Dusun Announces a New Handheld Controller for Mobile Virtual Reality

Dusun Electron Ltd. is announcing its new Virtual Reality (VR) based handheld controller for mobile phones that are uniquely designed to explore VR environments in 3D space by pointing, clicking on objects, and navigating menu. This VR controller features a touchpad and a 9-axis motion sensing based gyroscope, compass, and accelerometer sensors to control the VR headset via Bluetooth low energy wireless communications. This VR controller supports the latest commercially available Android-based and Apple smartphones in the…

Global Industrial Giants Sumitomo and Perot Back Hypergiant

AI Juggernaut Accelerates Historic Growth with New Investment Hypergiant Industries, the AI industrial complex for leading global enterprises and governments, today announced it had secured funding from Sumitomo Corporation of Americas (“SCOA”), a wholly-owned subsidiary of Sumitomo Corporation, and Perot Jain, the venture capital arm of the Perot Companies, marking a key milestone in the company’s meteoric rise in industrial artificial intelligence. The investment comes as the company sustains an unprecedented stretch of…

LatentView Analytics Launches AI-Driven Conversational Analytics Platform ‘Casper’ to Democratize Enterprise Data

New Platform Enables Anyone across the Enterprise to Access Data and Insights on Demand through Natural Language Voice and Text Queries LatentView Analytics, a trusted analytics partner to the world’s most recognized brands, launched Casper, its new AI-based conversational analytics platform, that enables anyone within a company to easily access customized reports and insights in visual, text, or voice form with no coding required. According to Gartner, by 2021, “conversational first” will be adopted by the majority of…

Formstack Announces Key Hires Joan Lavis, Rob Wiley and Nathan Sinsabaugh

Leader in Workplace Productivity Welcomes Seasoned Industry Experts to Team Formstack, a software-as-a-service (SaaS) company with a mission to transform the way people collect information and put it to work, announces three new additions to company leadership: Joan Lavis as Chief Financial Officer, Rob Wiley as Head of Marketing & Product Strategy and Nathan Sinsabaugh as Product Engagement Director. “Over the last 18 months, Formstack has been moving toward a unified vision to bring a powerful workplace…

Ketchum Introduces Reputation Management and Public Affairs Expertise for Trade Associations and Nonprofits

Leading communications consultancy Ketchum announced it is enhancing its suite of services for trade associations and nonprofits, providing reputation management and public affairs expertise designed for the challenges trade associations and nonprofits face in representing their industries in today's complex legislative, regulatory and budgeting environment. The current policy deadlock has caused many nonprofits and trade associations to struggle to adapt their advocacy focus from the legislative arena to the regulatory…

Online Home Improvement Research Drives Sales at Brick-and-Mortar Retailers, J.D. Power Finds

Ace Hardware and True Value Rank Highest in Customer Satisfaction among Home Improvement Retailers To help people create the home of their dreams, brick-and-mortar home improvement retailers must invest in their websites and web presence. According to the J.D. Power 2019 Home Improvement Retailer Satisfaction Study, released, 41% of home improvement retailer customers research and/or shop online before making an in-store purchase. That same group of customers also spends more on home improvement products than…

Genpact President and CEO “Tiger” Tyagarajan to Present at William Blair Growth Stock Conference

Genpact, a global professional services firm focused on delivering digital transformation, announced that President and CEO "Tiger" Tyagarajan will be presenting at the William Blair Growth Stock Conference on Thursday, June 6 at 1:00pm EDT at the Lowes Chicago Hotel, 455 North Drive in Chicago, Illinois. A live webcast of the event will be available at investors.genpact.com.  A replay of the presentation will be archived on the Genpact website after the end of the event. Marketing Technology News: US Podcast Ad…

Innovation: Splicky Delivers a Fully Programmatic DOOH Campaign for Harvest Digital and Sziget Festival Across Three Countries and Seven…

Harvest Digital and the Sziget Festival blazed a new trail, delivering a fully programmatic digital out of home (DOOH) campaign on Jaduda's Splicky DSP, crossing three national borders and delivering in seven major cities. Utilizing multiple integrated DOOH networks and SSP platforms, including Broadsign, Viooh from JCDecaux, PrimeSight UK, Orb & ECN. Channels targeted included digital outdoor spaces, restaurants, office buildings and shopping malls. The Sziget campaign featured cross-channel mobile…

FormAssembly’s New $10 Million Series A Funding Aimed at Helping Organizations Safely Navigate Data Collection in an Age of Regulation

FormAssembly, the leading enterprise data collection platform, announced that it has secured $10 million in Series A funding from New York based investment firm Level Equity. In connection with the investment, George McCulloch, partner at Level Equity, will join FormAssembly's board of directors. The funding will help FormAssembly accelerate its mission to enable businesses to collect and process data securely and responsibly. This is the bootstrapped company's first infusion of capital since its founding in 2006, and…

Medallia Announces AI-Powered Innovations to Fuel Digital Transformation

The World's Leading Customer Experience Management Platform Delivers Breakthrough Innovations, Bringing Personalized, Transformative Experiences to Every Customer Medallia, Inc., the global leader in experience management, announced several new innovations to its Medallia Experience Cloud platform, including new offerings powered by Medallia's Experience Data Platform and Medallia Athena. During Experience, Medallia's premier global customer conference, Medallia also unveiled the launch of Medallia Xchange, an online…

