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Total Product Marketing Appoints Three New Marketing Leaders

TPM Invests in Content Marketing, Digital Advertising, and Digital Marketing Leadership to Position Itself for Growth in 2020 Total Product Marketing (TPM), a full-service B2B technology marketing agency, announced the promotion of three team members to marketing leadership roles. Tyler Bowles has been promoted to Director, Paid Media; Catherine Daly has been promoted to Director, Content Marketing; and Suki Lu has been promoted to Senior Manager, Digital Marketing. "These promotions reflect TPM's commitment to…

Vodafone Qatar Premieres the Region’s First 5G MiFi® Mobile Hotspot from Inseego

Vodafone Qatar, together with Inseego Corp., a pioneer in 5G and IoT device-to-cloud solutions, introduced the 5G MiFi M1100, the first commercially available 5G mobile hotspot in Qatar and the region. With this new 5G MiFi hotspot, Vodafone Qatar customers can enjoy the power of 5G on their existing phones and other devices even if they are not 5G-enabled. Priced at QR 1,999 the 5G MiFi M1100 is available now at all Vodafone Qatar stores. We’re bringing #5G to life all over the world with our secure MiFi mobile hotspots.…

Yext Wins Most Committed to Diversity and Inclusion at Digiday Worklife Awards

The Company Celebrates Diversity with Several Initiatives, Including Employee Resource Groups Dedicated to Employees Who Are Women, Parents, People of Color, LGBTQ, or Disabled Yext, Inc., the Search Experience Cloud company, was honored with a Digiday Worklife Award in the Most Committed to Diversity and Inclusion category at Digiday's 2019 Fall Awards Gala. Yext was chosen for the Diversity and Inclusion award by a panel of judges who evaluated the company on criteria like innovation, creativity, and results.…

TechBytes with Mark Webster, Director of Product at Adobe XD

Tell us about your role and the team/technology you handle at Adobe XD. As Director of Product at Adobe, I lead the team building voice integration capabilities for the UX design platform Adobe XD. I also drive Product strategy for emerging technologies within XD. We’re building a UX design tool that will address the needs of designers not only today but in the future, so my role is focused on identifying emerging technologies that will be critical to UX design and figuring out how we introduce them to XD. Why has the…

Pega to Present at Upcoming Investor Conferences

Pegasystems Inc., the software company empowering digital transformation at the world's leading enterprises, announced that its chief financial officer, chief administrative officer, and senior vice president, Ken Stillwell, will present at the following upcoming investor conferences: Wells Fargo TMT Summit 2019 in Las Vegas. The Pega presentation is scheduled for Tuesday, December 3, 2019 at 1:00 p.m. PT (4:00 p.m. ET). Barclays Global Technology, Media, and Telecommunications Conference in San Francisco The Pega…

Brand Safety Requires Effective Identification Measures

White Paper from Advertising Standards Organizations Urges Industry to Adopt Identifiers Across Ad Assets, Businesses, and Consumers A new white paper released by five leading advertising standards organizations highlights the importance for brand safety of adopting effective identification measures across the digital advertising supply chain. Released by the Brand Safety Institute (BSI) in coordination with Ad-ID®, EIDR, Trustworthy Accountability Group (TAG), and IAB Tech Lab, "Identification: It's as Easy as ABC"…

MarTech Interview with Mark Goldspink, CEO at The ai Corporation

"Using the latest ML technology, it is now possible to create customer churn algorithms based on historical data; which, when applied to real-time data, can help predict which customers pose a churn risk." Could you tell us about your interaction with the new-age technologies like AI, Machine Learning and Robotics? It is well documented how AI/Machine Learning has been used over the past 30 years to help financial institutions prevent fraud on consumer credit cards. The reason why this was a particularly good use case…

Frame.io Raises a $50M Series C to Reinvent Video Collaboration

Frame.io will continue to invest in cloud-enabled workflows with $50 million in funding led by Insight Partners. Itai Tsiddon, co-founder of Lightricks, joins Frame.io's Board of Directors Frame.io, a leading video review and collaboration platform used by over one million filmmakers and media professionals, announced it has raised a $50 million Series C round to help support its next big push into cloud-enabled motion picture workflows. Frame.io will also use this round of financing to continue its deep investment…

LiveXLive And Samsung Announce Production And Distribution Partnership

LiveXLive and Samsung XR to bring powerful new immersive technology experiences to music fans worldwide LiveXLive Media, Inc., a global digital media company focused on live entertainment, announced that its content will be available via the Samsung XR platform.  The two companies will collaborate to bring music and technology projects to all Samsung devices and SamsungVR.com. Marketing Technology News: Digital Identity Platform Bloom Reaches 1 Million Users Samsung XR, the industry's go-to app for the best in XR and…

ForgeRock Appoints Maria Walker to Board of Directors

ForgeRock, the leading provider in digital identity, announced the appointment of Maria Walker, CPA, to the company’s Board of Directors. As a former senior partner at KPMG and co-founder and CEO of Recuerdo Therapeutics, Walker joins the ForgeRock Board to chair the audit committee. Marketing Technology News: Retail Business Services Debuts Frictionless Store “Maria’s deep financial expertise and successful track record of guiding fast-growing technology startups will be invaluable in helping ForgeRock further strengthen…

