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        Prediction Series 2019: Interview with Tyler Simmons, Managing Director APAC at Foursquare
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        Why GDPR Changes Everything…for the Better
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        A-Z Glossary For Good TV Marketing – Part 3
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        A-Z Glossary For Good TV Marketing – Part 2
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        Turning Influencer Marketing into a Major Media Channel
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        Why the Private Sector, Not Just Governments, Needs to Take the Lead in ‘Cleaning up’ Europe’s Digital Economy
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        Best PPC Strategies for Your E-commerce Website
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        Can Positive Charity Ads Have More Impact?
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        75 Inspiring Martech Leaders Who Are Prepared for 2020
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        5 Revelations from LinkedIn 2020 Emerging Jobs Report that Should Excite a MarTech CMO
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        Tech Fraternity Finds Inspiration in Sundar Pichai’s Promotion as the New CEO of Alphabet
      • Uberflip's SnapApp Acquisition Welds Personalized Content with Lead Qualification
        Uberflip’s SnapApp Acquisition Welds Personalized Content with Lead Qualification
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        Fan-tastic FC Barcelona and 80 Million Instagram Followers: What Every Marketer Could Learn from Rakuten Arena’s Omnichannel Media Marketing
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Search Results for: Data-driven marketing

OpenText Core Experience Insights Delivers End-to-End Customer Journey Mapping for Data-driven Marketers
Technology

OpenText Core Experience Insights Delivers End-to-End Customer Journey Mapping for Data-driven Marketers

OpenText Provides Fresh Insights on Campaign Performance and Customer Sentiment OpenText, a global leader in Enterprise Information Management (EIM), launched …

PRNewswireOctober 17, 2019, 9:45 pmOctober 17, 2019 0 360
Prepare for Your First 100 Days as a Marketing Data and Analytics Leader
Guest Authors

Prepare for Your First 100 Days as a Marketing Data and Analytics Leader

The big data era made its way to Marketing. According to Gartner’s 2019-2020 CMO Spend Survey, marketing analytics tools get …

Lauren MaffeoOctober 17, 2019, 3:55 pmOctober 17, 2019 0 659
Accenture Interactive Announces Intent to Acquire French Data Marketing Firm Sutter Mills
Customer Experience Management, Native & Programmatic Advertising

Accenture Interactive Announces Intent to Acquire French Data Marketing Firm Sutter Mills

Expanding Its Capabilities in Data-Driven Marketing Strategy, Adtech and Martech Would Strengthen Accenture Interactive’s Ability to Help Brands Deliver Hyper-Relevant …

Business WireOctober 14, 2019, 12:59 pmOctober 14, 2019 0 518
DAX US Exclusively Partners with Frequency To Offer Data-Driven Dynamic Audio Advertising
Customer Experience Management, Native & Programmatic Advertising

DAX US Exclusively Partners with Frequency To Offer Data-Driven Dynamic Audio Advertising

DAX, the digital audio advertising platform created by Global, the Media & Entertainment group, has exclusively partnered with Frequency, digital …

PRNewswireOctober 13, 2019, 5:23 pmOctober 11, 2019 0 508
Infogroup Names Seasoned Harte Hanks and Epsilon Executives as EVP, Enterprise Sales, and SVP of Technology, Yes Marketing
CRM, Native & Programmatic Advertising

Infogroup Names Seasoned Harte Hanks and Epsilon Executives as EVP, Enterprise Sales, and SVP of Technology, Yes Marketing

Key Hires Bring Deep Expertise in Enterprise Sales and Integrating Best-Of-Breed Software Solutions Within a Partner Model Infogroup, a leading …

MTS Staff WriterOctober 9, 2019, 2:16 pmOctober 9, 2019 10 476
SAP Empowers Intelligent Enterprises With New Data-driven Cloud Services
Technology

SAP Empowers Intelligent Enterprises With New Data-driven Cloud Services

SAP SE announced enhancements to its business technology platform to enable intelligent enterprises to thrive in an Experience Economy. These …

PRNewswireOctober 8, 2019, 6:20 pmOctober 8, 2019 0 359
IPG Launches Kinesso, a Marketing Intelligence Engine Powered by Acxiom®
Sales Intelligence

IPG Launches Kinesso, a Marketing Intelligence Engine Powered by Acxiom

New MarTech Company Offers Clients Highly Accountable Data-driven Products for Precision Marketing Interpublic Group announced the formation of Kinesso, a …

Globe NewswireOctober 7, 2019, 10:30 pmOctober 7, 2019 0 1130
Neustar and the ANA Announce Winners of the 2019 Genius Awards in Advanced Marketing Analytics
Analytics

Neustar and the ANA Announce Winners of the 2019 Genius Awards in Advanced Marketing Analytics

2019 winners include Adobe, USA for UNHCR, LongHorn Steakhouse, and Pittsburgh Cultural Trust for their innovative marketing analytics achievements Neustar, …

Business WireOctober 7, 2019, 2:17 pmOctober 7, 2019 0 552
Decibel Names Shane Phair as Chief Marketing Officer
Technology

