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Vibes Unveils Conversational Analytics, The Industry’s First Natural Language Processing Solution

New AI Analytics Solution Enables Brands to Extract Actionable Consumer Insights Vibes, a mobile marketing leader, announced Conversational Analytics, the industry's first Natural Language Processing (NLP) solution. Conversational Analytics further enables the Vibes Platform to extract deep consumer insights from the unstructured messaging content in its high volume of data and messages. The solution is a new capability within Vibes Advanced Analytics which together will help marketers see which mobile experiences provide…

Alight Analytics Launches Industry-Leading Cross-Channel Attribution Solution

ChannelMix Keys, the Latest Addition to Alight's ChannelMix Platform, Helps Marketers Produce True Cross-Channel Attribution Alight Analytics, the industry leader in marketing analytics, is proud to announce the launch of ChannelMix Keys, the latest addition to its ChannelMix platform, to help marketers produce true cross-channel attribution. With ChannelMix Keys, marketers generate a single multi-character tag or “key” that can be attached to ad campaigns on Facebook, Google, Twitter, YouTube and other online and offline…

Matrix Solutions Partners with Aspirant, Providing Media Ad Sales Teams with Greater Customization Options for Reporting and Analytics

New Partner to Serve as System Integrator and Enable More Customer-Specific Workflow Enhancements Matrix Solutions, the only global ad sales platform built for media, announced a new alliance with Aspirant, a leading global management consulting and technology firm. This relationship provides global media enterprises with greater customization capabilities within Monarch’s full ad platform and reporting and analytic modules, as well as additional system integrations and other workflow enhancements. Aspirant’s alliance…

Snowflake Named a Leader in Gartner Magic Quadrant for Data Management Solutions for Analytics

Snowflake Improved Its Position on the Ability to Execute and Completeness of Vision Axes in the Magic Quadrant Compared to the Previous Year Snowflake Computing, the data warehouse built for the cloud announced that Snowflake has been positioned as a Leader in Gartner’s 2019 Magic Quadrant for Data Management Solutions for Analytics report. Snowflake’s zero-management, cloud-built data warehouse equips today’s organizations with unique and powerful features to get all the insight from all their data by all their…

Infutor Acquires Ruf Strategic Solutions Accelerating Its Consumer Identity, Analytics and Intelligence Market Position

Strategic Acquisition Expands Infutor’s Intelligence and Segmentation Capabilities, Enabling Marketers to Use Identities, Attributes and Analytics for Consumer Acquisition, Retention and Optimization Consumer identity management expert Infutor announced that it has acquired Ruf Strategic Solutions, a Kansas City-based marketing intelligence and automation provider. Integrating Ruf’s extensive suite of consumer analytics, featuring thousands of consumer lifestyles and unique audience segments, with Infutor’s real-time…

Informatica Announces Cloud Analytics Modernization Solution With Tableau Powered by Amazon Web Services

Accelerating Cloud Analytics With Some of the Industry's Leading iPaaS, Data Catalog, and Analytics Solutions Informatica, the enterprise cloud data management leader, announced a complete, out-of-the-box cloud analytics modernization solution with Tableau, powered by Amazon Web Services (AWS), designed for enterprises looking to make the most of AWS in their analytics deployments. This new cloud analytics modernization solution includes integrated data cataloging, cloud data integration, data warehousing, and visual…

Pyze Launches Next Generation Cross Channel Analytics & Marketing Automation Solution

Pyze Introduces Role Based Custom Dashboards, Integrated Cross Platform Analytics, and Trigger Based Marketing Campaigns Pyze, the leading AI driven cross-platform analytics and engagement platform, announced the general availability of its latest Growth Intelligence Platform release featuring the most advanced cross channel analytics solution in the industry. The release also features customizable user dashboards, and a powerful new user interface. Driven by customer demand, Pyze designed the new UI to accelerate…

Clarivate Analytics to Enhance AI-Driven Trademark Research Solutions with TrademarkVision Acquisition

Strategic Acquisition of Cutting-Edge, Australian Company to Deliver the Next Generation of Trademark Research Clarivate Analytics, the global leader in providing trusted insights and analytics to accelerate the pace of innovation, announced the acquisition of Australian AI-technology company TrademarkVision. It joins Boston-based company CompuMark, the trademark clearance and protection partner for 9 out of 10 of the world’s most valuable brands. Forty percent of trademarks filed contain images. However, trademark…

Oracle Lauded for Predictive Analytics, Machine Learning Solution

Oracle Autonomous Data Science Cloud Service Recognized as a Leader in Notebook-Based Predictive Analytics and Machine Learning by Independent Report Oracle has been named a leader in notebook-based Predictive Analytics and Machine Learning (PAML) solutions by Forrester Research, earning the highest average current offering score as well as the highest possible score for its solution roadmap. The Forrester Wave: Notebook-Based Predictive Analytics and Machine Learning Solutions, Q3 2018 report recognizes that Oracle…

CAKE by Accelerize Delivers Vertical Enterprise Software Solution for Mortgage Industry that Combines Customer Journey Analytics with Lead…

Digital Marketing SaaS Provider Transforms Lead Acquisition, Management and Routing Process to Boost ROAS and Increase Lead Monetization Accelerize and its digital marketing software division CAKE announced the availability of a marketing intelligence solution that seamlessly integrates lead generation technology with multi-channel measurement for complete visibility into campaign performance and lead quality for key optimization opportunities. With Journey by CAKE – an enterprise, cloud-based platform that collects and…

