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Wysdom.AI Joins Microsoft Partner Network

Wysdom.AI to Deliver Global Businesses a Full Stack AI-Based Virtual Assistant Solutions Wysdom.AI, announced recently at the Mobile World Congress that it has joined the Microsoft Partner Network and will deliver its enterprise-focused cognitive care solution across the globe. "Joining the Microsoft Partner Network has allowed us to reach a global audience much faster than we would have alone. Our joint clients have the benefit of both Wysdom.AI and Microsoft technologies and our combined teams to deploy the…

Dynamic Signal Raises $36.5 Million to Transform Employee Communication and Engagement

Dams Street Partners, Cisco Investments, and Microsoft Ventures Invest in the Employee Communication and Engagement Category, as They Recognize the Urgent Business Need to Modernize, Streamline and Measure Employee Communication Dynamic Signal, a leading Employee Communication and Engagement platform, has announced that it has raised $36.5 million in growth financing. The latest funding brings the company’s total funding to $88 million. Participants in this round include Adams Street Partners, Akkadian Ventures, Cisco…

Interview with Vinay Bhagat, Founder and CEO, TrustRadius

"Many tech buyers want to be on the cutting edge. It’s common to see review sites cover categories and products far ahead of analysts now."Tell us about your journey as a tech-entrepreneur. I founded my first company Convio in 1999. We were a SaaS platform that helped nonprofit organizations use the Web for fundraising, communications, and advocacy. Over time we grew the company to over $80 million in revenue, took it public and were acquired for $ 325 million in 2012. It was a great learning experience and motivating to…

Julius Adds Twitch Data To Vetted Influencer Profile Across Social Media Platforms

Julius Subscribers Will Be Able to View the Influencer's Twitch Channel Performance Julius, a vetted Influencer Marketing Platform for end-to-end solutions, has announced the addition of Twitch Data to their influencer profiles. With Twitch Data, users now have the ability to filter on an influencer's reach and engagement on Twitch Broadcasts along with metrics from Facebook, Twitter, Instagram, YouTube, Pinterest, and Blogs. Recommended Read: “The Butterfly Effect”: Rich Data & AI for Richer Personalized Customer…

Chinese Giant Robin8 Launches New Global Mobile App for Social Media Users

Robin8, with Access to over 7 Million Users, Could Become a Global Micro-Influencer Platform for Sharing Content  Robin8, China's leading Influencer search engine and marketplace, will beta launch its new global app in March. The Robin8 app is already a hit in China and will be available outside China for both IOS and Android mobile devices starting in March. The Robin8 search engine has already profiled over 30 million people across 13 social networks and the Robin8 app in China has access to a network of over 7 million…

Fyber FairBid Unveiled to Ensure ‘Equality’ in The In-App Header Bidding Market

Fyber FairBid Is First Product Launched Under Fyber's New Branding, Following the Merging and Sunsetting of Inneractive and Heyzap Brands Leading app monetization technology platform, Fyber, has announced the launch of Fyber FairBid. FairBid is the world's first and exclusive mechanism to achieve a true state of header bidding for the in-app environment. For this, Fyber has partnered with AdColony and Tapjoy, two of the world's leading mobile advertising platforms, to launch FairBid's beta. FairBid is the first…

Criteo Reinforces the Power of Mobile Devices and Omnichannel Strategies in Driving Sales

Consumers In-App Shopping Habits Surge: Criteo's Q4 Global Commerce Study  Reveals Shopping Apps Generate 67 Percent of All E-Commerce Sales on Mobile Devices In their latest report, the leading commerce marketing technology company -- Criteo, has revealed that global advertisers saw almost 50 percent YoY increase of in-app transactions, climbing to 46 percent in Q4 2017. Criteo released the findings from its Global Commerce Review for Q4 of 2017 that analyzed shoppers' activities, behaviors, and preferences across all…

Backed by Exponential Growth, AI Company Cien Appoints COO; Closes a New Financing Round

AI Sales Productivity Company, Cien, Appoints Lisa Cook to Chief Operating Officer to Run Customer Operations out of Dallas Cien, an AI-powered sales productivity solutions provider, has announced the appointment of industry veteran, Lisa Cook, as the Chief Operating Officer. Cook takes on the role to provide the operational infrastructure for Cien’s continued growth. She will also be tasked with optimizing the operations and delivery of the business to deliver maximum value for customers. Read More: Fireside Chat…

[24]7.ai Releases the Only Virtual Agent with Integrated Conversational and Informational Capabilities

Reaches New Milestone with More Than 150 Patents and Patent Applications, and More than 200 Million Virtual Agent Interactions Annually 7.ai, a global leader in intent-driven customer experience solutions, announced its Winter 2018 Release, which enhances the company's flagship product 7 AIVA, to support both informational and conversational journeys in a single solution. This enables enterprises to handle everything from simple queries to complex interactions. The company also announced that it has more than 150 patents…

Interview with Nick Mangiapane, Chief Marketing Officer, Commerce Signals

"Make sure you understand and can explain what data and methodology are being used to calculate sales lift."Tell us about your role and how you got here. What inspired you to be a part of Commerce Signals? For 17 years, prior to Commerce Signals, I led marketing for great consumer products including Folgers, Rubbermaid, and Trane. The bigger my title became the more pitches and cold calls I received. I felt like many marketing technology providers were out of touch with what marketers really need, namely help growing…

