Marketing software leader Ripl offers coaching and content Small businesses in the U.S. are increasingly integrating digital advertising into their marketing mix, but many of these companies aren’t yet reaping the full benefit of their…
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IAB Tech Lab announced the initial launch of its Tech Lab Transparency Center (Transparency Center). Its goal is to provide a resource that makes it easy for digital advertising participants -- buyers, sellers, and ad tech companies -- to…
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New advertising technology enables advertisers to engage with their target audience with live polls within a digital ad unit named Cookieless Media™ Top Corp, a leading brand engagement and data platform has partnered with…
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While 86% of retail is done in brick and mortar locations, the majority of shoppers begin their journey online. Retailers have to bridge the gap between digital and in-store experiences by enhancing online-to-store conversion funnels. …
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"AI, Privacy and the Future of Digital Marketing" Describes How AI Resolves Mounting Tensions Between Ad ROI and Consumer Privacy Scibids, the global leader in artificial intelligence for digital marketing, has released a reference guide…
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Mid-year trend update shows cross-device and third-party data targeting is on the rise Choozle, a self-service programmatic ad platform, released the findings of its 2021 mid-year digital advertising trend report. The report, which…
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The concept of advertising has come a long way from the days of newspapers and radio jingles. Today, advertising has become part and parcel of our internet experience. From the banner ads that we find on every web page to the pop-up ads…
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With the release of Compulse 360 software for digital media, Compulse offers purpose-built tech, expert managed services, and transparent pricing that will enable clients to run local campaigns at scale Driven by the need…
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Cohere Capital, a Boston-based private equity firm focused on investing in leading tech-enabled middle market companies, announced that it has made a strategic growth investment in San Luis Obispo, California-based iPromote. iPromote is…
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Agency continues rapid growth within the hotel and travel sectors and expands footprint in Hollywood market Southern California-based, Hooray Agency announced it has been named the website and digital advertising agency for North…
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Data-driven advertising platform delivers real-time advertising performance and uniquely alerts users on both desktop and mobile when ad campaign performance changes Adriel solutions are built alongside our trusted ecosystem of partners…
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Confiant, the company that introduced the industry's first real-time creative verification solution for programmatic advertising in 2017, has released its Malvertising & Ad Quality Index (MAQ) for Q1 2021. The MAQ report is a quarterly…
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A-Type is a new approach which places user privacy first and creates rich audience segments for digital advertising without tracking users. It is designed to be GDPR, CCPA and Apple ATT safe and doesn’t require users to login. Covatic, the…
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The Google News Initiative (GNI), in partnership with the Local Media Consortium (LMC), announced the publication of the GNI Advertising Revenue Playbook, a comprehensive guide for small and midsize news organizations on how to successfully…
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Kubient, Inc., a cloud-based software platform for digital advertising, has announced that the Board of Directors has nominated Jonathan "Jon" Bond and Lawrence "Larry" Harris to be elected as directors at the Company's annual meeting of…
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As the world grapples with the ongoing ramifications of the COVID-19 pandemic, the digital advertising sector continues to show tremendous resilience.  In fact, according to the newly released "IAB Internet Advertising Revenue Report,"…
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Fast Growing Ad Tech Solutions Company Recognized By Prestigious Media Jury for Best Overall Technology for Programmatic Trading and Best Sell Side Innovation Duration Media, a global ad tech software company that builds incremental…
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Industry-leading PRIZM segments now available to advertisers for advanced audience targeting Environics Analytics (EA) today announced that it has partnered with The Trade Desk to expand its offering of data-driven insights tools in…
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Smart, the independent ad tech platform, and White Ops, the global leader in collective protection against sophisticated bot attacks and fraud, today announced a partnership to fight advertising fraud and invalid traffic. Fully…
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Aurora Mobile Limited, a leading mobile developer service provider in China, today announced that it has entered into a strategic partnership with The Trade Desk, a global demand-side technology platform for advertisers. Aurora Mobile and…
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