BORN Group Announces New Strategic Framework, Stella

BORN Group, a leading digital agency with a focus on experience management and enterprise commerce solutions, is proud to announce the launch of their new strategic framework, Stella. Stella comes from the Latin word for star, which is an everyday yet universal aspiration of brands to reach high, excel and provide superior offerings. With Stella, BORN combines brand and behavioral experiences on a foundation of data, with the goal of elevating overall customer engagement and conversion across connected channels.…

MobileIron Named a Leader in Three IDC MarketScape Reports for UEM and EMM Capabilities

Mobileiron Recognized for Security, Application Ecosystem Support, Mobile Access Control, and Deep Support of Both Android and iOS Platforms MobileIron, the company that introduced the industry’s first mobile-centric, zero trust platform for the enterprise, announced that it has been named a Leader in three IDC MarketScape reports: Worldwide Unified Endpoint Management Software 2019–2020 Vendor Assessment, Worldwide Enterprise Mobility Management Software 2019-2020 Vendor Assessment2, and Worldwide Enterprise Mobility…

Artificial Solutions to Steer Conversational AI Applications for Scania

Artificial Solutions, the leading specialist in enterprise-strength conversational AI, announced that Scania, a major manufacturers of trucks and buses, will be using Teneo® to build a variety of intelligent conversational applications. Teneo will be used by a central team within Scania to create highly intelligent conversational interfaces throughout the entire organization. Strong collaboration features within Teneo that support enterprise wide development will allow Scania's developers and business users alike to build…

Socure Appoints Industry Veterans to Senior Leadership Positions

Experienced Fintech Analyst Rivka Gewirtz Little, Formerly of NICE Actimize, Joins from IDC Financial Insights; Former ID Analytics Executive, Garient Evans Named VP of Growth at Socure Socure, the leader in high-assurance digital-identity verification, announced the appointment of two, highly experienced industry veterans to leadership positions. Rivka Gewirtz Little joins Socure as Senior Vice President of Marketing & Strategy, while Garient Evans has been appointed Vice President of Growth. “We are very pleased to…

Pricefx Completes Series B Funding Round With Additional €23 Million

Total of €48 Million Raised in the Round Will Be Used to Expand the Company’s Award-Winning Pricing Platform and Engage in Strategic M&A Projects Pricefx, the global leader in native cloud pricing software, has secured €23 million in additional funding to conclude the company’s Series B financing round. This phase II investment was led by Digital+ Partners, a leading European B2B technology growth investor, and Bain & Company, one of the world's top management consulting firms. Series A investor Talis Capital also…

Out with the New, in with the Old: Nostalgia’s Increasing Role in Content, Personalization, and Consumer Choice

In a digital world where consumers can have nearly every novelty, we’re seeing something old and familiar to catch their eye. This trend is nostalgia, and it’s hot across the board; think retired logos reemerging, vinyl sales surging, and Netflix’s top 80s-throwback show Stranger Things. But there’s more to nostalgia than these big generational touchstones. Throughout the research we’ve conducted this past year, we’ve seen nostalgia emerge in sometimes unexpected places. It may be one of the biggest weapons in the TV…

BT Partners with Manchester-Based Purple to Offer Intelligent Wi-Fi for Business

BT has announced a multi-year partnership with Purple, the Manchester-based specialists in Wi-Fi analytics and engagement. The partnership will see the incorporation of advanced customer engagement capabilities within BT Wi-Fi services early next year, enabling BT to provide high street businesses with a level of customer insight, tracking and analytics relating to footfall and user behaviour. The data is akin to that previously only accessible to those whose businesses operated in the online world. Purple provides…

New Shoppers and Nuanced Category Sales Will Drive Holiday Shopping

This holiday season is one of extremes—featuring both amplified challenges and opportunities for every retailer and brand. The challenges are plain to see: A later-than-usual Thanksgiving means fewer post-feast shopper moments, and a heightened omnichannel chess match around an array of expedited, reduced-cost and free delivery models raises the stakes across the board. But the omnichannel landscape is far from settled, no matter which lens you view it through. With consumers demonstrating disloyalty at historic…

VERB to Launch New Live Streaming Interactive Video Webinar Platform

VERB Technology Company, Inc. , a leader in business-focused interactive video CRM, marketing, and sales enablement applications, announced the newest product on its industry-leading digital platform: VERB Live. VERB Live is a next-generation webinar platform that allows the webinar host to place interactive icons on the screen that all viewers can click on to purchase products or services, in real-time, among many other interactive sales-driving features. Because it is browser-based, it works on all devices and requires no…

Budding Perth Growth Marketing Agency Launches

The Bud Team Has Launched a New Growth Marketing Agency to Expand Capabilities Across SEO, Paid Search, Social and Content and Bring a New Customer Experience Approach to the Perth Digital Marketing Agency Landscape With digital evolving rapidly over the last couple of years, it’s been a lot for most business owners to stomach what the right solution is amongst a plethora of options and how to bring it back to what many fundamentally set out to achieve, business growth. The need for digital started with a revolution in…