This Article Is a Quick Fact-Check on Why Retargeting Is Just as Important and Valuable for Both B2B and B2C Marketer, as Initial Audience Targeting Methods Exigencies are aplenty. The customers visit your product page but do not…
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Leading Content Services Platform Provider Becomes Member of Industry Think Tank Dedicated to Shaping the Future of Information Management Nuxeo, the leading cloud-native Content Services Platform, announced the company has joined the…
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Latest Data From Chocolate Marketplace Insights (CMI) Report Highlights Rapid Growth in In-App Video Ad Spend (+57%) and Full-Screen Video Ad Formats (+170%) Chocolate Platform, a global mobile video advertising company, announced the…
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New Joint Case Study Reveals 54% Growth in OTT Video Ad Spend SpotX, a global video advertising and monetization platform, recently announced a case study with demand-side advertising platform ZypMedia which reveals unparalleled,…
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The OM SDK Works in Tandem With the Existing ComScore SDK comScore announced that with the launch of the IAB Tech Lab Open Measurement Software Development Kit (OM SDK), comScore will enable its ad verification measurement for campaigns…
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Panopto's GoToMeeting Integration Will Be Available at No Additional Cost to Panopto Customers Panopto, a leading video platform provider for businesses and universities, announced an integration with GoToMeeting that dramatically…
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Social Media Advertising That Brings a Mix of Entertainment and Education with Discounts, Resonates with the Audience  Ineffective social media advertising practices could prove to be detrimental to brand health and demotivate the best…
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The Qordoba Strings Intelligence Platform Is the First Content Management Platform to Use AI to Integrate Emotion Measurement Qordoba, the only platform enabling product and development teams to manage the words in their applications,…
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Innovations in martech and agency offerings can orchestrate campaigns across the brand-to-local value chain that connect brands to local partners, and local partners to customers in a way that wasn’t possible in previous years. We hear…
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Native Online Ordering, Self-Service Content Management System and New User Interface Streamline Mobile Engagement Paytronix Systems Inc, an innovator in mobile loyalty and online ordering applications, mobile payment, and digital…
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New Partnership Connects the World's Leading Media Sales and Media Buying Platforms Operative, the preferred advertising management technology partner for media companies, announced a partnership with Mediaocean, the leading software…
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James Tallman, an Experienced CEO and Strategic Business Advisor, Will Assist with Global Expansion Zift Solutions, the Enterprise Channel Management leader, announced recently that James Tallman has joined its Board of Directors as an…
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Experts Will Help Attendees Learn About Host of Topics, From How to Engage B2B Buyers to How to Turn Engagement Into Revenue On 31 May, head to Doltone House in Hyde Park, Sydney for the ON24 Webinar World 2018, a celebration of putting…
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Tech Support for Users Available Until 19 May 2019 After Which No Further Features Will Be Developed for Adobe Muse At the Adobe Summit 2018, we witnessed a flurry of new announcements in marketing and sales technologies. With the dawn…
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Salesforce Signed a Definitive Agreement to Acquire MuleSoft for $6.5 Billion Last Month Last month, 20 March to be precise, global martech leader Salesforce announced that it has signed an agreement to acquire MuleSoft for $6.5 billion.…
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Chatbots Are A Contact Center Industry Buzzword. In Fact, If This Was A Bingo Game, Chatbot Would Be The Winning Ball. But Who Would Win In A Fight, Chatbots Or Live Chat? IBM has identified chatbots as a key trend for enterprise call…
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Harmonic's VOS SW Cluster Solution Enables Best-in-Class Streaming Quality and Business Agility Recently at the 2018 NAB Show, Harmonic, the worldwide leader in video delivery technology and services, announced that Vidgo will launch its…
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The Capital Injection Will Provide an Important Impetus to the Buildout of SenseTime's AI Platform SenseTime, China's leading artificial intelligence (AI) company, has successfully raised US$600 million in its Series C round of funding.…
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VOS Media Processing Software Streamlines Playout Tasks, Increasing Monetization Harmonic, the worldwide leader in video delivery technology and services, announced that Fuji Television Network (Fuji TV), a leading television station in…
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Before Joining X2Engine, David Buchanan Was CEO of Bluenile Software, a Salesforce.com Marketing Cloud Implementer X2Engine Inc, the company that develops X2CRM, announced that 30-year CRM industry veteran David Buchanan has joined the…
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