Cognizant Named Adobe’s 2017 Delivery Quality Partner of the Year

Cognizant Interactive Showcasing Expanded Relationship and New Digital Marketing Solutions at Adobe Summit in Las Vegas Cognizant recently announced that it has been named "2017 Delivery Quality Partner of the Year" by Adobe, the global leader in digital marketing solutions. The award was presented at the ongoing Adobe Summit, the premier annual conference for digital marketing professionals now underway in Las Vegas. Cognizant was recognized by Adobe for its commitment to exceptional customer service on joint…

TechBytes with Trae Clevenger, EVP Analytics and Chief Strategy Officer, Ansira

Trae Clevenger EVP Analytics and Chief Strategy Officer, Ansira What is one way to achieve business success in 2018? Most CMOs feel companies that are leveraging intelligence at every interaction to acquire, grow and retain best customers would be at the to. Data intelligence ensures channel partner empowerment, delivering long-term profitability to B2B clients. Ansira offers cutting-edge marketing solutions, making every customer interaction count. To better understand the core tenets of Ansira’s Business Strategy…

Content Update: Top MarTech Blogs for Every Marketer’s Platter

Served straight up, here are five MarTech blogs that our marketing analysts felt should make it your To-Do list this weekend. Enjoy. Seen And Heard At SXSW Interactive by Steven Cook This MarTech blog from CMO.com made it to our list by virtue of its uber cool insights and straight-to-point takeaways from the recently-concluded 32nd annual South by Southwest (SXSW) Conference. The article features insights by Adam Leidhecker, the Brand Strategist at Startup accelerator firm, Coplex; Anne Marie Stephen, CEO, Kwolia  and…

Interview with Mark Cullinane, SVP And GM Digital, Publishers Clearing House

"Brands who build this direct consumer relationship have an incredible opportunity to personalize virtually every aspect of their consumer offering."Tell us about your role at Publishers Clearing House (PCH), and how you got here.  As Senior Vice President/GM of Digital, I work with our teams to develop and take to market our unique chance-to-win entertainment offerings. Our collective goal is to grow PCH’s interactive media business. I was attracted to PCH by the supremely talented team, the differentiated business…

TechBytes with Ivy Shtereva, Director, Marketing and Marketing Operations – Yes Lifecycle Marketing

Ivy Shtereva Director, Marketing and Marketing Operations, Yes Lifecycle Marketing As the date For GDPR to come into force, closes in, global organizations are hoping to get as much information as they can on how they cope with the upcoming disruptions. AI and Machine Learning could be a potent tool to help companies sail through the post-GDPR era. To understand what the biggest impact of GDPR on the tech industry would be, especially on the B2B Marketing and advertising sectors, we spoke to Ivy Shtereva of Yes…

ViSenze Unveils Shoppable User Generated Content Powered by Computer Vision at Shoptalk 2018

ViSenze, CEO, and Co-Founder, Oliver Tan, Introduced the Company's New Visual Recognition Tool for Retailers to Drive Engagement and Revenue Through Social Content ViSenze, the artificial intelligence company powering visual commerce, announced Shoppable User Generated Content (UGC), a visual recognition tool that understands and tags user-generated content making items within images easy to discover, search and purchase. The company is now offering retailers and brands trials of the Shoppable UGC tool with a full rollout…

Interview with Jon Lombardo, Global Brand Strategy Lead, LinkedIn

"Exceptional marketing focuses on understanding customers -- they are radically individualistic -- and I think ABM takes that idea to the next degree."Tell us about your role and how you got here? I grew up in the era of Friendster and MySpace, which is how I -- like many people -- was first exposed to Web 2.0. I then read a Tomi Ahonen book called “Communities Dominate Brands,” which made a convincing case for the rise of the mobile phone and community-based platforms well before most other people took those stands.…

Wunderman Appoints James Sanderson to Lead Onsite Agency Model Wunderman Inside

Wunderman Inside Has Been Launched Following Consultation with Clients Looking for More Flexible Agency Models Wunderman, the leading global digital agency and part of WPP, has launched Wunderman Inside, a new agency operating model to provide its world-class digital services onsite for its clients. Wunderman Inside has been launched following extensive consultation with significant clients who are looking for more flexible agency models, particularly for their digital marketing. Wunderman Inside will provide the…

Vendavo Launches Intelligent CPQ

Vendavo's New Cloud Solution Brings Advanced Price Optimization Intelligence into Automated Configuration Price Quotation (CPQ) Workflow In response to growing product complexity, increasing market volatility and ever-stressed margins, Vendavo, a leading provider of commercial excellence solutions, announced the launch of Vendavo Intelligent CPQ Packaged Solution (VICPQ) to ensure sales provides the right offer, to the right customer, at the right price, at the right time. Also Read: Pricing Optimization Provider…

Yroo Unveils New Deal AI to Help Shoppers Find the Best-Value Products

Shopping Meta-Search Platform Yroo Applies Artificial Intelligence to Its AI Deal Catalog of over 150 Million Products Yroo, a leading and powerful meta-search shopping platform, announces the launch of a new feature called Deal AI™ that pushes notifications to shoppers when the prices of popular products drop to historically attractive levels. Deal AI sends customized daily notifications to our users showcasing the most attractive buying opportunities, the retailers offering them, and the true discount from typical…

