Championing Marketing Strategy: Focus on Reaching New Buyers and Enhancing Customer Experience for Two Years

According To Siriusdecisions’ 2017 Global CMO Study, Cmos Must Focus On Reaching New Buyers And Enhancing The Customer Experience To Achieve Quantifiable Outcomes To Bolster Bottom Lines The year 2017 proved how CMOs are super-charged about achieving real-time marketing goals, moving at the pace of customer and serving the right information at the right time. However, moving at the pace of customer may not be the only thing at the top of a B2B CMO’s mind! Last month, SiriusDecisions released the findings from its 2017…

Media Industry Veteran Tim Spengler Joins LiveXLive Media’s Board Of Directors

Spengler Has Served On LiveXLive's Advisory Board Since 2014 LiveXLive Media, one of the only premium networks devoted to live music and music-related video content, announced  the appointment of Tim Spengler to LiveXLive's Board of Directors, effective September 27, 2017. Spengler has more than 25 years of experience working directly with marketers to drive business results through innovative approaches to media and has served on LiveXLive's advisory board since 2014. "We are excited to welcome a…

Opticon’17: Enabling Customers to Accelerate Digital Optimization, Scale Experimentation Programs

Optimizely Reaches 1 Million Experiments, Impressive Enterprise Customer Growth and Expanded Platform, and AI Capabilities Optimizely, the world's leading Experimentation Platform, announced new capabilities to expand its enterprise-focused offerings. It also announced major growth across multiple lines of the business. The announcements came during the opening keynote at the only annual conference dedicated to experimentation, Opticon. Opticon brings more than 1,000 Optimizely customers, developers and partners…

TechBytes with Jason Atlas, CTO, Adbrain

Jason Atlas CTO, Adbrain Adbrain’s Identity AI™ approach utilizes machine learning technology to create cohorts of identities across three dimensions of data: People, Places and Devices. The multi-dimensional identity methodology affords a comprehensive view of identity beyond a single-device context. We spoke to Jason Atlas, Chief Technology Officer, Adbrain,  to understand how Customer Identification Mapping technology helps resolve the challenges in marketing attribution.MTS: How have the definitions for “unified,…

Interview with Volker Smid, CEO, Searchmetrics

"No enterprise can cope with 5400 companies in MarTech. Consolidation of data and platforms will ultimately create more value for the economic buyer." On Marketing Technology MTS: Tell us about your role and how you got here? What inspired you to be a part of a MarTech company? Marketing - more than any other department in enterprises - is drastically changing the way it operates, leveraging data and market-consumer insights. 6 Billion searches every day are consumer signals and demand patterns. We have only started in…

ReadyCart Has Been Sold To Grapevine, The World’s Leading End-to-End Influencer Marketing Platform

ReadyCart is the first portfolio company backed by Very Ventures from inception to exit Very Ventures, the investment and product scaling division of Very, LLC, announced that it has successfully completed an exit of its investment in ReadyCart, LLC. The company was acquired by Grapevine, the world's leading end-to-end influencer marketing platform with more than 135,000 influencers in the network. Since it was launched in 2014, ReadyCart has been the market leader in bundling products mentioned on…

You Are in Control… How GDPR Will Revolutionize Location Marketing

There’s a lot to be done ahead of May when it comes to GDPR. The risk of not complying with GDPR is real and could lead to fines for companies of up to €20 million or 4% of global annual turnover. So what does it mean for the marketing industry, and why will the location be the new imperative for marketers? In a nutshell, GDPR is about users giving consent to data collection, the flip side is that it also gives them the ability to withdraw that consent. Therefore, it is vital that marketers treat the user IDs that…

Jill Ward Joins Board of Directors, HubSpot

Larry Bohn, Managing Director At General Catalyst And Early Hubspot Investor, Vacates His Seat HubSpot, a leading CRM, marketing, sales, and customer experience platform, announced that seasoned business executive Jill Ward has joined HubSpot's board of directors. Ward joins the board as Larry Bohn, Managing Director, General Catalyst and an early investor in HubSpot, vacates his seat. Bohn was one of the first members of HubSpot's board, seeing the company through its 2014 IPO and other significant milestones.…

Epicor Announces Epicor Commerce Connect for Eclipse

The Cloud-Based Offering Is A Modern Full-Service Digital Commerce Solution For Distributors And Wholesalers Epicor Software Corporation, a global provider of industry-specific enterprise software to promote business growth, announced its Epicor Commerce Connect (ECC) solution is now available for Epicor Eclipse. The Internet has already displaced face-to-face interactions at the front of the sales funnel and in many cases customers have already made a selection by the time they speak to a salesperson, making…

Frankly Announces Senior Leadership Additions

Frankly announces new management hires, role transitions, and promotions Frankly Inc, builds an integrated software platform for media companies to create, distribute, analyze and monetize their content across all of their digital properties on web, mobile and TV. Its customers include NBC, ABC, CBS and FOX affiliates. The company is headquartered in San Francisco with major offices in New York. Alisa Warshawski has transitioned from VP, Solutions Engineering to VP, Web Product and will oversee all aspects of…

