MoneyMailerUSA Acquires The Inside Coup

MoneyMailerUSA, Inc., a Local Marketing Solutions Group Inc. company, has acquired the assets of The Inside Coup, an advertising publisher of a hyper-local, direct mail magazine and digital platform impacting small business growth. The acquisition expands the national distribution footprint of Money Mailer, a 40-year leader in full-service direct marketing and national distributor of local savings and deals, in the mid-atlantic, southeast, and desert southwest markets. Marketing Technology News: Verizon Media Study: 60% of…

Blaze Verify Partners With ActiveCampaign to Automate Email Verification

Popular email verification solution, Blaze Verify, has partnered with ActiveCampaign, the leader in Customer Experience Automation, to provide user-friendly and affordable automated email verification to their global network of 120,000 customers. Both companies are centered around the goal of "making the customer a hero," and this partnership works to fulfill that objective in providing greater orchestration of customer journeys. Marketing Technology News: Bridgeline’s Celebros Search Selected by Premier Interior Design…

Fall Update: Mapp Cloud introduces a Multitude of New Features – Interactive Emails, Unified Customer Profiles, Cookieless Tracking,…

Mapp, the international provider of insight-led customer engagement, is launching a comprehensive product update of Mapp Cloud, its digital marketing platform. The Fall Update includes 18 new features, improvements, and integrations. The package provides marketers with an even greater ability to use Mapp Cloud and its modules effectively, and specifically focuses on customer intelligence, marketing analytics, personalization, and automation from a single source. COVID-19 and its consequences means that it is more…

Quad Launches Innovative Direct Marketing Platform to Disrupt Industry

Quad/Graphics, Inc. announced the launch of its Quad Direct Marketing Exchange (QDMX) – a platform that delivers entirely personalized direct marketing campaigns at a fraction of the cost and at a greater speed to market. An industry first, QDMX helps marketers mitigate the impact of rising postage costs and navigate ongoing economic uncertainty through a suite of solutions that integrates sophisticated data application, innovative direct mail production, and streamlined mailing. “For years there has been a feeling among…

stensul Lands $16 Million in Funding to Help Email Marketing Teams Become More Agile

Enterprise organizations reduce their email creation time by 90% using Stensul Agile Email Creation stensul, Inc., the first agile email creation platform for the enterprise, announced it has raised $16 million in Series B funding, led by USVP, with participation from Capital One Ventures, Peak State Ventures, as well as existing investors Javelin Venture Partners, Uncork Capital, First Round Capital and Lowercase Capital. The funding round also included a number of executives from leading enterprise software firms…

Copy Any Email and Appropriate It as Your Own Email Template

Just in time for the scariest night of the year, cloudHQ, the email management company based in Silicon Valley, has announced an update to one of its Google Chrome extensions that will make it easy for businesses to create Halloween marketing blasts to send their customers. The extension, entitled Gmail Email Templates by cloudHQ, now allows users to create direct copies of their favorite emails and customize them for their own purposes. Small businesses offering Halloween sales and discounts packages will find this…

Boldon James And INFODAS Partner to Deliver an End-to-End Solution for Email Messages

Boldon James Ltd, a leading technology company providing integration with powerful data security and governance ecosystems to enable customers to effectively classify data, enforce controls and manage data distribution, announced it has partnered with Germany’s leading cross-domain solutions company INFODAS to provide NATO nations, military and defense organizations with the ability to email securely across different security domains. The two organizations have been working together to develop a trusted labeling solution…

Ari Retail Pos Software: Now Offering Mailchimp Integration

Ari's Mailchimp integration takes customer retargeting to the next level Web Masters is an IT company having branches in UAE, Singapore, Bahrain, and India. The company specializes in providing retail solutions and Microsoft Dynamics 365 implementation. Ari is one of the products developed by Web Masters to provide ease to the retail businesses. Retail stores face a hard time communicating with customers manually. About all the retail stores require constant communication with their customers. Whenever there is a new…

Google and Skipify Team-up to Enable Shopping Inside Gmail

The inbox is now open for business. Gmail users can view real time product options and checkout from inside email, powered by Skipify Google and Skipify, inc., the frictionless commerce network, have teamed up to enable shopping, and purchasing, inside of Gmail. Email has historically been the highest-ROI marketing channel, and with online revenue growing at nearly 5x pre-COVID levels, email has never been more important to brands. But in our world where cars drive themselves, it still takes shoppers nearly two minutes…

Hippo Video Named Leader in G2 Report for Video Email and Sales Engagement Categories

Hippo Video, a fast-growing business in the Video Customer Experience (CX) domain is named a Leader in the G2 Fall 2020 Grid Report in Video Email and Sales Engagement Categories. Hippo Video has enabled many salespeople to achieve a high conversion ratio by using videos inside their sales outreach. G2 is a leading business peer-to-peer review website where leaders are determined based on data aggregated from the G2 community and from online sources and social networks. Hippo Video scored an 8.9 for its ease of setup and…

