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New Winterberry Group Research Deconstructs the Confusion Revolving Around Customer Data Platforms

Winterberry Group, a specialist management consultancy that supports growth initiative in advertising, marketing, media, information and technology, released new research: “Deconstructing Customer Data Platforms: Myth vs. Reality.”  Developed over the past four months, the research deconstructs the confusion brands are experiencing with Customer Data Platforms (CDPs) by defining the category, outlining use cases and presenting a long-term outlook for the CDP market. Based on interviews conducted with more than 40 CDP and…

BlueVenn Launches Its New Real-time Customer Data Platform for Marketers to Realize a Single Customer View

BlueVenn Unify Creates an Optimized, De-Duplicated and Trustworthy Single Customer View Enabling Marketers to Improve Their Multi-Channel Marketing and Personalization BlueVenn, a leading marketing technology vendor in the Customer Data Platform (CDP) market, announced that it has launched BlueVenn Unify, a new CDP that enables marketing teams to centralize all their online and offline customer data from disconnected systems, including all the transactions and interactions, to create a unified customer view. BlueVenn…

Lytics Raises $35 Million to Extend Leadership Position in Customer Data Platform Market

JMI Equity-Led Investment to Accelerate Strategic Growth Initiatives in Product Development and Customer Success, and Expand Lytics’ Team Lytics, the leading Customer Data Platform for marketers, announced the closing of a $35 million Series C investment round. The round was led by JMI Equity, a growth equity firm focused on investing in leading software companies, with participation from current investors Comcast Ventures, Two Sigma Ventures, Rembrandt Venture Partners and Voyager Capital. This investment will…

The Asian Financial Services Industry Needs a Customer Data Platform

Customers in the financial services industry want personalized experiences. They, in fact, expect and demand them from their service providers. They prefer to stay loyal to a company as long as they receive this special treatment. As a result, personalization has become the number one priority for marketers in the industry today. They are waking up to the realization that delivering personalized experiences highly depend on understanding customer data.marke Very few companies have the means to understand this data and use…

Leadspace Sees Record Growth and Industry Recognition in 2018 as More Companies Adopt B2B Customer Data Platforms

Customer Data Platforms See Increasing Adoption in B2B Companies to Effectively Unify and Activate 1st and 3rd Party Data Across Sales & Marketing Platforms. Leadspace Recognized as a Leader in Category in 2018 Forrester Analyst Report, Doubles ARR Growth with Key Enterprise Customer Wins Including Iron Mountain, Splunk and 8x8 Leadspace, the leading Customer Data Platform (CDP) for B2B Sales and Marketing, announced record growth in 2018, driven by continued success among enterprise customers. Numerous Leadspace…

QuickPivot Announces New Digital Marketing Capabilities to Customer Data Platform

New Data Onboarding Capability Helps Marketers Create Advanced Advertising Segments and Integrate Digital Marketing and Offline Campaigns QuickPivot, the leading customer data platform company, announced a new capability that enables marketers to activate their first-party data for digital marketing. This new functionality allows QuickPivot to truly be a central system of record for customer marketing across all communication channels. Now with QuickPivot, marketers can create advanced audience segmentations for digital…

Cleartrip Selects CleverTap’s Customer Data Platform to Deliver Personalized Experiences at Hyperscale

Advanced Customer Engagement Platform Helps a Leading Travel Brand with Global Presence to Drive Enterprise-Wide Experimentation and Create Phenomenal Growth Cleartrip, the leading online travel aggregator in India and the Middle East, announced that it is leveraging CleverTap's enterprise customer data platform to measure the impact of its engagement strategies through every touch point in the customer journey. Cleartrip leverages CleverTap to combine user data from online and offline sources to create exceptional…

RedEye Selects SnapLogic for AI-Powered Customer Data Platform

Marketing Automation Firm Chooses SnapLogic Integration Platform to Support Key Marketing Systems for Renowned UK Brands SnapLogic, provider of the #1 intelligent integration platform,  announced that multi-channel marketing firm RedEye has selected SnapLogic’s intelligent integration platform to support its Predictive Analytics and Customer Data Platform offerings. With customers including some of the UK’s most recognizable brands, RedEye provides AI-powered marketing automation systems which enable its clients to…

Leadspace Launches “Leadspace for Salesforce”, Making Leading B2B Customer Data Platform Available Natively in Salesforce

Leadspace for Salesforce Makes Sales Engagement Simpler and More Effective; Pilot Customers Double Target Account and Audience Coverage, and Improve Data Accuracy by More Than 30% Leadspace announced the launch of Leadspace for Salesforce, a new product to help businesses find and convert their ideal customers. Leadspace for Salesforce is a key component of Leadspace’s B2B Customer Data Platform (CDP). Leadspace’s CDP unifies and optimizes Sales and Marketing data to enable highly accurate, personalized messaging and…

V12 Data Launches V12 Velocity, an Integrated Customer Data Platform to Drive Accelerated Results

V12 Data, a leading provider of people-based marketing solutions, announced the launch of V12 Velocity, an integrated Customer Data Platform (CDP) solution that blends first and third party data, customer journeys and analytics to drive accelerated results for brands. The solution is also the first CDP in the marketplace to include thousands of third-party data elements as part of its bundled solution. Using V12's CDP package, brands can quickly integrate and manage customer data to acquire new customers, develop actionable…

