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GroundTruth and Yext Integration Offers Marketers Ability to Create Location-Based Mobile Advertising Campaigns

Proprietary mapping technology utilizes location targeting to drive customers to specific businesses GroundTruth, the leading location technology company, announced a new partnership and integration with Yext, Inc., the Search Experience Cloud company, to create customized location-based mobile advertising campaigns for marketers who utilize the Yext platform. With this integration, customers can manage their listings within the Yext platform and utilize GroundTruth's proprietary Blueprints™ mapping technology to identify…

Speakeasy AI Announces Deeper Integration as Part of Genesys Partnership

Speakeasy AI empowers conversational AI within Genesys IVR and with live agent desktop solutions Speakeasy AI announced a deeper investment in Genesys as a partner solution, given recent successes with their integration. Speakeasy AI’s integration with Genesys IVR solutions is demonstrating capabilities for conversational AI for Genesys customers that are unmatched in the IVR industry. Robust real time reporting, faster updates, and expansion of self-service use cases while reducing customer abandons are key benefits. And…

Centro Gives Advertisers Automation and Visualization in Campaign Reports and Work Management

Centro, a global provider of advertising technology, announced the release of new products and upgrades that help advertisers with automation and visualization for campaign reporting, workflow management and forecasting. The advanced tools give brands and agencies more control of their campaigns. These are available in Centro’s Basis, the industry’s most comprehensive, automated, and intelligent digital media platform—and the only software solution of its kind to consolidate digital operations across programmatic, direct,…

Daily MarTech Roundup: Latest Marketing and Sales Technology News, Product Annoucements and Insights

Today’s Daily MarTech Round-up covers the latest in Cloud, Marketing Analytics, Automation, Customer experience AI and ML announcements from Shutterstock (Content), Contentsquare (Analytics), Draper (Digital Marketing), FunnelAI (customer acquisition), and Zoho Corporation (CRM). Introducing Asset Assurance, a Safeguard for Brands using Powerful Editorial Imagery in Campaigns Shutterstock, Inc, a leading global technology company offering a creative platform for high-quality content, tools and services, introduces Asset…

TechBytes with Tom Craig, CTO at Resonate

Technology is a continuum, and you need to be learning new systems all the time. Hi, Tom. Tell us about your journey in technology and how you started at Resonate. My entire career has been built on leveraging data and technology to scale global platforms for Marketing and Advertising, and that journey began well before today’s digital capabilities. Back in the ‘90s, in the early days of my career, I focused on implementing more-advanced customer targeting for telecoms via channels like direct mail and…

Pega Launches Ethical Bias Check To Help Prevent AI Discrimination Across All Customer Interactions

Pegasystems Inc., the software company empowering digital transformation at the world's leading enterprises, today announced Ethical Bias Check, a new capability of Pega Customer Decision Hub™ that helps eliminate biases hidden in the artificial intelligence (AI) driving customer engagements. The feature flags possible discriminatory offers and messages generated by AI across all channels before they reach the customer. Done right, AI has helped businesses add more value to every customer interaction, leading to deeper…

Tapcart Raises $10 Million in Series A Funding, Led by SignalFire

Tapcart, an established leader in the mobile commerce space, announced today that it has secured an additional $10M in funding. The funding will be used to accelerate the already rapid adoption of its existing platform, which has been used to create mobile apps for many of the world's top Shopify Plus brands including Fashion Nova, Chubbies, Urban Planet, and more. The Series A round was led by SignalFire with the participation of previous investors, Greycroft and Amplify. To date, Tapcart has raised $15.1M in total funding.…

GroundTruth and Yext Integration Offers Marketers Ability to Create Location-Based Mobile Advertising Campaigns

Proprietary mapping technology utilizes location targeting to drive customers to specific businesses GroundTruth, the leading location technology company, today announced a new partnership and integration with Yext, Inc. , the Search Experience Cloud company, to create customized location-based mobile advertising campaigns for marketers who utilize the Yext platform. With this integration, customers can manage their listings within the Yext platform and utilize GroundTruth's proprietary Blueprints™ mapping technology to…

AdsDax Overtakes Ethereum in Daily Transactions as Their Platform Gains Traction

AdsDax continues its growth as it seeks to fix problems of the ad industry using blockchain and distributed ledger technologies AdsDax, an advertising platform powered by distributed ledger technology (DLT), has passed another major milestone, executing more daily crypto transactions on their platform than the entire Ethereum network. AdsDax is averaging over 1 million crypto transactions a day compared to Ethereum which is racking up an impressive ~800k per day. This is based on stats provided by Etherscan.io and Hedera…

Cinedigm Network’s Newly Launched The Bob Ross Channel Is Now Available On Sinclair Broadcast Group’s Free Streaming Service, STIRR

Cinedigm Continues To Expand Its Channel Portfolio Into Free Ad-Supported Television Services Cinedigm announced the launch of the Bob Ross Channel on STIRR, an ad-supported, live and on-demand streaming service. The channel is now live and can be accessed on STIRR via iOS and Android devices, as well as Amazon Fire TV, Apple TV, and online at www.STIRR.com. The Bob Ross Channel will showcase the series’ memorable moments and incredible paintings, featuring approximately 380 classic episodes and delivering hours of…

STARZPLAY Partners With Zain to Boost Customer Acquisition and Make Access to Content Even Easier

