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HCL Releases Unica V12.0: Announcing the New, Cloud Native Unica Platform

HCL Technologies, a leading global technology company, announced version 12.0, to be generally available in April 2020. the largest and most comprehensive update to the Unica platform ever. Features include: #UNICAisBACK – This is the most comprehensive upgrade to Unica yet – with over 200 enhancements, 25 new features, 90+ native reports, 500+ REST APIs, and a new UI/UX. Improved Experience – Modern, intuitive user experience; Manage offers and content across all channels with Centralized Offer Manager; Get…

Flowhaven Continues Rapid Growth with New Customers, Hires & Office in the World’s Entertainment Capital

Within first 100 days of announcing seed funding, licensing relationship management solution celebrates major new clients, new LA office and key hires Flowhaven, the only brand licensing solution built on the world's #1 CRM platform, Salesforce, is marking three months of accelerated growth with the opening of a new office in Santa Monica, Calif.; appointments to key positions; a new client roster and; an expanded customer support footprint. The new office, located in the U.S. entertainment capital, includes the new US…

MarTech Interview with Heather K. Margolis, Founder and CEO at Channel Maven Consulting

"I always tell young women to listen to the advice you’re inevitably going to get, but at the end of the day, follow your gut." Hi Heather, tell us about your journey into Demand-gen Marketing. What inspired you to start “Spark Your Channel”? My demand generation journey started before we had email. In high school, I worked for a one-person insurance agency after school. This woman was obsessed with demand generation (in a good way). Everyday I would mail merge (if you’re under 35, Google it!) lists of people into…

Bounteous Upgraded to Gold-Level Akeneo Partner

Partnership Thrives with Award-Winning PIM Implementation Insights-driven digital experience agency Bounteous announced its elevated status as a Gold Solution Partner with Akeneo, a global leader in Product Experience Management (PXM) solutions. Following another year of record growth and transformational product information management (PIM) implementations, Bounteous now holds the most certifications of all Akeneo partners headquartered in North America. Marketing Technology News: Aternity Expands Executive Team With…

IAB and IAB Tech Lab Create Vital New Role: Angelina Eng Joins as First-Ever VP of Measurement and Attribution

Experienced Agency Executive to Oversee Global Standards and Best Practices for Digital Marketing IAB and its sister organization IAB Tech Lab (Tech Lab), the digital media and marketing industry’s global nonprofit research, development, and standard-setting consortium, announced the appointment of advertising industry veteran Angelina Eng as Vice President of Measurement and Attribution. Eng, who has held senior positions at Morgan Stanley, Merkle, and Dentsu Aegis, is one of the first leaders at any major media and…

KRONOS ADVANCED TECHNOLOGIES Inc Announces Integration with Shopify eCommerce Platform

KRONOS ADVANCED TECHNOLOGIES, Inc., a product development and production company that has significantly changed the way air is moved, filtered and sterilized announced the integration with Shopify, a leading eCommerce platform powering over one million merchants across 175 countries. The new shopping site will allow KNOS to utilize the unified platform for integrating all commerce channels with the Company’s business systems and supply chain network management. Marketing Technology News: Reputation.com Welcomes Rebecca…

Alibaba Cloud Offers AI, Cloud Services to Help Battle COVID-19 Globally

Alibaba Cloud, DAMO Academy and DingTalk technologies available to medical personnel Alibaba Cloud, the data intelligence backbone of Alibaba Group, said it has offered medical personnel around the world advanced cloud-based technology applications in the fight against the COVID-19 pandemic. The artificial intelligence-enhanced innovations are based on learnings and insights garnered during the initial outbreak of the virus. The series of cloud-native anti-coronavirus solutions stem from joint efforts of Alibaba…

Sensely Launches COVID-19 Solutions Around the World

No-code platform enables fast, scalable deployments, with solutions launched in Japan, Switzerland, and the United States In response to the global pandemic, Sensely announced that it has launched a series of customized COVID-19 screening and educational tools with enterprises around the world. Using Sensely's platform, enterprises can seamlessly incorporate the unique avatar and speech-based Sensely chat interface into their existing websites or mobile apps. In addition, Sensely also announced the launch of …

Servion Recognized as Cisco Unified Contact Center Enterprise Authorization Partner in Canada

With this certification, Servion is uniquely positioned to sell, deploy and support Cisco Unified Contact Center Solutions targeted at large enterprises Servion Global Solutions (Servion), a leading Contact Center and Digital Customer Experience (CX) solution provider, has successfully expanded its Cisco offering into the Canadian market and is recognized as a Canadian Cisco Unified Contact Center Enterprise Satellite Authorization partner that can sell, deploy, and support, Cisco’s Enterprise Unified Contact Center…

ShardSecure Welcomes Robert Stephen as VP of Strategic Sales

ShardSecure, the data protection company whose Microshard technology helps organizations accelerate cloud adoption by mitigating cloud misconfiguration and data security risks, announced that seasoned cybersecurity sales executive Robert Stephen has joined the company as VP of Strategic Sales. Robert Stephen has played a key role in the growth of industry-leading cybersecurity organizations such as Cylance, acquired by BlackBerry for $1.4B in February 2019, and SentinelOne, the leader in endpoint security that recently…

