Demo Day of Comcast NBCUniversal LIFT Labs Accelerator, Powered by Techstars, Showcases 10 Companies in Inaugural Class

Philadelphia-Based Accelerator Focused on Media, Entertainment, and Connectivity Ends with Live Pitch Event, Including Major Company Announcements Ten tech startups from around the world who are building innovative media, entertainment, and connectivity companies showcased their products and stories on Thursday at “Demo Day,” the finale of the inaugural Comcast NBCUniversal LIFT Labs Accelerator, powered by Techstars. “We were inspired by the spirit and creativity of these companies as they were building their…

Zoom Expands Communications Platform with Zoom Voice, App Marketplace, Zoom Rooms Device Partnerships & User Experience Enhancements

End-to-End Communications Platform to Demo at Zoomtopia User Conference Today at Zoomtopia 2018, Zoom Video Communications, Inc. will announce new features that together form an end-to-end modern communications platform. While Zoom remains a video-first platform, these new announcements show the company rounding out its product suite to include every business communications use case, including cloud PBX, cross-platform workflows, and enterprise conference rooms. Read More: Torchlite Raises $3 Million to Expand…

Interview with Jeff Fagel, SVP, Marketing, Epsilon and Conversant

"Growth comes from being the best in the business in identity, personalization and optimization through machine learning, with a clear line of sight to drive measurable outcomes."Tell us about your role and journey into technology. How did you arrive at Epsilon and Conversant? I lead the Epsilon and Conversant marketing team responsible for building a clear and ownable market leadership position. My team partners work closely with our Product and Sales teams to accelerate go-to-market clarity, confidence and revenue. I…

TimeTrade’s Scheduler for Salesforce Achieves 500 Percent Year-Over-Year Growth

Expands Customer Base With Leaders in Financial Services, Technology, Higher Ed and More TimeTrade, a leader in Intelligent Appointment Scheduling, announced that the company's Scheduler for Salesforce app has achieved record revenue growth – 500 percent in 2018 versus the same period last year – while supporting a growing roster of new brands looking to increase customer engagement and accelerate sales cycles through easier appointment scheduling. TimeTrade is at the leading edge of scheduling solutions designed to…

TechBytes with Nadjya Ghausi, VP, Marketing, Prezi

Nadjya Ghausi VP,Marketing, Prezi In a startling revelation, leading Presentation Software provider - Prezi has reported that Millennials have a slightly longer attention span compared to Gen Xers' or Boomers. The report finds engaging content with cinematic effect as the "golden ticket" to build a compelling interaction with the audience. To help our readers better understand the true definition of “Attention” and how Content Marketing teams could actually measure attention from the context of marketing performance, we…

Seven Examples of Outstanding B2B Marketing Campaigns

MarTech Series Lists Outstanding B2B Campaigns, that Industry Mavens  have Named as Their Favorites MarTech Series is doing a unique feature on B2B marketing campaigns that really stood out. Our intent is to help the marketing community propel their campaigns in the right direction with content that resonates. We spoke to MarTech insiders to know their favorite campaigns. Here are the seven picks: Salesforce Beerud Sheth, Co-Founder, and CEO, Gupshup, spoke exclusively to MarTech Series sharing his favorite B2B…

Interview with Diane Perlman, CMO, Blis

"Having this ability to accurately reach and engage consumers with greater relevance and precision ultimately leads to increased revenue growth."Tell us about your role and journey into technology. What made you join Blis? Back in the US, I was poached by a tech startup who was a client of the agency I worked for and became their first Marketing Director. This was during the time of the original internet bubble and brought me to the UK. From there I went back agency side - to a large global ad agency, then to a digital…

Interview with David Mason, CEO and Founder, StudioNow

"Brands and agencies do not have much data to help determine how much to spend on creative and production because they never really know how the content is going to perform."Tell us about your role and journey into technology. What made you start StudioNow? I have been an entrepreneur for the past 25 years. Along the way, I have dabbled with having a normal job here or there, but always found that my passion was to create ideas and companies from scratch. My key ingredients have always been to identify a large-scale trend…

Conversational Marketing Platform Drift Acquires Email Marketing Automatikon Tool Siftrock

Drift, the world’s leading conversational marketing and sales platform, introduced new products and partnerships built to connect businesses with customers now, not later, at HYPERGROWTH 2018. The company announced Conversational Advertising, Drift Assistant, the acquisition of Siftrock and partnerships with Marketo, Demandbase and Outreach. “The last decade in B2B sales and marketing was all about the business following up later,” said David Cancel, Drift Founder & CEO. “But today, B2B sales and marketing has to be…

Granicus Releases Report on Citizen Engagement across Top Digital Channels

The Benchmark Report of 2018 Highlights Trends, Tips and Top-Performers That Support the Public Sector by Increasing Engagement and Outreach Granicus is a leading provider of cloud-based software solutions to the government, and it just released its 2018 Benchmark Report. The report provides public sector leaders with proven metrics which enhances digital strategies and leads to an increase in engagement. The report is based on an in-depth analysis of engagement metrics of more than 4,000 organizations that make use of…

How Can a New Outlook Clipboard Improve Microsoft Suggested Reply AI?

