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SnapLogic Announces Integration with Adobe Cloud Platform to Close the Customer Experience Gap

New Intelligent Connectors from SnapLogic Bring All Marketing Data Together in Adobe Cloud Platform for 360-Degree View of the Customer Customers are in charge when it comes to buying goods and services, and if their experience with a brand or vendor falls short, they will go elsewhere to do business. Modern marketers are keenly aware of this and require solutions that support data-driven decisions and drive engaging end-to-end customer experiences. To achieve this is imperative, organizations have acquired dozens of…

Azuqua Unveils New Connectors for Adobe Experience Cloud at Adobe Summit 2018

Azuqua Unveils First of Many App Connectors That Enable Teams to Automate and Streamline Exceptional Digital Experiences Between Adobe Solutions and SaaS Applications Azuqua, a leader in cloud-based business automation, has announced the availability of new Azuqua connectors for Adobe Experience Cloud. The latest announcement from Adobe Summit would empower business users to create powerful integrations and workflow automation between Adobe and their other business-critical SaaS tools. Read More: Salesforce Einstein…

Bazaarvoice Launches New Solution to Deliver Powerful Personalized Shopping Experiences

Bazaarvoice Unveiled Their Latest Innovation That Delivers Highly Relevant Product Recommendations Based on Unique Shopping Data Leading network analytics provider for retailers and advertisers, Bazaarvoice, has announced its latest e-commerce innovation to help brands and retailers deliver personalized shopping experiences for their customers. Effective personalization is essential for brands and retailers to delight and convert shoppers. Bazaarvoice is making personalization solutions smarter and more powerful with…

Tapad Partners with Flashtalking to Create Impactful Attribution Modeling Strategy

Partnership Yields Increased Match and Connectivity Rate Through Tapad Graph Tapad, the company reinventing personalization for the modern marketer, announced the impactful results of its strategic partnership with Flashtalking, the leading global independent platform for ad delivery, unification and insights. Flashtalking is one of Tapad's most engaged partners, using the Tapad Graph to unify cross-device engagement and identity-driven consumer behaviors for attribution modeling. The company leverages a unique identifier…

Decibel Launches New Digital Experience Intelligence Scoring Capability

Digital Experience Intelligence Platform Offers Unique Capability to Quantify Multiple Facets of Online Experience Decibel, the leader in digital experience intelligence innovation for enterprise businesses, has announced the launch of its Digital Experience Intelligence platform at this week’s Adobe Summit. The platform uses a new dataset and machine learning to automatically score the quality of digital customer experience. This intelligence is designed to help marketers further maximize opportunities to improve…

Adobe Summit Update: Adobe Advertising Cloud Gets “Creative”

New Self-Serve Platform from Adobe Puts Marketers in the Driver’s Seat At the ongoing Adobe Summit, Adobe announced enhancements to their Advertising Cloud. This includes several additions to the Adobe Advertising Cloud, part of the Adobe Experience Cloud, designed to remedy these issues. Advancements announced at the Adobe Summit include Adobe’s new Advertising Cloud Creative and an expanded integration with Adobe Analytics Cloud. This announcement follows Adobe and Microsoft announcing their expansion into the Chinese…

Cognizant Named Adobe’s 2017 Delivery Quality Partner of the Year

Cognizant Interactive Showcasing Expanded Relationship and New Digital Marketing Solutions at Adobe Summit in Las Vegas Cognizant recently announced that it has been named "2017 Delivery Quality Partner of the Year" by Adobe, the global leader in digital marketing solutions. The award was presented at the ongoing Adobe Summit, the premier annual conference for digital marketing professionals now underway in Las Vegas. Cognizant was recognized by Adobe for its commitment to exceptional customer service on joint…

Columbus Launches SaaS ECommerce Solution for B2B and B2C Organizations

Organisations Can Now Quickly Deploy a New ECommerce Site in Just a Few Weeks Using Pre-Built Templates Columbus, the global digital business services provider, has announced the launch of a new Software-as-a-Service eCommerce platform for B2B and B2C organizations. Columbus eCommerce integrates with existing Microsoft Dynamics 365 enterprise software to enable businesses of all sizes with retail distribution networks to quickly set up a dynamic and mobile-enabled online marketplace. The solution's pre-built B2C…

Why Contact Centers Are Critical to Omnichannel Marketing Strategies

The on-demand economy has conditioned consumers to feel entitled to a product or a service at the click of a button. Not only do we want what we want, when we want it (now), we also expect brands to provide excellent and consistent customer experiences at every point of engagement. Whether you’re visiting an e-commerce website or a brick and mortar location, or you receive a targeted email or a telemarketing call, the most successful businesses are those that provide exceptional and customized experiences regardless of the…

Interview with Alastair MacLeod, CEO, Teralytics

"Telecom data is inclusive data and thus, the only source of information that captures the movements of the entire population."Tell us about your role and how you got here? What led you to join Teralytics? I’ve historically run telecom and data businesses, but I’ve never worked in the big data analytics space. After meeting the founders and witnessing their enthusiasm for changing the world, I became interested in the company. Being surrounded by young, bright people determined to make a difference and change the world…

