Banner Before Header

Dynamic Yield Expands APIs to Enable Entire Personalization Suite Beyond Web

Provides teams with greater flexibility and control over the omnichannel customer journey through server-side capabilities Dynamic Yield, the Personalization Anywhere platform, announced the expansion of its eXPerience APIs, providing brands with a greater level of flexibility and control when implementing relevant and consistent digital customer interactions on the server-side. This new set of eXPerience APIs, which previously included testing and recommendations, now allows brands to implement Dynamic Yield's entire…

Kickbox Launches New Email Deliverability Suite, Ready for Market

Leading email verification company expands platform to include new email deliverability solutions to transform how organizations manage, monitor & solve inbox placement issues Kickbox, the market leader in email verification, announced the introduction of a comprehensive Email Deliverability Suite equipped to easily identify, prevent, and solve inbox placement issues. The Kickbox Deliverability Suite has been built from the ground up to meet the needs of small to large organizations in today’s digital marketing…

Gartner Says CMOs Remain Optimistic About Budgets Post-COVID19, Despite Bleak Outlook from C-Suite Colleagues

Survey of 432 CMOs Reveals Marketing Must Prepare for Further Budgets Cuts as a Result of COVID-19 While companies have cut back on marketing budgets due to COVID-19, 73% of CMOs expect the pandemic’s negative impact to be short lived, with a positive outlook for business performance in the 18-24 months, according to Gartner’s CMO Spend Survey 2020. In fact, CMOs report they expect to increase investments across major channels and resource areas in 2021. Gartner warns that this outlook may be overly optimistic. “Marketers…

Hootsuite Appoints Former Zendesk Chief Operating Officer Tom Keiser to CEO

Founder & CEO Ryan Holmes moves to Chairman of the Board Tom Keiser Hootsuite announced Tom Keiser, former COO of Zendesk, has been appointed as the company’s new Chief Executive Officer. Keiser brings more than 30 years of global technology and business transformation experience from both retail and technology sectors to his new role. Ryan Holmes, founder and CEO, will pass the torch to Keiser on July 6, 2020, and remain Chairman of the company's board. “Hootsuite is the pioneer in social media management software,…

Infor CloudSuite Positioned in the Visionaries Quadrant of the 2020 Gartner Magic Quadrant for Cloud ERP for Product-Centric Enterprises

Infor (CloudSuite) recognized as highest for ability to execute in the Visionaries quadrant Infor, a global leader in business cloud software specialized by industry, announced that Gartner Inc. has positioned Infor CloudSuite in the Visionaries quadrant of the 2020 Gartner Magic Quadrant for Cloud ERP for Product-Centric Enterprises. Infor was positioned highest for ability to execute in the Visionaries quadrant. Marketing Technology News: Zoom Hires Jason Lee as Chief Information Security Officer “We believe Infor’s…

Salesforce Commerce Cloud Named a Leader in B2C and B2B Commerce Suites Evaluations by Independent Research Firm

Salesforce, the global leader in CRM, announced that Forrester Research has positioned Salesforce Commerce Cloud as a leader in The Forrester Wave™: B2C Commerce Suites Q2 2020 report, and for the first time, also in The Forrester Wave™: B2B Commerce Suites Q2 2020 report. Salesforce B2C Commerce received the highest possible scores in the criteria of AI and machine learning, product vision and roadmap, supporting services, delivery and extensibility ecosystem, customers and customer acquisition, and product revenue.…

Creatio Presents a New AI-Powered Contact Center Product Suite by Velvetech on Creatio Marketplace

Creatio, a global software company providing a leading low-code platform for process management and CRM, announced the release of a new solution on its marketplace called Contact Center Product Suite for Creatio. The product is developed by Creatio’s partner, Velvetech. This advanced solution for setting up an inbound or outbound call center with AI-based agent scoring and call analytics lets businesses connect with their customers via phone calls, emails, text messaging, social networks, and beyond. Marketing Technology…

Attention C-Suite: 1 in 6 Employees are Wasting More Than One Workday Per Month Switching Between Communications Platforms

NYNJA, the security-first, all-in-one communications platform for all mission-critical needs, released the results of a nationwide survey exploring the pain points that business professionals experience while working with multiple communication platforms and what they would like to see out of these platforms in the future. The nearly one thousand-person survey found that 17 percent of employees -- or 1 out of 6 -- say they waste more than 10 hours per month (more than one workday) switching between platforms. Further,…

Booths Selects Logile’s Store Planning and Workforce Management Suite to Optimize Labor and Improve the Customer Experience

Booths' selection supports the company's strategic advancement into automation and marks Logile's expansion into the United Kingdom Logile, Inc., leading store planning, execution and workforce management solution provider, today announced that Booths, premier Northern England high-end supermarket chain, selected Logile store planning and workforce management solution suites and engineered labor standards. Booths will implement the software solutions throughout the company's retail store locations, petrol stations,…

BigCommerce Emerges as a Strong Performer Among B2C and B2B Commerce Suites

Evaluations recognize BigCommerce for its ‘above par’ ecommerce product vision and roadmap BigCommerce, a leading open SaaS ecommerce platform for fast-growing and established brands, announced that it was named a Strong Performer by Forrester Research in two recently released reports: “The Forrester Wave™: B2C Commerce Suites, Q2 2020” and “The Forrester Wave™: B2B Commerce Suites, Q2 2020.” Marketing Technology News: Lightspeed Collaborates with the CQCD to Make Cloud Commerce More Accessible to Retailers The…

