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Inphonite, LLC Announces Art of Chat

A Digital AI Assistant That Uses a Business's Own Phone Number and a Desktop App to Text Message with Patients Inphonite, LLC, the leading provider of customizable medical appointment reminders, at #MGMA18 announced Art of Chat, a chatbot built to work as a standalone product or in conjunction with InphoniteVoice SaaS automated messaging. Art of Chat combines customers' mobile needs and desires with an intelligent texting application and front-end desktop application for businesses to monitor texts and take over the chat…

TechBytes with Liraz Margalit, Head, Behavioral Research, Clicktale

Liraz Margalit, Head, Behavioral Research, Clicktale Marketing teams are intrigued by human behaviors during shopping -- physical and online, both. Liraz Margalit, Head, Behavioral Research at Clicktale, chats with us about the key parameters to distinguish between the human attitude towards physical shopping and online shopping.Tell us about your role at Clicktale and the team and technology you handle. I am the head of digital behavioral research at Clicktale. Essentially, my job is to help brands understand the…

5 Predictions About the Future of Conversational Commerce

Once the territory of a few niche companies, Conversational Commerce is trending with some of the biggest brands in the world — and it’s working better than anyone could have hoped. Walmart, king of consumer goods, recently formed an incubator called Store No. 8. The debut product of this incubator, Jetblack, provides personalized shopping support to customers through text messages. Jetblack’s AI assistants make suggestions to shoppers based on their previous activity. Thanks to this investment, Walmart is dominating…

Alpha Group Unveils Pigeon – A Facebook Messenger App Experience for Merit-Based Content Sharing

Pigeon Exits Stealth with More Than 35,000 Users Who Have Shared More Than 60,000 Posts. Pigeon Users Spend an Average of Six Minutes per Session, Outperforming Other Top Social Media Apps With a commitment to creating an engaging social media experience that is based on the best content, not on identity or influence, Alpha Group, the in-house incubator for Advance Local announces its latest venture and unveils Pigeon. Pigeon is an anonymous, chatbot based Facebook Messenger app experience that transforms how people…

AI-Powered Conversation Bots Empower CMOs to Prove ROI

Marketers know by now that television, like most non-digital channels, is fading fast. In 2017, American TV ad spend dropped for the first time since 2009. Meanwhile, digital advertising shot up by double digits. As more consumers (especially millennials and the up-and-coming Generation Z) continue to cut the cord, television ad spending will become less and less relevant. Instead, digital ads will drive more sales in a measurable way. Not all digital advertising is created equal, though, especially in B2B circles.…

New EU Data Shows Only 10% of Women-Led Startups Receive VC Funding

Women Startup Challenge Europe Finalists Announced; Aim to Close the Funding Gap for Women Women Who Tech, one of the largest organizations that showcases and funds women-led ventures globally, announced the 10 finalists for its Women Startup Challenge Europe. Hundreds of women-led startups from 35 countries competed to pitch top investors and tech leaders, including Mitchell Baker, Chairwoman and Cofounder of Mozilla, Jean-Louis Missika, Deputy Mayor of Paris, Fatou Diagne, Partner and Cofounder at Bootstrap Europe, …

Helpshift Launches ‘Build Your Own Bot’ Experience: No Developers Needed

Create Your Own Use-Case-Specific Bots and Scale Support Operations for Growing B2C Brands Helpshift, a company revolutionizing the customer service industry through its AI-powered conversational messaging platform, has announced the launch of Build Your Own Bot (BYOB). “Helpshift SensAI, our platform-wide AI and bot capabilities, has been thoughtfully developed for carefully tailored use cases that require no external developers or consultants. We are excited to show people how our technology has…

Bold360 by LogMeIn Wins 2018 SaaS Award for Best Customer Service & CRM Product

LogMeIn announced that its flagship intelligent customer engagement product, Bold360, was named a winner of the 2018 SaaS Awards for Best Product for Customer Services/ CRM.  This global program celebrates the best and brightest in cloud computing and Bold360 was honored for its proven ability to help businesses support their customers in truly innovative ways. The SaaS Awards is a sister program of the Cloud Awards, an international program which has been recognizing and honoring industry leaders, innovators and…

Sprinklr and Snaps Drive Human-Robot Collaboration for a New Era of Customer Care

Sprinklr, the world’s #1 social media management platform, announced its integration with Snaps, the leading conversational marketing platform. The companies are launching the Sprinklr and Snaps Agent Handoff, which helps brands easily manage the transition between an automated chatbot and a human agent for complex customer care questions in Facebook Messenger, Twitter and SMS. Now, brands can provide a personalized experience on messaging platforms while reducing customer care costs. The Challenge: Improving the Chatbot…

Discourse.ai Unveils the First AI-Based System of Record for Customer Conversations, Unlocking the Value of Customer Conversation Data

The Ground-Breaking Discourse.ai Cognition™ Platform Reduces the Time and Cost to Deploy Intelligent Assistants and Drives More Informed Customer Interactions Today's CMOs and CIOs are challenged to deliver on the promise of a premium customer experience. 89% percent of companies expect to compete mostly on the basis of customer experience (Gartner). However, companies do not have a centralized System of Record for customer conversation data to identify conversation patterns and train agent assistants and…

