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Pascal Laik Joins FollowAnalytics as CEO

Pascal Laik has a Deep Understanding of the CRM Software Market and the Data Management, Data Quality and Data Integration Space FollowAnalytics, the leader in Enterprise Mobile Success and GDPR compliance, announces the appointment of Pascal Laik as CEO and to the Board of Directors. He brings decades of experience and has a proven record of helping enterprise software players like FollowAnalytics to the next level both in sales and product executive positions on both sides of the Atlantic ocean. In his new role at…

Recursive Labs Unveils First-of-Its-Kind, Video-Based Customer Engagement Tool

Former Disney CTO Brains Behind Industry-Changing Technology that Addresses Increased Demand for Digital Customer Interaction Recursive Labs, a developer and innovator of state-of-the-art customer engagement platforms used to facilitate real-time communication between online businesses and their customers, announced the unveiling of its new Request solution. Request is the first-of-its-kind customer engagement platform that incorporates live video to enhance online consumer communication. Request offers a revolutionary…

uStudio Expands Enterprise Portfolio

uStudio Will Provide Symantec a Comprehensive and Scalable Media Solution uStudio, Inc., the industry's leading media platform for the enterprise, announced that Symantec, the world’s largest cybersecurity company, has selected the uStudio platform to boost employee and customer communication. Interactive media experiences leveraging video, audio, and VR are playing an increasingly strategic role in business -- redefining how companies engage and educate their employees, partners, and customers alike. uStudio will…

Marketing Veteran Heidi Melin is the New CMO at Workfront

Former SAP, Eloqua CMO Heidi Melin Joins Workfront as Chief Marketing Officer Workfront, a leading provider of cloud-based Enterprise Work Management solutions, has announced that Heidi Melin has joined the company as Chief Marketing Officer (CMO) and a member of the executive leadership team. As Workfront's CMO, Heidi will be responsible for telling the Workfront story, creating and executing an integrated marketing strategy, driving increased awareness, and building a customer marketing function to deepen Workfront's…

TechBytes with Wesley MacLaggan, Head of Marketing, Marin Software

Wesley MacLaggan, Head of Marketing, Marin Software In 2018, leading B2B brands are increasingly looking at the current crop of cross-channel advertising platforms to see better results from their ad spend— not just for the year, but every day. With the growing demands from the publishers' side, the focus of leading cross-channel advertising platforms is to deliver transparent retargeting and prospecting solution powered by cross-channel intent backed by real-time performance metrics. To understand the current state of…

Interview with Pushpa Ithal, Founder and CEO, Advo.Ninja

"Corporate culture has been moving towards employees deeply embracing their employer’s brand. Social media is the best platform to showcase this employee-employer relation."Tell us about your role and how you got here. What inspired you to Advo.Ninja? I am the founder and CEO of Advo.Ninja, an enterprise social platform. I am passionate about building products that solve problems, are easy to use and deliver tangible results. I have worked for startups like SilverTail Systems and large companies like Oracle and EMC in…

Tech Giants to Attend Morgan Stanley Technology, Media and Telecom (TMT) Conference 2018

The TMT 2018, Starting Today, February 26, Will See Thought Leaders Share Their Insights on the Latest Industry Trends This year Morgan Stanley Technology, Media and Telecom (TMT) Conference will see tech gurus from companies like Facebook, Criteo, Cognizant, Pegasystems, Akamai, Apptio, Zendesk, LiveRamp, Acxiom, Nielsen, etc. participate in the four-day conference. TMT 2018 is being held from February 26 to 2018 - March 1 at The Palace Hotel, San Francisco, California. Morgan Stanley is bringing together more than…

State of Digital Marketing Analytics in Top 1000 U.S. Retailers Report Shows Multi-Platform Adoption, Continued Growth

Cardinal Path has published its annual State of Digital Marketing Analytics in the Top 1000 Internet Retailers report for 2018, uncovering analytics maturity and marketing technology adoption across the top 1000 U.S. online retailers. This year's report finds that many -and a growing number- of organizations have deployed multiple parallel solutions across analytics, tag management, testing, optimization & personalization, and data management platforms as they continue to optimize and streamline their marketing…

LexisNexis Risk Solutions Announces ThreatMetrix Acquisition Close

Acquisition Paves the Way for Companies to Prevent and Detect Fraud Efficiently While Approving More Accounts and Transactions LexisNexis Risk Solutions, a global data technology and advanced analytics leader, announced that its parent company, RELX Group, has closed the acquisition of ThreatMetrix. ThreatMetrix will become part of RELX Group's Risk & Business Analytics segment, which includes LexisNexis Risk Solutions. The combination of the expertise in digital identity of ThreatMetrix with the physical identity…

Octo Telematics Transforms the Insurance Industry with Cloudera’s Machine Learning and Analytics Platform

Global Insurance Telematics Leader Analyzes 186 Billion Miles of IoT Generated Driving Data Cloudera, Inc., the modern platform for machine learning and analytics, optimized for the cloud, announced that Octo Telematics, a global leader in telematics for insurance companies, is introducing innovations for insurance by aggregating 186 billion miles of driving data from connected cars and using Cloudera Enterprise to predict and model driver risk. Utilizing machine learning and analytics on Cloudera Enterprise, the Octo…

Qualtrics Named One of Fast Company’s Top 10 Most Innovative Companies in Enterprise for 2018