AI-Powered Personalization Drives Great Customer Experience

Kevin Bobowski Said That Personalization Technologies and Data Allow BrightEdge to Segment Customers into More Targeted Groups and Provide Them More Accurate Information 60 percent of marketers surveyed said they are likely to incorporate AI into their content marketing strategy –– up 17 points from last year’s 43 percent. The greatest reported benefit of AI is aiding marketers in a better understanding of the customer and driving productivity/ time savings. The greatest deterrents to AI-adoption are confusion on…

Mindtree Leverages Adobe Experience Cloud, Launches Decision Moments for Marketers

The Data Science Platform Will Deliver Actionable Insights Leveraging The Adobe Experience Cloud Mindtree, a global technology services and digital transformation company, announced that its insights platform, Decision Moments, built on the Microsoft Azure Platform, now leverages Adobe Experience Cloud, helping marketers drive faster conversions and increase customer lifetime value. Marketers need to reimagine the consumer journey by understanding the areas where the customer experience becomes less intuitive and…

Forget Mobile First, It’s Now Social First

If you’ve been a part of the digital marketing world in the last few years, you’ve undoubtedly heard the term “mobile first.” In 2018, where in the US, we are rapidly approaching 200 million social network users (only 32 million behind the entire US TV audience and more than double the number of adult magazine readers, according to eMarketer), we find ourselves at a pivot point in digital marketing planning and execution. Forget mobile first; we are now living in a social-first world. The meaning of “social first” Much…

TechBytes with Trae Clevenger, EVP Analytics and Chief Strategy Officer, Ansira

Trae Clevenger EVP Analytics and Chief Strategy Officer, Ansira What is one way to achieve business success in 2018? Most CMOs feel companies that are leveraging intelligence at every interaction to acquire, grow and retain best customers would be at the to. Data intelligence ensures channel partner empowerment, delivering long-term profitability to B2B clients. Ansira offers cutting-edge marketing solutions, making every customer interaction count. To better understand the core tenets of Ansira’s Business Strategy…

Contextual Content and AI: The New Wingmen for Email Marketing Campaigns

The Performance of Your Email Marketing Campaigns Hold the Key to Measure How Well Buyers Respond to New Omnichannel Experiences and Preferences Offered to Them AI and personalization are definitely on the horizon for email marketers in 2018! According to the Email Marketing Industry Census 2017, by Econsultancy in association with Adestra, optimizing mobile email is the most trending technology for marketers to acquire, engage and retain their customers. With a certain overhaul coming to email marketing in 2018, I think…

Branch Becomes Premier Level Partner in Adobe Exchange Partner Program to Drive Digital Experience

Branch Technology Will Be Integrated Across Adobe Experience Cloud to Help Enterprise Marketers Optimize Consumers' Digital Experience and Attribution Branch, the mobile linking infrastructure for the world's best brands, announced that it is joining the Adobe Exchange Partner program at the Premier level. Branch's core mobile linking technology will be integrated with multiple solutions across Adobe Experience Cloud. The integration empowers enterprise marketers to drive significant improvement in campaign performance…

Devon MacDonald Named As The New CEO of Mindshare Canada

Devon MacDonald, Currently Chief Strategy Officer, to Assume CEO Role August 1, 2018, after Karen Nayler Retires in July This Year Mindshare North America, the global media agency that is part of WPP, announced that Karen Nayler, Chief Executive Officer, Mindshare Canada, will retire as CEO effective July 31, 2018. Devon MacDonald, currently Chief Strategy Officer, will assume the role of Chief Executive Officer as of August 1, 2018. Nayler has been Mindshare Canada's Chief Executive Officer since 2012. She launched…

BrowserStack Introduces App Automate for Powerful Mobile Application Testing

Browserstacks' App Automate Allows for Automated Testing of Application Across 1000s Android and iOS Devices BrowserStack, the most reliable web and mobile browser testing platform on the market, announced the release of App Automate, enabling users to run automated tests for mobile applications on the BrowserStack Real Device Cloud. With App Automate, users can concurrently run automated tests for both native and hybrid mobile apps on thousands of iOS and Android devices. BrowserStack continues to dominate the software…

Meredith Names Klarn DePalma Executive VP Of MNI Targeted Media

Klarn DePalma Has Worked for WFSB-TV, Meredith's CBS Affiliate in Hartford, CT, for More Than 25 Years Meredith Corporation announced that Klarn DePalma has been promoted to Executive Vice President of MNI Targeted Media Inc., effective immediately. In his new role, DePalma will lead the targeted digital and print advertising business, which joined Meredith's Local Media Group after the recently completed acquisition of Time Inc. He will report to Patrick McCreery, Meredith Local Media Group Executive Vice President.…

Your Buyers are Online: Why Aren’t You?

Bringing Your Business Online to Meet Your Employees and Customers Gartner’s definition of a digital workplace is one that “enables new, more effective ways of working; raising employee engagement and agility; and exploits consumer-oriented styles and technologies.” Because many of the world’s most successful companies have decentralized teams, solutions that facilitate digital collaboration are critical. Slow applications can dampen productivity, discourage digital collaboration and lead to siloed departments -…