Radial and Blue Ridge Partner to Get Inventory Closer to Customers

With Improved Forecasting and Logistics, the Partnership Helps Minimize Overstocks, Understocks and Time in Transit Radial, the leader in omnichannel commerce technology and operations, announced that they have partnered with Blue Ridge Global, a provider of cloud-native supply chain planning solutions. Combining operational and logistics expertise with advanced machine intelligence, the partnership allows retailers to intelligently place inventory across locations and more accurately match supply with demand. Radial…

The Arise Platform Ends Year in Record Territory

Arise Virtual Solutions Inc., the leader in on-demand customer management solutions, is ending the year on a high note as a result of a record number of new client wins and call center users. These wins have positioned Arise for rapid revenue growth in 2018. "With an on-demand platform that uniquely enables industry leading flexibility and quality across the United States, Canada, and Europe, we're experiencing a surge in clients and call centers engaging with Arise as the platform economy gains traction," said…

DiscoverOrg Wins Record-Breaking Four 2017 Company CODiE Award

Winner of CEO of the Year, Company of the Year, Sales Team of the Year, and Marketing Team of the Year Awards from SIIA  DiscoverOrg, the world’s leading sales and marketing intelligence solution, announced the company has won four 2017 Company CODiE Awards from the Software and Information Industry Association (SIIA), in the categories of: Company of the Year, Growth Segment CEO of the Year, Growth Segment Marketing Team of the Year Sales Team of the Year No other company has ever won four Company CODIE…

Unifi Software Earns Frost & Sullivan Recognition as a Leader in Customer Value in the Big Data and Analytics Industry

Unifi's Easy To Use Self-Service Data Platform Significantly Lowers Overhead Spent On Business Analysts and IT Teams Based on its recent analysis of the Big Data and Analytics industry, Frost & Sullivan recognizes Unifi Software (Unifi) with the 2017 North America Customer Value Leadership Award for its self-service data platform that reduces overhead associated with data acquisition, preparation, and data governance. The award also recognizes the company's ability to deliver a clear, demonstrable return on…

NuORDER and Agenda Partner to Bring Digital Experience to Physical Trade Shows

NuORDER Online Trade Show Allows Agenda Brands and Retailers To Discover & Conduct Commerce 24/7 Even After the Tradeshow is Done NuORDER, the leading B2B eCommerce platform, and Agenda, the leading action sports & lifestyle trade show, announced a partnership that will provide show sponsor brands and attending retailers with a digital companion to complement the physical events. This collaboration enables brands and retailers to connect anytime and help them compete and win in this complex, rapidly evolving…

RedPoint Global Launches Data Management 8.0, A Platform For Optimizing Customer Engagement

Extended Open Garden Connectivity and Universal Cloud Support Provides Brands with the Most Flexible and Scalable Solution for Operationalizing Data RedPoint Global, a leading provider of data management and customer engagement technology, today announced the availability of RedPoint Data Management 8.0 within the RedPoint Customer Data Platform. With RedPoint Data Management 8.0, organizations can harness massive amounts of data from an ever-growing number of touchpoints to create a truly unified customer profile – all…

Metric Centric Sets New Performance Standard with Audience Impact Score

Data-rich Snapshot Provides Private Equity Held Companies With Actionable Market Intelligence Metric Centric, an advisory practice for private equity firms seeking to leverage market intelligence for their portfolio companies announced the creation of the Audience Impact Score (AIS). This new standard offers a combined view of market sentiment and perception towards a business, product, or service. This data-rich standard creates a new measure that provides the ability for ongoing monitoring of audience perception…

Nimble, PieSync Announce Contact Unification and Social Enrichment SaaS Apps

Nimble's Signature Social Business Profiles, Contact Discovery Engine and Smart Segmentation Enhance the Value of 90 SaaS Applications Nimble, the leading social sales and marketing contact relationship platform, today announced in-the-box integration with PieSync. The B2B cloud integration platform extends Nimble’s social business profiles, contact data discovery engine, and smart segmentation to more than 90 SaaS applications, including G Suite, MailChimp, Hubspot, Salesforce, and Quickbooks. Based on the premise…

SP Marketplace Delivers Power BI Dashboards in their Out-of-the-Box Office 365 Portals

SharePoint Marketplace, the Leader in the Office 365 Digital Workplace Solutions, Announced a Move From SharePoint Chart Web Parts to Power BI Template Dashboards Within Their Products SharePoint Marketplace, better known as SP Marketplace, is a leading provider of the Office 365 Digital Workplace Solutions. SP Digital Workplace Suite provides an Operational Portal Structure anchored by an Intranet with portals for HR, IT, Employee Self-Service, CRM, and Facilities departments. These solutions are a seamless part of Office…

Beyond Personal – Why Individualization Is the Key to Marketing Success

As marketers, we’ve long viewed personalization as a good thing. Segment your users based on shared characteristics and target them with appropriate content and offers. Sounds simple right? But with the ever more distracted consumer, it’s not that simple. New research from Cloud IQ,  has, in fact, revealed a personalization paradox – brands believe their personalized approach is exceeding consumer expectations but it’s actually having the opposite effect. Consumers are feeling overwhelmed by irrelevant communication and…

