Banner Before Header

LiveRamp Appoints Vivian Chow to Board of Directors

Tenured Executive Brings More Than 25 Years of Experience Leading Global Financial Operations for Technology Companies LiveRamp, the trusted platform that makes data accessible and meaningful, announced the appointment of Vivian Chow to the board of directors. A tenured executive with nearly three decades of global finance and accounting experience across industries, Ms. Chow currently serves as senior vice president and chief accounting officer at DocuSign. Ms. Chow will serve on the board’s audit committee. Marketing…

ENGINE and Clickagy Partner to Deliver High Performing Target Audiences

“Attitude Based Audience” Capability Significantly More Effective at Accurately Identifying Target Audiences for Programmatic Campaigns ENGINE, a global, full-service media and marketing services company, in partnership with Clickagy, a data intelligence company, announced the launch of its “Attitude Based Audience” capability, which leverages survey research to enable digital marketers to accurately reach consumers online an average of 25% more effectively than the traditional audience targeting solutions that currently…

New Database Innovations Deliver a Single Database That Supports all Data

Oracle OpenWorld London, Oracle Executive Vice President Juan Loaiza announced the latest innovations which further strengthen Oracle’s strategy of providing a single converged database engine able to meet all the needs of a business. The new database features enable customers to take advantage of new technology trends—such as employing blockchain for fraud prevention, leveraging the flexibility of JSON documents, or training and evaluating machine learning algorithms inside the database. The future is data driven, and…

Poly to Deliver European Businesses Zoom Rooms-Ready Within 48 Hours

Poly Will Be Able to Ship New Hardware to Zoom Video Communications, Inc. Customers within Two Days in Partnership with Starin Plantronics, Inc. ("Poly" – formerly Plantronics and Polycom), a global communications company that powers meaningful human connection and collaboration, today announces a strategic commitment to deliver its Zoom customer base Poly collaboration gear within two days. Poly is partnering with Starin Marketing Inc., a Midwich Group company, and a leading AV distributor that specializes in audio, video,…

Crestron and Logitech Partner to Deliver a Premier Workplace Collaboration Experience

Reference designs pair Crestron’s Flex platform with Logitech’s Video Collaboration solutions to provide the best user and room experience Crestron, a global leader in workplace technology, has announced a new partnership with Logitech to deliver a premier video conferencing, room control, scheduling, and management experience for rooms of any size. “This is the coming together of two industry leaders to deliver the best room experience to our customers. It’s what they want,” said Randy Klein, president and CEO, Crestron.…

TikTok, Apple Search Ads, Facebook, Google: Top Ad Networks In Singular’s 2020 ROI Index

Singular ROI Index Analyzes $6.3B in Ad Spend for 2.2B App Installs Across 550 Networks to Identify the World's Top Ad Networks for ROI in Mobile User Acquisition. TikTok has emerged from nowhere as one of the top platforms for advertising ROI, joining perennial leaders Google and Facebook. And Apple Search Ads shows its own emerging power: hitting all 12 top regional and vertical lists. TikTok almost literally exploded, with ad spend jumping 75X from May to November. Growing 614 million users in a single year can…

AmazeRealise, TAB and Solstice Brands Retired as Kin + Carta Advances Delivery of Frictionless Digital Transformation

Digital marketing agency AmazeRealise and digital innovation firms TAB and Solstice are retiring their existing brands as part of a global rebranding and realignment of digital transformation parent, Kin + Carta. AmazeRealise, with a proven history of developing creative, data-led, customer experiences, will continue serving clients as Kin + Carta Connect. TAB and Solstice, which have served clients with a digital product-led approach to customer engagement, will become Kin + Carta Create. The move, announced today, will…

Drew Houston Joins Facebook Board of Directors

Facebook announced that Drew Houston, co-founder and CEO of Dropbox, has been appointed to the company's board of directors, effective immediately. Mark Zuckerberg, founder and CEO of Facebook, said: "Drew brings valuable perspective to our board as a leader of a technology company with services used by millions of people and businesses. He thinks deeply about where technology is going and how to build a culture that delivers services that always work well." "It's been inspiring to watch Facebook grow into a platform…

New Dealer.com Digital Storefront Solutions Deliver Competitive Edge for Dealers at 2020 NADA

Dealer.com, a leading automotive industry end-to-end digital marketing solution, announces new enhancements to its digital storefront during the runway to the 2020 NADA Show. The company's latest offering harnesses Cox Automotive data – the largest collection of automotive shopping behavior insights available – to ensure dealers have the tools necessary to deliver unrivaled consumer experiences, forging the shortest and most personalized path to customer engagement and dealership growth. With brands from all categories…

NetWise Joins LiveRamp Data Store, Enabling Marketers to Utilize Best in Class B2B Audiences Easily Across Almost Any Platform

NetWise Data LLC, the B2B data 'brand behind the brand' of big B2B data companies like Bizo and a pioneer in B2B display audiences since 2012, is now in the LiveRamp Data Store. This means direct, 'farm-to-table' access for all data needs, across any digital channel, while maintaining consistency with the person records used for offline marketing. NetWise can instantly distribute custom segments to any almost any DMP, DSP, SSP,  Social Platform or brand while keeping those segments and contacts in sync - across all channels.…

