Banner Before Header

Black Pearl Mail Unveils New Insights Module; Equips Customers with Real-Time Email Visibility & Customized Analytics

Black Pearl Mail, the provider that transforms email into a smart digital marketing tool, announces it is releasing a new module for its software-as-a-service (SaaS) product. The Insights module, which is a productivity suite for customers, activates the intelligence of email so customers can begin using it strategically. This module includes real-time notifications and customized dashboard style analytics to give senders visibility into when their emails are getting opened and what elements are being interacted with in…

LatentView Analytics Launches AI-Driven Conversational Analytics Platform ‘Casper’ to Democratize Enterprise Data

New Platform Enables Anyone across the Enterprise to Access Data and Insights on Demand through Natural Language Voice and Text Queries LatentView Analytics, a trusted analytics partner to the world’s most recognized brands, launched Casper, its new AI-based conversational analytics platform, that enables anyone within a company to easily access customized reports and insights in visual, text, or voice form with no coding required. According to Gartner, by 2021, “conversational first” will be adopted by the majority of…

CINDE Announces: NTT Data Launches Salesforce Center of Excellence in Costa Rica

The Costa Rican Investment Promotion Agency (CINDE) announced that NTT DATA, Inc. opened a center of excellence in Costa Rica to serve its Salesforce portfolio. The company, located in the America Free Zone industrial park, has been certified as a Platinum Salesforce Partner with more than 15 years of partnership with Salesforce. NTT DATA, a leading IT services provider, currently has a dozen Salesforce accounts in Costa Rica that need to hire more specialized personnel with English language proficiency. The profiles…

Sprinklr Announces New Core Platform Functionality: Live Slide Technology Enables the Rapid Creation of Beautiful Presentations which…

Leading Brands Such as Michael Kors Are Using New Sprinklr Presentations Functionality to Present Real-Time Social Data With Ease and Style Sprinklr, the world’s first Unified Front Office Platform for Modern Channels, announced Sprinklr Presentations, a new function of the Core Platform, and available across all 5 Sprinklr products -- Modern Marketing; Modern Advertising; Modern Research; Modern Care; and Modern Engagement. Sprinklr Presentations enables brands to present real-time social and business data in beautiful,…

Consumers aren’t as Inspired as Marketers About GDPR Principles and Data Privacy Laws

GDPR One Year On: Latest Survey Shows Consumer Awareness around Data Use is Very Low about GDPR Principles  Marketing teams may have managed to surf the turf with EU's GDPR Principles in the first year. As we inch toward the first GDPR anniversary, market analysts and Data Privacy trend watchers are constantly churning data on GDPR impact. They provide insights on how GDPR transformed the data industry globally -for businesses and for consumers. In an interesting data research on GDPR Principles, Ogury found that less…

Qlik Kicks Off AI In Action: The Qlik Analytics Tour, The Largest Roadshow In Data & Analytics

Worldwide Tour to Host More Than 130 Events Across Americas, Europe, Middle-East, Africa and Asia-Pacific Qlik announced the start of its Qlik Analytics Tour, which will host 130 events worldwide involving 90+ Qlik partners to showcase the power of analytics to turn raw data into powerful insights that helps organizations lead with data. Leading organizations are investing in analytics to more easily discover and leverage key insights through data that can enable strategic action across their entire organization. Through…

Tapad Brings Global Insights to Arm Treasure Data’s Enterprise CDP Technology

Joint Solution Will Enhance Accuracy and Reach Across North America, EMEA and APAC Tapad, a global marketing technology company and leader in digital identity resolution solutions, announced a new joint capability with Arm Treasure DataTM , a leader in enterprise customer data management. The partnership combines The Tapad GraphTM technology with Arm Treasure Data's robust enterprise Customer Data Platform (CDP), enabling advertisers in the Arm Treasure Data marketplace to access Tapad's datasets. With the integration…

Canada’s Translation Bureau Selects SDL for Customized Linguistic Services Request Management System

Combining SDL MultiTrans and SDL Trados Studio, SDL to Provide One Platform for End-to-End Linguistic Services with Automated Workflow and Unified Terminology SDL, a global leader in content creation, translation and delivery, is pleased to announce that it will be providing a customized Linguistic Services Request Management System (LSRMS) to the Translation Bureau, a federal institution within the Public Services and Procurement Canada of the Government of Canada. Combining two of SDL's market-leading solutions, SDL…

BigCommerce for Drupal Brings Customized Shopping Experiences to Drupal Community

BigCommerce, the leading SaaS ecommerce platform for fast-growing and established brands, announced BigCommerce for Drupal, a headless commerce module built specifically for the open-source content management system (CMS), at DrupalCon Seattle. Developed in partnership with Acro Media, a world-renowned digital commerce agency, BigCommerce for Drupal gives brands the ability to embed flexible, enterprise-level ecommerce functionality into revolutionary customer experiences created within Drupal’s highly-extensible and secure…

Validity Launches Validity Trust Assessments, a Revolutionary New Approach to Managing Customer Data Quality

Unique Solution Provides Data Trust Score, Details on Business Impact, and Actionable Playbook for Data Quality Improvement Validity, the most trusted name in customer data quality, unveiled Validity Trust Assessments, a first-of-its-kind solution for evaluating and managing customer data. Validity Trust Assessments is an on-demand software solution that produces real-time reports that show an organization’s Data Trust Score, high-level metrics, comparative industry benchmarks and a detailed remediation plan for…