STARZPLAY, the region's leading subscription video on demand service, has partnered with Zain, the pioneer in mobile communications and data services in the Middle East and North Africa (MENA), to offer even easier payment options for existing and would-be subscribers. STARZPLAY will accelerate customer acquisition through Direct Carrier Billing (DCB) integration, signing agreements with Zain in three countries – Saudi Arabia, Kuwait and Iraq. This also marks STARZPLAY's first-ever DCB integration in Iraq – providing…

Gabriel Marketing Group Wins 2020 Communicator Award of Excellence for Its User1st B2B Integrated Campaign for Digital Accessibility

2020 Communicator Awards select GMG’s integrated digital advertising, marketing and PR campaign for User1st about digital accessibility from more than 6,000 entries Gabriel Marketing Group (GMG), the industry’s leading digital marketing and public relations agency for high-growth technology companies, today announced it has won a 2020 Communicator Award of Excellence for best B2B integrated digital advertising, marketing and PR campaign. Selected from more than 6,000 entries, GMG’s award recognizes its strategic…

FunnelAI, a Growing, Real-Time Customer Acquisition AI Company, Expands Leadership Team

Real-time AI-Based customer acquisition software company, FunnelAI, is preparing for another noteworthy growth phase by bringing on two new leaders who will help steer the company through a post-coronavirus world. After a very successful year at FunnelAI, it continues on track with its growth strategy by filling two critical positions. The company is seeing an increased demand due to the need for an intelligent customer engagement solutions that ensure customers complete the entire buying journey from the comfort and safety…

Introducing Asset Assurance, a Safeguard for Brands using Powerful Editorial Imagery in Campaigns

Shutterstock provides protection for businesses licensing editorial images and video to amplify their brand message amid the pandemic Shutterstock, Inc, a leading global technology company offering a creative platform for high-quality content, tools and services, introduces Asset Assurance, a new product that offers brands and businesses guaranteed protection when licensing editorial content for commercial use. Shutterstock Editorial is a premier source for the latest news, sports, entertainment, and royal…

Daily MarTech Roundup: Latest Marketing and Sales Technology News, Product Annoucements and Insights

Today’s Daily MarTech Round-up covers the latest in Cloud, Marketing Analytics, Automation, Customer experience AI and ML announcements from Connatix (Video), Outreach (Sales Engagement), Facebook (Social), Salesforce (CRM), Concora (Customer Experience). Connatix Launches Live Stream Player Feature to Enhance Publishers’ Editorial Video Strategy Connatix, the next-generation video technology company for publishers, announced the availability of its ad-supported live stream player that enables publishers to easily stream…

Jolyn Selects Emarsys to Transform Omnichannel Marketing and Personalization, Powered by AI

Women’s competitive swimwear brand Jolyn today announces a partnership with omnichannel customer engagement platform provider Emarsys to transform the way it does omnichannel digital marketing and personalization. Powered by artificial intelligence, the Emarsys platform now automatically segments Jolyn’s customers, enabling the marketing team to automate targeted omnichannel campaigns to specific customers and drive real business outcomes. Marketing Technology News: Kasisto Awarded Two Landmark Patents, Enhancing the…

Dany Garcia And Dwayne Johnson’s Athleticon Launches Free Trailblazing, Multi-Platform Digital Community Experience

The Brand Announces a First-of-its-Kind Movement Serving Audiences with a Hub to Connect, Engage and Encourage a Virtual Health-Forward, Community-Driven Experience; Live Event Shifted to October 2021 Today, Athleticon Co-Founders Dany Garcia and Dwayne Johnson announced the brand's strategic evolution and revolutionary launch of a free interactive, multi-platform digital community, which will feature accessible and exclusive content to ignite passion and spark curiosity through the power of the brand's athletics,…

NetSuite Implementation Specialist Threadgold Consulting Brings Sidetrade’s AI Tech To SMEs

Sidetrade,  the B2B Artificial Intelligence platform, is proud to extend the value of their AI platform, leveraging a new partnership with Threadgold Consulting, a NetSuite implementation specialist. Forward thinking SMEs across the UK will now have a cutting-edge accounts receivable solution within their grasp, thanks to a new partnership between AI firm Sidetrade, and Threadgold Consulting. Threadgold Consulting is a specialist NetSuite ERP consultancy, enabling businesses to use cutting edge SaaS products for…

The Power of Blockchain and Cloud Storage for Documents

You've heard of Blockchain, but what can it do for you? You want to dive in but don't know "where to start." MJC & Associates, Inc. of Sugar Land, Texas, introduces a digital service company and the launch of its new technology platform, SAFEBOX-IMMUTABLE BLOCKCHAIN DOCUMENT PROTECTION℠, that uses the Ethereum blockchain network and cloud storage for managing and securing your valuable documents. Marketing Technology News: UiPath Delivers Industry’s First End-to-end Hyperautomation Platform SAFEBOX℠ …

Altaïr Group to Deploy Infor M3 for International Growth

French chemical group to modernise IT infrastructure, centralize information and facilitate exchanges with subsidiaries to support continued global growth  Infor, a global leader in business cloud software specialized by industry, today announced that Altaïr Group, a French chemical group composed of six leading companies in the field of cleaning products, fabric softeners, insecticides and repair pastes and putties, has decided to deploy Infor M3. The enterprise resource planning (ERP) application, which is specifically…