Banner Before Header

TechBytes with Robert Fox, CTO, HG Data

Robert Fox CTO, HG Data In a dynamic marketing technology ecosystem, technographic intelligence and audience segmentation analyses are growing in prominence. Modern-day marketing research analysts use technographic segmentation to identify and build audience profiles based on the characteristics and behaviors of consumers through the process of market segmentation. HG Data is one of the leading B2B tech companies to offer segmentation analysis at a very refined level. We spoke to Robert Fox, CTO at HG Data, to…

Adestra Wins Silver in 2018 Stevie Awards for Sales & Customer Service

Global Martech Leader Adestra Is Two-Time Winner of Stevie Awards Adestra, a leading provider of innovative email marketing technology, has been named a Silver Award winner in the 12th annual Stevie Awards for Sales & Customer Service. Adestra is now a two-time winner of the Stevie Awards' Customer Service Department of the Year in the subcategory of All Other Industries, 100 or More Employees. The awards were presented during a gala banquet on Friday, February 23 at Caesars Palace in Las Vegas, with more than 650…

Interview With Sudeep Misra, Director, Demand Gen and Global Campaigns, Hortonworks

"There is so much tech out there, only passionate and interested people would succeed because they not only help select right tools, they find innovative uses cases out of those toolsets."Tell us about your role at Hortonworks and the automation tools you use for demand-gen campaigns? I lead Global Demand Generation for Hortonworks. For all Global Campaigns, I work with different leaders on identifying the top campaign themes, set specific and measurable goals, identify existing assets, plan new assets, strategize on net…

Choozle Partners with Grapeshot to Unveil Contextual Keyword Capabilities for Search Advertising

Choozle Released a Keyword-Focused Content Targeting Tool for Display, Mobile, and Video Programmatic Advertising Campaigns Choozle, a self-serve programmatic advertising platform, in partnership with Grapeshot, the Contextual Intelligence platform, announced the release of a contextual keyword targeting tool to use within campaigns on the Choozle platform. Built for programmatic advertising, the contextual keyword targeting tool is a self-serve offering that will empower agencies and brands to provide more relevant…

Netsertive Launches First Scalable Brand-to-Local YouTube Advertising Solution

Solution Enables Brands to Pivot YouTube Advertising Funds from Traditional TV to More-Targeted Digital Video Channels Netsertive, a marketing technology company that enables brands, publishers and local businesses to execute multi-channel, localized marketing at scale, has announced the launch of the industry’s first scalable & localized solution for digital marketing on YouTube. Read More: Top Insights on the CMO’s Best Allies, Content Marketing, and the Art of Story-Telling for Brands This capability comes on…

Over Half of Millennials Check Snapchat Daily, Much More Than Boomers and Gen Xers

Social Media Preferences Differ by Generation, but Most Users Spend Their Time Consuming - Not Creating - Content on Social Media Apps, Says New Survey More than half of millennials (53%) say they check Snapchat daily, which is three times more than Generation Xers (18%) and eight times more than baby boomers (7%), according to new data from The Manifest, a business news and how-to website. The survey included 511 smartphone owners who use at least three apps daily and reveals the social media apps each generation uses…

Genesys Acquires Altocloud to Empower All Businesses with Improved Sales and Service Results Through AI and Journey Analytics

Genesys Customers Gain Rich Real-Time Engagement Capability to Deliver a Hyper-Personalised Experience, Resulting in Higher Lead Conversion and Customer Satisfaction Genesys, the global leader in omnichannel customer experience and contact center solutions, has completed the acquisition of privately held Altocloud Ltd., an industry-leading cloud-based customer journey analytics provider. By adding the Altocloud solution to its portfolio, Genesys strengthens its capability in artificial intelligence (AI) and machine…

CtrlShift Taps Dominic Powers as New CEO  

Dominic Powers Is Taking over from Deepika Nikhilender, Who Stepped down to Pursue New Opportunities Global audience solutions company, CtrlShift, has announced the appointment of Dominic Powers as Chief Executive Officer, effective immediately. He takes over the role from Deepika Nikhilender, who has stepped down to pursue new opportunities. Commenting on his appointment, Powers said, "I’m excited to be taking on a bigger role with CtrlShift, to drive our mission to fix a broken industry and give control back to…

SintecMedia Relaunches as Operative

Operative Delivers the Ingredients for Media Companies to Create Multi-Channel Marketplaces SintecMedia, the leader in advertising business management, announced recently that it will relaunch as Operative. The global organization will focus on delivering the technology components global media companies need to create their own ad sales and content platform across digital, linear, advanced TV and other channels. Media companies need key digital ingredients to thrive in a quickly changing advertising market. As media…

How Contextual Blocking Tactics Can Ensure Brand Safety at the Page Level

RhythmOne Releases “Programmatic Insights Report – Spotlight on Quality” Global Update for October-December 2017 Calendar Q4 2017 Report Highlights Quality Trends and Best Practices Based on Data from RhythmOne’s Programmatic Platform Global advertising technology company, RhythmOne has announced the release of the Q4 2017 installment of its “Programmatic Insights Report – Spotlight on Quality” series. In the report, RhytmOne suggests that enabling contextual blocking tactics that go "beyond the URL" ensures brand…