Talkdesk Expands Cloud Contact Center Offering With a Complete Suite of Workforce Engagement Management Solutions

Products #17 to #20 complete the Talkdesk 20-in-20 innovation program, confirming Talkdesk’s commitment to delivering a global, end-to-end CX solution on a single unified platform  Talkdesk completes ambitious 20-in-20 product launch plan with four new product as part of Workforce Engagement Management (WEM) suite Talkdesk WEM additions and enhancements include Quality Management, Advanced Call Recording, Screen Recording and Speech Analytics New products and enhancements combine with Talkdesk Workforce Management…

SpotX Brings Comprehensive Measurement and Attribution Suite to CTV Advertising Inventory

SpotX leads among SSPs, collaborating with 11 measurement companies including Comscore, Kantar, and Nielsen SpotX, the leading global video advertising platform, announced the expansion of its comprehensive Measurement and Attribution Suite. The extensive offering provides advertisers the ability to accurately attribute ad spend across video channels including connected TV (CTV) and is the most robust in-market for video. By uncovering valuable audience reach metrics like brand lift, incremental reach and frequency, and…

BlackBerry Spark Suites Launch to Provide Companies Intelligent Security, Everywhere

BlackBerry Limited announced availability of BlackBerry Spark Suites, offering enterprises a range of tailored cybersecurity and endpoint management options to help protect data, minimize risk, and reduce cost and complexity. BlackBerry Spark Suites combine the best endpoint security and management capabilities. The suites are powered by artificial intelligence (AI), machine learning (ML) and automation for improved cyber threat prevention and remediation from BlackBerry Cylance, plus seamless endpoint management,…

NetSuite Implementation Specialist Threadgold Consulting Brings Sidetrade’s AI Tech To SMEs

Sidetrade,  the B2B Artificial Intelligence platform, is proud to extend the value of their AI platform, leveraging a new partnership with Threadgold Consulting, a NetSuite implementation specialist. Forward thinking SMEs across the UK will now have a cutting-edge accounts receivable solution within their grasp, thanks to a new partnership between AI firm Sidetrade, and Threadgold Consulting. Threadgold Consulting is a specialist NetSuite ERP consultancy, enabling businesses to use cutting edge SaaS products for…

Horizon Telcom Picks Alianza to Deliver New Cloud Communications Suite to Business Customers

Regional fiber division of Ohio's longest run independent telco launches Horizon Hosted Voice with cloud-based VoIP solution Alianza, Inc., the leading cloud communications platform for service providers, announced that Horizon Telcom is launching Horizon Hosted Voice, a new cloud-based unified communications solution, using Alianza's cloud native, agile software-as-a-service VoIP solution. Horizon has been providing telecommunications services to Southern Ohio for 125 years. Their regional fiber broadband division,…

Pegasus Residential Partners With REPLI to Streamline Internal Marketing Efforts by Offering a Full Suite of Digital Marketing Solutions

Pegasus Residential, a Top 50 Multifamily operator, has partnered with REPLI to offer streamlined digital marketing solutions to their properties across the Southeast, Texas and Virginia. REPLI, a prop-tech company headquartered near Atlanta, offers custom software solutions exclusively for multifamily properties, supported by their in-house digital agency. Both Pegasus Residential and REPLI understand the need to offer flexible digital marketing solutions for any owner, asset type or budget. With REPLI as a partner,…

BlackBerry Government Mobility Suite Achieves FedRAMP Authorization

BlackBerry Limited announced that its BlackBerry Government Mobility Suite has achieved Federal Risk and Authorization Management Program (FedRAMP) authorization. BlackBerry Government Mobility Suite, a cloud-based endpoint management solution developed specifically for U.S. government agencies, protects sensitive data, whether stored or in transit, and allows secure browsing and access to applications behind government agency firewalls. Marketing Technology News: Twitter Appoints Dr. Fei-Fei Li to Board of Directors…

NextLabs Launches Enterprise Data Protection Suite for SAP

An end-to-end policy-driven data protection solution for SAP ERP applications NextLabs announced that it will offer the Enterprise Data Protection Suite for SAP, which brings together four major functionalities of an enterprise-class, data-centric security solution needed for today’s digital enterprise - Entitlement Management, Enterprise Digital Rights Management, Data Loss Prevention, and Dynamic Data Masking - into a single cohesive solution. With this comprehensive solution, enterprises will be able to establish an…

Valassis CMO Michelle Engle Wins TBJ C-Suite Award 2020

Award Recognizes Marketing Innovation and Career Development Initiatives Valassis, the leader in marketing technology and consumer engagement, announced Michelle Engle, CMO, has been recognized with a Triangle Business Journal 2020 C-Suite Award based on achievements in her recent role as CMO at Valassis. The fourth annual Triangle Business Journal C-Suite Award program honors outstanding C-level executives across industries for their contributions to the local Triangle community in North Carolina. Marketing Technology…

JRNI Launches JRNI Forward Suite

Package designed for businesses confronting the new business as usual JRNI, a leading SaaS scheduling platform designed to optimize the customer journey through powerful personalized experiences both in-person and remotely, announced the availability of its JRNI Forward suite. This package is designed to facilitate a smooth transition for businesses as they recover from the effects of the COVID-19 pandemic. Marketing Technology News: Modus Create Named a Top Ten Digital Transformation Solution Company Earlier this…