MarTech Conference 2018 Comes to the West Coast This April

The Much-Awaited Martech Conference 2018 Will Be Held in San Jose on 23-25 April  Get ready for the marketing conference of the year, West Coast! Between 23 and 25 April, the heart of Silicon Valley - the San Jose Convention Centre will be abuzz with all things marketing technology, and you’d want to be there. The MarTech Conference combines material on technology and marketing to help marketers navigate new technologies and provide marketing strategy and insight to technology experts. MarTech is the only conference…

Tubular Lab Names Buzzfeed, UNILAD, and 9GAG Named Among VideoAces of 2017

Tubular Labs Honors Top Online Media Companies, Creators, and Brand Partners on Facebook in 2017 Tubular Labs, the leading global video measurement and analytics platform, announced its second annual global VideoAces Awards, honoring 2017’s top 52 media companies and creators in online video as well as the top brand partners on Facebook.  As part of the VideoAces Awards, the media company and brand partner winners will each receive a trophy. There will also be a customized deck of cards featuring illustrations of each…

Tapad Redefines Business to Deliver Personalization at Scale to Marketers

Marketing Technology Leader Tapad Shifts to Identity-Driven Model Launching New Vertical-specific Customer Data Platform Tapad, the company reinventing personalization for the modern marketer, announced a global rebrand to focus its resources on creating best-in-class identity solutions for marketers. This rebrand includes the renaming of the company's proprietary device graph technology to The Tapad Graph, and the introduction of the Tapad Customer Data Platform (CDP), a platform purpose-built to help marketers…

Can Publishers And Agencies Survive In A World Led By The Duopoly?

There were some key buzzwords that drove a lot of the chatter in the advertising community in 2017, and none was more buzz-worthy than “the duopoly” -- a word used to describe mass media platforms Google and Facebook. There is a clear reason why the duopoly became a sensational subject in the trades: The duopoly is expected to rake in a combined 63% of US digital ad investment in 2017 -- up over 15% from the previous year. This investment trend isn’t because buyers want to massively consolidate and concentrate spend…

Faye Business Systems Group to Sponsor SugarCRM Worldwide Sales Kick Off Conference

Faye Business Systems Group heads to Sorrento, Italy as a Sponsor of the SugarCRM Worldwide Sales Kick Off Faye Business Systems Group has announced their sponsorship of the SugarCRM worldwide Sales Kick Off conference in Sorrento, Italy. Also Read: SugarCRM Elite Partner Faye Business Systems Group Acquires Oasis Solutions Sugar Clients The SugarCRM worldwide Sales Kick Off brings together the SugarCRM executive leadership, sales representatives, and customer success managers, with the SugarCRM global partner…

Borderless Access Launches ‘TAPP’ – Key to the World of Consumer Behaviour and Emotions

TAPP Empowers Marketers and Researchers to Target In-Situ and Efficiently Develop Content as per Their Stories Borderless Access, a global Digital MR Solutions Company, brings diverse consumer behaviour, emotions, and micro-moments within easy reach of brands with its new revolutionary product 'TAPP' This launch is in line with its vision to be the global leader in providing digital market research solutions for understanding consumer experiences and behaviours, in growth and developed markets of the world; driven by…

Spearfishing in a Big Net World

How Connected TV Finally Brings Digital Precision to Broadcast Before Jimmy Fallon or even Johnny Carson, there was Milton Berle’s Texaco Star Theatre, which in 1950 captured vast numbers of TV viewers. OK - it was the only thing on. In fact, on any given Tuesday it reached 9% of the US population. Back then, black-and-white TVs ran about $300, while their color counterparts cost $1,000 -- respectively $3,070 and $10,240 in today’s dollars! Additionally, only those located in urban areas could get a signal. Thanks to…

Are You Ready for The Revenue Summit ’18?

The Revenue Summit Is Known for Empowering B2B Leaders to Accelerate Full Funnel Growth Sales and marketing reps are busy gearing up for this year’s Revenue Summit. Hosted by Sales Hacker, the leading resource for sales innovation, acceleration, and the future of sales, The Revenue Summit will be held on 1 March, 2018 in San Francisco, California. Also Read: Interview with Jaclyn Klein, Co-Founder, Product Designer, Growlabs Who should attend it? Said to be the only conference in the country that aligns sales,…

Decoding The State of Programmatic Advertising and Ad Formats in 2018

In Our Latest Predictions Series 2018 Article, We Explore How the AdTech Companies Will Increasingly Seek to Create Value and Solve Industry Problems with Disruptive Technologies In 2018, brands are super-sensitive towards publishing anything that could be labeled as 'extremist' content. As advertising technology companies join together to fight against fraudulent ad inventory, amidst an already acknowledged disruption in the form of GDPR, we are slated to witness another dynamic year. "2017 was the year the entire…

7 Tactics Every Digital Marketer Should Learn to Love in 2018

Committing to specific tactics can be difficult for a digital marketer. There are so many different approaches that it can be tempting to continuously swipe left in search of something better. While there are quite a few bad matches out there, there also are some strategies and channels that are keepers. These approaches aren’t perfect—some have even broken marketers’ hearts in the past—but settling down with them can lead to something beautiful. Specifically, every digital marketer who wants to improve the…