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Medallia Recognized as Top Ranked in Both Current Offering and Strategy

Medallia Named a Leader in Customer Feedback Management by Independent Research Firm Medallia Experience Cloud, the Customer Experience Management platform, has been named as a leader and recognized for its ability to 'drive CX improvement from the top down and the bottom up' among top global customer feedback management providers by Forrester Research, a leading global research and advisory firm. "The Forrester Wave: Customer Feedback Management, Q4 2018" report noted the following findings: Medallia received the…

Ipsos Acquires Synthesio Adding Social Listening Capabilities to Their Global Business

Ipsos Is a Seasoned Market Research and Opinion Business Worldwide. The Acquisition of Synthesio Gives the Company a Strong Edge in Producing Finer Market Reports The internet today is a global medium acting as the primary source of information on, well, almost everything. A visible global shift in branding through digital mediums has only been made possible due to the excessive reach of the World Wide Web. With so many users and brands exchanging information internally across several platforms, brand chatter is becoming…

RevJet Announces Independent Research Study Uncovering the Gaps to Delivering Personalized Advertising Experiences

Study Reveals Enterprise Marketers Lack the Technology to Deliver Personalized Advertising at Scale RevJet, creator of the first comprehensive platform to power personalized advertising experiences for Fortune 500 marketers, announced the results of "The Personalized Advertising Confidence Gap." The October 2018 commissioned study, conducted by Forrester Consulting on behalf of RevJet, evaluated marketer readiness and capacity to deliver advertising creative that is personalized, meaningful and at scale. To create the…

Oracle Delivers Personalized Digital Assistants for the Enterprise

AI Transforms Chatbots into True Digital Assistants That Help Employees Simplify User Engagement, Boost Efficiency and Improve Productivity Oracle OpenWorld -- Oracle announced the availability of Oracle Digital Assistant, enabling companies to build personalized digital assistants to help employees work smarter and more productively. With Oracle Digital Assistant, employees leverage one comprehensive digital assistant that can be trained to support domain skills from multiple applications such as HR, ERP, CRM and CX.…

Oracle Recognized as A Leader in Independent Analyst Report on Marketing Automation Platforms

Oracle Eloqua, Part of Oracle Marketing Cloud, Is Top-Ranked in Current Offering and Strategy Categories, and Received Among the Highest Scores in the Market Presence Category Oracle Marketing Cloud has been named a leader in business to business (B2B) marketing automation platforms by Forrester Research. The Forrester Wave: B2B Marketing Automation Platforms, Q4 2018 recognizes Oracle Eloqua as having the highest score in the current offering and strategy categories and among the highest scores in the market presence…

Tech Entrepreneur and Investor Wes Nichols Joins Urban Airship’s Board of Directors

Seasoned Innovator and Advisor to CMOs in Marketing, Analytics, AI and Digital Transformation to Accelerate Urban Airship’s Rapid Growth in Real-Time Customer Engagement Customer engagement company Urban Airship, announced the appointment of Wes Nichols to its Board of Directors. Wes is a serial technology entrepreneur and active investor, advising companies around the world on innovation, predictive analytics, AI/machine learning, marketing technologies and the changing role of Chief Marketing Officers (CMOs). Wes is…

Radius Unveils Largest Global B2B Data Ecosystem with New Data Relationship

Expanded Data Source Alongside Radius' CDP Delivers Single Source of Truth for B2B Data Radius, the first B2B enterprise customer data platform, announced that The Network of Record will include the Data Cloud by Dun & Bradstreet, the global leader in commercial data and analytics. Radius customers can now access unprecedented breadth for global account and contact data, including business data across 190 countries, five million corporate hierarchies, 80 additional business firmographics, and D-U-N-S numbers to fuel…

Advances in AI, Conversational Tech Will Take Center Stage at Acquia Engage

Annual Gathering to Spotlight Digital Innovation in the Field Acquia announced the full slate of speakers and sessions for this year’s Acquia Engage, the company’s annual conference that showcases the creative, groundbreaking work of Acquia customers. Acquia Engage opens Wednesday, November 7, in Austin, Texas, and brings together the leaders in digital transformation for three days of learning about their collective innovative work. Advances in AI, conversational tech take center stage at Acquia Engage, Nov 7-9 in…

Ahalogy Named an Influencer Marketing Solutions ‘Leader’ by Top Independent Research Firm

Quotient Technology’s Influencer Marketing Solution Called “the Best Fit for CPG and Retail Brands and Shopper Marketers Eager for Full Service” Quotient Technology Inc.  announced that Forrester Research ranks Ahalogy as a “leader” in influencer marketing in a new report, The Forrester New Wave: Influencer Marketing Solutions, Q4 2018. Forrester, which evaluated top influencer marketing firms on a range of ten criteria, gave Ahalogy a differentiated rating, the highest score possible in seven criteria, including…

Salesforce Named a Leader in B2B Marketing Automation Platforms by Independent Research Firm

Salesforce, the global leader in CRM, announced that Salesforce was named a leader by Forrester Research in its report, The Forrester Wave: B2B Marketing Automation Platforms, Q4 2018. Salesforce Pardot unites marketing and sales teams to deliver personalized customer relationships at scale. Powered by Einstein artificial intelligence (AI) and Lightning, Salesforce Pardot delivers innovative lead intelligence capabilities, including AI-powered lead scoring, lead nurturing and lead routing—enabling businesses to find and…