Home ASAP Projects Facebook Dynamic Ads for Real Estate Will Dominate the Marketing Landscape in 2020, Lowering Lead Costs by Up to 54%

Home ASAP LLC, a company known for providing cost-effective, Facebook-centric marketing services to agents, projects that Dynamic Ads for Real Estate will dominate the real estate marketing landscape in 2020, citing the ad type's success versus its predecessors and increased adoption by agents and brokers. Home ASAP's premier agent marketing solution, TurnKey Suite, has launched over 100,000 agent ad campaigns since 2016 and saw Dynamic Ads outperforming single Listing Lead Ads by up to 54% in…

Facebook Ads Versus Facebook Boost: The Marketer’s Guide

Though it’s hard to keep up with Facebook’s constantly changing algorithm that determines how and why content shows up in users’ feeds, the social media giant remains the go-to platform for multi-location businesses to connect with customers on the local level. And why not? Facebook’s family of services (Facebook, WhatsApp, Instagram, and Messenger) boasts a whopping 2.45 billion-plus worldwide active users. An estimated 79 percent of the US population is on Facebook—74 percent of those log in every day, and two out of…

Zomato Raises its Stake in Food Delivery Business; Buys Out Uber Eats in India for $350 Million in All-Stock Deal

Uber Eats India has ceased to exist. Reason: Zomato has acquired it from Uber for an unprecedented $350 million deal in the digital food delivery business category. In a major development in the Indian food delivery business in India, Zomato has officially announced that it has acquired its rival Uber Eats. With this Uber Eats acquisition, Zomato has reaffirmed its position as a market leader in the food delivery business category in India. The acquisition validates how fiercely these competitions are shaping up in India,…

Salsify Social Commerce Capability Enables Brands to Sell on Facebook, Instagram, and Google Shopping

As social buying evolves, new functionality enables brands to sell directly on social channels without sacrificing other channel investments Salsify, a product experience management (PXM) platform that helps brands win on the digital shelf, announced the availability of Salsify for Social Commerce. Salsify for Social Commerce enables brands to use Salsify to manage the entire social selling journey for consumers, from product discovery to research to buy across multiple channels. This full range of capabilities, which…

With the Cover Charge for Facebook Rising, D2C Marketers Have Unlocked The “Side Door” to Winning Customers: Affiliate Marketing

Today’s digital marketing “best practices” have done retail marketers a disservice by capping their collective imagination, weighing them down with outdated practices and narrow expectations on how things can and “should” be done. The standard digital playbook, as dynamic as it may be in some ways, unfortunately, prescribes a singular reliance on the walled gardens of Google and Facebook. To the retail marketer’s detriment, this isolated approach relies on dated, limited tactics accompanied by a high cost of entry. Some…

Cox Business to Deliver the Ultimate Connected Fan Experience at Allegiant Stadium

Raiders fans can expect best-in-class connectivity in the 2020 opening season Cox Business announced it will provide Allegiant Stadium, future home of the Raiders in Las Vegas, with the fastest optical internet service available, ensuring visitors and staff have the bandwidth they need to stay connected – on the field and in the stands. Allegiant Stadium will be fully covered by 1,700 managed Wi-Fi access points and underpinned by redundant 40-gigabit optical internet…

Mevo Announces Livestreaming Video Camera Mevo Start, Opening of Pre-Orders

First Mass Market-Accessible Camera Puts Robust Livestreaming Capabilities in the Palm of Your Hand livestreaming camera leader and pioneer Mevo announced the opening of pre-orders for its new long-form livestreaming camera, Mevo Start. Leveraging the cutting edge technology of Mevo’s existing video products, Mevo Start and the Mevo app are built exclusively for consumers and social media influencers of any experience level to effortlessly livestream events. The sophisticated, high-quality, all-in-one-camera features 1080p…

Sling TV Bolsters Live TV with Fox News, MSNBC, CNN’s HLN in Base Service; Launches Free Cloud DVR, Updated Pricing, Channel Lineups

FOX News Channel, MSNBC and CNN's HLN Expand News Offerings in Sling Blue Base Service Sling TV expanded its live news offerings with the addition of FOX News, MSNBC and CNN's HLN to Sling Blue base service and launched new "Cloud DVR Free" for all Sling TV subscribers. Sling also introduced updates to pricing and channel lineups across both services. "Sling customers have been clear: they want more live news and sports, and they want a cloud DVR included at purchase – and we listened," said…

How Artificial Intelligence Is Regulating Live Video Streams

Video streaming is everywhere. We all have a camera in our pockets, and nearly anyone can live video chat with minimal barriers to entry. Today, the ability to connect to anyone in the world through video is easier than ever — and it will only get easier as technology advances. One emerging trend in the video space is live-streaming, or streaming video simultaneously captured and broadcast in real-time. But live video has a dangerous downside: the lack of control. There’s no “oops” button when live-streaming — anything…