AdTech Roundup: Top Coolest Things in Advertising Technology

Today’s Daily AdTech Round-up covers latest in Native and Programmatic Advertising, Technology, TV Advertising, Audience Data announcements DMI, SmartBrief, AcuityAds, Cubic Corporation, and Mobiquity Technologies. DMI Marketing Announces New Identity DMI, wholesaler of consumer-driven life and annuity products announces a new brand identity with a complete rebrand. As part of its rebranding efforts, the Company’s name will change from DMI Marketing to a shortened version, DMI. Out of Home Advertising Association of…

AdTech Roundup: Top Coolest Things in Advertising Technology

Today’s Daily AdTech Round-up covers latest in Native and Programmatic Advertising, Technology, TV Advertising, Audience Data announcements FreeWheel, Innovid, Comscore, fishbat. Majority of Advertisers Used Advanced TV Solutions in 2019, New Survey Finds FreeWheel, A Comcast Company, announced that according to a new survey of over 300 marketers and agencies, advanced TV is being used by the majority of advertisers to reach their target audiences. Among these solutions, OTT/CTV was purchased by the highest percentage…

Daily AdTech Roundup: Top Coolest Things in Marketing and Sales Today

Today’s Daily AdTech Round-up covers latest in Native and Programmatic Advertising, Technology, TV Advertising, Audience Data announcements from Merkle, DoubleVerify, YuppTV, Meredith Corporation, Elo. Merkle Launches New Stream Media, Enabling Retailers to Grow Digital Ad Revenue Merkle, a leading technology-enabled, data-driven performance marketing agency, announced the launch of New Stream Media, a solution that allows retailers to grow their digital ad revenue, create more personalized experiences for consumers, and…

AdTech Partnership: Bonzai Brings Creative Ad Formats to Adobe Advertising Cloud

The partnership signifies an increase in appetite from advertisers and marketers for Bonzai’s programmatic creative management platform integrated into Adobe Marketing Cloud. Bonzai can save creative production time by up to 60%. Leading global programmatic creative management platform, Bonzai, has announced a new partnership with Adobe Advertising Cloud. Bonzai is a leading Programmatic Creative Management Platform leveraged by top Fortune 500 brands. Founded in 2011, their innovative and integrated self-serve…

Daily MarTech Roundup: Latest News, Insights, Funding and Updates

Today’s Daily MarTech Round-up covers the latest in Cloud, Marketing Analytics, Automation, Customer experience AI and ML announcements from RingCentral, Shutterstock, Comscore, Atos, Identity Automation, and Adsider LIVE. RingCentral Engage Digital Shares Insights on the ‘Get to Know Your Customer Day’ April 16 is the Get To Know Your Customer (GTKYC) day. For those who came in late, GTKYC Day is observed annually every quarter on the third Thursday of January, April, July, and October. In the current slowdown brought by …

DMEXCO 2017 Roundup for Marketers: Marc Pritchard, Data Science, AI and “The Art of Narrative Disruption”

A Quick Roundup Of Dmexco 2017, For Advertisers And Marketers, Who Are Looking At New Ways To Create Brand-Specific Campaigns That Resonate In Today’s Digital Economy Forty-eight hours at the 2017 Digital Marketing Exposition and Conference (DMEXCO) exposed the shifting sands in the martech, adtech, AI sectors and the digital economy. With over 40,000 visitors and nearly 1200 exhibitors at the event, DMEXCO 2017 revealed the visible trends and the underlying forces that would redefine the way marketers and advertisers see…

Coming of Age: 2020, a Generation-Defining Year for Gen X and Boomers

By the end of this decade, most global consumers are expected to be older than 60. Though the global population is aging and people are having fewer babies, the power and influence of older groups in the marketplace seems to have been largely lost on some marketers. As Generation Z have taken the pedestal from under millennials as the newest enigma for the modern marketer, Generation X or Gen X and baby boomers have often been left at the margin. “Old” and “young” stereotypes becoming old-fashioned Younger…

Why the Successful Deployment of SPO Is a Shared Responsibility Between DSPs, SSPs and Publishers

Another month, another acronym in the world of programmatic. SPO or supply path optimization is nothing new, but in times of heightened frugality, SPO is back in the hype-cycle, and for good reason!  As more dollars transact programmatically, and new formats trade via real-time bidding (RTB) for the first time, there’s no denying the efficiency, transparency, and scale programmatic provides. However, this gravitational pull can be a double edge sword for unsuspecting or unprepared advertisers. While some have come to…

Twilio Completes Acquisition of Segment

Twilio, the leading cloud communications platform announced the successful completion of its previously announced acquisition of Segment, the market-leading customer data platform. This transaction is valued at approximately $3.2 billion in Twilio Class A common stock, on a fully diluted and cash-free, debt-free basis. "Nearly every company is focused on acquiring, retaining, and growing their customer relationships through digital engagement," said Jeff Lawson, co-founder, and CEO of Twilio. "However, the biggest…

