Practice Welcomes New Team Members to Offer Their Clients Actionable Insights for the Most Pressing Business Challenges by Leveraging a …
Primis Expands API Capabilities for Data-driven Decision Making
Primis is incorporating API capabilities into its already innovative Video Discovery Unit. These added features will enable publishers to get to …
TechBytes with Brad Danaher, Director of TV Services at Experian Marketing Services
Tell us about your role and the team/technology you handle at Experian. Experian has a background in direct mail and …
Contegix Appoints Elizabeth Clor as Chief Marketing Officer
Contegix, the leading Managed Service Provider for digital applications, announced that it has named tech marketing expert Elizabeth Clor as …
IAB Names Veteran Digital Industry Leader Sheryl Goldstein Senior Vice President of Marketing and Member Investment
IAB, the national trade association for the digital media and marketing industries, named veteran digital industry sales and strategy leader …
TechBytes with Abi Jacks, Senior Director of Marketing, Europe, at Rakuten Marketing
Tell us about your role and the team/technology you handle at Rakuten Marketing. I am the Senior Director, Marketing for …
In-Vehicle Marketing: People Can Now Buy Coffee Through Their Cars. So, What’s Next?
In-vehicle marketing and services platforms have created a completely new media channel, allowing brands to reach consumers in their vehicles. …
Mobile Marketing and Advertising Tech Company Vehicle Relaunches as Sinch Engage, Setting a New Standard for Personalized, Relevant Customer Engagement
New Agency Matches Dynamic Messaging Technology With Advanced Creative, Empowering Brands to Reach Consumers With Personalized Video and Other Rich …
Admetrics Launches Marketing AI Assistant Newton to Advise Marketers on Growth Opportunities
Admetrics, a marketing intelligence company that supports advertisers with data science solutions to gain actionable insights into their marketing data, …
NGDATA Enables Marketers to Design and Deliver Data-Driven, Individualised Campaigns in Minutes, Not Weeks
Intelligent Engagement Platform unlocks the power of personalisation for every marketer – no data science degree needed NGDATA announces a …
Dynata Announces Pattie Qing Pan as New Head of Marketing
Dynata, a global leader in first-party data and data services, announces the appointment of Pattie Qing Pan as Executive Vice …
Goldilocks Principle of Marketing: The Need for a Consistent View of the Consumer Journey
Marketing and Advertising professionals running brands big and little around the globe are facing a similar dilemma in Consumer Journey. …
Salesfusion Joins Forces with Kyloe Partners to Drive Home Value of Marketing Automation for Recruiting and Staffing Industry
Key Bullhorn Partners Combine Efforts to Showcase Unique Benefits of Integrating Technologies to Enhance Marketing and Applicant Tracking Salesfusion, by …
Mobile Marketing Pioneer Isabel Rafferty Launches Canela Media
New Leading Digital Media Company Connects Brands to Multicultural Consumers at Scale Isabel Rafferty Wins Culture Marketing Council 2019 Rising …
Xactly Unveils AI-powered Solution to Deliver Real-Time Data-Driven Insights for Sales
Xactly Releases Major Enhancements to Optimize Sales Resource Planning Product Seasonality, Ramp, and Quotas Xactly, the leading innovator of cloud-based …
CommerceIQ Enables Movado’s E-Commerce Team With Amazon Command Center To Take Actions Efficiently Across Sales, Marketing, and Operations
CommerceIQ announces Movado Group, Inc., one of the world’s premier watchmakers, has selected its unified Amazon sales, advertising, and operations …
Actifio Announces Global Alliance with Tata Consultancy Services to Provide Multi-Cloud Copy Data Management Solutions for Data-Driven Enterprises
Successful Outcomes in Global Enterprises Promise Strong Alliance Actifio, the pioneer of copy data management software, announced a global alliance …
How DOOH Analytics Are Changing the Marketing Playbook
Advertisers lose $51 million a day to ad fraud. Some 65 percent of people skip Online Video advertising as soon …
Pernix Launches Attribution Application Solution to Brings Full Transparency to Performance Marketing Programs
New Proprietary Technology Addresses Industry Need for True Attribution Pernix, a digital marketing attribution application solution that guarantees advertisers complete …
FreeWheel’s Blockgraph Outlines New Path for Building the Future of Data-Driven TV
Presents New Research That Shows Advertisers Eager to Apply Data to TV Advertising; Survey Finds Advertisers Expect 40% of Their …