Brightlink Releases CPaaS Platform 2.0

New Platform Extends Access to Communications Capabilities through Pre-built Tools and APIs Brightlink, a leading communications platform and technology company that delivers voice, messaging, analytics and cloud-based solutions, has made it easier for businesses to integrate communications capabilities into their customer engagement strategies through the 2.0 release of its Communications Platform as a Service (CPaaS) Platform. Prior functionality in Brightlink's CPaaS Platform available via the Brightlink Phonebook is…

Xandr Creates Community

Community is a Brand-Safe, Insight-Driven, Privacy-Protected, Video-Forward Marketplace for Advertisers, Publishers, and Consumers Xandr, AT&T’s advanced advertising and analytics company, has announced the formation of Community, a curated marketplace of publishers that enables advertisers to reach their audiences at scale in a brand-safe, privacy-protected, premium video environment. Community is built on Xandr’s powerful technology and consumer insights, enabling buyers and sellers to drive better business…

Brightcove’s Award-Winning Live Platform Releases Broadcast Features, Lowers Video Streaming Costs

An End-To-End Solution, Brightcove Live Increases Value by Simplifying Workflows and Enabling Greater Reach to Users Globally Brightcove Inc., the leading provider of cloud services for video, announced new features and functionality for Brightcove Live, once again pushing the envelope and establishing a best-of-breed user experience. The award-winning Brightcove Live solution enables broadcasters, publishers, brands, and enterprises to deliver and monetize live video at a low cost with the flexibility to scale with…

All New Box Relay to Simplify and Accelerate Business Processes Across the Extended Enterprise

Box, a leader in Cloud Content Management, announced the all new Box Relay to simplify and accelerate business processes across any organization’s extended enterprise of employees, partners and customers. The new Box Relay features a powerful new workflow engine, simplified user experience, and a rich menu of triggers, conditions, and outcomes that will make it easier than ever to automate processes around content and improve efficiency without intensive IT support. “The new Box Relay brings powerful automation to improve…

GDPR Roundtable Part I: Ensure Data Privacy with Big Data, Blockchain and Collaboration

This is Part One of the GDPR Roundtable Today, it's GDPR's first anniversary. In one year of its flourish, we have interviewed hundreds of experts and business leaders on GDPR. The insights on GDPR Compliance and strategies to meet customer demands proved beneficial to our readers and Martech community. Recently, we sat with 30+ GDPR speakers who narrated their experience in a Post-GDPR phase using Blockchain and AI capabilities. The GDPR ROUNDTABLE features experts from various realms of the business community and…

Stackla Expands Partnership with Simpleview to Help Global Destination Marketers Deliver Engaging Travel Experiences with User-Generated…

Extended Partnership Brings Best-Of-Breed Digital Marketing Solution to DMOS in European Markets Stackla, the world’s smartest visual content marketing platform, announces the multi-year extension and global expansion of its partnership with Simpleview, the leading provider of CRM, CMS, website design, digital marketing, revenue generation and mobile technologies for the global destination marketing industry. The global expansion of Stackla's partnership with Simpleview brings best-of-breed digital marketing solution to…

Salesfusion Marketing Automation Platform from SugarCRM Integrates with Google Ads to Meet Mid-Market Demand

Marketers Can Now Create, Manage and Measure ROI of Google Paid Search Campaigns with Salesfusion for Google Ads SugarCRM Inc., the company that helps organizations deliver exceptional customer experiences, announced the release of Salesfusion for Google Ads, marking a strategic partnership with Google that will allow customers to create, manage, optimize and track paid search advertising from within the platform. The integration will simplify Google paid search complexities by allowing customers to launch campaigns…

Avtex and NuSoft Solutions Combine to Create Microsoft Business Applications Powerhouse

Avtex and NuSoft Positioned to Drive Continued Innovation and Deliver More Impactful Solutions and Services to Clients Avtex, an end-to-end Customer Experience (CX) consulting firm, announced its acquisition of NuSoft Solutions, a Detroit-based leader in digital consulting solutions across the Microsoft ecosystem. “I’m excited for our clients, teammates, and partners, as Avtex is uniquely positioned as the nation’s leading Customer Experience solutions provider; I can’t wait to see all the amazing customer solutions our…

MarTech Interview with Joel Horwitz, Senior Vice President Marketing at WANdisco

"People need to write and create quality content, which tends to do better in the long term, rather than creating volumes of material that nobody will see." Tell us about your role and journey into marketing technology? How did you arrive at WANdisco? Joel Horwitz: I didn't ever intend on getting into marketing, however, it turns out I'm pretty good at breaking up complex technical ideas to help others learn and build novel products. I think that skill comes from my science, engineering, and entrepreneurship background. I…

Employee Mistakes #1 Threat to Data Security in Hong Kong and Taiwan; Cloud Adoption Driving Encryption Says Ncipher

nCipher Security, the provider of trust, integrity and control for business critical information and applications, revealed that close to half (48%) of organizations in Hong Kong and Taiwan cite "employee mistakes" as their biggest data security threat, more than external hackers (22%) and malicious insiders (17%) combined. Cloud adoption dominates in the region, with cloud data protection requirements a significant driver for encryption deployment. These are key findings from the 2019 Hong Kong and Taiwan Encryption…