Decibel Names Shane Phair as Chief Marketing Officer

Appointment comes amid continued momentum for Decibel as global brands find value in and increase revenue with digital experience intelligence …

MTS Staff WriterOctober 4, 2019, 9:40 pmOctober 4, 2019 7 578
TIBCO Appoints Fred Studer as Chief Marketing Officer
CRM

TIBCO Appoints Fred Studer as Chief Marketing Officer

 TIBCO Software Inc., a global leader in integration, API management, and analytics, announced that Fred Studer has been appointed its …

PRNewswireOctober 2, 2019, 3:36 pmOctober 2, 2019 0 364
MGS Product Jam to Focus on the Importance of Product in Mobile Growth Marketing
Mobile Marketing

MGS Product Jam to Focus on the Importance of Product in Mobile Growth Marketing

Mobile Growth Summit’s Product Jam focuses on best practices for app monetization, retention, engagement, and data from a product perspective …

MTS Staff WriterOctober 1, 2019, 6:12 pmOctober 1, 2019 1 269
DeepIntent Achieves the Industry’s First True 1:1 Marketing Solution for Healthcare and Pharmaceutical Brands
Native & Programmatic Advertising

DeepIntent Achieves the Industry’s First True 1:1 Marketing Solution for Healthcare and Pharmaceutical Brands

MarketMatch for Advertisers provides a single end-to-end programmatic advertising platform to identify and target healthcare providers Until now, healthcare marketers …

Business WireSeptember 30, 2019, 8:03 pmSeptember 30, 2019 4 1014
M Science Launches Expanded Data-Driven Enterprise Software and Cloud Services Analysis and Data Visualization
Analytics, Data Visualization

M Science Launches Expanded Data-Driven Enterprise Software and Cloud Services Analysis and Data Visualization

Another Industry First as Unique Data Now Offers Unprecedented Visibility into Business-To-Business Interactions M Science, the pioneer in data-driven research …

PRNewswireSeptember 27, 2019, 7:59 pmSeptember 27, 2019 0 411
BOLD Worldwide Targets McKinsey and Company by Announcing a Massive Expansion Combining Big Data and Corporate Strategy to Its Leading Marketing and Branding Operation
Technology

BOLD Worldwide Targets McKinsey and Company by Announcing a Massive Expansion Combining Big Data and Corporate Strategy to Its Leading Marketing and Branding Operation

Leading creative and marketing firm announced its expansion beyond the advertising industry BOLD Worldwide, a leading creative and marketing firm, …

PRNewswireSeptember 27, 2019, 6:30 pmSeptember 27, 2019 1 875
SproutLoud Receives Patent for Distributed Marketing Platform
B2B Data, Location Data, Marketing Automation

SproutLoud Receives Patent for Distributed Marketing Platform

The US Patent and Trademark Office Awarded Sproutloud a Patent for Its Distributed Marketing Platform SproutLoud, a leader in the …

PRNewswireSeptember 27, 2019, 2:51 pmSeptember 27, 2019 0 870
MarTech Interview with Ashley Fauset, VP of Marketing at Stardust
Interviews

MarTech Interview with Ashley Fauset, VP of Marketing at Stardust

"AI and Machine Learning are both growing at a rapid pace within the Entertainment industry." Tell us about your role …
Sudipto GhoshSeptember 27, 2019, 1:30 pmSeptember 27, 2019 1 913
What Your Marketing Team Can Learn From DevOps
Guest Authors

What Your Marketing Team Can Learn From DevOps

Where should marketers go when they’re looking to improve? To their colleagues. When developers and coders weren’t collaborating so well …

Matthew BaierSeptember 26, 2019, 9:00 pmSeptember 24, 2019 0 882
Influencer Raises £3million Series A To Drive A New Era Of Creativity Globally Through Its Influencer Marketing Technology
Influencer Marketing

Influencer Raises £3million Series A To Drive A New Era Of Creativity Globally Through Its Influencer Marketing Technology

Influencer, the leading influencer marketing platform, today announced it has closed £3million (± $3.6million) in Series A funding, deployed by …

MTS Staff WriterSeptember 26, 2019, 5:45 pmSeptember 26, 2019 0 423
Interview with Erik Archer Smith, Account Based Marketing, Arm Treasure Data
Interviews

MarTech Interview with Erik Archer Smith, Marketing Director of Data at Treasure Data

"Marketers will have to get creative to create interesting experiences that customers are willing to engage with in exchange for …
Sudipto GhoshSeptember 25, 2019, 1:30 pmSeptember 25, 2019 0 3767
Merkle Named a Strong Performer Among Performance Marketing Agencies
Customer Experience Management

Merkle Named a Strong Performer Among Performance Marketing Agencies

Merkle, a leading technology-enabled, data-driven performance marketing agency, announced that it has been recognized among the top performance marketing agencies …

PRNewswireSeptember 23, 2019, 10:05 pmSeptember 23, 2019 0 402

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