Alibaba Cloud Unveils New Products and Features for Global Markets

Proven Technologies to Empower Businesses in Digital Era Alibaba Cloud, the data intelligence backbone of Alibaba Group, unveiled more than 10 new products and features at the Alibaba Cloud APAC Summit, as well as a new accelerator program connecting technology partners with the Alibaba ecosystem. The summit showcased Alibaba Cloud’s commitment to building a more inclusive platform with proven technologies that will empower APAC customers and ecosystem partners to win in the digital era. “We are committed to providing…

New Report from Acxiom Evaluates the Effectiveness of Marketing Technology in the Highly-Competitive Insurance Industry

Senior Industry Leaders Understand the Power of Personalization for Customer Growth and Retention but are Challenged with Creating Accurate Data Foundations Acxiom, the data and technology foundation for the world's best marketers, today at Dig|In 2019, released a new report in partnership with SourceMedia Research. The study explores the top martech issues facing senior leaders at P&C (Property & Casualty), life and multi-line insurance companies. Despite significant investments being made in the martech space,…

MRI-Simmons, Ethnifacts Empower Targeting Based on Consumers’ Innate Desires, Aversions

New Tool Leverages Big 5 Personality Profiles To engage consumers in a marketplace inundated with products and messages, brands need to take a deeper approach to targeting. A new tool from MRI-Simmons and EthniFacts enables richer, more personal targeting strategies, leveraging consumers’ innate personality characteristics. “Brands and agencies have searched for more precise forecasting of consumer behavior and purchases – even if consumers can’t articulate why they act” The two firms have introduced the Big 5…

Pacific Life Partners with Salesforce for Digital Transformation

Leading Financial Services Institution Deploys Salesforce as Its Enterprise-Wide, Integrated CRM Platform to Support Seamless Engagement with Its Network of Financial Professionals Salesforce, the global leader in CRM, announced that Pacific Life, a major insurance and retirement solutions company in the United States, has selected Salesforce as one of its strategic technology partners to get a 360-degree customer view and deliver seamless and integrated experiences across its entire US retail businesses. Established…

SailPoint Drives the Future of Identity Governance with SailPoint Predictive Identity

SailPoint Technologies Holdings, Inc., the leader in enterprise identity governance,unveiled the SailPoint Predictive Identity™ platform, the intelligent cloud identity platform of the future that accelerates the industry to the next generation of identity governance. With SailPoint Predictive Identity, SailPoint is delivering a new world of adaptive security and continuous compliance that makes identity easy, transparent and autonomous. @SailPoint unveiled the SailPoint Predictive Identity™ platform, the intelligent…

AWS Announces General Availability of Amazon Textract

Amazon Textract Uses Machine Learning to Automatically Extract Text and Data, Including from Tables and Forms, in Virtually Any Document – with No Machine Learning Experience Required Amazon Web Services, Inc. (AWS), an Amazon.com company, announced the general availability of Amazon Textract, a fully managed service that uses machine learning to automatically extract text and data, including from tables and forms, in virtually any document without the need for manual review, custom code, or machine learning experience.…

Outsmarting Deep Fakes: Researchers Devise an AI-Driven Imaging System That Protects Authenticity

NYU Tandon Researchers Implant "Digital Watermarks" Using a Neural Network to Easily Spot Manipulated Photos and Video To thwart sophisticated methods of altering photos and video, researchers at the NYU Tandon School of Engineering have demonstrated an experimental technique to authenticate images throughout the entire pipeline, from acquisition to delivery, using artificial intelligence (AI). In tests, this prototype imaging pipeline increased the chances of detecting manipulation from approximately 45 percent…

Matcha Announces Content-Powered Popups to Help Ecommerce Websites Capture More Leads

Early Users Report up to 20x More Leads and Reduced Lead Acquisition Costs Matcha, the performance blogging platform for small, direct-to-consumer businesses, announced content-powered popups to help ecommerce websites convert more blog visitors into leads. The lead conversion feature adds to Matcha's capabilities that allow online businesses to effortlessly publish compelling blog content, distribute articles to the right people, and optimize results with an analytics dashboard. Early users have seen an average 10 to…

CGTrader Launches the First Complete, Easy-to-deploy Augmented Reality (AR) Solution for e-Commerce at AWE 2019

CGtrader Arsenal Combines Volume 3D Modeling with Optimized Workflows and AR Functionality, Paving the Way for Increased AR Adoption in Online Retail CGTrader, the world's largest source for licensable 3D content, announced a new Augmented Reality (AR) solution for e-Commerce, CGTrader ARsenal, which represents a breakthrough in the way retailers plan, implement and finance 3D product visualization. CGTrader ARsenal includes all solutions and services required to easily deploy AR for online stores, enabling shoppers…

DirectMail.io’s Human Powered Outbound SMS Marketing Solution Aimed at Political Campaigns

Easy to Create SMS Survey Campaigns Provide Great Insight About Voters in Upcoming Political Campaigns Digital conversation is the preferred format for 72% of adults, according to Marketing Sherpa. DirectMail.io answers that call by providing a unique Telephone Consumer Protection Act (TCPA)-compliant, outbound SMS platform through its Omnichannel Marketing Platform. DirectMail.io offers outbound and inbound SMS messaging, in addition to other rich, robust capabilities, including MMS, dynamic surveys, video messaging,…

