OpenText Provides Fresh Insights on Campaign Performance and Customer Sentiment OpenText, a global leader in Enterprise Information Management (EIM), launched …

OpenText Provides Fresh Insights on Campaign Performance and Customer Sentiment OpenText, a global leader in Enterprise Information Management (EIM), launched …
The big data era made its way to Marketing. According to Gartner’s 2019-2020 CMO Spend Survey, marketing analytics tools get …
Expanding Its Capabilities in Data-Driven Marketing Strategy, Adtech and Martech Would Strengthen Accenture Interactive’s Ability to Help Brands Deliver Hyper-Relevant …
DAX, the digital audio advertising platform created by Global, the Media & Entertainment group, has exclusively partnered with Frequency, digital …
Key Hires Bring Deep Expertise in Enterprise Sales and Integrating Best-Of-Breed Software Solutions Within a Partner Model Infogroup, a leading …
SAP SE announced enhancements to its business technology platform to enable intelligent enterprises to thrive in an Experience Economy. These …
New MarTech Company Offers Clients Highly Accountable Data-driven Products for Precision Marketing Interpublic Group announced the formation of Kinesso, a …
2019 winners include Adobe, USA for UNHCR, LongHorn Steakhouse, and Pittsburgh Cultural Trust for their innovative marketing analytics achievements Neustar, …
Appointment comes amid continued momentum for Decibel as global brands find value in and increase revenue with digital experience intelligence …
TIBCO Software Inc., a global leader in integration, API management, and analytics, announced that Fred Studer has been appointed its …
Mobile Growth Summit’s Product Jam focuses on best practices for app monetization, retention, engagement, and data from a product perspective …
MarketMatch for Advertisers provides a single end-to-end programmatic advertising platform to identify and target healthcare providers Until now, healthcare marketers …
Another Industry First as Unique Data Now Offers Unprecedented Visibility into Business-To-Business Interactions M Science, the pioneer in data-driven research …
Leading creative and marketing firm announced its expansion beyond the advertising industry BOLD Worldwide, a leading creative and marketing firm, …
The US Patent and Trademark Office Awarded Sproutloud a Patent for Its Distributed Marketing Platform SproutLoud, a leader in the …
Where should marketers go when they’re looking to improve? To their colleagues. When developers and coders weren’t collaborating so well …
Influencer, the leading influencer marketing platform, today announced it has closed £3million (± $3.6million) in Series A funding, deployed by …
Merkle, a leading technology-enabled, data-driven performance marketing agency, announced that it has been recognized among the top performance marketing agencies …