Contentsquare Acquires AMW to Accelerate Accessibility to Digital Content Worldwide

Contentsquare, the leading digital experience analytics platform trusted by brands like BMW, Sephora, and Walmart, announced it has acquired accessibility software company Adapt My Web. The move is part of an expanded initiative to ensure Contentsquare's goal of empowering brands to create better experiences is relevant not just for some, but for all. Adapt My Web’s technology and expertise help make the world’s digital content accessible to those with reading issues including visual impairment and dyslexia. "Our mission…

Deck Commerce OMS Launches Partnerships with Shopify, Magento, and Feedonomics

The leading order management company partners with top ecommerce vendors to expand offer to retailers Deck Commerce, the order management system (OMS) for direct-to-consumer retailers, announced three new partnerships—Magento, Shopify, and Feedonomics. These strategic alliances offer retailers even more ways to delight their customers, when D2C commerce continues to expand significantly. Magento Commerce, an Adobe Company, empowers merchants to integrate digital and physical shopping experiences. Shopify is a…

Unanet Will Acquire Cosential To Deliver More Best-in-Class, Enterprise ERP and CRM Choices

Combined company to deliver alternative to status quo market leaders Unanet, the flexible project-based ERP software purpose-built for the government contracting (GovCon), architecture and engineering (A/E) industries, announced it will acquire Cosential, the leader in customer relationship management (CRM) software and proposal solutions for the construction and A/E markets. The combination of Unanet's purpose-built ERP and Cosential's CRM software will give customers new choices for best-in-class solutions that meet their…

Bravado Launches “Warm Intros,” a Trusted Marketplace to Help Sales Professionals Challenged by COVID-19 Layoffs

New platform represents the future of sales by offering more than $10 million in opportunities to sales professionals hobbled by the pandemic Bravado, the online community for sales professionals, launched "Warm Intros," the first marketplace of its kind for sales professionals to transform their networks of trusted contacts into a new opportunistic revenue stream. Bravado has already identified more than $10,000,000 in potential income-generating opportunities that are available right now on the platform. Sales…

MessageGears and Sageflo Partner to Empower Distributed Marketers

By integrating their products, MessageGears and Sageflo have made it easier for distributed marketing teams to access customer and brand data, so they can send timely, personalized marketing messages. MessageGears, the customer-marketing software company, and Sageflo, the marketing campaign management software company, have integrated their products to help distributed marketers quickly, easily, and securely access the data they need to deliver timely, targeted marketing messages. Distributed marketing teams have always…

GroundTruth Announces New Chief Executive Officer

GroundTruth, the leading location-based marketing, and advertising technology company, is pleased to announce the appointment of Stephen McCarthy as President and Chief Executive Officer (CEO), effective immediately. McCarthy, a ten-year executive with GroundTruth, holds decades of experience in leadership roles at a range of companies in the technology space. As President and CEO, McCarthy will be responsible for leading the development and execution of short- and long-term business strategies and managing the overall…

Servion Joins NICE inContact DEVone Partner Program

Servion, a leading CX and digital engineering services provider, joins NICE inContact DEVone Partner Program to provide connectors and integrations to the CXone Platform. Servion brings over 25 years of experience in contact center technology and digital engineering. Servion’s digital engineering practice helps customers build applications and products to create better experiences for their end-customers. Marketing Technology News: Teads Launches Teads Conversions As a DEVone Partner, Servion provides solutions to NICE…

Deloitte’s Global Marketing Trends Report Highlights the Need to Leverage Social CRM with New Human-Centered Approach   

C-suite executives are leading the Digital Economy revolution, moving forward with some really remarkable marketing and advertising ideas that have permanently altered the way of doing business. To identify and guide global marketing teams in their perennial pursuit of engaging and acquiring customers with authentic messaging, Deloitte has highlighted key global marketing trends in its second annual report. Deloitte surveyed thousands of consumers and executives around the world, gathering of-the-moment data and anecdotes…

Study: Shoppers Opt For Convenience and Predictability During Pandemic

New research from Narvar, an intelligent customer engagement platform, illustrates how COVID-19 has affected consumer behavior and expectations, particularly around deliveries, returns, and omnichannel shopping, in ways that will be long-lasting and influence loyalty. The report, "State of Returns: New Expectations," analyzes the sentiments of online shoppers in the U.S. market. COVID-19 has clearly accelerated some shopping behaviors while slowing others. Consumers have been forced to shift towards online shopping to the…

Jebbit Releases Fourth Consumer Data Trust Index Revealing Covid’s Impact on Consumer Trust Increase in World’s Leading Brands

Study Reveals Data Collection is at the Heart of Consumer Trust / Established Technology, Convenience and Home Improvement Brands Score High While Facebook and Direct-to-Consumer Brands Struggle Jebbit, the world’s leading declared data platform, announced the release of their most recent Consumer Data Trust Index, a report surveying consumer trust in 100 of the world’s leading public-facing companies. In past surveys, adult consumers from the United States were asked to rate, on a scale of one to 10, their level of trust…