Mapp Completes the Acquisition of Webtrekk

Combining a Cross-Channel Marketing Platform with Customer Intelligence and Marketing Analytics Expertise Mapp, a leading provider of cloud-based digital marketing solutions, announced the completion of the acquisition of Webtrekk, the European leader in marketing analytics and customer intelligence software. Webtrekk is now fully a Mapp company – while simultaneously remaining a stand-alone solution. Mapp and Webtrekk will combine their services into a fully integrated package allowing marketers to…

CognitiveScale Expands Relationship with Microsoft through Deeper Product Integration

CognitiveScale Cortex now live on Microsoft Azure Marketplace CognitiveScale Inc., an Enterprise AI software pioneer, has expanded its strategic relationship with Microsoft to further accelerate adoption of CognitiveScale’s Cortex software amongst businesses using Microsoft Azure. Today, enterprises spend weeks deploying AI platforms and building intelligent business processes in their cloud or data center environments. As a result, AI projects take a long time to get started and deliver value. Built on open and extensible…

MarTech Interview with Eric Christopher, Co-Founder and CEO at Zylo

"The biggest priority for rapid growth is implementing good communication across the business as it grows." Tell us about your role and journey into technology. What inspired you to co-start Zylo? My journey to becoming a technology CEO started with my first entrepreneurial attempt: An online business, while I was in college during the dot com explosion. At the time, companies like Google didn’t have this long history - it was just this new search engine - but I have a big appreciation for that moment when all these new…

Dark Data Exceeds 50%, Creating Major Security Blind Spot for Most Companies

Over Half of Company Data Remains Unclassified, Despite a Rise in Security Breaches and Stringent Data Protection Regulations Global businesses continue to house 'dark data' within their organizations, creating a honeypot for cybercriminals, finds research from Veritas Technologies, a worldwide leader in enterprise data protection and software-defined storage. The Value of Data study, conducted by Vanson Bourne for Veritas, surveyed 1,500 IT decision makers and data managers…

The Future of Retail Environments – Architecture Design Collaborative Talks Experiential Architecture

International award-winning Architecture Design Collaborative projects that Experiential design in retail will continue to trend as more and more businesses seek out firms like theirs to help them create a more Human-centric design and interactivity to shape the customer experience. They have mastered the art of helping owners rethink their existing properties to make common areas more inviting and multifunctional by combining interactive storytelling with environmental design to engage an audience, increase dwell…

Infosys Continues to Impress Clients with Digital Process Automation; Wins Partner Excellence Award at PegaWorld 2019

Infosys is a Strategic Partner for Pegasystems Inc. At the PegaWorld 2019, Pega recognized Infosys' valuable contribution to Digital Transformation processes for clients and partners. Infosys helped Pegasystems to implement large-scale complex Digital Process Automation platforms and solutions. Infosys and Pega bring a robust customer ecosystem experiences to life with innovative and creative solutions based on actionable data insights. In an official press release, Infosys revealed that the 'company' is a key catalyst in…

Onna Technologies Closes an $11 Million Series a Led by Dawn Capital with Participation from Dropbox and the Slack Fund

Onna, a New York and Barcelona based startup, dedicated to centralizing proprietary information closes an $11 million series A equity funding round to grow its central information access product. The round was led by Dawn Capital, with participation from Dropbox, the Slack Fund, and existing early investor, Nauta Capital. Norman Fiore, General Partner at Dawn Capital, will join Onna's Board. Norman has invested in several of Europe's leading SaaS businesses including Mimecast , Collibra and Showpad.…

Data: Over Half of Consumers Will Pay More to Buy from a Retailer They’re Loyal to

Yes Marketing Finds Most People Rank Value/Quality of Products as Their Top Driver for Loyalty to Retailers Over half of consumers say they will pay more to buy from a retailer they're loyal to, indicating a significant opportunity for brands to drive long-term revenue from their loyal customer base, according to a new study by Yes Marketing. In "The Retail Shopper's Journey to Loyalty" report, Yes Marketing surveyed over 1,000 retail shoppers to identify their priorities and motivations as they move along the…

Finding the Whale and Other Ways Big Brands Can Learn from Start-Ups

Start-up companies possess a disciplined yet creative mode of thinking and planning which large companies can learn from. This includes brand building and taking a product to market – from building prototypes to marketing and communications strategy – and big brands can benefit from using this same disruptive approach. Big brands build consistency and reliability across many markets and many product lines. Disruption can be tough in an environment where protecting the brand is job #1. On the other hand, when it comes…

250ok Further Enhances Platform with a Suite of New Features

Email Intelligence Platform Optimizes Design Tool with Powerful Updates 250ok, an email intelligence platform, announces four significant enhancements to 250ok Design, a tool providing marketers the ability to preview their marketing emails prior to sending, collaborate on creative with team members and dynamically edit HTML. These updates further enable marketers to optimize their marketing email and their customers’ experience with new features, data integrations and enhanced tools. Last November, 250ok unveiled…