Moltin Raises $8 Million Series A Round, Appoints Jamus Driscoll as CEO

Headless Commerce Solution Enables Speed and Creative Freedom to Deliver Unique Commerce Experiences at Every Consumer Touchpoint Moltin, provider of an API-based digital commerce solution that powers commerce at every consumer touchpoint, announced that it has closed an $8M A round, led by Underscore VC with existing investors Connect Ventures and Frontline Ventures. This brings the total investment in Moltin to $10M to date. The company also announced that former Demandware executive Jamus Driscoll has joined as CEO.…

SAP Cloud Platform Delivers Next-Gen Customer Innovation for Intelligent Enterprises

Latest Updates from SAP Cloud Platform  Span the Business Model and Mobile Capabilities; New Deliveries Help Customers Become "Intelligent Enterprises" SAP SE has announced a new consumption-based commercial model for customers to easily acquire and engage SAP® Cloud Platform, the company's Platform-as-a-Service (PaaS). Additional updates include the next-generation SAP Cloud Platform SDK for iOS, which allows customers to easily extend enterprise apps and processes to mobile devices. The announcement was made at the…

Truesight Consulting Expands Global Footprint with Formal Launch of Expanded Delhi Office

Truesight Also Appoints Industry Veteran, Nitesh Sahay as Country and Region Leader Truesight Consulting, the independent advanced marketing analytics consultancy started by veteran marketing innovators, David Dixon and Sebastian Shapiro, recently announced an expansion of its global footprint with the formal launch of a new office in Delhi, India. The Delhi operation will play a dual role for Truesight Consulting, serving as its main office for India and its regional hub for greater Asia. It will provide full-service…

Allocadia and Bizible Join Forces to Help Marketers Drive More Impact and Revenue

Strategic Alliance Helps Marketing Teams Understand ROI and Drive Business Growth  Two marketing technology leaders in our MarTech RADAR 2018, Bizible and Allocadia, have announced a new partnership. The joint offering combines two best-of-breed platforms to help marketers determine where to invest their dollars for optimal impact and revenue performance. The Allocadia and Bizible alliance is another signal of the maturing Marketing Performance Management (MPM) market. Recommended Read: Allocadia Announces Key…

DialogTech Conversation Insights Pro Launched as an Easy-To-Deploy AI Call Scoring Solution

New DialogTech Conversation Insights™ Pro Makes It Easy for Any Business That Values Inbound Calls to Harness the Power of AI to Analyze and Score Conversations for Insights to Immediately Improve Marketing and Sales Performance DialogTech, the world's leading provider of actionable marketing analytics for inbound calls, announced the release of Conversation Insights Pro, a revolutionary new solution that makes DialogTech's industry-leading AI technology easily accessible to any business that values calls. Simple to…

Globant StarMeUp™ OS Unveiled to Digitally Transform Organizations Using AI

Globant's StarMeUp™ OS Is Designed to Create Smarter Organizations, Driving Cultural Change Through Employee Empowerment, Meaningful Social Interactions and Artificial Intelligence Globant, a digital native company that offers innovative technology services, today announces its StarMeUp™ OS offering, an operating system made up of smart applications built to help organizations with cultural change driving a digital transformation. Read More: Nielsen adds Video On Demand Content Ratings To Media Impact Planning Solution…

Arun Anantharaman from Adobe Systems is New Marketo Chief Product Officer

MarTech RADAR 150 company, Marketo, has announced that it has appointed Arun Anantharaman from Adobe Systems as its new Chief Product Officer. The leading provider of engagement marketing software and solution also announced that Manoj Goyal, who joined Marketo in May 2017as CPO, will now take on the role of Chief Technology Officer. The latest leadership news comes barely months after the MarTech RADAR 150 company announced Jill Rowley as their Chief Growth Officer. Recommended Read: MarTech RADAR 2018: Top 150…

Pascal Laik Joins FollowAnalytics as CEO

Pascal Laik has a Deep Understanding of the CRM Software Market and the Data Management, Data Quality and Data Integration Space FollowAnalytics, the leader in Enterprise Mobile Success and GDPR compliance, announces the appointment of Pascal Laik as CEO and to the Board of Directors. He brings decades of experience and has a proven record of helping enterprise software players like FollowAnalytics to the next level both in sales and product executive positions on both sides of the Atlantic ocean. In his new role at…

Recursive Labs Unveils First-of-Its-Kind, Video-Based Customer Engagement Tool

Former Disney CTO Brains Behind Industry-Changing Technology that Addresses Increased Demand for Digital Customer Interaction Recursive Labs, a developer and innovator of state-of-the-art customer engagement platforms used to facilitate real-time communication between online businesses and their customers, announced the unveiling of its new Request solution. Request is the first-of-its-kind customer engagement platform that incorporates live video to enhance online consumer communication. Request offers a revolutionary…

uStudio Expands Enterprise Portfolio

uStudio Will Provide Symantec a Comprehensive and Scalable Media Solution uStudio, Inc., the industry's leading media platform for the enterprise, announced that Symantec, the world’s largest cybersecurity company, has selected the uStudio platform to boost employee and customer communication. Interactive media experiences leveraging video, audio, and VR are playing an increasingly strategic role in business -- redefining how companies engage and educate their employees, partners, and customers alike. uStudio will…