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Understanding the Link Between Auto-redirects and Ad Fraud

Hidden Mobile Redirects Resulting In Click Fraud Are Estimated To Cost the Industry $920 Million, According to GeoEdge Auto-redirects are a growing pestilence for publishers: a vehicle for malvertising that seizes users and reroutes them, or a protocol that remains hidden and enables click fraud. Auto-redirects alone cost the industry an estimated $210 million annually, and they also cost it another $920 million by facilitating ads with click fraud. The auto-redirect problem particularly festers in the mobile space and…

Why the Ad Fraud Fight Needs a Global Approach

Growing Types of Ad Fraud Technology Calls for Strict Standards and Transparency Reporting In this Experts Series column, Marco Ricci, CEO of Adloox, says that a global approach to combating ad fraud is needed to face increasingly sophisticated threats. Adloox is an independent global audit verification company with offices in London, Paris and New York. Botnets and fake domains have become common terminology when speaking of ad fraud, but it’s the newer types emerging from all around the world that are really testing our…

Barclaycard Payments Partners With Kount to Deliver Industry-Leading Fraud Prevention and Prepare Businesses for Strong Customer…

Kount’s advanced fraud prevention uses adaptive AI and machine learning combined with the Identity Trust Global Network to protect businesses from chargebacks and false positives The real-time fraud screening and risk analysis also helps businesses better prepare for SCA by allowing them to take advantage of ‘TRA’ exemptions Barclaycard Payments, which processes almost 40 per cent of card transactions in the UK, has announced a new partnership with leading fraud prevention provider Kount to give Barclays Transact…

Valassis Recognized by Trustworthy Accountability Group for Continued Leadership in Protecting Digital Advertising Supply Chain Against…

Valassis, the leader in marketing technology and consumer engagement, announced its second consecutive recertification by the Trustworthy Accountability Group (TAG) for the TAG Certified Against Fraud Seal, recognizing its commitment in the fight against fraudulent digital advertising. Created by the American Association of Advertising Agencies (4A’s), Association of National Advertisers (ANA) and Interactive Advertising Bureau (IAB), TAG awards certifications to select companies – like Valassis – that achieve its…

Valassis Recognized by Trustworthy Accountability Group for Continued Leadership in Protecting Digital Advertising Supply Chain Against…

Valassis, the leader in marketing technology and consumer engagement, announced its second consecutive recertification by the Trustworthy Accountability Group (TAG) for the TAG Certified Against Fraud Seal, recognizing its commitment in the fight against fraudulent digital advertising. Created by the American Association of Advertising Agencies (4A’s), Association of National Advertisers (ANA) and Interactive Advertising Bureau (IAB), TAG awards certifications to select companies – like Valassis – that achieve its…

TrafficGuard Launches Free Advertising Fraud Protection

Advertising fraud prevention specialist introduces free solution to help businesses of all sizes protect their ad spend Leading ad fraud prevention specialist, TrafficGuard, announced the launch of its free pay-per-click (PPC) protection. With the launch of their free ad fraud protection, TrafficGuard is committed to helping businesses ensure their ad spend generates real advertising engagement. The free version of TrafficGuard’s award-winning fraud protection gives businesses the transparency they need to protect…

AdColony Receives TAG Certified Against Fraud Recertification for Third Year Running

Trustworthy Accountability Group (TAG) certifies mobile advertising marketplace for the third year in a row AdColony, the in-app marketplace for brands, announced that the Trustworthy Accountability Group (TAG) has awarded it the Certified Against Fraud certification for 2020, its third consecutive certification. The certification reaffirms AdColony’s continued efforts to directly combat ad fraud and offer increased transparency for its advertising and publishing partners. Marketing Technology News: Zix Corporation…

Anzu.io Partners With Forensiq to Bring Advanced Fraud Protection to In-Game Advertising Across Platforms

In-game advertising platform Anzu.io and MRC-accredited fraud-prevention solution Forensiq announced a new partnership representing the first-ever fraud detection collaboration for in-game advertising. This partnership will allow Forensiq to detect and score general invalid traffic (GIVT) and sophisticated invalid traffic (SIVT) across PC, console, and mobile. Ad fraud continues to be a major concern for digital advertising as a whole, with a reported risk of a loss amounting to $23 billion globally. In-game advertising…

Kount Unveils Identity Trust Global Network With New Adaptive AI Technology, Largest Data Network of Trust and Fraud Signals, and User…

The Future of Digital Fraud Prevention Is Establishing Real-Time Identity Trust to Deliver Personalized User Experiences While Reducing False Positives and Manual Reviews Kount, the leading AI-driven fraud prevention solution, today unveiled its Identity Trust Global Network, flipping the script on fraud management from just blocking bad transactions to empowering organizations to unlock previously untapped revenue streams through delivering personalized user experiences. Identity Trust is the ability to establish a…

Kount Named a Leading Provider of eCommerce Fraud Prevention Solutions in 2020 Frost & Sullivan Report

Kount, the leading provider of AI-driven fraud prevention, announced it has ranked as a leader for growth and innovation in the 2020 Frost Radar in the U.S. E-commerce Fraud Prevention Market report. The report placed Kount first among solutions that go beyond chargeback guarantees in the U.S. eCommerce market. The Frost Radar report delivers analysis of fraud prevention providers across growth strategy and track record, as well as their ability to develop innovative solutions that are globally applicable and aligned with…

