Addressable Executive Adam Gaynor Joins VIZIO As VP of Network Partnerships

Former AMC Networks, DISH Executive Will Help Drive Direct Relationships with Networks, Advance Project OAR and Addressable Advertising Initiatives VIZIO, Inc., the #1 American-based TV brand1 and America's #1 sound bar company2, announced the addition of Adam Gaynor as Vice President of Network Partnerships. In his role, Gaynor will help build direct relationships with networks across VIZIO's SmartCast™ platform and its advertiser-direct business unit, VIZIO Ads. "Adam's addition to the team represents VIZIO's…

SAP Hybris Customer Management Executive Robert Werkema joins VTEX as VP, Strategic Customers

The leading marketplace-commerce-OMS platform brings on the industry veteran during an impressive growth period VTEX, the world’s first and only fully-integrated marketplace-commerce-OMS solution, announced Robert Werkema as its new Vice President, Strategic Customers to help enterprise businesses rapidly achieve success in their digital commerce strategies. As former Global Vice President of Customer Management at SAP, Werkema brings his extensive experience in digital transformation and systems development to the VTEX…

Global Study Finds Organizational CX Maturity is Rising but Gap Between Leaders and Laggards is Widening as AI Race Accelerates

Independent study commissioned by LogMeIn reveals opportunity to make CX a differentiator with an execution-focused strategy that prioritizes self-service and continual optimization LogMeIn announced the results of a new commissioned study conducted by Forrester Consulting designed to help customer experience (CX) decision makers evaluate their current state, identify gaps and define a strategy for optimization. The study, Short-Term Wins and Continuous Optimization: The Roadmap To Customer Engagement Success, surveyed 463…

Nielsen Joins Forces With Talon Outdoor to Deliver Data-Driven Out of Home Advertising Campaigns

Nielsen announces an integration with Talon Outdoor, which enables marketers to intelligently target audiences across both online and Out of Home (OOH) by combining its Nielsen Marketing Cloud solution with Talon’s proprietary data management platform Ada. Nielsen Marketing Cloud’s data currently supplies the online programmatic ecosystem with premium owned and operated audience data and insight into consumer behaviour, preference, purchasing decisions and habits. These data sets are already available for activation across…

VICE TV Transitions UK and France Linear Channels to Amagi Cloud

Amagi, a global leader in cloud-based technology for broadcast and streaming TV, announced that VICE TV, the Emmy®-winning international television network from VICE Media Group, has transitioned its UK and French channels to Amagi’s fully virtual cloud playout platform. All international services of VICE TV channels covering APAC and EMEA are now fully managed by Amagi. “Amagi has been a great partner as we have pioneered adoption of cloud based services to augment our international distribution. The fully virtual…

IAS Now Offers Fraud & Viewability Measurement Across Pinterest

Integral Ad Science (IAS) announced the launch of its new Pinterest integration, which delivers viewability and fraud measurement for Pinterest's mobile app inventory. IAS's Pinterest solution delivers marketers unprecedented access to IAS viewability and invalid traffic reporting for their mobile in-app campaigns. The IAS reporting includes standard and video Pinterest ads for in-app inventory, all refreshed on a daily basis. Marketing Technology News: Snappy Kraken Reveals Marketing Secrets in New Video Series The…

Vertify Welcomes Accomplished Tech Founder and Entrepreneur to Board of Directors

Vertify Inc. announced the appointment of Devon Wijesinghe to the company's board of directors, effective September 6, 2020. Wijesinghe currently serves as Head of Corporate & Business Development at Cision, which was recently acquired for $2.75 billion by Platinum Equity, and will lend his expertise in go-to-market brand and data strategy to Vertify. Marketing Technology News: Snappy Kraken Reveals Marketing Secrets in New Video Series "We are excited to welcome Devon to our board of directors. He brings success…

Consumer51 Announces Acquisition of Santa Fe-Based Desert Elements

Consumer51, an international consumer experience company with business operations in Pennsylvania, New Mexico, and Indiana announced the completion of the acquisition of Santa Fe-based web design and development firm, Desert Elements Design, Inc. The acquisition of Desert Elements is the third acquisition for Consumer51 within the state of New Mexico, following the acquisitions of Xynergy, Inc. and Sante Fe SEO. The consolidation of marketing companies and expansion of services solidifies Consumer51, along with its group…

Protegrity Achieves Certification on Cloudera Data Platform

As a Cloudera Certified Technology, Protegrity Delivers Industry-leading Protection for Sensitive Data Across the Enterprise Protegrity, the data-security solutions provider, announced that it has been certified on the Cloudera Data Platform (CDP). Protegrity’s data-protection platform is now a Cloudera Certified Technology and has been tested, validated, and certified to work with CDP. The Protegrity platform’s CDP certification creates a trusted and protected environment where customers’ data can flow freely and…

Key Leadership Evolution at Demand Science Group Positions Company for Next Level of Market Growth

New CEO joining to expand Demand Science Group’s service offerings. Founder and CEO transitions to board chair Demand Science Group, the parent company of PureB2B, a leading global provider of full-funnel lead and demand generation for B2B technology companies, today announced that Peter Cannone has been named Chief Executive Officer. Melissa Chang, formerly President and Chief Executive Officer, will transition to become Chair of the Board of Demand Science Group (DSG). Marketing Technology News: Snappy Kraken Reveals…

