OpenText Provides Fresh Insights on Campaign Performance and Customer Sentiment OpenText, a global leader in Enterprise Information Management (EIM), launched …
Prepare for Your First 100 Days as a Marketing Data and Analytics Leader
The big data era made its way to Marketing. According to Gartner’s 2019-2020 CMO Spend Survey, marketing analytics tools get …
Accenture Interactive Announces Intent to Acquire French Data Marketing Firm Sutter Mills
Expanding Its Capabilities in Data-Driven Marketing Strategy, Adtech and Martech Would Strengthen Accenture Interactive’s Ability to Help Brands Deliver Hyper-Relevant …
DAX US Exclusively Partners with Frequency To Offer Data-Driven Dynamic Audio Advertising
DAX, the digital audio advertising platform created by Global, the Media & Entertainment group, has exclusively partnered with Frequency, digital …
Infogroup Names Seasoned Harte Hanks and Epsilon Executives as EVP, Enterprise Sales, and SVP of Technology, Yes Marketing
Key Hires Bring Deep Expertise in Enterprise Sales and Integrating Best-Of-Breed Software Solutions Within a Partner Model Infogroup, a leading …
SAP Empowers Intelligent Enterprises With New Data-driven Cloud Services
SAP SE announced enhancements to its business technology platform to enable intelligent enterprises to thrive in an Experience Economy. These …
IPG Launches Kinesso, a Marketing Intelligence Engine Powered by Acxiom
New MarTech Company Offers Clients Highly Accountable Data-driven Products for Precision Marketing Interpublic Group announced the formation of Kinesso, a …
Neustar and the ANA Announce Winners of the 2019 Genius Awards in Advanced Marketing Analytics
2019 winners include Adobe, USA for UNHCR, LongHorn Steakhouse, and Pittsburgh Cultural Trust for their innovative marketing analytics achievements Neustar, …
Decibel Names Shane Phair as Chief Marketing Officer
Appointment comes amid continued momentum for Decibel as global brands find value in and increase revenue with digital experience intelligence …
TIBCO Appoints Fred Studer as Chief Marketing Officer
TIBCO Software Inc., a global leader in integration, API management, and analytics, announced that Fred Studer has been appointed its …
MGS Product Jam to Focus on the Importance of Product in Mobile Growth Marketing
Mobile Growth Summit’s Product Jam focuses on best practices for app monetization, retention, engagement, and data from a product perspective …
DeepIntent Achieves the Industry’s First True 1:1 Marketing Solution for Healthcare and Pharmaceutical Brands
MarketMatch for Advertisers provides a single end-to-end programmatic advertising platform to identify and target healthcare providers Until now, healthcare marketers …
M Science Launches Expanded Data-Driven Enterprise Software and Cloud Services Analysis and Data Visualization
Another Industry First as Unique Data Now Offers Unprecedented Visibility into Business-To-Business Interactions M Science, the pioneer in data-driven research …
BOLD Worldwide Targets McKinsey and Company by Announcing a Massive Expansion Combining Big Data and Corporate Strategy to Its Leading Marketing and Branding Operation
Leading creative and marketing firm announced its expansion beyond the advertising industry BOLD Worldwide, a leading creative and marketing firm, …
SproutLoud Receives Patent for Distributed Marketing Platform
The US Patent and Trademark Office Awarded Sproutloud a Patent for Its Distributed Marketing Platform SproutLoud, a leader in the …
MarTech Interview with Ashley Fauset, VP of Marketing at Stardust
"AI and Machine Learning are both growing at a rapid pace within the Entertainment industry." Tell us about your role …
What Your Marketing Team Can Learn From DevOps
Where should marketers go when they’re looking to improve? To their colleagues. When developers and coders weren’t collaborating so well …
Influencer Raises £3million Series A To Drive A New Era Of Creativity Globally Through Its Influencer Marketing Technology
Influencer, the leading influencer marketing platform, today announced it has closed £3million (± $3.6million) in Series A funding, deployed by …
MarTech Interview with Erik Archer Smith, Marketing Director of Data at Treasure Data
"Marketers will have to get creative to create interesting experiences that customers are willing to engage with in exchange for …
Merkle Named a Strong Performer Among Performance Marketing Agencies
Merkle, a leading technology-enabled, data-driven performance marketing agency, announced that it has been recognized among the top performance marketing agencies …