Kitewheel Partners with Zeta Global to Bring Customer Journeys to ZetaHub

New Offering Enables Orchestration of Customer Interactions Across a Wide Range of Digital and Physical Channels Kitewheel, provider of the leading Customer Journey Hub for brands and agencies,  announced a strategic partnership with data-driven marketing technology innovator Zeta Global. The partnership will enable Zeta to seamlessly integrate Kitewheel’s industry-leading orchestration capabilities into the Gartner Magic Quadrant-rated ZetaHub. The AI-powered ZetaHub platform combines Zeta’s marketing, data and…

Lionbridge and inRiver Enhance Product Information Management Connector to Bring Greater Value to Multilingual Marketing

The Lionbridge Connector now supports the newest version of inRiver Product Marketing Cloud to improve global customer engagement through integrated, automated translation Lionbridge Technologies, Inc., the world's most trusted translation and global digital communications company, announced the latest enhancements to the Lionbridge connector for the inRiver product information management (PIM) platform, which now supports the newest version of the inRiver Product Marketing Cloud. This major upgrade…

Barilliance Launches Retention Marketing: New 360 Customer Profiles & Hyper Segmentation

Retention Marketing Software Empowers Brands to Segment Customers Across Purchase History, Demographics, Website Behavior, and Custom Attributes Barilliance, the leading personalization software for retailers, launched Retention, the newest addition to Barilliance’s personalization suite. Barilliance Retention creates 360 customer profiles, which combine a customer’s onsite behavior such as products viewed or the number of sessions across all devices, online and offline purchase history, demographic data including…

Rakuten Marketing to Host the Premier Conference for Online Performance Marketing Leaders at the 2018 Rakuten Marketing DealMaker Event

Rakuten Marketing, a leading technology company that enables brands to increase sales through data-driven performance marketing, announced its 2018 affiliate marketing premier event, Rakuten Marketing DealMaker – previously known as Rakuten Marketing Symposium. Taking place in Scottsdale, AZ on January 31 – February 1 at the JW Marriot Scottsdale Camelback Inn Resort & Spa, this event will bring together over 500 attendees to experience thought leadership, business planning and partnership building. Also Read: …

Talkwalker Announces Partnership with China’s Sina Weibo to Provide Advanced Analytics Insights

Talkwalker conquers APAC - extensive data coverage provides a complete global view of businesses' brands, products, and competitors. Talkwalker, the leading social listening and analytics platform, recently announced a partnership with Sina Weibo, China's largest social media network and the preferred platform for most mainland Chinese newspapers and TV stations. Sina Weibo, the multi-faceted hybrid of Twitter and Facebook, is used by over 30% of Internet users. That is a staggering 500M+ registered users,…

Getting Audiences to Pay When Everyone’s Behind the Paywall 

In the rapidly-changing digital publishing industry, publishers who thrived on ad revenue now find themselves fighting for scraps from Facebook and Google. As a result, an industry once skeptical of paywalls is now building them by the dozen. Fortunately, audiences are more willing to pay for digital content than ever, but with so many premium options available, how do publishers set themselves apart? Foundationally, publishers must have quality original content behind their wall, or audiences will just find similar…

DialogTech Now Tracks Call Conversions in Bing

New Integration Enables Search Marketers to View Call Data Within Bing Ads and Optimize for What Drives the Best Conversions, Online and over the Phone DialogTech, the world's leading provider of actionable marketing analytics for inbound calls, announced a new integration with Bing Ads that enables businesses and agencies to track and analyze call conversions within their Bing Ads accounts. By connecting calls from Bing search ads at the campaign and keyword level, DialogTech provides search marketers with insights to…

Creative Brainstorming for Ad Agencies: 14 Questions to Ask Before, During and After Every Session

There are 13,000+ advertising agencies in the United States. Each of those agencies, no matter the niche they’re in, have very few competitive levers at their disposal. One might argue that people are the only real advantage, so what makes those people so valuable? As advertising mogul William Bernbach famously said, "There are a lot of great technicians in advertising. And unfortunately, they talk the best game. They know all the rules ... but there's one little rub. They forget that advertising is persuasion, and…

60% of Customer Success Teams Are Unaware of Critical Client Issues

Survey from Bolstra Identifies Disparate Data, Underutilized Technology Among Customer Success Teams Bolstra, an agile customer success platform for subscription service companies, today announces the results of a recent survey, “2018 Customer Success Team Maturity”. The survey includes findings from a sample of customer success teams across industries about their current states. Most notably, of customer success teams surveyed, more than 60 percent of respondents said they wouldn’t know about a critical customer issue…

ContentSquare Raises $42 Million Series B Led by US VC Canaan and Highland Europe

France-Based SaaS Digital Experience Insights Platform Secures Funding to Continue its Rapid Growth in Americas and Europe ContentSquare, a SaaS digital experience insights platform, has raised a $42 million Series B funding round led by Canaan, a U.S. VC firm that has previously invested in LendingClub, Ebates and Match.com. Highland Europe, a global investor in companies including Matchesfashion.com, WeTransfer and Photobox and a previous investor in the company also participated in the round, as did Eurazeo and H14.…

