inMotionNow Rolls Out New Integrations with Brandfolder and Google Drive to Streamline the Creative Marketing Process

Enhancements Poised to Help Large Marketing Shops that Produce a High Volume of Creative Assets and Eliminate Marketing Technology Silos inMotionNow, a leading provider of workflow management solutions for marketing and creative teams, announced a new integration to the digital asset management (DAM) tool Brandfolder. The company is also releasing new enhancements to an existing integration with Google Drive. These integrations link the creative process to storage and asset management, which streamlines workflow and reduces…

Trusona Brings Identity Authentication without Passwords to EMEA

Identity Authentication Leader Appoints Seasoned Technology Executive and Opens UK Headquarters Trusona, the leading solution in #NoPasswords identity authentication, announced Oliver 'Olly' Brough has been appointed to lead the expansion of Trusona's #NoPasswords Identity Authentication solutions into Europe, Africa and Middle East markets. Olly was named Vice President, EMEA and will oversee the regional mission to protect businesses and consumers by replacing static usernames and passwords with secure…

Ansira Named as Vendor Offering Holistic Support for Consumer Insights by Independent Research Firm

Ansira Included Among Partners To Leverage For Data Optimization Ansira, a leading data-driven, technology-enabled marketing solutions provider, has been named among the customer engagement agencies and marketing database providers in a new report released by Forrester Research, Inc. titled, Vendor Landscape: The Consumer Data Ecosystem's Service Providers (October 10, 2017). The report provides an overview of the services from organizations in the consumer insights ecosystem and catalogs the services…

TechBytes with Timothy Sovay, Chief Operating Officer, CreatorIQ

Timothy Sovay Chief Operating Officer, CreatorIQ Influencer marketing, in 2017, is an undisputed engagement strategy for marketers to create branded stories and influence customer journeys. With a swelling hunger among brands to create and distribute user-generated content across omnichannel marketing platforms, we see a significant gap between what audiences want to see and what’s fed to them. We spoke to Timothy Sovay, Chief Operating Officer, CreatorIQ, to understand how the influencer marketing software solution…

Interview with Jim Kaskade, CEO, Janrain

"Brand marketers pay a lot of money to drive unique visitors to their digital properties, only to see more than 95 percent of them go away and 5 percent or less register. Then of those 5 percent registered, less than 15 percent remain active." On Marketing Technology MTS: Tell us about your role and how you got here? What inspired you to join a Customer Identity and Access Management (CIAM) company? I was on a hike with John Kim, managing partner at HighBar Partners, just before New Year’s 2015. John was very excited as…

PerformLine Acqui-Hires Silverback Social; Chris Dessi Named VP of Sales

The Acqui-Hire Accelerates Performline’s Sales And Marketing Growth PerformLine, the leading RegTech company that delivers automated compliance solutions, announced the acqui-hire of leading social media technology company Silverback Social, with former CEO Chris Dessi joining as VP of Sales. Former Silverback Social CMO John Zanzarella will be joining PerformLine as Director of Sales and Marketing Operations. The acqui-hire of Silverback and appointments of Dessi and Zanzarella will help PerformLine meet the accelerated…

50-50 Familiarity with AI Causes People To Be Cynical, says Report

In A Recent Syzygy Report, 79% Of Americans Believe The Use Of AI In Marketing Should Be Regulated By A “Blade Runner” Rule As Blade Runner 2049 hits movie theatres, new research by SYZYGY  (a WPP digital agency group) shows that concerns about artificial intelligence (AI) are top of mind for American consumers. Research titled “Sex, Lies and A.I.” from SYZYGY reveals that 79% of Americans believe a new “Blade Runner rule” is needed to make it illegal for AI applications such as social media bots, chatbots, and virtual…

Interview with Tony Zito, CEO, Rakuten Marketing

"Consumers find ads interruptive and even associate online advertising with fake news. However,81 percent of US consumers feel that advertising is OK when the content is useful and doesn’t interfere with their online experience." On Marketing Technology MTS: Tell us about your role and how you got here. What inspired you to be a part of an integrated marketing company? My career with Rakuten Marketing began in 2012 when my display company, mediaFORGE, was acquired by Rakuten Marketing. Directly following the acquisition,…

V12 Data Introduces New Holiday Audiences Powered by Leading Purchase-Intender Solution, V12 Signals

People-based audience provider, V12 Data, announced the launch of its' holiday audience segments, powered by the company's industry-leading purchase intender solution, V12 Signals.  Utilizing V12 Data's holiday purchase intender audiences, retail brands can now target consumers who have indicated high purchase intent based on off-line shopping indicators integrated with on-line (mobile and desktop) content consumption, web visits and keyword searches. "As a leader in identifying actively engaged…

Infor Reports European Retail Growth

Recent Successes Combine with New Technology Investment to Boost Innovation Infor, a leading provider of business applications specialized by industry and built for the cloud, announced at ShopTalk Europe in Copenhagen, significant momentum for its European retail business. Infor's retail applications for human capital management, converged commerce, merchandizing, demand management, enterprise asset management, supply chain management, deep analytics and risk and compliance, have contributed to 15 new or expanded…

