Oracle Again Cited as a Leader in Data Management Solutions for Analytics

Oracle Positioned Highest for Ability to Execute and Furthest for Completeness of Vision in Latest Gartner Magic Quadrant for Data Management Solutions for Analytics Oracle announced it was positioned highest for ability to execute and furthest for completeness of vision in Gartner's 2019 "Magic Quadrant for Data Management Solutions for Analytics" report. Oracle's leadership in data management emanates from its deep portfolio of database management solutions, including the self-driving Oracle Autonomous Database.…

New Winterberry Group Research Deconstructs the Confusion Revolving Around Customer Data Platforms

Winterberry Group, a specialist management consultancy that supports growth initiative in advertising, marketing, media, information and technology, released new research: “Deconstructing Customer Data Platforms: Myth vs. Reality.”  Developed over the past four months, the research deconstructs the confusion brands are experiencing with Customer Data Platforms (CDPs) by defining the category, outlining use cases and presenting a long-term outlook for the CDP market. Based on interviews conducted with more than 40 CDP and…

VoiceBase and Tableau Software Partner to Modernize How Speech Analytics Data is Consumed by the Enterprise

VoiceBase, the leading open architecture solution for AI-powered speech analytics, announced a strategic partnership with Tableau Software, the leading visual analytics platform, to transform how enterprises make broad use of speech analytics data. Through this partnership Tableau customers can now lead a digital transformation initiative to extend the benefits of speech analytics beyond the contact center to every department by leveraging VoiceBase's deep learning speech technology, powerful query language, and predictive…

dotData to Showcase New Version of Its Data Science Automation Platform

Version 1.4 Adds New Machine Learning Algorithms, AI-Powered Feature Engineering from Geo-Temporal Data, and Significant Enhancements in Automated Data Preprocessing and Data Collection dotData, the first and only company focused on delivering end-to-end data science automation and operationalization for the enterprise, announced the availability of Version 1.4 of its dotData Data Science Automation Platform. This latest update adds significant enhancements to the platform and provides users with deeper insights,…

Augmented Analytics to Play a Vital Role in Converting Big Data to Smart Data

New Data Monetization Business Models to Expand Growth Opportunities for Solution Providers, Finds Frost & Sullivan Advancements in data processing tools and adoption of next-generation technologies such as augmented analytics to extract insights from Big Data are expected to drive the Smart Data market toward $31.5 billion by 2022. Augmented analytics automates data insights and provides clearer information, which is not possible with traditional analysis tools. Companies such as Datameer, Xcalar, Incorta, and…

Tray.io Launches Embedded Edition That Enables Software Companies to Dramatically Accelerate Their Data and Application Integration Velocity

Offers Unique Combination of API-Powered Plug-And-Play Design, Drag-And-Drop Builder, and Transparent User Experience Built to Speed Time-To-Market and Delight End Users Tray.io, the General Automation Platform that puts deep software integrations and enterprise-class automation into the hands of everyone, has launched Tray Embedded Edition. Software companies can now rapidly meet market demand by easily, seamlessly, and rapidly upgrading their products so that their customers can instantly activate integrations and…

New Revelation on Customized Mobile Websites and their Impact on Push Notification Campaigns

Study Defines New Metric, Subscriber Lifetime Value, as Key to Increasing the Impact of Push Notification Strategies Marfeel, an ad tech platform that revolutionizes the way publishers create, optimize, and monetize mobile websites, announced the results of an extensive study that measured the value of push notifications to publishers and identified optimized strategies for increasing the value of push notifications by up to 40 percent. The research defined a new metric, Subscriber Lifetime Value, or SLTV, to evaluate…

Salesforce’s Journey Builder Gets Access to Audience Data from Google Analytics 360

Journey Builder Becomes Stronger; Will Receive Vast Amounts of Audience Information from Both Salesforce’s DMP & Google Analytics 360 Google had hinted last year that it intends to combine Google Analytics 360 with Salesforce’s Data Management Platform. That news was recently confirmed, and this integration is set to go live on 13 February 2019. Now, users of Journey Builder, a part of Salesforce’s Marketing Cloud can access customer data from both — Salesforce and Google. Marketers will now be able to improve…

MoZeus Announces Multi-Year Data Capture Partnership with Hyundai Motor America and INNOCEAN Worldwide Americas

MoZeus Worldwide, a leading provider of data-driven experiential marketing technology, announced a multi-year partnership with Hyundai Motor America to operate with its longtime agency of record, INNOCEAN Worldwide, in order to enhance Hyundai’s experiential data capture and analytics program. “INNOCEAN’s Experiential team was seeking a dedicated technology partner, not just a vendor, they could trust to build and maintain a fully-integrated, multi-dimensional engagement platform that would exceed Hyundai’s data capture…

Data Privacy Moves to Top of the Priority List for Advertisers

IAS Industry Pulse Report Explores Top Priorities and Opportunities For 2019 Fifty-six percent of advertisers who participated in Integral Ad Science (IAS) Industry Pulse Report said data privacy is number one on their list of priorities for the coming year. Demand for consistent measurement across platforms is a close second followed by brand safety and ad fraud. It is no surprise that data privacy has surpassed the usual suspects as a focus - the advent of GDPR in the EU and the emergence of The California Data…