Centro Launches Email & SMS Workflow Steps to Create Customer Cadences and Series in Slack

Centro’s steps in Slack’s Workflow Builder allow teams to collaborate together on important customer communications, enriched with Salesforce data, without leaving Slack Centro, a shared inbox and Salesforce connector in Slack, announced its release of Email and SMS steps within Slack’s Workflow Builder. The steps allow sales and revenue teams to craft automated customer communications within Slack. The emails can be crafted and placed in a series so that no customer email or messaging is lost. If the customer doesn’t…

Valimail Announces Selection by ASG for Anti-Phishing and BEC Protection

Leading Australian IT services company chooses Valimail, the world’s leading DMARC provider, to protect its domains against phishing Valimail, the global leader in zero-trust email security solutions to stop phishing and business email compromise (BEC), announced that it has been selected by ASG Group as a trusted partner to provide DMARC automation and enforcement services. ASG Group, Australia’s genuine alternative to the global digital transformation players, considered multiple solutions to solve its email phishing…

SparkPost Named “Best B2C Email Marketing Solution” by MarTech Breakthrough Awards

SparkPost, the world's largest email delivery and analytics platform that delivers nearly 40 percent of the world's email announced it was named the "Best B2C Email Marketing Solution" by leading market intelligence organization MarTech Breakthrough, which recognizes the companies and technologies that drive marketing in a digital world. Marketing Technology News: Salesforce Announces Digital 360 -Transforming Customer Engagement for the All-Digital, Work from Anywhere World SparkPost's sophisticated technology…

TechBytes with Nicola Liverani, Senior Director, Partner Global at Mapp

Tell us about the data science engine driving Mapp's latest offering to Marketing teams. The Partner Program offering includes Mapp Intelligence and its data science capabilities. Mapp Intelligence is an AI-based solution for data insights and customer activation. The goal is that Mapp and its partners will grow together in the areas of customer intelligence, marketing analytics and cross-channel marketing. What is the foundation of your global Partner Program? What is the criterion to join this partnership? The…

Sailthru Named “Best Overall Email Marketing Company” in 2020 MarTech Breakthrough Awards Program

Prestigious Annual Awards Program Recognizes Standout Marketing, Advertising and Sales Technology Around the World Sailthru, the leading personalized marketing automation technology provider for retailers and publishers, announced that it has been selected as the winner of the “Best Overall Email Marketing Company” award in the third annual MarTech Breakthrough Awards program conducted by MarTech Breakthrough, a leading market intelligence organization that recognizes the top companies, technologies and products in the…

Mailchimp Launches New AI Tools as It Continues Its Transformation to Marketing Platform

Mailchimp may have started out as an easy to use newsletter tool, but that was almost 20 years ago. Today's company still does email, but at its core, it is now a marketing automation platform for small businesses that also offers a website builder, basic online stores, digital ad support, and analytics to make sense of it all. Like before, though, the company's main goal is to make all these features easy to use for small business users. Mailchimp, which has never taken outside funding, is taking the next step in its own…

Brilliant Earth Drives Year Over Year Email Conversion Rate with Sailthru

Sailthru, the leading personalized marketing automation technology provider for retailers and publishers, announced that Brilliant Earth, the leading retailer of ethically sourced fine jewelry, has achieved a year-over-year increase in conversion rate after they recently selected the platform for their personalized marketing needs. “Sailthru’s agility was game-changing to our business. We now have a customer ecosystem with email as a key part. I am a huge fan of the product and I can’t wait to make more of everything it…

Doceree launches India’s 1st Integrated Programmatic Email Adserving Solution for Physicians

The launch of Doceree DirectTM furthers company’s vision to streamline Physician marketing and bring credibility and enhanced performance in email marketing In its bid to make Physician marketing effective and efficient, Doceree launched India’s 1st Integrated Programmatic Email Ad-serving Solution for Physicians, a product that brings in huge credibility in email marketing and promises to significantly enhance performance of email campaigns. With the launch of Doceree DirectTM, the company, which is the World’s…

Blaze Verify Partners With Intercom to Provide Accurate and Reliable Email Verification

Blaze Verify, popular email verification solution, announces it has joined the Intercom App Partner Program to provide reliable email verification to Intercom users. The partnership provides users access to the easy-to-use and affordable list cleaning that Blaze Verify is known for directly in their Intercom Inbox or through their native integration, making a clean list easily accessible. Intercom is the Conversational Relationship Platform that helps businesses build better customer relationships. Intercom’s Messenger…

Boomerang Adds Calendar Scheduling Features to its Email Productivity Apps

Make meetings happen: Fewer emails, no transcription errors, and a solution that works anywhere Boomerang, the world's most popular extension for Gmail and Outlook, added scheduling features inside of Boomerang for Gmail and Boomerang for iOS. The addition extends Boomerang into the most powerful scheduling app you've ever used. Meeting scheduling is a necessary evil. Scheduling software comes with a unique set of challenges like finding available times for meetings to happen. With the new appointment scheduling…