Qualtrics Is Awarded for Their Work Defining the Experience Management Category Qualtrics, the leader in experience management, was listed as one of Fast Company's Top 10 Most Innovative Companies in Enterprise for 2018. Fast Company's Most Innovative Companies recognizes pioneering companies who have had an outsized impact on entire industries and on the larger communities where they operate. Also Read: Qualtrics Announces Speakers and Agenda for X4 Experience Management Summit 2018 More than 8,500 organizations…

Interview with Matthieu Vaxelaire, CEO, Mention

"Customer voices are becoming an even bigger part of brands' content strategies, and vice versa."Tell us about your role and how you got here. What inspired you to be part of a social media monitoring company? I'm the CEO at Mention. My main focus is to enable our team to work happily and safely and to try to make the right decisions for company growth. I started out studying finance in Belgium (I'm from Brussels). From there I went to work in banking in London and Paris, before realizing that I really wanted to be an…

Qualcomm Artificial Intelligence Engine Powers AI Capabilities of Snapdragon Mobile Platform

Artificial Intelligence Engine Supported by Leading OEMs, Developers and Cloud Providers Qualcomm Technologies, Inc., a subsidiary of Qualcomm Incorporated, introduced its Qualcomm Artificial Intelligence (AI) Engine, which is comprised of several hardware and software components to accelerate on-device AI-enabled user experiences on select Qualcomm Snapdragon mobile platforms. The AI Engine will be supported on Snapdragon 845, 835, 820 and 660 mobile platforms, with cutting-edge on-device AI processing found in the…

Extreme Reach Wins Super Bowl LII, Handling Ad Delivery for over 70% of Ads in the Big Game and Ensuring Commercial Talent Gets Paid

Extreme Reach Was Responsible for the Successful Airing of the Vast Majority of Paid Commercials Appearing During Super Bowl Video advertising technology provider Extreme Reach, announced that Super Bowl LII was record-breaking for the company, which played a bigger behind-the-scenes role in the big game than ever before. The company, whose services simplify video ad asset management across the entire lifecycle for brands and agencies, was responsible for the successful airing of the vast majority of paid commercials…

ParallelM Launches First Machine Learning Operationalization Solution – ParallelM MLOps

ParallelM MLOps Accelerates and Streamlines Delivery of Machine Learning Across the Enterprise to Maximize the Business Value of AI ParallelM, one of the fastest growing new companies in machine learning management, today announced ParallelM MLOps, the first software solution for operationalizing machine learning (ML) and deep learning across the enterprise. Operationalizing machine learning poses a significant challenge, as current techniques have limited ability to tackle the unique intricacies of ML behavior…

Marketing Strategy In 2018: How To Deliver Savvy, Sleek and Integrated Campaigns Amidst Digital Transformation

It’s only February, and 2018 has presented marketers with new opportunities as well as tasked them with an array of challenges. Advancements in innovative technologies, including Virtual Reality (VR) and Machine Learning (ML) have offered a new set of tools for developing digital strategies and campaigns. As a result, there is an expectation to not only consider the systems experiences are built on, but to also design sleek, integrated systems that deliver personalized experiences customized to each unique users’ needs. A…

SAP Unveils GDPR-Centric Solutions to Help Companies Protect Customer Data

SAP Hybris Identity, SAP Hybris Consent, and SAP Hybris Profile Would Offer A Better Grip on Customer Transparency and Digital Customer Experiences In a major announcement for Data Management Platforms leading up to GDPR coming into force in May, SAP has introduced three new solutions supporting organizations that have a need to collect customer data in compliance with the EU General Data Protection Regulation (GDPR) while delivering personalized experiences. The three new products are available now and can be deployed…

New Reltio Cloud Release Delivers Continuous Data Organization and Self-Learning to Global 2000 Companies

Reltio Cloud Self-Learning Data Platform Integrates Enterprise Data Organization, Advanced Analytics, Machine Learning, and Intelligent Data-Driven Business Applications at Petabyte-Scale Reltio, innovators of the Self-Learning Data Platform, announced Reltio Cloud 2018.1, the newest version of the native cloud platform that organizes enterprise data for continuous self-learning. The release includes the next evolution of Reltio IQ (formerly Reltio Insights) which takes advantage of advanced analytics and machine learning…

Netskope Report Reveals User-Led HR, Marketing, and Collaboration Applications are Most-Used, Despite Pending GDPR

Over Ninety Percent of Organizational Cloud Services Not Enterprise-Ready Netskope, the leader in cloud security, announced the release of the February 2018 Netskope Cloud Report on enterprise cloud service usage and trends. A key finding of the report was that the HR and marketing categories had the highest number of services per organization, with an average of 139 services and 121 services, respectively. The report also saw growth in the number of cloud services used in the enterprise compared to last…

Webinar World TechBytes with Matt Heinz, President, Heinz Marketing

Matt Heinz President, Heinz Marketing Webinar World'18 is almost upon us. On the agenda is the question that is foremost on every marketer's mind -'How to put the personal back in marketing,' - with a focus on how to build context-based campaigns and deliver events that put the customer first and foster authentic engagement between the audience and the brand. In the run-up to the event, we spoke to martech thought leaders speaking at the event. Matt Heinz, President, Heinz Marketing is one of them! And, Matt spoke to us…