Signals Analytics Receives Frost & Sullivan’s 2019 Technology Innovation Award – Data Analytics

On-Demand Data Platform Signals Playbook Recognized as a Highly Effective Tool That Connects Disparate External Data with Deep Context to Help Business Leaders Achieve Growth Signals Analytics has been chosen by Frost & Sullivan, the Growth Partnership Company, as the recipient of the 2019 Frost & Sullivan Technology Innovation Award, Data Analytics. The data analytics company was specifically chosen for its next-gen, on-demand data platform that connects disparate external data with deep context to help brands…

Oracle Again Cited as a Leader in Data Management Solutions for Analytics

Oracle Positioned Highest for Ability to Execute and Furthest for Completeness of Vision in Latest Gartner Magic Quadrant for Data Management Solutions for Analytics Oracle announced it was positioned highest for ability to execute and furthest for completeness of vision in Gartner's 2019 "Magic Quadrant for Data Management Solutions for Analytics" report. Oracle's leadership in data management emanates from its deep portfolio of database management solutions, including the self-driving Oracle Autonomous Database.…

New Winterberry Group Research Deconstructs the Confusion Revolving Around Customer Data Platforms

Winterberry Group, a specialist management consultancy that supports growth initiative in advertising, marketing, media, information and technology, released new research: “Deconstructing Customer Data Platforms: Myth vs. Reality.”  Developed over the past four months, the research deconstructs the confusion brands are experiencing with Customer Data Platforms (CDPs) by defining the category, outlining use cases and presenting a long-term outlook for the CDP market. Based on interviews conducted with more than 40 CDP and…

VoiceBase and Tableau Software Partner to Modernize How Speech Analytics Data is Consumed by the Enterprise

VoiceBase, the leading open architecture solution for AI-powered speech analytics, announced a strategic partnership with Tableau Software, the leading visual analytics platform, to transform how enterprises make broad use of speech analytics data. Through this partnership Tableau customers can now lead a digital transformation initiative to extend the benefits of speech analytics beyond the contact center to every department by leveraging VoiceBase's deep learning speech technology, powerful query language, and predictive…

dotData to Showcase New Version of Its Data Science Automation Platform

Version 1.4 Adds New Machine Learning Algorithms, AI-Powered Feature Engineering from Geo-Temporal Data, and Significant Enhancements in Automated Data Preprocessing and Data Collection dotData, the first and only company focused on delivering end-to-end data science automation and operationalization for the enterprise, announced the availability of Version 1.4 of its dotData Data Science Automation Platform. This latest update adds significant enhancements to the platform and provides users with deeper insights,…

Augmented Analytics to Play a Vital Role in Converting Big Data to Smart Data

New Data Monetization Business Models to Expand Growth Opportunities for Solution Providers, Finds Frost & Sullivan Advancements in data processing tools and adoption of next-generation technologies such as augmented analytics to extract insights from Big Data are expected to drive the Smart Data market toward $31.5 billion by 2022. Augmented analytics automates data insights and provides clearer information, which is not possible with traditional analysis tools. Companies such as Datameer, Xcalar, Incorta, and…

Tray.io Launches Embedded Edition That Enables Software Companies to Dramatically Accelerate Their Data and Application Integration Velocity

Offers Unique Combination of API-Powered Plug-And-Play Design, Drag-And-Drop Builder, and Transparent User Experience Built to Speed Time-To-Market and Delight End Users Tray.io, the General Automation Platform that puts deep software integrations and enterprise-class automation into the hands of everyone, has launched Tray Embedded Edition. Software companies can now rapidly meet market demand by easily, seamlessly, and rapidly upgrading their products so that their customers can instantly activate integrations and…

New Revelation on Customized Mobile Websites and their Impact on Push Notification Campaigns

Study Defines New Metric, Subscriber Lifetime Value, as Key to Increasing the Impact of Push Notification Strategies Marfeel, an ad tech platform that revolutionizes the way publishers create, optimize, and monetize mobile websites, announced the results of an extensive study that measured the value of push notifications to publishers and identified optimized strategies for increasing the value of push notifications by up to 40 percent. The research defined a new metric, Subscriber Lifetime Value, or SLTV, to evaluate…

Salesforce’s Journey Builder Gets Access to Audience Data from Google Analytics 360

Journey Builder Becomes Stronger; Will Receive Vast Amounts of Audience Information from Both Salesforce’s DMP & Google Analytics 360 Google had hinted last year that it intends to combine Google Analytics 360 with Salesforce’s Data Management Platform. That news was recently confirmed, and this integration is set to go live on 13 February 2019. Now, users of Journey Builder, a part of Salesforce’s Marketing Cloud can access customer data from both — Salesforce and Google. Marketers will now be able to improve…

MoZeus Announces Multi-Year Data Capture Partnership with Hyundai Motor America and INNOCEAN Worldwide Americas

MoZeus Worldwide, a leading provider of data-driven experiential marketing technology, announced a multi-year partnership with Hyundai Motor America to operate with its longtime agency of record, INNOCEAN Worldwide, in order to enhance Hyundai’s experiential data capture and analytics program. “INNOCEAN’s Experiential team was seeking a dedicated technology partner, not just a vendor, they could trust to build and maintain a fully-integrated, multi-dimensional engagement platform that would exceed Hyundai’s data capture…