Pandora, AdsWizz Earn TAG ‘Certified Against Fraud’ Seal

Both Companies Committed to Combat Fraudulent, Invalid Traffic for the Digital Audio Advertising Industry After over a year’s efforts, Pandora, working closely with AdsWizz, has been awarded the TAG “Certified Against Fraud” Seal by the Trustworthy Accountability Group. The TAG seal has become a baseline expectation for fraud prevention in the advertising industry, and it reassures buyers that Pandora is following anti-fraud best practices to combat fraudulent, invalid traffic and promote greater transparency in the…

Ad Fraud: The New Way to Launder Money

What happens when you ignore a crime that you perceive as victimless? Brands are writing off the monetary losses of ad fraud as a cost of doing business, but is there another reason to take fraud prevention seriously? Why are lawmakers like Senator Mark Warner in the US slowly turning their attention to ad fraud, and what’s really at stake when $19Bn/year goes missing? To help understand the significance of funds going missing with no apparent harm done, think back to a time when money laundering - the process of…

Adjust Simplifies Campaign Management and Combats Fraud Amid Soaring Mobile Ad Spend in 2019

With mobile expected to account for 50% of global internet ad spending by 2021, Adjust, the leader in mobile measurement, fraud prevention and cybersecurity, built up capabilities in 2019 to simplify marketing and battle ad fraud, helping mobile advertisers protect their budgets and maximize ROI. Sustainable growth and global expansion Adjust's 2019 in review infographic Adjust has seen substantial growth in 2019. Profitable since 2015, the company raised nearly $230 million — one of…

IBM, Raw Seafoods Collaborate to Use Blockchain to Help Improve Seafood Traceability and Sustainability While Addressing Fraud

Raw Seafoods, Santa Monica Seafoods, and Regional Fisherman Will Digitize their Supply Chain for Scallops Using the IBM Food Trust Platform IBM and Raw Seafoods Inc. announce a new collaboration connecting global sourcing partners, retailers, and restauranteurs who will begin using IBM Food Trust platform to enhance seafood traceability. Built on the IBM Blockchain Platform, the initiative will start by digitizing the supply chain for scallops sourced from the Atlantic Sea Scallop Fishery. Workers…

Protected Media Launches Supply Side Ad Verification to Create Trusted, Fraud Free Connected TV & OTT Marketplaces

In a market first, TV manufacturers, OTT TV channels and TV advertising platforms can now provide demand partners with fraud-free digital CTV ad marketplaces Protected Media, the leading provider of ad fraud detection solutions, announced the launch of its groundbreaking SDK for CTV and OTT.  With the new SDK OTT traffic can be verified at the source for the first time, providing media buyers with clean marketplaces in which to purchase fraud-free, viewable inventory. The SDK is unique as it verifies each impression…

PubMatic Q2 Report Signals Growing Focus on Combating Advertising Fraud

Advertisers Ditch Open Market in Favour of Private Marketplaces for Better In-App Integrity Premium digital technology company, PubMatic, released the findings of its second Quarterly Mobile Index (QMI), highlighting key Q2 2019 trends to provide both advertisers and publishers with insights around mobile advertising, leading to smarter programmatic strategies and future mobile opportunities. Findings show a remarkable ecosystem push towards higher mobile inventory quality and buyer transparency with mobile in-app…

AppsFlyer Launches Post-Attribution Protection to Address $2.3 Billion in Global App Install Fraud Exposed to Date in 2019

Finance, retail and travel apps are among the hardest hit according to 2019 State of Mobile Fraud AppsFlyer, the global leader in mobile attribution and marketing analytics, released the 2019 edition of the State of Mobile Fraud, which finds $2.3 billion in ad spend was exposed to app install fraud in the first half of 2019. In conjunction with the release of the report, which finds that a significant portion of fraud is not blocked as it occurs, AppsFlyer announced the rollout of a new feature and protection layer –…

NICE Named Leader in Real Time Authentication and Fraud Prevention by Top Analyst Firm

NICE Recognized by Opus Research for Ground-Breaking Proactive Fraud Detection and Use of a Single Voiceprint Across All Channels NICE announced that it has been recognized as a Leader in authentication, voice biometrics and fraud prevention by Opus Research. NICE Real-Time Authentication (RTA) stood out among 13 vendors for innovation in the breadth of its offering and strong market positioning. The latter was supported by robust capabilities and successful implementation, numerous partnerships and adoption by a long…

Ad Fraud Hits Digital Agencies and the Courts: Major Brands Pull Nine-Figure Ad Spend While Litigation, Refunds and Chargebacks Give Ad…

CEO Matt Gallant of Ad Tech Startup tribeOS Says the Time is Now for a Fully Transparent Advertising Marketplace  Digital advertising is in full on growth mode across two trend-driven tracks. First, the continued growth of digital advertising which is estimated to top $348 billion dollars by the end of 2022. (That figure will nearly double what is spent on TV advertising.) Unfortunately, accompanying this proven market momentum is a corresponding increase in the largest invisible crime in the world, costing…

Ad Fraud to Cost North American Advertisers $100 Million a Day by 2023

TrafficGuard and Juniper Research estimates that within the next five years, advertisers will be losing $100 million a day due to ad fraud. In a latest announcement,  Ad fraud prevention specialist TrafficGuard explained the current state of ad fraud in North America. North America is the largest digital advertising market in the world. And therefore, it is most prone to all kinds of digital ad fraud. According to TrafficGuard, North America's average ad spend per internet user is 455% above the global average. However,…