SugarCRM Acquires SaaS Marketing Automation Innovator Salesfusion

Powerful Combination Expands Sugar Platform to Relentlessly Drive Relevant Customer Experiences that Create Customers for Life SugarCRM Inc., the company that helps organizations deliver exceptional customer experiences, announced it has acquired Salesfusion, a leading provider of marketing automation solutions recognized in the Gartner Magic Quadrant for Lead Management. @SugarCRM announces the acquisition of leading marketing automation provider, @Salesfusion, empowering customers to build stronger customer…

Gartner Reveals Three Key Strategies for Marketers to Uncover Target Audiences

Experts Discuss the Growing Challenges of Audience Segmentation and Advertising Strategy at Gartner Marketing Symposium/Xpo, Taking Place April 29-May 1, in San Diego While marketers today are faced with ever-growing challenges when it comes to uncovering and targeting key audiences, Gartner, Inc. has identified three strategies for marketers to better identify and engage their target audiences. Gartner analyst Eric Schmitt explains the growing challenges of audience segmentation and advertising strategy at Gartner…

ZeroBounce Offers Marketers Solution to Validate Catch-All Email Addresses

Email validation service ZeroBounce provides marketers with an efficient solution to validate catch-all email addresses. By using artificial intelligence, the company’s email scoring system assesses the activity levels and overall quality of an email address. “ZeroBounce A.I. works whether you need to validate catch-all emails, or get in-depth analysis of your data quality. We wanted our customers to gain an edge over their competitors and create more powerful email marketing programs” A unique challenge in B2B…

Steve Mann Joins ThetaRay as Chief Marketing Officer

Fintech and Marketing Pro Deepens Leadership Bench of Financial Crime Analytics Leader ThetaRay, the leading provider of AI-based Big Data analytics,  announced the appointment of Steve Mann as Chief Marketing Officer. As CMO, he will focus on creating a differentiated and compelling brand, developing a high-return demand generation platform and redefining what it means to employ AI to detect and stop financial crime. "Financial institutions face financial, legal, and reputational catastrophes if they can't detect or…

New ThousandEyes Research States Internet Performance Benchmark for Performing Digital Businesses

Internet Performance Study Reveals Best Practices of the Top 20 Digital Retail, Travel and Media Sites Delivering an Exceptional Digital Experiences ThousandEyes, the company providing visibility into the Internet and digital experiences today released the 2019 Digital Experience Performance Benchmark Report, a comparative analysis of web, infrastructure and network performance metrics from the top 20 U.S. digital retail, travel and media websites. This research empowers website operations teams to benchmark their own…

ZOOM announces Elevēo WFM

ZOOM International, the leader in driving customer experience through the emotion of the customer, takes a major step in the Workforce Engagement Management market with the release of the Elevēo platform including the new Elevēo WFM. This announcement represents the culmination of two major milestone initiatives for ZOOM International, the release of a new Workforce Management product as well as their first native cloud platform “as a Service offering”. Unlike other companies that continue to expand via mergers and…

Salesforce Ventures Launches New $125 Million Europe Trailblazer Fund

Salesforce Ventures Has Already Invested in More Than 50 Leading Startups Across 13 European Countries Salesforce, the global leader in CRM, announced that Salesforce Ventures, the company's global corporate investment group, has launched a $125 million Europe Trailblazer Fund to continue to fuel enterprise cloud startups. Salesforce Ventures was the most active Corporate VC in Europe1 last year and has invested in companies pioneering digital payments, machine vision, artificial intelligence, blockchain and the API…

People.ai Unveils “The Wire,” Delivering Best Next Actions to Drive Revenue via Personalized, Actionable Insights

The AI Solution to Help Sales, Marketing and Customer Success Teams Have Their Best Day at Work, Every Day People.ai, creators of the industry's only Revenue Intelligence System, announced "The Wire," a next best actions AI feed that delivers your daily list of personalized, actionable insights to help sales, marketing and customer success teams have their most productive day, every day. People.ai also announced today that it raised $60M in their Series C led by ICONIQ Capital. The Wire is a real-time feed, similar…

Multi-Touch Attribution Is Dead: Measured Launches Cross-Channel Incrementality Measurement for Marketers

Industry Veterans from Visual IQ, Conversion Logic and MarketShare Build Next Generation Cross-Channel Marketing Measurement After two years of refining its technology, building its team and delivering insights for early customers, Measured has officially exited stealth to launch its cross-channel incrementality measurement and decisioning platform. Multi-touch attribution is dead. Measured exits stealth to launch cross-channel incrementality measurement for marketers. Stop wasting ad money and make better decisions!…

Phunware Announces New Data and Knowledge Graph Products

New Maas Platform Capabilities Allow Customers to Create Unique Audiences for Real-Time Targeting and 1:1 Interactions Globally Phunware, Inc., a fully-integrated enterprise cloud platform for mobile that provides products, solutions, data and services for brands worldwide, announced a new suite of data and knowledge graph products for its Multiscreen as a Service (MaaS) platform that enable key insights into mobile audience engagement and monetization through expanded data relationships. Phunware Announces New Data and…