Verto Analytics Raises $13.4 Million to Expand its Audience Measurement Solutions to Address Media Fragmentation and Lack of Cross-Platform…

Latest Funding Will Support New Services, a Robust Client Success Program, and Verto’s Growth in the US and Europe. The Growth Round Comes at a Pivotal Moment as the Fast-Paced Media Measurement Market Evolves Verto Analytics, the consumer-centric audience measurement company, announced that it has secured $13.4 million in growth-financing led by Conor Venture Partners, Open Ocean Capital, and Finnish Industry Investment with participation from Steve Farella, Chairman of MDC Media and Steve Marshall, CEO and Founder of…

Visual BI Solutions Announces Its Participation in BI and Analytics Conference

Visual BI Solutions Provides Strategic Consulting, Software and Solutions That Achieve Agile, Mobile, Self-Service and Real-Time BI Visual BI Solutions, an SAP Partner and a specialized player in Business Intelligence (BI) and Analytics, announced their participation in BI and Analytics Conference being held this year at Huntington Beach, CA between February 19-21. They will be exhibiting at Booth #3. This year, Visual BI will be exhibiting their End-to-End BI capabilities ranging from Quick-Start Programs,…

Jellyfish Dynamix Launches As Technology Solutions Provider for DoubleClick, Google Analytics 360 Suite and Google’s Cloud

Leading Digital Marketing Agency Creates Technology Solutions Group Building On Doubleclick Certified Marketing Partnership. Global digital marketing leader Jellyfish Group announced the launch of an exciting new division, Jellyfish Dynamix. A technology solutions group, Jellyfish Dynamix evolved from the company’s early participation as a DoubleClick Certified Marketing Partner and Google Analytics Certified Partner. The Group specializes in providing access and support to DoubleClick, Google Analytics 360 Suite, Cloud…

OpenText to Resell VisibleThread’s Language Analytics and AI Solutions

Automation Helps Assure Clearer, More Readable And Engaging Content VisibleThread announced a strategic partnership with OpenText, the world's leading software vendor in Enterprise Information Management. OpenText, with $2.3b in annual revenue will now resell VisibleThread's Language Analytics solutions. This allows their customer base to not just manage content, but vet the quality of the content using VisibleThread's NLP (Natural Language Processing) platform. OpenText Customers can now create the most engaging and…

NetBase Brings Natural Language Processing to Social Media Monitoring; Launches “Instant Search” Solution for On-Demand Social…

According to a market research report, natural language processing market size is estimated to grow from $7.63 billion in 2016 to $16.07 billion by 2021, at a Compound Annual Growth Rate (CAGR) of 16.1%. Social media monitoring segment is expected to be among the top investors in natural processing market. NetBase, by introducing natural language processing for social monitoring, reveals how this cognitive technology adds power and balance to existing martech stacks. NetBase, the leading provider of social media…

Web.com Group Launches Innovative SEO Marketing Solution that Makes it Easier for Businesses to Climb to the Top of Search Results

New tool is an outcome of product integration resulting from previous acquisition of Dreamscape Networks Limited Web.com Group, a leading web technology company helping millions of customers around the globe thrive in a connected world, announced the introduction of an innovative SEO marketing solution that provides easy, actionable recommendations for businesses that want to appear more prominently in search engine results. Marketing Technology News: Wurl Network Surges Past 400 Channels The new SEO solution, which…

RRD Appoints Lisa Pruett to President of North America Packaging Solutions

Former CEO and military veteran, Pruett brings decades of expertise to RRD R.R. Donnelley & Sons Company (RRD), a leading global provider of multichannel solutions for marketing and business communications, announced the appointment of Lisa Pruett to President of RRD Packaging Solutions. Marketing Technology News: Help Stop the Spread of COVID-19 at TrackMyTemp Pruett steps into the position following the retirement of Brad Ross, who was instrumental in developing the packaging business into a key growth…

Vonage Receives 2020 Product of the Year Award for Vonage Meetings Video Collaboration Solution

Vonage, a global business cloud communications leader, announced today that TMC, a global, integrated media company, has awarded Vonage Meetings a 2020 INTERNET TELEPHONY Product of the Year Award.  Marketing Technology News: Insight Recognized in Gartner 2020 Magic Quadrant for Managed Workplace Services, North America Vonage Meetings is the latest in a series of innovations to Vonage Business Communications (VBC), enhancing the Company's unified communications offering. Included for all VBC users, Vonage Meetings is…

SQream Offers Free Licenses to Organizations Using Data Analytics to Fight the Coronavirus

SQream, provider of SQream DB for accelerated analytics on massive data stores, announced that as part of their effort to contribute to the fight against COVID-19, they are offering free licenses of SQream DB to qualified healthcare and government organizations on the frontlines of the push to defeat coronavirus. Marketing Technology News: Coursera Taps Dr. Betty Vandenbosch as New Chief Content Officer SQream DB enables organizations to rapidly analyze massive amounts of data which is being mined to find a better…

TeamViewer Supports Schools and Universities during COVID-19 Pandemic with Free Online Collaboration Solution

TeamViewer, a leading global provider of secure remote connectivity solutions, now offers its online collaboration solution Blizz to all schools and universities free of charge. The free Blizz licenses can enable teachers and professors to hold interactive lessons in a virtual classroom environment with up to 50 participants via video and telephone connections to help schools manage the transition to remote learning. Marketing Technology News: Coursera Taps Dr. Betty Vandenbosch as New Chief Content Officer Blizz is…