Cvent Introduces Universal Appointments to Improve Trade Show Impact

Following their latest acquisition news, Cvent, a market-leading meetings, events, and hospitality technology provider, has introduced Universal Appointments a new trade show-focused appointments solution. Cvent users will now be able to better manage customer and prospect appointments to increase engagement and ROI at the events they attend. The Cvent Hospitality Cloud partners with hotels and venues to help them drive group and corporate travel business. Hotels use the Cvent Hospitality Cloud’s digital marketing tools…

SugarCRM Acquires SaaS Marketing Automation Innovator Salesfusion

Powerful Combination Expands Sugar Platform to Relentlessly Drive Relevant Customer Experiences that Create Customers for Life SugarCRM Inc., the company that helps organizations deliver exceptional customer experiences, announced it has acquired Salesfusion, a leading provider of marketing automation solutions recognized in the Gartner Magic Quadrant for Lead Management. @SugarCRM announces the acquisition of leading marketing automation provider, @Salesfusion, empowering customers to build stronger customer…

Gartner Reveals Three Key Strategies for Marketers to Uncover Target Audiences

Experts Discuss the Growing Challenges of Audience Segmentation and Advertising Strategy at Gartner Marketing Symposium/Xpo, Taking Place April 29-May 1, in San Diego While marketers today are faced with ever-growing challenges when it comes to uncovering and targeting key audiences, Gartner, Inc. has identified three strategies for marketers to better identify and engage their target audiences. Gartner analyst Eric Schmitt explains the growing challenges of audience segmentation and advertising strategy at Gartner…

ZeroBounce Offers Marketers Solution to Validate Catch-All Email Addresses

Email validation service ZeroBounce provides marketers with an efficient solution to validate catch-all email addresses. By using artificial intelligence, the company’s email scoring system assesses the activity levels and overall quality of an email address. “ZeroBounce A.I. works whether you need to validate catch-all emails, or get in-depth analysis of your data quality. We wanted our customers to gain an edge over their competitors and create more powerful email marketing programs” A unique challenge in B2B…

Steve Mann Joins ThetaRay as Chief Marketing Officer

Fintech and Marketing Pro Deepens Leadership Bench of Financial Crime Analytics Leader ThetaRay, the leading provider of AI-based Big Data analytics,  announced the appointment of Steve Mann as Chief Marketing Officer. As CMO, he will focus on creating a differentiated and compelling brand, developing a high-return demand generation platform and redefining what it means to employ AI to detect and stop financial crime. "Financial institutions face financial, legal, and reputational catastrophes if they can't detect or…

New ThousandEyes Research States Internet Performance Benchmark for Performing Digital Businesses

Internet Performance Study Reveals Best Practices of the Top 20 Digital Retail, Travel and Media Sites Delivering an Exceptional Digital Experiences ThousandEyes, the company providing visibility into the Internet and digital experiences today released the 2019 Digital Experience Performance Benchmark Report, a comparative analysis of web, infrastructure and network performance metrics from the top 20 U.S. digital retail, travel and media websites. This research empowers website operations teams to benchmark their own…

ZOOM announces Elevēo WFM

ZOOM International, the leader in driving customer experience through the emotion of the customer, takes a major step in the Workforce Engagement Management market with the release of the Elevēo platform including the new Elevēo WFM. This announcement represents the culmination of two major milestone initiatives for ZOOM International, the release of a new Workforce Management product as well as their first native cloud platform “as a Service offering”. Unlike other companies that continue to expand via mergers and…

Salesforce Ventures Launches New $125 Million Europe Trailblazer Fund

Salesforce Ventures Has Already Invested in More Than 50 Leading Startups Across 13 European Countries Salesforce, the global leader in CRM, announced that Salesforce Ventures, the company's global corporate investment group, has launched a $125 million Europe Trailblazer Fund to continue to fuel enterprise cloud startups. Salesforce Ventures was the most active Corporate VC in Europe1 last year and has invested in companies pioneering digital payments, machine vision, artificial intelligence, blockchain and the API…

People.ai Unveils “The Wire,” Delivering Best Next Actions to Drive Revenue via Personalized, Actionable Insights

The AI Solution to Help Sales, Marketing and Customer Success Teams Have Their Best Day at Work, Every Day People.ai, creators of the industry's only Revenue Intelligence System, announced "The Wire," a next best actions AI feed that delivers your daily list of personalized, actionable insights to help sales, marketing and customer success teams have their most productive day, every day. People.ai also announced today that it raised $60M in their Series C led by ICONIQ Capital. The Wire is a real-time feed, similar…

Multi-Touch Attribution Is Dead: Measured Launches Cross-Channel Incrementality Measurement for Marketers

Industry Veterans from Visual IQ, Conversion Logic and MarketShare Build Next Generation Cross-Channel Marketing Measurement After two years of refining its technology, building its team and delivering insights for early customers, Measured has officially exited stealth to launch its cross-channel incrementality measurement and decisioning platform. Multi-touch attribution is dead. Measured exits stealth to launch cross-channel incrementality measurement for marketers. Stop wasting ad money and make better decisions!…