Invoca Announces Summer 2020 Product Release

New features allow customers to extract and apply more insights from conversational data as consumer needs and behaviors continue to shift Invoca, the leader in AI-powered call tracking and conversational analytics, announced the availability of its summer 2020 product release. The release introduces several enhancements to Invoca's platform, including simplified and automated call tracking for multi-location businesses, expanded technology integrations, and continued innovation around Signal Discovery to help marketers…

Daily MarTech Roundup: Latest Marketing and Sales Technology News, Product Announcements and Insights

Today’s Daily MarTech Round-up covers the latest in Cloud, Marketing Analytics, Automation, Customer experience, AI and ML announcements from Invoca (Analytics), KERV Interactive (Video), Verint Systems (Customer Experience Management), SpotX (Video Advertising) and Comscore (Video). Invoca and Decibel Partner to Improve Digital Experiences Invoca, the leader in AI-powered call tracking and conversational analytics, today announced an integration with Decibel, the leader in digital experience analytics. For the first time,…

Herow Announces $18.6 Million Series B

Brings Total Funding to $19.7 Million Through past Investors Herow, a leader in mobile engagement and user context, announced the closing of its $18.6 million Series B from its historical investors Xerys Fund, Siparex and Calao Finance. Funds will be used to accelerate the deployment of the company's new contextual engagement SaaS solution for mobile applications, beyond existing markets in Europe and the United States. Herow - formerly known as Connecthings - raised its Series B to finance its expansion to the United…

Rakuten TV Launches its AVOD Service in Europe

The First Pan-European VOD Platform Providing Ad-Supported Channels That Offer Hollywood, Local and Exclusive Content for Free Rakuten TV, one of the leading video-on-demand platforms in Europe, announced the launch of its first AVOD - ad-supported video-on-demand - channels within the platform. This new business model will allow viewers to watch a wide range of content for free. The free section of Rakuten TV will launch with an initial offer including Hollywood and local content to be expanded to additionally include…

Thales Named a Market Leader in KuppingerCole Analysts Leadership Compass for Identity-as-a-Service Access Management

Thales announced that it has been positioned as a Market Leader in the 2019 KuppingerCole Leadership Compass for Identity-as-a-Service (IDaaS) Access Management. “wide range of authentication factors combined with broad support for contextual attributes to deliver risk adaptive authentication along with some access management functions targeted at B2B, B2E and G2C market segments.” The report recognized Thales, through its SafeNet Trusted Access offer, as a market leader in terms of the number of customers, partner…

Comcast Announces Appointment Of Dennis Mathew As Senior Vice President Of Western New England Region

Comcast announced that Dennis Mathew has been named Senior Vice President of the company's Western New England Region, which employs more than 1,600 people and encompasses 300 communities in Connecticut, western Massachusetts, Vermont, western New Hampshire and New York. In this role, Mathew is the top executive responsible for all aspects of the business including sales, marketing, operations, financial performance and the customer experience. "I'm thrilled Dennis has accepted this role and I am…

Valassis Promotes Cali Tran to CEO, Leading Next Phase of Growth

Proven Leader to Accelerate Data-Driven and Digital Marketing Solutions that Connect Businesses with Consumers Valassis, the leader in marketing technology and consumer engagement, announced the promotion of Cali Tran to president and CEO. Tran will lead Valassis’ growth strategy and go-to-market execution to transform the ways brands connect with consumers and drive the company’s continued success in digital media and marketing. “Valassis is a proven leader in marketing technology and services that is trusted by Fortune…

MuleSoft Positioned as a Leader for the Fourth Consecutive Time in the Gartner Magic Quadrant for Full Life Cycle API Management

MuleSoft is the only Leader in both the 2019 Gartner Magic Quadrant for Full Life Cycle API Management and Magic Quadrant for Enterprise Integration Platform as a Service MuleSoft, provider of the leading platform for building application networks, announced that Gartner has positioned MuleSoft as a Leader in its 2019 Magic Quadrant for Full Life Cycle API Management. MuleSoft has been named a Leader four times in a row and is also positioned as a Leader in Gartner's 2019 Magic Quadrant for Enterprise Integration Platform…

Kansai University Research: Kansai University Researcher is Awarded Prestigious Prize for the Development and Advancement of Open Source…

Kansai University's Katsutoshi Yada has been awarded the 2019 Prize for Science and Technology (Promotion Category) in the Commendation for Science and Technology by Japan's Minister of Education, Culture, Sports, Science and Technology (MEXT) for applying and promoting data mining technology to analyze big-data in business marketing. The annual prize recognizes research, development, and promotion of science and technology to the general public. Katsutoshi Yada is one of Japan's leaders in applying data mining technology…

rue21 Selects GroupBy to Enhance Its Digital Commerce Experience

GroupBy’s eCommerce Search Technology Will Empower rue21 to Drive a Highly Relevant Customer Experience GroupBy Inc., a provider of relevancy-focused eCommerce solutions and one of the fastest-growing startups in this space, announced that rue21, a leading fast-fashion retailer, will deploy GroupBy’s User Experience Platform, including Search, Navigation, Recommendations, and Personalization for eCommerce, to enhance the online shopping experience for its customers. “Our partnership with GroupBy takes us further in…