Microsoft's AI Software Suggests Replies to Email. Better Faster Clipboard for Outlook Improves upon This with Better Replies In April this year, Microsoft Outlook introduced Suggested Reply for emails using Artificial Intelligence (AI). However, what if the AI suggestion isn't what the customer wants? What's the alternative? The answer is Better Faster's Clipboard for Outlook. Better Faster Solutions, a registered Microsoft software partner, released Clipboard for Outlook, a Microsoft Outlook add-in. It allows customers…

Interview with Gil Becker, President and CEO, AnyClip

"As advertisers’ ability to target users is confined, they will have to get creative about reaching the consumer, and contextual targeting of the content they consume is the best place to do just that."Tell us about your journey into technology. What made you be a part of AnyClip? Most of my career evolved around technology. I studied Mathematics, Computer Science, and Electrical Engineering and I was always attracted to technology-centric companies. I’m at AnyClip because marrying premium video content with…

HubSpot to Launch Enterprise-Level Products and More at INBOUND 2018

Hubspot’s New Products and Capabilities Will Assist Growing Businesses of All Sizes HubSpot, the leading growth platform, has announced that it will be launching major upgrades to its Marketing Hub Enterprise product, new Sales Hub Enterprise Product, new Growth Suite Software bundles, new Service Hub Enterprises and Service Hub Starter products, new platform-wide video functionality and a lot more at INBOUND 2018. INBOUND is Hubspot's annual event and year-round media platform. Brian Halligan, co-founder, and CEO…

Interview with Brendan Gahan, Founder, Epic Signal

"The opportunities that brands have today to surpass their competitors and be more targeted, efficient, and effective are at their fingertips, but they’re not fully taking advantage of them."Tell us about your journey into technology. What made you start Epic Signal? I got into advertising at an interesting time - I graduated college and got an internship in advertising in 2005, when Myspace and the first social media platforms were starting to come on the scene. I was the “young guy” in the office as these platforms…

Cvent Achieves New Milestones by Adding 2500 New Customers and Winning Seven Coveted Awards in First Half of 2018

Awards Recognize New Innovation, Customer Service Excellence and Employee Satisfaction Cvent, Inc., a market leader in meetings, events, and hospitality technology, announced that in the first half of 2018, 2500 new customers have selected Cvent for their event management and group business needs. The impressive expansion adds to Cvent’s growing global customer base, which includes more than 50 percent of the Fortune 500 and 80 percent of the Fortune 100. These customers join the more than 25,000 organizations…

SalesHood Launches Expert System for Sales Managers to Accelerate Revenue Attainment

SalesHood Launches Expert System for Sales Managers to Accelerate Revenue Attainment with Advanced Team Dashboards, Coaching Workflows, and a Curated Library of Industry-Proven Coaching Templates and Huddles SalesHood, the industry leading sales enablement platform is announcing the launch of SalesHood Expert System for Sales Managers. "Our Expert System provides automated coaching tips, content, and guides for managers to develop and motivate their teams to exceed their goals,” says Elay Cohen, CEO, SalesHood and former…

Interview with Randy Wootton, CEO, Percolate

"If your content marketing solution is not designed to anticipate future demand, you may be forced to sacrifice quality and accuracy in the interest of speed and simplicity."Tell us about your role at Percolate and how you got here. What inspired you to join a marketing technology company? In 1995, Don Peppers and Martha Rogers wrote a book titled, The One to One Future, and in it, they outlined the promise of 1:1 marketing — essentially getting the right message to the right person at the right time. Fast forward 25…

Chorus.ai Named One of JMP Securities’ Hot 100 Privately-Held Software Companies

Chorus.ai, creator of the leading enterprise call recording solution, Conversation Cloud, today announced that it has been named one of the "Hot 100" privately-held software companies by JMP Securities. The "Hot 100" list is compiled based on criteria such as financial growth, products and services, quality of leadership team and market potential. "We're honored to have been recognized in this year's Hot 100," said Roy Raanani, CEO and co-founder of Chorus.ai. "It provides validation for our work, and for the Enterprise…

You Can Now Send and Receive Voice Messages on LinkedIn

LinkedIn Announced That Its Users Can Now Also Communicate via Voice Messages. This Recent Innovative Development Promises to Further Enhance LinkedIn’s Brand Value and Customer Experience LinkedIn gifted its dedicated users a brand new voice messaging feature. This move was welcomed by users, especially those who were tired of communicating via text. The short of it is that LinkedIn will allow its users to record voice messages of a maximum of one minute in length. Users can leverage this feature in order to better…

Vendasta Brings G Suite to Marketplace

Vendasta is helping more businesses seamlessly ‘go Google’ with its integration of G Suite. The partnership means Vendasta customers (partners) can now access G Suite in the Vendasta Marketplace, and easily re-sell the solutions to their clients. “More than five million businesses are using G Suite to collaborate smartly and securely in the cloud,” said Ed O’Keefe, Executive VP of Vendasta’s Marketplace. “Our partners are now able to drive their local business clients toward one of the best productivity tools on the…