Here & Now: Create Meaningful Marketing Moments with Location Intelligence

Location intelligence is an extremely powerful tool that helps brands craft precise targeting and creative media to drive meaningful, personalized marketing campaigns with massive ROI opportunities. Brands are using location intelligence to confidently tap into new markets and more effectively win over audiences through deeper consumer connections and messaging strategies derived from real-time data rather than supposition. Retailers—faced with stiff competition and disrupted by the rise of e-commerce—were early adopters…

For Highly Reputable Senders, 91 Percent of Emails Reach Their Intended Audience—Compared to 70 Percent or Less for All Other Senders

New Research From Return Path Shows Sender Reputation and Email Deliverability Are Tightly Linked Email data solutions provider Return Path released its 2019 Sender Score Benchmark. Using comprehensive data from Sender Score and Return Path’s Reputation Network, this annual report provides expert analysis and insights on how reputation impacts inbox placement for commercial email senders. “Sender reputation offers unique insight into the source of each email, making it a key factor in those filtering decisions.” Based…

Mediafly Unveils New Sales Enablement Platform Experience for the Future of Evolved Selling

Mediafly, a provider of sales enablement technology, content management, and advisory services that create interactive, value-based selling experiences, presents a brand new platform interface and added functionality to meet the needs of sellers across the globe. In addition to the updated user experience, new capabilities include Mediafly Workspaces, Story Mapper and Tool Builder, which provide users the ability to customize in-app experiences on their own, without incremental coding resources, including designing custom…

VyStar Credit Union Improves Member Experience, Reduces Fraud with Verint Identity Authentication Solution

Verint Helps Financial Services Company Enhance Data Security, Protect Member Identity and Drive Operational Efficiencies Verint Systems Inc., The Customer Engagement Company, announced that VyStar Credit Union has expanded its partnership with Verint to enhance the security of member information in VyStar’s contact center. VyStar will be adding Verint Identity Authentication and Fraud Detection to reduce operational costs and protect member identity, while improving the overall experience of VyStar’s over 655,000…

MarTech Interview with Kevin Eichelberger, Founder and CEO at Blue Acorn

"The question to always be asking is how can AI be applied to a situation to drive a better result, with less resources." Tell us about your role and journey into Technology. What inspired you to start Blue Acorn? I started Blue Acorn out of a passion for Ecommerce. At the time, I was a CRM consultant by day, and I spent my nights and weekends starting and growing an online retail business. I learned everything I could about Ecommerce from technology, to digital marketing, to analytics and through all of that  realized…

TechnologyOne Dials Up Global SaaS Business With RingCentral Cloud Solutions

RingCentral Office, Meetings and Contact Center Solutions Enhance Employee Collaboration and Innovation RingCentral, Inc. a leading provider of enterprise cloud communications, collaboration, and contact center solutions, announced that Australia’s largest enterprise software as a service (SaaS) company, TechnologyOne, has selected RingCentral’s cloud communications platform to streamline customer engagement and connect its global workforce for increased innovation and productivity. The deployment of RingCentral will…

Airship Bolsters its Senior Leadership Team for Accelerated Global Growth

Seasoned Leaders Appointed to Four VP Roles Will Scale Demand, Product Delivery and Infrastructure for Airship’s Global Customer Base Customer engagement company Airship announced four senior leadership appointments including Dale Flores as vice president of sales Americas, Neil Gariepy as vice president of infrastructure and security, David King Harris as vice president of sales EMEA, and Jeff Winsor as vice president of technology services. “Dale, Neil, David and Jeff bring an incredible set of leadership skills to…

Cint Appoints SVP of Asia Nicholas Antram to Continue Strategic Expansion Across the Region

Antram Joins EVP of APAC Karine Parsy to Strengthen Cint’s Regional Presence as Global Businesses Increasingly Require More Technology, Speed and Sophisticated Market Research Solutions Cint, the world’s sample management platform, announced the appointment of SVP of Asia Nicholas Antram. Based out of Cint’s Tokyo office, Antram will bolster Cint’s APAC leadership team as it continues to expand across the region. “Antram’s experience in demand, supply and programmatic offering in Japan will be invaluable for Cint. He has…

Qlik Kicks Off AI In Action: The Qlik Analytics Tour, The Largest Roadshow In Data & Analytics

Worldwide Tour to Host More Than 130 Events Across Americas, Europe, Middle-East, Africa and Asia-Pacific Qlik announced the start of its Qlik Analytics Tour, which will host 130 events worldwide involving 90+ Qlik partners to showcase the power of analytics to turn raw data into powerful insights that helps organizations lead with data. Leading organizations are investing in analytics to more easily discover and leverage key insights through data that can enable strategic action across their entire organization. Through…

TechBytes with Shrenik Sadalgi, Director of Next Gen Experiences, Wayfair

Tell us about your role and the team/technology you handle at Wayfair. As Head of Next, I lead Wayfair’s effort to explore far-future research and development, positioning the company to pioneer the future of retail by leveraging emerging technologies and looking at them with a long-term lens. Our team is driving ideation and engineering to help create next-generation customer experiences through technologies like mixed reality, spatial computing, artificial intelligence and more. What is Wayfair and what are your…