Data Gravity Identified as Key Megatrend Impacting Enterprise Growth

Data gravity, or the propensity for bodies of data to draw an expanding swath of applications and services into closer proximity, has been identified as a key megatrend impacting enterprises and service providers over the next decade, according to recently published research.  Data gravity may affect an enterprise's ability to innovate, secure customer experiences, and even deliver financial results on a global scale.  The Data Gravity Index measures the creation, aggregation, and private exchange of enterprise data and…

RollWorks Announces Technology Partner Ecosystem; Adds Folloze, LeanData, Opensense, and PFL to Team of Market Leaders

Company's Partner-First Approach Brings B2B Marketers Orchestrated Engagement and Maximum ROI RollWorks, a division of NextRoll, announced the new RollWorks technology partner ecosystem, and added partnerships with Folloze, LeanData, Opensense, and PFL to its growing roster of technology partner market leaders. The integrations across printing and direct mail engagement, email signature engagement, and data segmentation add additional solutions for marketing and sales teams with account-based strategies, and show…

Google Cloud and Reckitt Benckiser Collaborate to Build Consumer Engagement Across Brands With Data and New Digital Capabilities

Google Cloud announced a collaboration with Reckitt Benckiser (RB) to drive stronger customer engagement as the consumer health, hygiene, and nutrition company embarks on wide-scale digital transformation. The alliance, which is a result of RB's multi-year digital transformation, will see Google Cloud unify the company's extensive data landscape, building new capabilities around consumer identification, journeys, and behaviors. In addition, the partnership will provide the foundation to enable RB to manage data and…

Ipsidy Joins the FIDO Alliance

Ipsidy Inc. a leading provider of secure, mobile biometric identity solutions, including Identity as a Service (IDaaS), today announced it has joined the FIDO Alliance, a cross-industry coalition developing open, interoperable authentication standards that reduce reliance on passwords with authentication that is more secure, private, and easier to use. The FIDO (Fast Identity Online) Alliance was formed in 2012 to address the problems individual users face in creating and remembering multiple usernames and passwords. FIDO…

Qlik Expands Strategic Partnership With Google Cloud With Integrated Solution for SAP Data Analytics

Qlik deepened its strategic partnership with Google Cloud with a new joint offering focused on enabling customers to increase the value of their SAP data with Google BigQuery. Optimized to support SAP data on Google Cloud and Google BigQuery, and reinforced with Qlik’s new ‘SAP on Google Cloud Expertise’ designation, Google Cloud customers now have an integrated solution they can confidently deploy with Qlik Data Integration to help drive more use and value from all their data. Marketing Technology News: Okera Introduces…

Spirion Unveils Global Alliance Partner Program

Establishes technology and solution provider partner ecosystem committed to strengthening personal data protection through best-in-class solutions Spirion, a pioneer in data protection and compliance solutions, announced its Global Alliance Partner Program, a worldwide partner ecosystem committed to simplifying and strengthening the protection of personal data to reduce organizational risk and facilitate compliance with growing data protection regulations. The new program brings together a broad complement of software…

RevTrax Launches Predictive Purchase Data Product Offering

RevTrax, the industry pioneer and market leader in offer management solutions, and the exclusive Offer Management Platform (OMP) provider to hundreds of multinational CPG, retail, travel, financial services and automotive brands, announced the launch of its newest product, Predictive Purchase Data (PPD). With this new product, for the first time ever, RevTrax is leveraging more than a decade of consumer behavioral data to enable broader personalization use-cases for marketers. “PPD can support a whole breadth of…

Selligent and Five9 Partner to Deliver Intelligent, Data-Led Omnichannel Customer Journeys

Five9 Customers Can Now Use Selligent to Empower Contact Center Agents with Real-Time Customer Information Selligent, the intelligent omnichannel cloud technology company, announced that it has joined the Five9 App Marketplace, merging the capabilities of Selligent Experience Cloud with the Five9 Intelligent Cloud Contact Center for improved omnichannel customer experiences. By rooting evolving customer experiences in data collected throughout the customer journey, contact center agents are better able to assess needs and…

CleverTap Appoints Jasmeet Gandhi as Head of Business Development and Alliances

CleverTap, the leading AI-powered customer lifecycle, and user retention platform announced the appointment of Jasmeet Gandhi as Head of Business Development and Alliances. Mr. Gandhi brings over 20 years of product marketing, sales, and strategic alliances experience which he will leverage as he builds on CleverTap’s momentum in the competitive mobile marketing technology market. Mr. Gandhi will be based out of CleverTap’s Mumbai offices. Marketing Technology News: BrandTotal Raises $12 Million in Series B Round to Expand…

Riversand and Wunderman Thompson Commerce Partner to Deliver Cloud-Native Data Management Solutions in Europe

Riversand, a leading cloud-native SaaS Master Data Management (MDM) and Product Information Management (PIM) solution provider, and Wunderman Thompson Commerce, the leading global digital agency in commerce, announced their alliance to help organizations deliver winning commerce capabilities across all digital touchpoints, including third-party marketplaces such as Amazon, online retail, direct to consumer (D2C) and social media. Marketing Technology News: WPP Acquires Velvet Consulting This partnership enables Wunderman…