Evergage Named ‘Best Customer Data Platform’ in MarTech Breakthrough Awards

While Traditional CDPs Serve as Systems of Record, Evergage Recognized for Also Being a System of Action Evergage, The 1-to-1 Platform company, announced it has been named "Best Customer Data Platform" in the inaugural MarTech Breakthrough Awards. The awards program – a new addition to the Tech Breakthrough Awards organization – recognizes the best companies and products in the fields of marketing, sales and ad technologies. More than 2,000 nominations were received from organizations all over the world. Judges –…

Lytics Tops Award Count, Receives Highest Scores In Data Quality And Insights In Customer Data Platform Buyer’s Guide

The Leading CDP for Marketers Was Also Recognized for Highest Customer Satisfaction Scores in This First CDP Buyer's Guide from the Relevancy Group Lytics, the leading CDP for marketers, announced its exceptional performance in industry research firm The Relevancy Group's (TRG) CDP Buyer's Guide for 2018. Lytics had the highest scores in five categories related to customer data quality and insights, and the highest overall scores in customer satisfaction. Lytics also won the most awards among the six vendors in the…

Customer Data Platform Leader RedPoint Global Earns Most Awards in The Relevancy Group’s Report, The Relevancy Ring – CDP Buyer’s Guide 2018

Most Comprehensive CDP Vendor in the Market Receives High Recognition Among Peers RedPoint Global, a top provider of customer data platform and customer engagement technology,  announced that the company has been named the leading Customer Data Platform (CDP) vendor across several product categories in The Relevancy Group’s latest report, The Relevancy Ring – CDP Buyer’s Guide 2018. The Relevancy Group measured client satisfaction across 10 categories, where RedPoint Global received more Client Satisfaction Awards than…

SessionM Recognized by Gartner for Customer Data Platforms for Marketing and Mobile Marketing Platforms

SessionM Named in 2018 Gartner Magic Quadrant for Mobile Marketing Platform and Gartner Market Guide for Customer Data Platforms for Marketing SessionM, the leading customer data and engagement platform, announced that it has been cited in Gartner’s July 2018 Magic Quadrant for Mobile Marketing Platforms report as well as Gartner’s Market Guide for Customer Data Platforms for Marketing. .@SessionM recognized by @Gartner_inc for customer data platforms for marketing and mobile marketing platforms SessionM is uniquely…

AgilOne Launches First-Ever Customer Data Platform Capabilities for Call Center and Customer Service Teams

Agilone’s New 360 Profile for Customer Service Provides Real-Time Comprehensive Customer-Level Insights to Customer-Facing Teams AgilOne, the leading customer data platform for enterprise B2C brands, launched a new offering called AgilOne 360 Profile for Customer Service, which provides AgilOne’s single view of the customer to customer support and call center teams in real-time – the first of its kind within the customer data platform category. While marketing use cases are the hallmark of customer data platforms (CDPs),…

Mapp Announces a New Unified Customer Data Platform 

Mapp Cloud with CDP Will Be the Only Unified Data and Marketing Automation Platform Built for Global Marketers Mapp Digital, the largest private global marketing software technology provider, announced its entrance into the Customer Data Platform marketplace. Combined with Mapp's industry-leading software, Mapp Cloud, this new innovation will continue to give marketers a unique advantage in growing their businesses. Mapp Digital is a leader in global marketing technology, with Mapp Cloud and its products. Over 3,000…

Lattice Engines Launches the First Customer Data Platform for Account-Based Marketing

Lattice Atlas Uses AI To Scale ABM Across All Accounts Using Both First And Third Party Data Lattice Engines, the leading provider of AI-enabled ABM solutions, has launched its next-generation platform called Lattice Atlas. The platform helps customers connect their data across all internal and external sources, create a single view of the customer journey, and centralize audience creation and measurement across all channels. Marketing organizations struggle to scale their Account-Based Marketing (ABM)…

Velocidi Acquires ShiftForward; Becomes the World’s First Private Customer Data Platform

Industry's First Private Customer Data Platform Gives Marketers Access to a Complete, Real-Time View of Every Campaign Combined with Customer Data Velocidi becomes the world's first private Customer Data Platform (CDP) by acquiring ShiftForward, a leading marketing automation and data platform company. Brands can now protect billions of customers by keeping precious data safely on a private, in-house CDP rather than relying on marketplace platforms on the public cloud. Velocidi, already a powerful customer data…

RedPoint Global Takes The Lead As The Most Comprehensive Customer Data Platform In CDP Institute Vendor Comparison Report

Company Leads Top 24 Customer Data Platform (CDP) Vendors as the Only Platform to Provide All Features and Capabilities Measured by the CDP Institute RedPoint Global, a top provider of customer data platform and customer engagement technology, announced that it has been positioned as the most comprehensive customer data platform in the CDP Institute Vendor Comparison Report. The Customer Data Platform (CDP) Institute is a vendor-neutral organization dedicated to helping marketers manage customer data. Their CDP Vendor…

NGDATA Adds New Enhancements to the Lily Customer Data Platform

Group DNA, OneAnalytics, and Other New and Expanded Features Provide Additional Insights to Marketers to Deliver More Relevant Customer Experiences NGDATA®, the customer experience management solutions company, has announced enhancements to Lily™, the company’s next-generation customer data platform, designed to help marketers deliver more relevant customer experiences powered by deeper insights and context around individuals and groups. The company’s next-generation customer data platform, Lily™, puts people at the…