allplants Selects Dixa to Deliver Customer Delight

Vegan food delivery business rethinks customer service to embrace a growing market opportunity whilst maintaining its relationship-based approach Dixa, the conversational customer service specialist, has announced that fast-growth subscription-based vegan food company, allplants, has implemented its integrated conversational customer service platform to meet rising customer demand. Using Dixa’s platform, allplants has seen considerable improvements to customer response and query handling times, as well as an increase in…

Copy Any Email and Appropriate It as Your Own Email Template

Just in time for the scariest night of the year, cloudHQ, the email management company based in Silicon Valley, has announced an update to one of its Google Chrome extensions that will make it easy for businesses to create Halloween marketing blasts to send their customers. The extension, entitled Gmail Email Templates by cloudHQ, now allows users to create direct copies of their favorite emails and customize them for their own purposes. Small businesses offering Halloween sales and discounts packages will find this…

Chorus.ai Expands Enterprise Ecosystem with Conversation Intelligence API, Slack and Zapier Integrations

New enterprise integrations deliver critical business insights and drive customer-centric decision-making Chorus.ai, the No. 1 Conversation Intelligence Platform for high growth Revenue teams, announced a major step toward bringing the power of Conversation Intelligence (CI) to every enterprise system, including a new API and integrations for Zapier and Slack. These product enhancements bring the power of CI into business intelligence tools like Tableau, Mode Analytics, and Looker, and workflows used by world-class Revenue…

MarTech Video Interview with Katherine Pond, VP of Business Development at VIZIO

https://www.youtube.com/watch?v=S0cPKgsjhxA Today's MarTech Video Interview features “Orange County 40 Under 40” awardee, Katherine Pond. Katherine Pond is the Vice President of Business Development at VIZIO, helping lead OTT distribution partnerships, content and IP licensing, and strategic partnerships. Since joining VIZIO in 2012, she has initiated, negotiated, and closed distribution, ad tech, and licensing deals across content, technology, advertising, and data verticals. Katherine manages partnerships across the…

41% of Small Business Owners Don’t Know What AI is

Despite a government push for small businesses to adopt AI technologies, almost half admit that they ‘don’t understand’ what AI is Artificial intelligence (AI) applications for small businesses are continuing to expand, yet nearly a half of SME owners (41%) have admitted to not understanding what artificial intelligence is. That’s according to the latest research from AI website building platform, Zyro. The research, which surveyed 100 small business owners across the US and UK, looked to uncover how SMEs are using the…

Egnyte Releases Advanced Content Governance Tools

Egnyte, the leader in cloud content governance, announced several enhancements to its platform aimed at enabling secure remote work across more apps, devices, clouds, and locations than ever before. The rapid shift to remote work has accelerated content sprawl as companies adopt new cloud-first ways of working. This expanding corporate data footprint is opening up new threat vectors and compliance concerns; 40% of IT leaders say content sprawl is increasing their risk of a data breach. Marketing Technology News: Digital…

Socure Launches DocV, A Fully-Automated and Integrated, Omnichannel Document Verification Solution

DocV eliminates manual reviews and produces auto-decisioning rates of 98% Socure, the leader in Day Zero digital identity verification, announced DocV, a fully-automated omnichannel document verification service that expedites onboarding, reduces fraud, and works to eliminate costly manual reviews. Combining the power and scale of machine learning to accurately verify the authenticity of government-issued IDs, DocV produces auto-decisioning rates as high as 98%, in seconds. The most scalable and accurate document …

Adverttu Appoints Annamaria Hajas as Head of Growth & Marketing

Company accelerates performance marketing initiatives and closes in on 40,000 drivers Adverttu, the adtech company bringing out of home advertising into the digital age, has named Annamaria Hajas as its new Head of Growth & Marketing. Annamaria will lead Adverttu’s performance and brand marketing strategy and grow the company’s user base using its own on-car advertising and digital solutions. This includes Adverttu’s shadowfencing offering, which allows advertisers to send complementary digital messages to anyone a…

Adsquare and Nielsen Strengthen Out-of-Home Media Buying

Nielsen announces an integration with Adsquare​, enabling European marketers to intelligently target audiences for out-of-home media buying. Nielsen Marketing Cloud’s data currently supplies the online programmatic ecosystem with premium owned and operated audience data and insight into consumer behaviour, preference, purchasing decisions and habits. These data sets are already available for activation across a number of different online and offline marketing channels including display, video, native, audio, connected TV…

MarTech Video Interview with Adam Gaynor – VIZIO

https://youtu.be/e3UkvSRa19Y VIZIO is a high-performance consumer electronics product manufacturer headquartered in Irvine, California. VIZIO is the #1 American-based TV brand. VIZIO's ad business - VIZIO Ads,  delivers a more relevant TV advertising experience to consumers and brands alike. It is offering premium, addressable advertising inventory inside of WatchFree, SmartCast and within popular TV apps. It is leading the adtech adoption trends in the US by offering high performance, smarter products with the latest…