Glassbox Acquires SessionCam and Accelerates Vision to Deliver Frictionless Digital Journeys

Acquisition supports rapid growth and demand for Glassbox as it delivers more than a trillion digital journeys online annually Glassbox, the leading Digital Experience analytics provider for web and mobile applications, announced it has acquired SessionCam, a digital customer experience provider. The combined company will deliver the industry’s most complete and actionable view of all web and mobile interactions, to a larger number of businesses across verticals and market segments, enabling them to generate even more value…

TechBytes with Krista Glantschnig, COO at SAP Litmos

Hi Krista. Please tell us about your current role and the team/ technology you handle at SAP Litmos.  I am the COO of SAP Litmos and have been with the team for nearly 2 years. I lead a team of senior experts who work to ensure SAP Litmos’s continuing success on the marketplace through a thoughtful GTM strategy. We build appealing products and service offerings and ensure the right market strategy and market positioning. We also ensure break-through messaging and content, enable the global organization and partners to…

Zilliant Releases Interactive Global B2B Benchmark Report

Sub-par pricing and sales practices result in up to 17.1% in margin loss and 31.8% in revenue loss annually; groundbreaking interactive survey experience reveals precisely how much Zilliant, the industry leader in intelligent B2B price optimization, price management and sales guidance software, released its fourth annual Global B2B Benchmark Report, an analysis of more than 1 billion B2B transactions that quantifies the impact of sub-par pricing and sales practices. The updated report includes an interactive survey…

Sisense CMO Ashley Kramer Explains How Analytics & BI Help Companies Innovate Faster during the COVID-19

MarTech Series speaks with Sisense’s Chief Product and Marketing Officer, Ashley Kramer on the impact of COVID-19 on adapting to rapid shifts in the marketing function and how data-driven decision making can help strengthen businesses beyond the crisis. Hi Ashley, please tell us what are some of the unexpected innovations that will outlive COVID-19. At Sisense, we’ve seen the pandemic push brands into using data and analytics to pivot quickly and innovate - much faster than they would have otherwise - to either survive or…

Liferay Announces the Release of Liferay DXP 7.3

Liferay, Inc., which makes software that helps companies create digital experiences on web, mobile, and connected devices, announced the launch of Liferay DXP 7.3. Liferay DXP supports the need for today’s organizations to digitize their operations and quickly create engaging digital experiences for customers, dealers, partners, and employees. “We’re proud of our exceptional strength in addressing the needs of authenticated users in complex B2B, B2E, and long-term B2C use cases like partner and dealer portals, intranets,…

MomentFeed Brings Four Major Proximity Discovery Innovations to Market

MomentFeed, the leading provider of Proximity Search Optimization, announced the release of four fully-integrated platform enhancements that enable multi-location marketers to improve brand performance and win the proximity “near me” search battle. MomentFeed’s best-in-class Customer Sentiment Analysis solution analyzes and classifies everything being said about a brand on the most popular review platforms including Google, Facebook, Yelp, and Tripadvisor. Powered by a Neuro-Linguistic Programming (NLP) model that was built…

DMS Launches New Digital Advertising Technology To Support Latest Consumer Shopping Trends

Digital Media Solutions (DMS) Inc., an innovative global solutions provider of digital performance advertising and a connection point between digital advertising clients and their prospective customers, has noted that online comparison shopping has quickly become part of the "new normal" for consumers when making purchase decisions. In response to this new digital shopping trend, Digital Media Solutions has launched DMS Exchange to match high-intent consumers with the brands that provide the products and services they need.…

Tata Elxsi Selected As Certified 3PL Partner For Google Widevine

Tata Elxsi, a design and technology services company, has announced its selection as a 3PL certification partner for Google Widevine, to deliver secure content protection for Broadcast, Media, Consumer Electronics and Automotive applications. This certification partnership further expands Tata Elxsi’s offerings in the broadcast, media, consumer devices and automotive domains, and enables leading brands, content distributors, OTT providers and operators with a seamless development, integration and certification service for…

Ivanti Names Melissa Puls Chief Marketing Officer

Puls Brings Proven Expertise and Customer-Success Mindset to Accelerate Growth Ivanti, the company that automates IT and Security Operations to discover, manage, secure and service from cloud to edge, announced it has appointed Melissa Puls as senior vice president and chief marketing officer (CMO). Puls brings decades of experience to Ivanti with a strong track record of fueling growth thru a customer-centric approach and integrating marketing strategies for acquired companies. As CMO, Puls will lead Ivanti’s global…

Futurism Reinforces Its Next-Gen Business Commerce Platform

Futurism Technologies, a leading provider of digital transformation solutions, is bringing to life its Futurism Dimensions business commerce suite with additional artificial intelligence and machine learning capabilities. New AI capabilities will help online companies provide an exceptional personalized online customer experience and user journeys. Futurism Dimensions will not only help companies put their businesses online, but would also help to completely digitize their commerce lifecycle. The commerce life cycle includes…