Adsmovil Launches ‘Adsmovil Personas’ Audience Data Platform for the US Hispanic Market with More Than 25 Million Profiles

Hispanic Mobile Media Company Offers Decoupled and Deterministic Data on Hispanic Profiles Adsmovil, the leading mobile advertising company targeting US Hispanics with a direct relationship with 1,200+ Latin American, Spain and US Hispanic publishers, announces the launch of its audience data platform, ‘Adsmovil Personas,’ which will allow brands and agencies to target US Hispanic audiences via decoupled data from their preferred DSPs at scale. The platform allows brands to customize US Hispanic audiences by…

V12 Launches Intent Data Solution Based on Browsing Behavior

V12 Signals Addition Monitors Data From Over 91% Of Internet-Connected Devices V12, a leading provider of customer acquisition solutions, announced an expansion to V12 Signals, an industry leading suite of consumer purchase intender databases spanning multiple industries. V12 Signals, which currently identifies consumer purchase intent using proprietary mobile location intelligence and trigger data insights, now also now tracks behavioral intent data from over 91% of internet-connected devices every month in the US.…

Vuzix Demonstrate Hands-Free Database Access Solution Using Vuzix Blade at CES 2019

Vuzix Corporation, a leading supplier of Smart Glasses and Augmented Reality (AR) technology and products is pleased to announce the demonstration of a hands-free smart glasses database access solution at CES 2019. The solution, which utilizes the Vuzix Blade, integrating with Salesforce Service Cloud, the world's #1 customer service platform, and a smart speaker, realizes hands-free operation by providing voice-driven searching of knowledge information contained in Service Cloud, allowing employees to support on-site…

Terminus Broadens Data Integration & Engagement Capabilities with New Account-Based Marketing Platform Release

New Integrations Make It Even Easier for B2B Marketing Teams to Identify Ideal Accounts Based on Intent and Engagement; Expanded Orchestration Features Cement Terminus’ Position as the Most Advanced ABM Platform on the Market Terminus, the #1 rated account-based marketing (ABM) execution platform, announces new features and integrations that extend the ability of B2B marketers to unify their account intelligence and better orchestrate multi-channel engagement. The Terminus platform is purpose-built to empower marketing…

CallRail’s First-To-Market Cost-Per-Lead Solution Now Includes Multi-Channel Data

With This Enhancement, Marketers Now Have the Ability to Attribute Conversions from Multiple Interaction Types and Channels CallRail, the world’s most popular call tracking and analytics provider, announced big enhancements to its first-to-market Cost per Lead (CPL) solution within the CallRail application. Now, marketers can automatically calculate their cost per lead by analyzing text, form, and call conversions from paid campaigns on Google Ads, Facebook, and Bing Ads. These improvements showcase CallRail’s proven…

DataGrail Becomes the Latest Member of Marketo’s Innovative Partner Program

DataGrail’s Data Transparency Platform Integrates with Marketo’s Customer Engagement Initiatives. The Partnership Ensures Data Privacy for Marketo’s Customers Today’s consumers have become extremely skeptical about how their information is processed by brands. The recent allegations on Information Technology behemoths about user data breach have added more fuel to the fire. This is becoming a problem for brands globally because today’s businesses depend on data to derive meaningful business insights. Hence, it is…

JotForm Announces PDF Editor –Turns Collected Form Data into Great-Looking PDF Documents

JotForm, a leading online form software provider, announced the release of "JotForm PDF Editor," a product that makes it easy for anyone to turn online form response data into professional and polished PDFs. "JotForm PDF Editor has the strength and flexibility to turn information collected from online forms into a professional and polished PDF," said Aytekin Tank, JotForm founder and CEO. "Our users told us about wanting better ways to present and distribute their form data. Our new PDF Editor makes the entire process…

Sefati & Co Announces Its New Branding, but Maintains Its Core Focus on Customized Digital Marketing Solutions

The company formerly known as Sefati Digital has announced new branding—including a new name and a new website. The company, now christened Sefati & Co, has overhauled its online presence, making it easier than ever for customers to interact with the brand. Despite these changes, the company’s core service offerings—including customized digital marketing solutions—will remain the same. “We’re not a traditional agency, but neither are we a DIY consulting firm,” says the company’s founder, Al Sefati. “We’ve never been…

CRM and Customized Automation Take To The High Skies with AI-Driven Sales Assistant

Zoho's Chief Evangelist, Raju Vegesna Spoke About How Zoho CRM and Their AI-Based Sales Assistant, Zia Are The Perfect Tools for Running an Entire Business You wouldn't disagree if the "C" in CRM would actually expand to 'Competition' and not 'Customer' alone. With so much happening in the industry, marketing teams are super-busy with multi-channel communication and pipeline management. Working with a CRM requires significant expertise in dealing with data and mining it, for proper orchestration, at multiple levels of the…

Addressing a Significant Business Challenge, Tru Measure Introduces Customized Goals and KPI Reporting

Meaningful Metrics Prove True ROI of Digital Marketing Campaigns In a survey conducted by Advertiser Perceptions earlier this year, 40 percent of chief financial officers surveyed said “vanity metrics,” data points that present no real connection to their business, were one of the biggest concerns about investing more resources into digital marketing. Tru Measure, a digital marketing services platform, has created a solution to address this challenge with its new goals and key performance indicator (KPI) reporting…