MarTech Interview with Scott East, CEO, MSIGHTS

" As technology gets better, and friendlier within the overall ecosystem, marketers will be able to focus the majority of their time on human-driven decisions and allow machines to manage those decisions and analyses that can be driven by rules and guides." Tell us about your role and journey into Technology. What inspired you to write a book? The journey into Marketing Technology was an accident. When I left AOL in 2002, I started a marketing consultancy. About a year into the business, a good friend from Nextel reached…

Hazelcast Appoints New Chief Marketing Officer Steve Wooledge Strengthens the Executive Team to Bolster Global Go-To-Market Strategy

Hazelcast, the leading in-memory computing platform, announced that Steve Wooledge has joined as chief marketing officer (CMO). Reporting directly to Hazelcast CEO Kelly Herrell, Wooledge is responsible for leading a world-class marketing organization that will accelerate and extend Hazelcast’s global brand. As the digital economy forces organizations to compete on timeliness, organizations need to enhance the performance of business-critical applications with in-memory computing, and Wooledge will play a critical role in…

Bpm’online has Been Named a Leader in the Nucleus CRM Value Matrix for the Fourth Consecutive Year

Bpm'online, a global business software company leading in the space of low-code, process automation and CRM, is proud to announce it has been recognized as a Leader in the CRM Technology Value Matrix 2019 by Nucleus Research for the fourth year in a row. Nucleus Research applies profound technology understanding coupled with a financially focused investigative approach to uncover the value CRM products can provide. In the CRM Technology Value Matrix, the vendors are measured on both usability and functionality – key…

OmniBazaar Marketplace Now Accessible in 16 New Languages

Omnibazaar, Omnibazaar, Inc., Developer of the Omnibazaar Online Distributed Marketplace, Announced Today That Its Omnibazaar Software Has Been Translated into 16 New Languages An updated version of the OmniBazaar e-commerce software has been released in 16 additional languages, making the marketplace accessible to more than 3.6 billion new users. In addition to English, the OmniBazaar user interface is now available in Mandarin, Hindi, Spanish, Arabic, Russian, Portuguese, Indonesian, Turkish, Korean, Vietnamese, Italian…

Transplace Selects Karen Sage as Chief Marketing Officer

Transplace, a leading provider of transportation management services and logistics technology solutions, announced the appointment of Karen Sage as the company’s chief marketing officer (CMO). Sage will lead the sales operations, corporate communications, and all marketing strategies and functions. She will be based out of the company’s Frisco, Texas headquarters and will report directly to CEO Frank McGuigan. #Logistics provider @Transplace names Karen Sage as #chiefmarketingofficer to lead the sales operations, corporate…

Viant Launches New QSR Solution

Deterministic Targeting and Measurement Capabilities Empower National And Regional Advertisers to Drive Measurable ROI Viant, a Meredith Corporation people-based advertising technology company, announced the launch of its new QSR solution. The new offering enables national and regional quick service restaurants (QSRs) to target valuable audiences, measure offline sales and optimize campaigns on the fly. With Viant’s people-based approach and first-party data, QSR marketers can marry device location to an individual,…

Upwork Bolsters Its Leadership Team with the Addition of Staffing Industry Expert Lars Asbjornsen

Former Robert Half Executive Joins Upwork as Senior Vice President of Marketing Senior Vice President of Product and Design Hayden Brown Is Promoted to Chief Marketing and Product Officer Upwork, the largest freelancing website, announced that Lars Asbjornsen has joined the company as senior vice president of marketing. Asbjornsen spent the last 17 years honing his expertise in marketing, digital service development and global candidate sourcing as an executive at global staffing firm Robert Half. In addition to welcoming…

Majesco Research Underscores a New Small-Medium Business Market Reality that Demands New Insurance Strategies to Capture the Window of…

Rapid Embracement of Marketplace Trends and Digital Technologies Is Intensifying the Demand for a New Digital Era of Insurance Majesco, a global leader of cloud insurance software solutions for insurance business transformation, announced the release of new primary research report, Building the Business Model for the Next Generation of Small-Medium Business Leaders, based on its third annual survey of small-medium business owners (SMBs) who make or influence insurance purchase decisions for their companies. The report…

Masergy Appoints Rebecca Carr as Chief Marketing Officer

Carr Joins the Executive Team to Elevate Masergy’s Brand and Support Its Corporate Growth Strategy Masergy, a leading provider of Managed SD-WAN, Cloud Communications, and Managed Security solutions, announced that Rebecca “Becky” Carr will serve as Masergy’s chief marketing officer (CMO), heading the company’s global marketing organization. She will be responsible for driving growth, brand equity, and digital strategies to ensure Masergy remains the industry’s customer experience leader. “Becky’s experience as a…

Salesforce Breaks the MarTech Ceiling; Dashes Ahead with New Blockchain CRM

Salesforce plunged into the deep ocean of Blockchain technology for its Marketing Technology platform. The MarTech leader announced* the launch of Salesforce Blockchain, extending the technology to its CRM solution. The company wants to break the traditional ceiling of CRM products by delivering a fast and seamless data-compliant Marketing Automation platform. In their official press release, Salesforce announced Blockchain CRM that allows customers to deploy a complex network of Blockchain-powered CRM workflows,…