Babel Street Unveils Babel BOX for Sensitive Data Search and Analysis

Babel BOX Allows Organizations to Securely Fuse Sensitive Data Holdings with Publicly Available Information to Generate Actionable Intelligence Babel Street, an advanced multi-lingual search and analytics software company, launched Babel BOX™ (Blended Onsite eXploitation). Babel BOX is a data synthesis engine that is deployed on a classified or private network to support sensitive data analysis. With Babel BOX, organizations can leverage Babel Street's sophisticated linguistic algorithms and advanced analytics to explore…

10 Best SEO Names-Top SEO Agencies Selected by Online Marketing Industry

 10 Best SEO Has Announced Its Selection of Top SEO Companies After the greater part of a decade and thousands of pages of content, the online industry magazine 10 Best SEO has again begun adding to its portfolio of content. Well-known for its SEO tips, daily blog, and ever-expanding directory, this website has catered to users both within and interested to learn about the SEO and online marketing sectors. For over six years, 10 Best SEO has been providing varied media, news and updates for the marketing sector via its…

Beachfront and White Ops Expand Partnership To Clean Up Connected TV Advertising

Beachfront Video Inventory for Connected TV Advertising Across Mobile, Desktop and CTVs is Backed By White Ops Beachfront, a leading independent video supply monetization company across Connected TV (CTV), desktop and mobile devices and White Ops, the global leader in bot detection and human verification on the Internet, are expanding their partnership to place an emphasis on ensuring clean, fraud-free Connected TV (CTV) video advertising inventory. Recommended Read: Five DIY Activities to Become a B2B Content Rockstar…

Episerver Announces North America, APAC Partner Award Winners and Partner Innovation Spotlight at Ascend 2018

Partners Recognized for Driving Forward Episerver's Strategic Vision at Annual Customer and Partner Conference Episerver, the company transforming digital experiences, celebrated the innovative achievements of its partners while honoring those selected for awards during "Partner Day" at Ascend 2018. Winners of the Partner Awards contest were chosen by a panel of Episerver judges based on their outstanding contributions to the field of digital transformation and their alignment with Episerver's strategic vision.…

Interview with Bertram Schulte, Chief Digital Officer, SAP

"Customer Data Management will be the key driver – whoever gets customer data right, has a chance to get digital right (especially in an AI/ML world)."Tell us about your role and how you got here? What galvanized you to be a part of an enterprise tech company? I serve as the Chief Digital Officer (CDO) at SAP, running the digital business and helping provide customers one seamless, digital experience. Since May 2017, I have been overseeing digital customer strategy for SAP across sales, customer success, support, and…

GlobalWide Media Joins TUNE Certified Partner Program to Advance Mobile Marketing Standards

The Latest Partnership with TUNE’s HasOffers Platform to Provide Increased Value for Partners and Customers GlobalWide Media (GWM), a leader in data-driven digital marketing, has announced that it has joined the TUNE Certified Partner Program. The program, run by TUNE, the leader in mobile marketing measurement, honors integrated advertising partners who have demonstrated their commitment to upholding unbiased and trustworthy standards in mobile marketing. Recommended Read: Five DIY Activities to Become a B2B Content…

Two-Thirds of Voice-Assisted Device Owners Never Purchase Through Them: Episerver Study

Episerver's Annual Benchmark Report Reveals Consumers Have Been Slow to Adopt Smartwatches and Voice-Assisted Devices for Shopping and Browsing Even though it seems everyone is talking about voice-assisted devices and smartwatches, the majority of consumers don't own these new devices, and even fewer use them to complete purchases, according to a recently released study by Episerver, the company transforming digital experiences. For its annual "Reimagining Commerce: Global Findings" report, Episerver surveyed 4,000…

Alight Analytics Launches-ChannelMix, Sports Marketing Analytics Solution

ChannelMix, The Sports Marketing Analytics Solution, Automatically Collects and Organizes ALL Social Media Data From Facebook, Twitter, Instagram, YouTube, SnapChat and All Other Fan Engagement Platforms Alight Analytics, the industry leader in marketing analytics, launches a new product to help professional sports teams, leagues and other sporting organizations better understand — and monetize — the massive fan engagement with their brand. The National Basketball Association and the Memphis Grizzlies are the first two…

Rakuten Marketing Survey: Global Organizations Anticipate 26 Percent Marketing Budget Loss in 2018

Rakuten Marketing Survey's Report, Identifies Marketers' Fear of Budget Waste as E-commerce Continues to Expand Globally Rakuten Marketing, the leading technology company that enables brands to increase sales through data-driven performance marketing, announced results from its newest global report. The Rakuten Marketing "What Marketers Want in 2018: Five Strategic Opportunities for 2018" survey polled over 1,000 marketers across the US United Kingdom, France, Germany, and Asia-Pacific (APAC) and found a common fear of…

Episerver Announces Intelligent Content Personalization

Episerver Advance Rounds out the Episerver Personalization Suite, Drawing on Cognitive Artificial Intelligence to Support Unprecedented Content Personalization at Scale Episerver, the company transforming digital experiences, today announced the launch of Episerver Advance to help organizations deliver individualized content to visitors everywhere they digitally engage. Episerver Advance helps marketers and merchandisers solve the modern challenge of delivering relevant content to people when and where they need it.…