Global Sales Enablement Momentum Spurs Triple-Digit Growth for Seismic

Seismic, the recognized leader in sales and marketing enablement, announced 109 percent year over year organic growth in the recurring revenue base to end the third quarter. Consistent customer satisfaction continues to be a major factor in the company's success: Seismic posted year over year 97 percent gross retention to end the quarter. "The top trend we've seen thus far this year is large enterprises redefining the scope and potential of their sales enablement strategies," said Doug Winter, Seismic CEO. "They have…

SproutLoud’s Anjan Upadhya Wins 2018 CIO of the Year Award

SproutLoud's Chief Technology Officer Anjan Upadhya was named 2018 CIO of the Year by the South Florida Business Journal. As the winner in the small business category, Upadhya is among an elite group of tech chiefs to be recognized for leadership, the ability to deliver business value and the innovative use of information technology. "I am very happy and proud to be part of an amazing team," said Upadhya, who first joined the executive team at SproutLoud, a leader in Through-Channel Marketing Automation (TCMA), when the…

MediaMath Named a Leader in Gartner’s Magic Quadrant for Ad Tech

MediaMath Recognized for Completeness of Vision and Ability to Execute MediaMath, the independent technology company for marketers, announced that it has been recognized by Gartner, Inc. as a Leader in the latest "Magic Quadrant for Ad Tech". The company has been recognized for its completeness of vision and ability to execute. "We believe MediaMath's leadership position in the Gartner MQ for Ad Tech further validates our vision of consumer-first marketing," said Dan Rosenberg, Chief Marketing & Strategy Officer,…

TechBytes with Susan Marshall, Founder and CEO, Torchlite

Susan Marshall CEO at Torchlite Research has shown that 57% of companies use freelancers regularly today, and over half the workforce is expected to turn freelance in the next ten years. We spoke to Susan Marshall, CEO at Torchlite, to understand the future of the private marketplace for digital freelance talent and how freelance marketplaces could put pressure on the traditional workplace culture of fixed payrolls.Tell us about your role at Torchlite and how you got here? I am the CEO and founder of Torchlite.…

Engagement Labs Secures Multi-year TotalSocial Contract Renewal with National US Sports League

Engagement Labs Inc. is pleased to announce another contract renewal with a major US Sports League to utilize its TotalSocial data and analytics platform for social intelligence. Valued at a total of CAD $652,000, the two-year deal represents a deeping commitment from one the largest sports leagues in the US Over the original contract, the league grew the business in several phases. Initially, Engagement Labs' TotalSocial provided the league with a comprehensive and continuous view of consumers and its brand by tracking…

Qordoba Announces $11.5 Million Series B Funding, Led by Aspect Ventures

Qordoba, the world’s first UX content management platform, announced Series B funding of $11.5 million, led by Aspect Ventures. In addition, Upfront Ventures, Rincon Ventures, Broadway Angels and Michael Stoppelman, the co-founder of Yelp, also participated in the round. “With Qordoba, our customers see all of their app content in a single place and can predict in real-time whether the copy they write will work for the intended audience.” The company’s technology allows product and content strategy teams to manage UX…

Consumer Privacy and Security Fuels Record Bookings for Janrain

Leading CIAM Provider Celebrates 69% Year-over-Year Bookings Growth During First Half of 2018 Driven by Needs Around Privacy Regulations and Security Janrain, the company that pioneered the Customer Identity and Access Management (CIAM) category, announced it has achieved 69% year-over-year bookings growth during the first half of 2018. Gartner recently predicted growing security and privacy concerns will bring worldwide spending on information security to $124 billion in 2019, which directly contributes to accelerated…

Altitude Software Enhances Its Xperience Suite with eGain AI and Knowledge

eGain, the AI-powered customer engagement platform provider, announced that Altitude Software will embed eGain AI and Knowledge Management into its Xperience Suite. According to a survey conducted by Forrester Consulting on behalf of eGain, poor access to relevant knowledge among contact center agents is the #1 driver of bad customer service. Altitude Software, a pioneering provider of customer interaction solutions, will deliver deep, seamless integration with eGain AI and Knowledge to offer process guidance and…

Converseon.AI Launches First Comprehensive Library of Prebuilt AI-Powered Language Models to Rapidly Accelerate the Adoption, Value and Use…

Converseon, the leading AI-powered text analytics technology and consulting firm, announced the release of the industry's first comprehensive library of prebuilt machine learning models designed to drive enhanced value and use of social listening data. These models, built via the firm's award-winning machine learning-as-a-service platform, Conversus.AI , enable brands to easily and cost-effectively choose and subscribe to their preferred pre-built, industry-centric models and deploy them immediately either directly or in…

How Customer Voices are Powering ABM Campaigns

Customers Offer Trusted Information About Buyer Value Because Business Networks Are Rich with Potential Prospects. Businesses Shouldn’t Miss the Impact of Customers as Advocates to Boost ABM Campaigns ABM has exploded in the B2B marketing scenario. It is incredibly precise, targeted and personalized when compared with other inbound and outbound strategies. 65% marketers have confirmed that ABM is helping them find customers easily. ABM aligns the whole organization around the right kind of customers. Here the right…