New Study Spotlights Divide Between Businesses and Consumers Over Definition of “Good” Customer Experience

LogMeIn’s 2018 AI Customer Experience Study Shows Average Time to Resolution is Nearly 3X Higher Than Customers Find Acceptable LogMeIn, Inc. released a new study designed to analyze the business impact and consumer attitudes of today’s customer journey.  The LogMeIn 2018 AI Customer Experience Study surveyed over 5,000 respondents made up of both business leaders and consumers around the globe.  The research found that over one-third of consumers were not impressed with their customer journey, citing an average or poor…

Video for All: Why Vidyard Chose INBOUND 2018 to Make Big Marketing Technology News

Say it all with a video. Yes, that's what Vidyard has done to the video marketing ecosystem in 2018. With a flurry of exciting new releases and tech integrations, the landscape is brimming with optimism. At INBOUND 2018, Vidyard has announced that HubSpot Video, is now available free to all HubSpot Marketing, Sales, and Service Hub customers. MarTech RADAR 2018: Top 150 B2B Technology Companies We sat down with Tyler Lessard, VP Marketing at Vidyard, to understand what makes video the most exciting Marketing…

HubSpot Launches Bundled Suites to Achieve Sophisticated Sales, Marketing and Service Goals

The Launch Is HubSpot’s Largest Enterprise Software Suite Expansion HubSpot announced the launch of its brand new Sales and Service Enterprise Software Hub for business availability. The company also announced new updates in their Enterprise Marketing Hub, along with promising buyers a discounted rate for a bundled purchase. HubSpot is calling their bundled product, ‘Enterprise Growth Suite’ which will provide advanced enterprise teams with- Control Greater flexibility Deeper integrations Hubspot will…

Intercom Makes Business Messaging Personal with Interactive Video Bots

Automated Video Business Messaging Interfaces Could Further Help Sales and Marketing Teams Capture Audience Attention, Automate Actions, and Accelerate Sales Leading customer messaging platform for sales, marketing and support teams, Intercom, has launched Video Bots. Intercom Video Bots deliver video messages designed to capture website visitors attention and accelerate sales by combining the personality of video with the automation of bots. With this launch, Intercom is the first and only business messaging platform to…

Jane.ai Adds HubSpot Integration to Provide Customers Easier Access to Platform Intelligence

Jane.ai Artificial-Intelligence Chatbot Gives HubSpot Users More Flexibility and Provides Support Needed to Maximize Marketing, Sales and Customer Service Efforts Jane.ai, the first truly AI-Powered Teammate designed for the workplace, officially announced that starting September 1, Jane.ai will release a HubSpot integration to provide users of HubSpot, the leading inbound marketing and sales growth platform, with more flexibility and instant access to the platform's intelligence. As organizations rely on more and more…

IBM Gives Tennis Players a Competitive Edge with Watson at the 2018 US Open Tennis Championships

USTA Continues to Evolve the Tournament for Fans, and Now Tennis Players, with AI Technology IBM announced that IBM Watson will now partner with tennis players and coaches to enhance their game strategy and better prepare for matches more efficiently. As a partner of the US Open tournament for more than 25 years, IBM innovations have positioned the US Open as a tournament at the forefront of the modern digital experience with technology that fans have come to know and love. This year, IBM and the USTA will integrate its…

Three Trends Shaping the Messaging Space – and What They Mean for Marketers

Digital platforms have transformed how we communicate. From the introduction of email to the new social media apps that pop up every day, communications platforms have created big opportunities for marketers to find and reach customers (both current and prospective). The next communications frontier for marketers is messaging apps. While not necessarily an innovative or new concept, messaging platforms are fundamentally changing how consumers connect with friends, family, and their favorite brands. In fact, recent data…

Interview with Ben Plomion, CMO, GumGum

"Too many marketers continue to hang on to the more traditional elements of marketing while ignoring those that could help improve consumer engagement and brand visibility."Tell us about your role at GumGum and how you got here. What’s the most fascinating aspect of being a part of GumGum? I joined GumGum three years ago and became Chief Marketing Officer a year later. I am responsible for Brand Management, Integrated Marketing Programs and Corporate Communications. Our company teaches machines how to see things the way…

Data Is the New Oil: Harness More to Enhance the Value Chain

SAPPHIRE Now was a big success. It showcased why and how customer experience is turning into the new currency for digital sales. Better the experience, longer the customer engagement. With the coming of age for AI and Machine Learning technologies in sales and marketing, businesses have truly understood the real-power of engrossing customer experience. Innovations in CRM, Marketing Automation, and data analytics are moving at a faster pace, but not the data that feed into them. To better understand how SAP Commerce Cloud…

CGS Survey Finds Optimal Customer Service Requires a Blended Bot and Human Experience

Consumer Expectations Are High for Personalized Interactions and Secure Management of Data CGS, a global provider of business applications, enterprise learning and outsourcing services, announced the findings from its 2018 Global Consumer Customer Service Report of more than 500 US and UK individuals, ages ranging from 18 to over 65. The survey looked at consumer preferences for customer service engagements, specifically chatbot usage. Despite today’s technology-dependent environment, the results showed that many consumers…