LoopMe Reports Significant Business Growth and Client Success Metrics

LoopMe, the outcomes-based advertising platform, announced significant growth figures for the first half of 2020, showcasing the company’s ability to adapt to the current economic downturn and unprecedented business environment. LoopMe’s value proposition to drive measurable uplift across business outcomes resonated with customers’ brand and performance marketing objectives, with clients leveraging solutions that helped both online and offline goals. LoopMe continued to profitably grow through 2020, driven by +100% client…

Ping Identity to Acquire Symphonic Software

Ping Identity Holding Corp., the Intelligent Identity solution for the enterprise, announced that it has acquired Symphonic Software, a leader in dynamic authorization for protecting APIs, data, apps, and resources through identity. Dynamic authorization gives IT teams the ultimate flexibility to control what users can see and do, enabling enterprises to more easily prevent fraud, improve cybersecurity, and comply with regulations. Over the past two years Ping Identity and Symphonic have enjoyed a collaborative and…

Bandwidth Completes Acquisition Of Leader Voxbone

Bandwidth, a leading enterprise cloud communications company, successfully completed the transaction to acquire Voxbone, an international enterprise cloud communications leader, for an enterprise value of €446 million EUR (approximately $519.4 million USD). The consideration to Voxbone shareholders consisted of cash in the amount of approximately €354.6 million EUR (approximately $413 million USD) with the remainder being paid in 663,394 shares of Bandwidth Class A common stock (approximately €91.3 million EUR or…

BBTV Launches New Mobile Game Offering With Key Content Partner James Rallison

BBTV Holdings Inc. a media tech company that uses technology enabled solutions to help content owners become more successful, is announcing the launch of a mobile gaming app, “TheOdd1sOut: Let’s Bounce” in partnership with James Rallison, the creator of one of YouTube’s most popular channels. The Mobile gaming apps revenue stream is a key part of BBTV’s Plus Solutions, helping to further unlock value from BBTV’s compelling portfolio of content partners and driving revenue expansion for both BBTV and its content owners.…

Sectigo and Green Hills Software Partner

Sectigo, a leading provider of automated digital identity management, embedded security, and web security solutions, and Green Hills Software, the worldwide leader in high-assurance operating systems, announce a global reseller agreement. The agreement enables Green Hills Software to offer Sectigo's Icon LabsTM Embedded Firewall, integrated and optimized for use with Green Hills Software's INTEGRITY® real-time operating system (RTOS) and its embedded high-performance TCP/IP v4/v6 host and router networking stack. The…

Comcast Executive Brendan Condon Joins Captify as Global CRO

Captify, the global leader in Search Intelligence, announced that former Comcast executive Brendan Condon has been named Global Chief Revenue Officer, charged with driving company growth worldwide for Captify. As the largest independent holder of search data outside of Google, Captify uses its Search Intelligence Technology to connect real-time searches from more than two billion consumers, delivering a more holistic and connected view of consumers at scale. Specifically, Condon will lean into his vast expertise and…

IQVIA’s Orchestrated Customer Engagement Platform Selected by Zentiva

IQVIA, a leading global provider of advanced analytics, technology solutions, and clinical research services to the life sciences industry, announced that Zentiva, a leading player in branded generic and OTC medications in the European and CIS markets, is leveraging IQVIA’s Orchestrated Customer Engagement (OCE) platform across 12 major markets. The platform will be key to helping Zentiva address changes in the market and streamline their commercial operations while creating more impactful customer interactions. Marketing…

Oracle Helps Communications Industry Drive Better Customer Experiences

Oracle announced a new cloud-based customer experience (CX) management solution for the communications industry. Oracle Digital Experience for Communications is a suite of industry-specific applications that capture and analyze customer-interaction data from front and back-office operations. This helps service providers better understand their customers' unique buying behaviors and preferences so the providers can quickly launch compelling new offers and products, provide better service, and increase sales. "While every…

Adverty Appoints Johanna Nymberg as Global Director of Business Development

Adverty AB (publ), the leading in-game platform for advertisers, agencies, and game publishers, has announced the hire of Johanna Nymberg as Director of Business Development, to spearhead further growth for the innovative company. This follows on the back of the launch of new offices across Europe and APAC and a raft of senior hires earlier this year. Adverty's mission is to deliver seamless advertising which connects brands and audiences through its revolutionary technology built for gaming. Nymberg will be…

TicketIQ Launches FanIQ, an Identity Management and Marketing Platform

TicketIQ announced that it has launched FanIQ, a data-driven marketing platform built specifically for live event promoters to manage ticket selling and membership acquisition. FanIQ expands on TicketIQ’s b2b marketing experience by allowing ticket sellers to create unified customer profiles for coordinated marketing across Facebook, Instagram, Amazon Advertising, YouTube, Google Display Network, Twitter, and Snap. LinkedIn and TikTok activations are planned for 2021. Marketing Technology News: Ethiopian Airlines Taps AI’s…

Kount Joins Adobe Exchange as Accelerate Partner

Kount, the leader in fraud prevention and digital identity trust, announced an Accelerate Level partnership in the Adobe Exchange Partner program. This will enable Magento customers to have access to industry-leading fraud prevention that is #1 for both its Technology Excellence and Customer Impact according to a recent Quadrant SPARK Matrix. The collaboration will help businesses to protect against payment fraud, chargebacks, and disputes while enabling businesses to accept more good orders and increase revenue. Businesses…