Weyland Tech Provides Corporate Update

Weyland Tech, Inc., a leading global provider of mCommerce platform-as-a-service (PaaS), eCommerce managed services and fintech solutions, has provided a corporate update. “Given the subscription-based model of our flagship CreateApp mCommerce platform and the benefits of digital customer interaction continuing to drive activity, we see limited impact on our core business from COVID-19,” commented Weyland Tech CEO, Brent Suen. “We’ve had recent minimal effect on productivity and customer service. To be sure, it remains a…

365 Connect Assists Customers in Implementing Social Distancing With Digital Solutions in the Wake of COVID-19

365 Connect, a leading provider of award-winning digital marketing, leasing, and resident service platforms for the multifamily housing industry, announced the company is offering its messaging system at no additional costs to its customers. The platform enables the exchange of real-time text and email messages with prospects and residents to assist property managers in implementing social distancing in the wake of COVID-19. Marketing Technology News: Aternity Expands Executive Team With Seasoned Industry Leaders While the…

Vonage Releases Multiple New Free Services to Work, Learn and Get Medical Advice from Anywhere as the Need for Completely Virtual…

Vonage offers include: New business continuity offer enabling seamless remote work; New standalone video collaboration product; New Vonage Instant Alert SMS service to distribute real-time updates on the COVID-19 pandemic from government agencies which Vonage will open source and share worldwide Vonage, a global business cloud communications leader, is releasing several new solutions for organizations that need to operate in remote environments during the COVID-19 health crisis. Vonage's unique and powerful…

Domo Announces Support for Amazon SageMaker Autopilot

Now Machine Learning is Accessible to More Users Domo announced new capabilities in the Domo Business Cloud, including automatic machine learning (AutoML), recommended actions, and drag-and-drop predictive model deployment through support for Amazon SageMaker Autopilot. Amazon SageMaker Autopilot is an Amazon Web Services (AWS) solution that automatically trains and tunes ML models based on data provided by a customer. Companies can now use their data in Domo as input into Amazon SageMaker Autopilot and automatically create…

Multi-Location Businesses Can Triple Growth Rate with Localized Marketing According to Joint Research from SOCi and Localogy

Results of the second annual Localized Marketing Benchmark Report underscore the importance of optimizing digital presence on a local level SOCi, Inc., the leading centralized platform built specifically for "next-level" multi-location marketers, today released its annual Localized Marketing Benchmark Report, which revealed that an optimized localized marketing strategy can yield up to three times more business growth. More than 250 multi-location brands were evaluated on their overall presence, ratings and reviews, and…

Bright Pattern to Provide COVID-19 Support to Call Center Industry with Cloud Solution

Bright Pattern, leading provider of cloud omnichannel contact center software, is offering special virtual contact center capability for companies impacted by Coronavirus Bright Pattern has been closely monitoring the developments around COVID-19 and its impacts on the call center and customer experience industry. In response to the COVID-19 outbreak, work from home policies, and social distancing recommendations, Bright Pattern is offering a special virtual call center capability for companies impacted by the coronavirus…

Pega Launches Free App to Help Clients Track COVID-19 Employee Exposure and Mitigate Risks

Pegasystems Inc., the software company empowering digital transformation at the world’s leading enterprises,  announced the launch of a free app to help its clients track the spread of COVID-19 among employees and maintain business continuity in the face of the global pandemic. The new COVID-19 Employee Safety and Business Continuity Tracker app from Pegasystems provides business leaders with live dashboards that visualize the scope of COVID-19 exposure in their workforce and allows them to manage the impact it may…

Alterra.ai and Mymo Launch a Chatbot That Can Answer Questions on the Coronavirus Outbreak

The COVID Q&A bot answers questions on the coronavirus symptoms, prevention, and treatment, among other things. It helps people concerned about the coronavirus outbreak to quickly get answers to their burning questions. Marketing Technology News: Tacton Visualization Empowers Customers to See and Interact with Customized Products in Real-Time The bot relies on the information from the Centers for Disease Control and Prevention (CDC) and the World Health Organization (WHO). The bot is available to medical…

Live Data Shows Impact Coronavirus Is Having on European Businesses

Purple has billions of presence footfall data, 155 million users in over 185 countries and their expert data scientist team has constructed visual models of the impact that Coronavirus has had in Europe, the Middle East, and Africa. Due to the pandemic, Purple have decided to make their data available to all who wish to see, enabling people, businesses and economists to track the real-time impact COVID-19 are having on all industries across the globe. The enterprise-class analytics and wayfinding business have been working…

EventSmack Advertising Local Businesses Open For Delivery or Limited Services During COVID-19

EventSmack announces that they will be adding a current status listing to their app which will notify the public which businesses are still open for limited services. This is in response to many businesses closing their doors or losing business while the country is in "Social Distancing" mode. Marketing Technology News: Reputation.com Welcomes Rebecca Biestman as Chief Marketing Officer With rising concerns over the spread of COVID-19, many businesses – including restaurants and bars – are closing their doors or…