Zapier Integrates with Slack’s Workflow Builder to Expand Automation Opportunities

Slack's Workflow Builder gets supercharged with 20+ additional apps and over one hundred Zapier actions without leaving Slack Zapier—the leader in automation for small business—announced a new integration with Slack's Workflow Builder. The integration enables users to interact with 20+ top apps on Zapier's platform, directly within Slack. Slack is the leading channel-based messaging platform, used by millions to align their teams, unify their systems, and drive their businesses forward. Zapier's integration with…

As Businesses Shift Online, Quantum Metric Secures $25 Million to Help Them Build Customer-Centric Sites That Exceed Digital Expectations

New funds will help cultivate the company’s technology and team expansion to meet the increasing market demand for digital Quantum Metric, a SaaS platform that helps organizations build better digital products faster, announced it has secured up to $25 million of debt capital from Silicon Valley Bank (SVB), the bank of the world’s most innovative companies and their investors. With its initial Series A round led by Insight Partners in 2018 and the closing of this facility, Quantum Metric has raised $50 million in capital…

Google Cloud Launches Google Workspace

Google Cloud announced Google Workspace, a new brand identity that reflects a new deeply integrated product experience, plus new editions to purchase tailored to customers' needs. Google Workspace thoughtfully brings together messaging, meetings, docs, and tasks—all built with trusted Google security and powered by the cleanest cloud in the industry. "This is the end of the 'office' as we know it," said Javier Soltero, Vice President and General Manager of Google Workspace. "From here on out, teams need to thrive without…

What will Stop the Dip in Retail Sales During the COVID-19 Pandemic?

Even fast-food is not selling like it used to in the Pre-COVID days -- that's the kind of challenge we are witnessing in retail sales.  It’s been an extraordinarily daunting year for the retail industry so far. With global consumers switching to online commerce platforms, retailers already had a tight noose around their existence. With COVID-19, things have only become much clearer as to where the future of retail actually lies. With every retailer scrambling to adapt to the daily changes in the pandemic conditions forcing…

SparkPost Named “Best B2C Email Marketing Solution” by MarTech Breakthrough Awards

SparkPost, the world's largest email delivery and analytics platform that delivers nearly 40 percent of the world's email announced it was named the "Best B2C Email Marketing Solution" by leading market intelligence organization MarTech Breakthrough, which recognizes the companies and technologies that drive marketing in a digital world. Marketing Technology News: Salesforce Announces Digital 360 -Transforming Customer Engagement for the All-Digital, Work from Anywhere World SparkPost's sophisticated technology…

TechBytes with Greg Bennett, Conversation Design Lead at Salesforce

Please tell us about your current role and the team/technology you handle at Salesforce. I lead the Conversation Design practice within Salesforce Experience. My academic background is in Linguistics and my primary research focus was in Interactional Sociolinguistics, or the study of how people use language in everyday interaction. This is the lens through which I drive our strategy and vision for Conversation Design at Salesforce. Salesforce has several product offerings that facilitate and enable conversational…

How to Navigate Current Consumer Behavior to Increase Sales

So many things have changed as a result of the COVID-19 global health crisis. This is especially true of consumer behavior and spending, which have taken sharp turns and unexpected leaps. We’ve experienced shortages in things we may have previously taken for granted such as toilet paper, paper towels, antibacterial wipes and even food items such as eggs and bread. We’ve swapped dining out with family and friends for video chats and an increase in screen time. It’s imperative that business owners are able to navigate changing…

Boomerang Adds Calendar Scheduling Features to its Email Productivity Apps

Make meetings happen: Fewer emails, no transcription errors, and a solution that works anywhere Boomerang, the world's most popular extension for Gmail and Outlook, added scheduling features inside of Boomerang for Gmail and Boomerang for iOS. The addition extends Boomerang into the most powerful scheduling app you've ever used. Meeting scheduling is a necessary evil. Scheduling software comes with a unique set of challenges like finding available times for meetings to happen. With the new appointment scheduling…

Swapping the Third-Party Cookie for First-Party Data

A Cambridge study went viral back in 2015 claiming “Facebook knows you better than anyone else.” Participants took a personality test, then gave researchers access to their Facebook likes. The results were straight out of Black Mirror. Given enough data, the algorithm was better able to predict a person’s personality traits than any human participants. It needed access to 10 likes to beat a work colleague, 70 to beat a roommate, 150 to beat a parent or sibling, and 300 to beat a spouse. Facebook’s process of collecting…

SparkPost Expands Its IntelliSeeds Data Network to Deliver the Most Reliable, Expansive Real-Time Email Deliverability Insights in the World

SparkPost, the world's largest email delivery and analytics engine that delivers nearly 40 percent of the world's email, announced it expanded its IntelliSeeds email data to include an additional 24 ISPs. Now firmly into Europe, their reach includes Poland, France, Germany Hungary, and coverage in China and Korea. This expansion delivers marketers easier access to email data insights, all the while ensuring a real-time, accurate and global look at email performance data. Ultimately, the expanded IntelliSeeds network allows…