ScoreData Corporation Announces Completion of Series Seed Financing

Global Investor Group Expands Company’s Reach and Traction ScoreData Corporation announced the completion of its Series Seed round of financing. Participating in the round were the following angel funds: 500 Startups Silicon Valley, USA, Global Reach Investments Ltd, (GRIL), Elevate Innovation Partners VC, NYC, USA, and 3one4Capital, Bengaluru, India. ScoreData is a company that helps businesses leverage their data to dramatically improve the quality of their engagement with their customers. Their solutions can be deployed…

Oracle NetSuite Expands Middle East Operations

Cloud Leader Offers Support For New VAT, Adds Dedicated Sales Team And Strengthens Partner Ecosystem To Meet Growing Demand For Cloud ERP In Region Oracle NetSuite, one of the world's leading providers of cloud-based omnichannel commerce software suites, announced the expansion of operations in the Middle East to meet the increasing demand for cloud ERP in the market. With the support of Oracle's global resources, NetSuite added a dedicated sales team with new leadership; new solution provider partners to strengthen…

EXLRT Showcases New Language Technology Offerings as Top Sponsor of SDL Connect Event

EXLRT, a global content and language technology agency, announced the expansion of its core offerings in alignment with the growing customer experience needs of multi-national enterprises around the world. The agency recently expanded its web and content technology capabilities to include language and translation management offerings that combine to help large organizations go global faster and more effectively. "Enterprises today must market globally just to stay in the game. But to win the game, they…

Feature Forward Releases Its Header Bidding Solution for Publishers

RTB Video Advertising Platform Feature Forward Continues Pursuit Of Technological Advancement For Publishers Feature Forward, one of the largest players in the programmatic space, announced the launch of their header bidding technology code, pushing the advancement of ad technology by releasing its Header bidding adaptor to all publishers. The code, already singular in its unique targeting and yield optimization abilities is now available for publishers worldwide for implementation. Partners can freely download and use…

Top Efficiencies Gained by CMOs While Procuring and Managing Agencies

The landscape has changed for marketers, increased budgets and responsibilities is driving the need for greater operational efficiencies that move budget into results more quickly Over the past three years, CMOs have reported an increase in spend that is expected to continue into next year. According to the Gartner CMO Spend Survey from 2016-2017, there has been an upward trend in marketing budgets for three years in a row, rising from 11% to 12% of revenue in the last year alone. In step with the increase in revenue,…

Active International and AlmondNet Group Form Long-Term Strategic Business Partnership

Active International Expands Its Suite Of Best-In-Class Ad Tech Products To Deliver Enhanced Analytics And Attribution Capabilities AlmondNet Group subsidiaries, online data company Datonics and cross-device technology company Intent IQ, have entered into a long-term strategic business partnership with Active International, a global business solutions company.  The partnership provides Active International with access to Intent IQ’s cross-device addressable driven solutions and Datonics’ enriched data. In return,…

Epsilon Names Brian Serino Senior Vice President, Managing Director, Sales

Epsilon®, a global leader in creating connections between people and brands, announced that Brian Serino has joined as Senior Vice President, Managing Director, Sales, reporting to Wayne Townsend, President of Epsilon’s Technology Practice. Serino will be responsible for defining the strategic direction for the Technology Practice’s global sales organization and driving revenue growth through long-term new business agreements that combine Epsilon’s industry-leading database marketing services and digital messaging and…

StitcherAds Announces Facebook Offline Integration for Retail, Bringing In-Store Sales Automation to Online Ads

Integration Brings Retailers Closer To Unified Commerce, With Stitcherads’ Customers Now Attributing Up To 27% Of In-Store Purchases To Paid Social Media Engagement StitcherAds, a global Facebook and Instagram Marketing Partner, today announces its unified commerce solution that integrates retailers’ point of sale data with Facebook’s offline API and new ad formats for driving in-store purchases. Through StitcherAds’ new feature, which deconstructs the complex relationship between social media ads and brick-and-mortar…

Artesian Launches Marketing Chat Bot “Arti” for Enhanced Customer Experiences

Arti Symbolizes The Productive Application Of Ai For Improved Marketing Efficiency And Lead Generation With Enhanced Customer Experience Artesian Solutions, an AI-powered customer engagement specialist, has taken an innovative approach to digital marketing with the launch of its interactive digital assistant ‘Arti’. The website, accessible at artesian.ai, is part of a wider campaign looking at the impact of AI on client facing teams. Speaking about the launch, Artesian CEO, Andrew Yates said, “The over-arching theme…

Simply Measured Announces New Agency Partner Program and Updated Listening Solution for Faster Insights

Simply Measured’s Agency Partner Program Delivers The Product Solutions, Expertise, And Ecosystem Connections That Agencies Need To Win And Better Serve Clients Simply Measured, the full-funnel social analytics provider, has announced its global Agency Partner Program. The launch comes alongside a streamlined update to the company’s Listening product (release 2.0), which supports the new program. The Agency Partner Program delivers the product solutions, expertise, and ecosystem connections that agencies need to win…