TechBytes with Sam Melnick and Debbie Qaqish – Allocadia & The Pedowitz Group

(Left) Debbie Qaqish CSO - The Pedowitz Group (Right) Sam Melnick VP, Marketing - Allocadia Last month at the Martech Conference in Boston, The Pedowitz Group (TPG) and Allocadia announced a key partnership to give Marketing Operations leaders an edge on how they optimize marketing spend for maximum revenue impact. An educational initiative, the industry-first partnership is focused on making marketing operations perform optimally and thrive in today’s customer-centric, buyer-driven marketplace. To understand more…

Evergage Writes the Book on Delivering 1:1 Personalized Experiences That Delight Customers and Grow Revenues

Evergage has authored First-Ever Industry Resource, Titled ‘One-to-One Personalization in the Age of Machine Learning’ Evergage, a real-time personalization platform company, announced the availability of its newly published book, “One-to-One Personalization in the Age of Machine Learning,” authored by Evergage CEO Karl Wirth and Katie Sweet, Evergage’s content marketing manager. Also Read: Interview with Andy Zimmerman, CMO – Evergage Available on Amazon and as a free download through Evergage, the 175-page book is…

Marketing Op’s Guide to GDPR Compliance

The General Data Protection Regulation (GDPR), which takes effect on May 25, 2018, strengthens data protection for all individuals within the European Union (EU). It also addresses the export of personal data outside the EU. It affects any company, including U.S. companies, which collect data or handle customer data containing EU citizen information. GDPR will impact virtually every business, especially companies in consumer Internet, ecommerce, AdTech, MarTech, SalesTech, HRTech, security, even the Internet of…

Interview with Ed Bussey, CEO, Quill

"Consumers are now interacting with brands across more channels and touch points than ever before, the issue of maintaining consistency and providing customers with a cohesive brand experience is also becoming increasingly important." On Marketing Technology MTS: Tell us about your role and how you got here? What inspired you to start a content production company? I began my career in the Royal Navy, followed by various security and counterterrorism roles with the UK diplomatic service. When the internet became more…

Interview with Michael Jaconi, CEO, Button

"Mobile is changing how brands and marketers think about their spend. For the first time in history, spending can be truly 'quantifiable'." On Marketing Technology MTS: Tell us a little bit about your role and how you got here? What inspired you to start a martech company? Prior to starting Button, I had the opportunity to work under one of the world’s most successful entrepreneurs, Hiroshi Mikitani - or Mickey as his friends call him. In that position, I was able to learn from a leader who had built his company from a…

TechBytes with Jeff Allen, Senior Director, Product Marketing, Adobe

Jeff Allen Senior Director, Product Marketing, Adobe Adobe Analytics is a guiding solution for enterprises to build their existing datasets into impeccable customer intelligence insights. With data, there is always the complexity of scale, relevance and ROI, attached. How should enterprises juggle between multi-channel data streams for insights and actions into customer behavior and experience? The firepower behind the customer intelligence used by two-thirds of the Fortune 100, Adobe Analytics empowers modern CMOs in…

Amazon Marketing Channel Outshines Google and Facebook Says New Research

North American marketers are more likely to be increasing their marketing budgets for Amazon than they are for Google, Bing, Facebook or Twitter, according to new research published by ClickZ An Amazon-focused study by ClickZ Intelligence, produced in partnership with Catalyst, part of GroupM, has found that 63% of companies advertising on Amazon are planning to increase this budget over the next 12 months, compared to 54% for Google, 53% for Facebook, 27% for Bing and 23% for Twitter. The Age of…

SharePoint Fest Chicago Welcomes Rightpoint as a Gold Sponsor

Sharepoint Fest Returns To Chicago, Illinois December 5 – 8, 2017 At Mccormick Place South At SharePoint Fest - Chicago, an exclusive SharePoint and Office 365 technology conference, attendees will learn from the brightest minds in the SharePoint universe. All of the SharePoint Fest training conferences have workshops and classes created for SharePoint administrators, information architects, power users,knowledge workers, business analysts and software developers. SharePoint Fest Chicago will begin with two days of…

Pega Accelerates Customer Service With Expanded AI and Virtual Assistant Enhancements

New Features in Pega Customer Engagement Solutions Improve Resolution Time Across Online Chat, Email, and Phone Leading customer engagement software provider, Pegasystems, has announced new artificial intelligence and virtual assistant capabilities within Pega solutions. The new capabilities would enable faster and more effective responses to customer service requests across channels. These features instantly analyze incoming chat messages, emails, and phone calls in real time so organizations can immediately understand…

Toppers Pizza Selects Episerver to Transform Digital Customer Experience

Fast-Growing National Pizza Franchise Plans To Expand Multichannel Sales, Top Line Revenue Using Unified Content And Commerce Platform Episerver, a global provider of a single platform to smartly manage digital content, commerce and marketing in the cloud, announced Toppers Pizza has chosen the Episerver Digital Experience Cloud to deploy its new website and digital properties and spearhead the transformation of its digital commerce experience in support of its national expansion strategy. In hyper-growth…