising for premium publishers, announced a partnership with ABS-CBN Corporation, the largest media and entertainment group in the Philippines. ABS-CBN will use Telaria’s Video Management Platform (VMP) to manage and monetize their OTT video inventory across all screens. With the signing of ABS-CBN, Telaria now works with all the major Southeast…

Mapp Intelligence Takes Data-Driven Cross-Channel Marketing to the Next Level

With the launch of Mapp Intelligence powered by Webtrekk, Mapp proudly introduces an intuitive solution that generates clear customer insights for the finance, e-commerce/retail, and publishing industries. This innovation is a substantial step towards the integration of Webtrekk's customer intelligence and marketing analytics software with Mapp's digital marketing cloud, Mapp Cloud. Mapp Intelligence powered by Webtrekk enriches Mapp's portfolio, comprising the Mapp…

Newswire Launches The “Earned Media Advantage” Guided Tour

Transforming press releases into the Earned Media Advantage: Greater Brand Awareness, Increased Web Traffic, and Greater Return on Media Communications Spend Combining “Best-in-Class” science, process and technology, Newswire introduces the ​Earned Media Advantage​ Guided Tour that provides customers the ability to distribute the right message to the right audience at the right time through the right medium. Customers can now transform ‘owned’ media into the ‘Earned Media Advantage’. Using the right strategies,…

TransPerfect and Tencent Announce Cloud Partnership and GlobalLink Technology Agreement

TransPerfect, the world's largest provider of language and technology solutions, for global business, announced a strategic partnership with Tencent Cloud, a leading global cloud service provider and division of China-based technology firm Tencent. The partnership comprises two key elements: TransPerfect will use Tencent Cloud technology to provide global enterprises with improved speed, access, and network security throughout China, and Tencent Cloud will use TransPerfect's GlobalLink suite to streamline translation and…