Mode Analytics Partners With Snowflake To Create Modern Data Analytics Stack

Mode Analytics, the leader in interactive data science and collaborative business intelligence, announced that it has partnered with Snowflake, the cloud data platform, to create a modern data analytics stack. The partnership will combine Mode’s in-memory data engine, Helix, with Snowflake’s vast data platform capabilities to enable data and business teams to execute queries and perform analysis with unprecedented speed. The two companies already have a long list of mutual customers who benefit from the partnership,…

Henri Richard joins Data Dynamics’ Board of Directors

Data Dynamics Strengthens its Board of Directors with the addition of NetApp’s former EVP of Worldwide Field & Customer Operations, Henri Richard Data Dynamics, the leader in Unified Unstructured Data Management, announced that it has added industry veteran, Henri Richard, to its Board of Directors. Mr. Richard is a recognized and proven leader with extensive experience in scaling global go to market operations and delivering exponential shareholder value. Henri Richard joins industry veterans Andy Monshaw and Randy…

Druva Announces Partnership and Channel Expansion With Tech Data

Company sets its sights on hyper growth through partnership with one of the world’s largest IT distributors as more enterprises accelerate their journey to cloud Druva, Inc., the leader in Cloud Data Protection and Management, announced the launch of a new distributor partnership with Tech Data, a global IT distributor and solutions aggregator. Leveraging Tech Data’s presence in more than 100 countries, 125,000 IT reseller customers and 45 years of industry expertise, Druva Compass is positioned for rapid expansion by…

Qlik Now Certified On Cloudera Data Platform

Qlik announced that it has been certified on the Cloudera Data Platform (CDP). As a Cloudera Certified Technology partner, the Qlik Data Analytics platform has been tested, validated, and certified to work with Cloudera Data Platform to help joint customers maximize their value and use of data in the cloud. “Similar to Qlik’s approach, which enables data and analytics from any data source in any cloud platform, Cloudera Data Platform recognizes customers’ desire for flexibility and choice,” said Itamar Ankorion, SVP of…

Protegrity Achieves Certification on Cloudera Data Platform

As a Cloudera Certified Technology, Protegrity Delivers Industry-leading Protection for Sensitive Data Across the Enterprise Protegrity, the data-security solutions provider, announced that it has been certified on the Cloudera Data Platform (CDP). Protegrity’s data-protection platform is now a Cloudera Certified Technology and has been tested, validated, and certified to work with CDP. The Protegrity platform’s CDP certification creates a trusted and protected environment where customers’ data can flow freely and…

SQream Connector Newly Featured in Tableau’s Extension Gallery Enables Interactive Analytics on Massive Data Stores

Tableau customers can rapidly ingest data, enabling exploration, analysis, correlation and visualization of significantly more data with more dimensions SQream, provider of a data analytics acceleration platform that enables enterprises to gain critical business insights from their massive data stores, announced that its data connector is now available in the Tableau Extension Gallery. The connector provides Tableau customers with near real-time interactive analytics on terabytes to petabytes of data. The SQream Connector…

EY Announces an Expanded Alliance With P&G to Transform and Build Supply Chain Resilience

Provides access to proven knowledge across supply chain processes to help companies reframe their future To better respond to today's rapidly changing supply chain ecosystem, EY announces an expanded alliance with Procter & Gamble (P&G) to provide a broad range of supply chain capabilities designed to address businesses' unprecedented challenges and market disruption as a result of the COVID-19 pandemic. Harnessing the supply chain industry leadership of EY teams and P&G offers a differentiated approach to…

MerchantE Backs Exceptional Customer Experience with Boomtown Alliance

Digital Commerce Platform Provider Joins Forces with Innovative Customer Support Expert MerchantE, a leading end-to-end digital commerce platform, announces a strategic partnership with product support platform expert, Boomtown, that will greatly enhance its overall customer support experience. Leveraging Boomtown’s machine learning models, MerchantE will expand capabilities and efficiencies for its customer support team by providing more personalized support services that aid in selling, activating and supporting…

iClick Interactive Presents Secrets of Adopting Data-Driven Marketing

 iClick Interactive Asia Group Limited, an independent online marketing and enterprise data solutions provider in China recently presented a keynote speech on data-driven marketing in China at the Product Marketing Alliance's Product Marketing Festival in APAC. Held from July 29 to July 30, 2020, the event is the world's first and only online festival dedicated to product marketing in the Asia Pacific region. During the presentation, iClick's Senior Product Director, Sarah Yong outlined the challenges faced by brands to…

MTX Boosts Data Analytics Capabilities For Its ERM Solutions

MTX announced that it joined the Looker Partner Network ecosystem. This collaboration enables MTX to further boost its growing portfolio of Emergency Response Management (ERM) solutions with Looker’s robust data analytics capabilities. Looker is a unified platform that powers data experiences and delivers actionable business insights to employees at the point of decision. It integrates data into the daily workflows of users to allow organizations to extract value from data at web-scale. Marketing Technology News:…