Dailymotion Partners with White Ops to Enable 100% Human Verification of Programmatic Advertising Interactions on their Video Platform

With White Ops Advertising Integrity solution blocking sophisticated bots, invalid traffic and fraudulent impressions in programmatic advertising, Dailymotion deepens focus on the trusted advertising ecosystem Dailymotion, a Vivendi-owned video platform dedicated to creating a trusted home for premium video content that matters, and White Ops, the global leader in sophisticated bot mitigation, announced an enhanced partnership that will protect Dailymotion’s programmatic advertising on its global video platform from…

DXC Technology Names Chris Drumgoole as Chief Information Officer

DXC Technology announced that Chris Drumgoole has been named executive vice president and chief information officer. Drumgoole, who previously served as chief information officer at GE, will report to Mike Salvino, DXC’s president and chief executive officer. Drumgoole’s appointment represents the seventh addition to Salvino’s senior leadership team since he became CEO in September of last year. In his role, Drumgoole will lead DXC’s global IT strategy and operations, helping the company meet and exceed the technology…

Portland Advertising Agency Reintroduces Itself As Rain

Updated Brand Embraces the Company's Geographic Roots and Promise of Transformational Growth to Clients The leading direct-to-consumer advertising agency, R2C Group is reintroducing itself as Rain, the growth agency. The comprehensive rebrand emphasizes the company's long-standing focus of driving transformational growth for DTC companies. Today, the fully integrated agency unveils a new identity and positioning. CEO and co-founder Michelle Cardinal leads the agency through this evolution of the company, which is…

Fishbat Discusses Top 5 Considerations for Building Digital Ad Campaigns for Clinical Trial Advertising

From real estate agencies to public relations firms to clinical trial patient recruitment companies, ad campaigns lead to long-term awareness and revenue. There are many companies that haven't considered digital media as a promotional tool. To this end, digital ads will be recommended. In their ongoing efforts to assist businesses with their marketing strategies, fishbat discusses top 5 considerations for building digital ad campaigns for clinical trial advertising. Marketing Technology News: AudioGO Ad Buying Platform…

Firefly Expands to Miami to Supercharge Super Bowl Advertising

Firefly, an Uber competitor in the taxi and rideshare vehicle management market, announced the expansion of its operations to Miami, Florida, a quickly-growing top media market. With screens rolling out this month, the company enables brands to supercharge advertising around the locally-hosted Super Bowl, the nation’s most-watched sports event of the year. Additionally, the company has taken the launch of its sixth city to clarify its approach to data. Of equal import to the athleticism celebrated at the annual event,…

Two Thirds of Advertising Campaigns Lack Personalised Experiences as Marketers Struggle With Multi-National Challenge

Rakuten Marketing data highlights the importance of smarter marketing investment as new media opportunities and international sales peaks dominate 2020 aspirations New research by Rakuten Marketing finds UK marketers estimate just one in three campaigns (33%) are personalised ad campaigns, meaning many are still relying on content that cannot be changed to suit the needs of specific consumers. This is all the more pertinent as the continued migration away from cookie-based advertising in 2020 is pushing marketers…

Perion Appoints Shai Alfandary as General Manager, Advertising Cloud Platform

Enterprise Software Visionary to Lead Perion Efforts Productized Synchronized Digital Branding Solution Perion Network Ltd., a global technology company that delivers its Synchronized Digital Branding solution across the three main pillars of digital advertising - ad search, social media and display / video advertising – announced that Shai Alfandary has been appointed General Manager of Perion’s Advertising Cloud Platform. Mr. Alfandary brings two decades of enterprise software leadership to Perion, where he will be…

H4 Technology Partners with Paramount Management Group to offer ACO Analytics and Data Management Services

H4 Technology has announced that it has partnered with Paramount Management Group (PMG) to provide Accountable Care Organizations (ACOs) decision support, analytic, and data management solutions paired with management services with a focus to improve outcomes, lower cost and mitigate downside risk. At the beginning of the year, Clarkson Regional Health Services joined Blue Cross Blue Shield of Nebraska in a partnership with Think Whole Person Healthcare.  Paramount Management Group is a subsidiary of Clarkson Regional…

Canadian Advertising Agencies Lead Transparency Revolution for Ad Cost Benchmarking

In partnership with SQAD, Canadian Advertisers become world leaders for transparent cost benchmarking and negotiation equity A first-of-its-kind Canadian ad cost data platform was announced today by SQAD, LLC – the leading provider of advanced media planning software and transaction-based ad cost data. The platform, MediaCosts: Canada, aggregates negotiated market ad cost values for conventional National TV, Selective and Specialty TV, as well as Radio advertising, exclusively for data-contributing advertising agencies,…

Blockchain Solutions Providers Aqilliz and Lucidity Partner to Bring Greater Authenticity to the Advertising Sector

By building on leading blockchain platform Zilliqa, the product will be backed by enterprise-grade security and scalability standards Aqilliz, a blockchain solutions provider for the digital marketing ecosystem, and Lucidity, a leading blockchain-enabled digital advertising verification platform, together announced a global collaboration that looks to bring greater authenticity to the US$333.25 billion digital advertising sector. The product will integrate Lucidity’s existing technology with Zilliqa’s high-security, high…