New Study Reveals Brands Fail to Use Customer Data to Deliver Personalized Digital Experiences

Sitecore Research Finds That Brands Aren't Equipped To Turn Customer Data Into Strategies That Drive Customer Loyalty Sitecore, the global leader in experience management software, released results of a global study - The challenges of gaining contextual insight - conducted in partnership with Vanson Bourne analyzing responses from 6,800 consumers and 680 marketing and IT decision makers to understand how brands are managing the data they collect from consumers, securing and analyzing it, and using it to deliver a…

Interview with Jessica Hawthorne-Castro, CEO and Chairman, Hawthorne

Jessica Hawthorne-Castro CEO and Chairman, Hawthorne "Although engagement can be measured across screens and devices, there are still limitations on the transactional conversion to a sale." On Marketing Technology MTS: Tell us about your role and how you got here? What inspired you to join a marketing analytics company? I started my career on the client side as an agent for the talent agency William Morris Endeavor, and when I made the transition over to Hawthorne, I very quickly saw the huge opportunity in…

Lionbridge to Present Best Practices for Global Customer Engagement at Sitecore Symposium 2017

Lionbridge And Its Clients Offer Insights On Managing Multilingual Content At Scale  Lionbridge Technologies, Inc, one of the most trusted global digital communications companies, announced it will present best practices for global customer engagement at the Sitecore Symposium 2017 in Las Vegas. Lionbridge's Senior Director of Global Offerings Arnie Koh will deliver a presentation entitled 'Driving Global Customer Experiences Through Language' on October 17 starting at 2:40 pm. PT. Lionbridge is a platinum sponsor of…

MediaVillage Hires New Head of Client Partnerships

Darius Myers Joins To Expand Strategic Industry Partnerships During Period Of Significant Growth For MediaVillage MediaVillage, the industry's leading trade research, and marketing communications platform, has named Darius Myers, former SVP of Sales at TSN Advertising, as Head of Client Partnerships. Darius brings nearly 30 years of media, advertising, and marketing experience to MediaVillage. He will report to John McMenamin, President and Chief Operating Officer. Myers will develop and oversee new strategic…

Interview with Judd Marcello, EVP, Global Marketing, Cheetah Digital

Judd Marcello EVP, Global Marketing, Cheetah Digital "Technology is important, but customer engagement starts and ends with marketing data. Those marketers that have complete command of their marketing data can make winning decisions on how to create and deliver highly-personalized messages that drive customer engagement." On Marketing Technology MTS: Tell us about your role and how you got here. (what inspired you to be a part of a technology innovation company). I have always been a marketer at heart. My career has…

Meet Accenture Interactive’s New Commerce and Intelligent Marketing Leaders

Brian Walker To Lead Global Strategy For Commerce, Nikki Mendonça Joins As President Of Intelligent Marketing Operations The new battleground for brands today is Customer Experience. Winning in an experience-led market means being hyper-focused on the customer and agile enough to offer new, connected experiences that flex to accommodate individual client needs. Accenture Interactive is focused on curating customer experience and stands as the world’s largest digital agency by revenue according to a Bloomberg report.…

Interview with Ian Lowe, CEO, Adslot

"Brands should seek out solutions that help them move away from fraudulent and unsafe environments and that create opportunities for more of their media dollars to go towards working media and not technology fees." On Marketing Technology MTS: Tell us about your role and how you got here. What inspired you to join an advertising trading platform? I’ve worked in media and media technology for 25 years.  My first exposure to the industry was planning and buying media for a large multinational advertiser.  This pre-dated the…

Interview with Eric Keating, VP, Marketing, Zaius

"Marketers need a complete view of the customer experience - every interaction that a customer has with your brand - including sales, marketing, and support data. Without understanding all interactions in a single customer view, you’re bound to miss something vital." On Marketing Technology MTS: Tell us about your role and how you got here? What inspired you to be part of a B2C CRM platform? As the fortunate person who heads up marketing at Zaius, the team and I are focused on educating the market about the incredible…

ON24 Calls on European Marketers to Redefine Engagement for the Modern Buyer at the First-Ever Webinar World London

ON24 Convenes Europe's Most Innovative Marketers To Discuss Data-Driven Engagement Marketing Strategies That Build Customer Relationships And Drive Company Revenue According to Forrester, 74% of today's business buyers research online before ever talking to sales. In the era of the self-educated buyer, it's imperative for marketers to develop engaging experiences that go beyond the superficial click and form a human connection. With over 750 European marketers registered for the inaugural Webinar World…

inMotionNow Rolls Out New Integrations with Brandfolder and Google Drive to Streamline the Creative Marketing Process

Enhancements Poised to Help Large Marketing Shops that Produce a High Volume of Creative Assets and Eliminate Marketing Technology Silos inMotionNow, a leading provider of workflow management solutions for marketing and creative teams, announced a new integration to the digital asset management (DAM) tool Brandfolder. The company is also releasing new enhancements to an existing integration with Google Drive. These integrations link the creative process to storage and asset management, which streamlines workflow and reduces…