Marketo Announces “The Fearless Marketer” as the Theme of Marketing Nation Summit 2018

Industry's Premier Marketing Conference Welcomes More Than 6,000 Top CMOs and Marketers from Around the Globe Marketo, Inc, the leading provider of engagement marketing software and solutions, announced the theme, "The Fearless Marketer," for its 2018 Marketing Nation Summit, to be held in San Francisco on April 29th-May 2nd. This event delivers on Marketo's mission to empower the marketer to take the leap needed to succeed in the Engagement Economy. "The Fearless Marketer takes on the opportunities and challenges we…

Enabling the Multi-Screen Sports Experience

A Look at the Network Ecosystem from the Stadium to a Global Audience When it comes to major sporting events, it's no longer about just watching the game. Today, thanks to innovations in network technology, fans are engaging with events on an experiential level – in the stadium, at home and on mobile devices. Now fans are the ultimate multitaskers, looking up stats during the game, posting on social media, texting their friends, and if they're in-stadium, downloading and interacting with special content through mobile…

AdHive: AdTech and ICOs Can Mix

The advertising market is a completely unique mix of technologies, human factors and innovations, all merging for a single purpose of creating enough quality content to sell of a certain service or product to the correct target audience. Therein lies the challenge as finding that audience is at times a monumental undertaking that even the most advanced systems cannot solve efficiently. Lost revenues and budget waste have long become a common phenomenon on the AdTech market, leading to a stagnation spurred in turn by…

OpenText Announces Innovation Tour 2018: The Changing Future of Digital

OpenText Defines the Future of Digital to Thousands of Industry Leaders From Tokyo to London OpenText™, the global leader in Enterprise Information Management (EIM), announced its 2018 Innovation Tour conference series. This global series of events will be held in nine cities around the world from February to May 2018. OpenText executives, including Mark J. Barrenechea, Vice Chairman, CEO and CTO; and Muhi Majzoub, EVP Engineering, will keynote at the events taking place in Tokyo, Singapore, Sydney, Paris, Munich,…

Choozle Unfurls 2018 Roadmap Product Enhancements

Choozle Announces 2018 Roadmap and a Sneak Peek at Upcoming Product Enhancements Digital marketing and advertising platform, Choozle has announced its 2018 roadmap, in addition to a sneak peek at upcoming product enhancements. The company revealed that revenues grew at 120% from January to December 2017. This growth enabled Choozle to raise $6 million in Series B funding in Q4 2017. Choozle confirmed that the proceeds will support continued product innovation on the core self-service advertising platform as well as…

Brandlive Releases 2018 Live Video Streaming Benchmark Report

New Research from Brandlive Reveals That 94.8% of the Executives Surveyed Said Live Video Will Be an Important Part of Their 2018 Marketing Mix Leading omnichannel live video platform, Brandlive has released the results of its live video survey in partnership with IBM Cloud Video on the state of live video streaming in the present marketplace and what 2018 will look like. Alden Fertig, the Senior Offering Manager at IBM Cloud Video, said, "As part of our continuing partnership with Brandlive, we’re seeing first-hand…

Showpad Secures $25 Million in Funding to Continue Global Expansion

Funding led by Insight Venture Partners will accelerate Showpad's growth in the US and abroad  Showpad, the world's most powerful sales and marketing success platform, has secured $25 million in additional Series C funding from Insight Venture Partners. The funding will be used for investment in new markets, the expansion of Showpad's global strategy, and continued product development. Also Read: Interview with Pieterjan Bouten, Co-Founder & CEO, Showpad This additional Series C investment comes on…

RizePoint in 2018 Shatter List for Actively Working to Break Technology’s Glass Ceiling

RizePoint Was Recognized in the Shatter List for Its Commitment to Providing Growth Opportunities for Qualified Women at All Levels of the Organization RizePoint, the leader in quality experience management software, announced that it has been recognized in the Women Tech Council's 2018 Shatter List for its measures to help break technology's glass ceiling. RizePoint was among 44 companies recognized based on the successful implementation of measures that create inclusive cultures where women can contribute and…

Five Best Practices for Successful People-Based Marketing

The CMO of Acxiom Explains How The Most Modern People-Based Marketing Platform Uses Datapoints From Multiple Channels to Break Down Traditional Data Silos and Get All Parts of the Marketing Stack Working Together The term “people-based marketing” is relatively new, but the concept behind it is grounded in more than 50 years of marketing practices and ongoing innovation. Marketers have always wanted to reach their customers with the most relevant message based on what they know. What’s new in the past few years is…

Clinch For Facebook Enables Marketers to Personalize Videos to Generate More ROI

Company Completes Facebook Marketing API Accelerator Personalization has been the biggest marketing breakthrough in 2017, however, personalizing digital video has remained elusive to advertisers, particularly on one of the largest digital advertising platforms, Facebook. To address this need, Clinch, a creative technology company that powers dynamic, personalized video advertising, announced the launch of "Clinch for Facebook", a video personalization engine built specifically for the social network, as well as…