Dynata Releases 2020 Global Trends Report, Highlighting Changing Consumer Attitudes on Climate Change, Technology Adoption, Privacy and…

Second Annual Look at Consumer Sentiment and Opinion Offers Deeper Dive Into the Global Trends That Drive Attitudes and Behaviors Dynata, the world’s largest first-party data and insights platform, announced its 2020 Global Trends Report, a global study of the opinions, attitudes and behaviors of people driving the cultural, social, economic, and technological trends that impact our daily lives, including climate change, technology adoption, and privacy and trust. Now in its second annual edition, the 2020 Global Trends…

Demandbase Optimizes Marketing Spend With Automated Advertising

Dynamic Audiences Enables Marketers to Automate Advertising and Marketing Campaigns, Saving Time and Money Demandbase, the leader in Account-Based Marketing (ABM), announced the availability of Dynamic Audiences feature to its flagship ABM Platform, enabling B2B marketers to automate their advertising and marketing campaigns. Dynamic Audiences empowers marketers to optimize their ABM strategy by automatically updating campaign audiences with the most relevant target accounts, based on CRM updates, recent offsite intent…

Advertising Tech for Audiovisual Media, Brand Marketing Priorities According to Portada’s New Survey

Portada's Survey "What Brand Marketers Need From Martech in 2020", Has Found That Advertising Technologies for Audiovisual Media (Addressable TV, Video, Digital Audio and Display, and Programmatic) Are the Main Investments Items for Brand Marketing in 2020 Portada has conducted a poll to explore in which martech areas marketers plan to invest more in 2020. The survey "What Brand Marketers Need from MarTech in 2020" sheds light on the structure of the growth of MarTech expenditures. Based on a poll of 100 brand marketers…

Aki Technologies Purchases Eyeview’s Video Personalization Technology to Bolster Leadership in Moment Marketing

Mobile Advertising Leader Invests in Tech Patents, Empowering Brands to Deliver Millions of Permutations of Video Ads to Consumers Video optimization and personalization just got easier now that Aki Technologies, the leading provider of mobile moment marketing, has completed its acquisition of the intellectual property of Eyeview, the pioneering video marketing company founded with the aim of delivering 1:1 personalized video in order to drive sales for leading brands. Aki will integrate Eyeview’s technology into its…

Out of Home Advertising Association of America Launches Biweekly News Service

OOH Smartbrief to Cover out of Home Advertising News, Best Practices and Top Campaigns On Jan. 21, the Out of Home Advertising Association of America (OAAA) and SmartBrief launched a twice-weekly news service: OOH SmartBrief. “In an age of ever-increasing media fragmentation, OOH advertising is more relevant and powerful than ever because it reaches people wherever they consume media” OOH SmartBrief shares the most important news affecting the out of home (OOH) advertising industry, including ad trends, industry…

MGI Acquires Verve Wireless To Advance Its Market Position In Programmatic Mobile Location Display And Video Advertising

Media and Games Invest or MGI announced that its subsidiary gamigo AG agreed on acquiring Verve Wireless, Inc.'s business. Verve is a leading North American Mobile Location data platform for location-based programmatic video and display marketing. Technology is actively used to create efficiency improvements and competitive advantages within the group. Synergy and integration potentials are important criteria for the expansion of the portfolio. MGI is a fast and profitably growing company focusing on a "buy,…

Cubic Partners With Paragon Vitamins to Advertise Within Its Loyalty-Based Advertising Service

Cubic Transportation Systems Offers Brands Access to Untapped Environment to Reach Engaged, Captive Audience Cubic Corporation announced its Cubic Transportation Systems (CTS) business division is partnering with Paragon Vitamins, a subscription-based supplier of personalized supplements, to advertise within Cubic Interactive, its advertising and loyalty rewards platform for public transportation. Cubic Interactive allows brands to place advertisements within a transit agency’s mobile traveler app and/or on physical…

Ampersand Launches New Audience-Based TV Advertising Solution

Ampersand's New Multi-Screen Platform Provides Centralized TV Advertising Solution with Ad Planning, Buying and Measurement Across 85 Million Households and 55 Percent of All Addressable Households Ampersand, the data-driven TV advertising sales and technology company, announced the launch of The AND Platform. The AND Platform is a new TV Advertising Solution for planning, buying and measurement linked to the audience-based TV advertising. Ampersand was earlier NCC Media. At launch, advertisers will be able to work…

TechBytes with Gary Ogasawara, Chief Technology Officer at Cloudian

Why is metadata important for an organization building AI and ML models? AI and ML models generally need to train from large quantities of data, and the broad adoption of AI and ML has only been possible due to the widespread accumulation of Big Data over the past decade or so. The challenge is that it’s difficult for Data Scientists to navigate massive Big Data deployments to locate the data they need for their models. Metadata is simply data about data. It describes what data is. Metadata can tell you when a…

Advertising Reporting Comes Of Age

Strategus Labs Aggregates First Full-Strength OTT/CTV Attribution Suite Ad-tech managed services platform Strategus announced that its Labs Division has tested, vetted and combined state-of-the-art data and location solutions into the first full-strength suite of attribution reporting tools for Connected Television advertisers. Despite viewers' relentless cable/satellite cord-cutting in favor of Over-the-Top digital streaming, CTV has not, until now, adequately addressed advertisers' most important question: Who saw…