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TechBytes with Travis O’Neil, SVP of Operations at GumGum

Tell us a bit about GumGum. We got our start and still derive the lion’s share of our business in the Digital Advertising industry, but GumGum is, more broadly, a technology company whose core competency is Machine Learning solutions that extract value from text, images, and videos. We currently have both a sports sponsorship valuation business rooted in Computer Vision logo recognition technology, and an advertising business serving contextual targeting and brand safety intelligence solutions along with an array of…

Zendesk Benchmark Snapshot Shows Widespread Global Service Impacts

Customer behaviour is increasingly unpredictable with ticket volumes fluctuating anywhere from -17% to +24% week-to-week during the global COVID-19 outbreak Company launches number of free resources, including new product bundle to make it easier for all businesses to support customers and boost remote agent productivity  Zendesk, Inc., the service-first CRM company, released its Zendesk Benchmark Snapshot highlighting the global impact of the current COVID-19 (Coronavirus) pandemic, which is being felt across markets by…

Impact Announces Creation of Chief Partnerships Officer Role and Expansion of Board of Directors

Former GM Michael Head appointed to new Partnerships executive-level position; Former COO & Board Member of The Trade Desk joins Impact Board of Directors Impact, the global leader in Partnership Automation, announced the creation of a Chief Partnerships Officer (CPsO) role within their organization. Michael Head, former General Manager of the Impact Partnership Cloud™, was promoted to fill the CPsO role, effective February 13, 2020. They also announced the appointment of Rob Perdue, former COO & board member of The…

Three Reasons Why Zero-Party Data is Marketing’s Next Big Thing

With the recent passing of Europe’s General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA), tech companies will find it increasingly difficult to collect data about their target audience. In the face of this changing legislative climate, how can Marketing best approach data collection? Zero-party data, a type of data collection where users voluntarily share their personal information with companies, could offer a solution. Because zero-party data relies on building trust with consumers…

DoubleVerify Partners with Ad Council to Address COVID-19 Crisis

Company will leverage coronavirus Public Service Announcement (PSA) as part of its media authentication solution  DoubleVerify (“DV”), a leading software platform for digital media measurement, data and analytics, announced a partnership with the Ad Council – in collaboration with the White House, U.S. Department of Health and Human Services (HHS) and Centers for Disease Control and Prevention (CDC) – in response to the COVID-19 pandemic. Through this partnership, DV will leverage its media authentication technology to…

AnyClip Offers No-Cost Integration of Video On-Demand Platform and Real-time COVID-19 News Content to Publishers and Organizations

As data confirms streaming surge in global hot spots, AnyClip provides free Google-funded resource to support the industry’s need to keep the public apprised To support the need for organizations of all types to keep the public informed of the latest news on the Coronavirus (COVID-19) crisis, video data and technology company AnyClip announced that it is offering free implementation of the beta version of its VOD platform, Luminous Watch, which is supported by the Google News Initiative. The offer enables media companies,…

Email Meter Launches to Help Enterprises Accelerate Team Performance & Productivity

State-of-the-art email analytics platform provides critical business metrics and KPIs on employee productivity, workload and response times Email Meter, the leading email analytics solution, emerged from stealth mode with hundreds of leading enterprise customers, including Roche, Netflix, Uber, Decathlon and more. Originally founded in 2012 as a product within leading email migration platform ShuttleCloud, Email Meter provides powerful email statistics and analysis for Gmail enterprise domains — including insight into…

Yotpo Survey of Consumers Pinpoints Changing Online Shopping Behaviors and Priorities Amidst Global Coronavirus Crisis

eCommerce Opportunity Sparks for Determined Direct-to-Consumer (D2C) Brands as Amazon Leaves Shoppers Stranded with One-Month-Plus Delays Yotpo, the leading eCommerce marketing platform, released its Consumers & Commerce 2020 Coronavirus Trends Report, showcasing findings from a global survey that examines the changing behaviors, priorities, and shopping trends of consumers in the US, UK, and Canada since they have been encouraged to self-isolate or asked to shelter-in-place. David vs. Goliath in the Battle for…

Boost.ai Sidesteps Cold-Start with Industry-First ‘Self-Learning’ AI to Build and Manage Virtual Agents

Automated Intent Recommendations and Data-Training Means New and Better Virtual Agents Can be Up-and-Running in Minimal Time Without Any Need for Technical Staff Boost.ai, a global leader in artificial intelligence for Fortune 1000 companies, has released the industry’s first self-learning technology for conversational AI. Developed and offered exclusively by boost.ai, self-learning AI overcomes the ‘cold start’ challenges of building and managing virtual agents with an automated system that intelligently analyzes and…

Unacast Launches Pro Bono Social Distancing Scoreboard as Part of COVID-19 Toolkit

Real World Graph Data Engine Provides Valuable Insights on Social Distancing Patterns at County and State Level for Public Agencies and Healthcare Organizations Unacast, an award-winning location data and analytics firm, launched the Social Distancing Scoreboard as the first component of its COVID-19 Toolkit. Unacast created this pro bono offering, powered by its Real World Graph data engine, to help public health experts, policy makers, academics, community leaders and businesses in retail and real estate gain accurate…

vidREACH Announces vidREACH Individual to Serve Small Businesses with Personalized Video Communication

Leading video email platform introduces individual offering to enhance video email communication methods vidREACH, the leading video email platform, announces vidREACH Individual, a video email solution serving small businesses and individuals focused on personalized video email communication methods. vidREACH Individual provides quick and easy video email opportunities for enhanced human-to-human connections straight from a phone or email. Marketing Technology News: Ceros Launches MarkUp, A Visual Commenting And…

LeanData Named Leading Vendor for One of ‘Highest Impact’ Technologies in Sales and Marketing Tech Stack

Lead-to-Account Matching and Routing among the most impactful technologies for go-to-market leaders at high-growth companies, says TOPO Research LeanData, the leading provider of Revenue Operations solutions, was named the leading vendor for Lead-to-Account Matching and Routing in TOPO Research’s annual sales and marketing technology reports. Additionally, the go-to-market leaders polled by TOPO rated Lead-to-Account Matching and Routing among the technologies that deliver the greatest business impact and user…

RevTrax Waves Fees to Provide Free Data Services to Brands Impacted by the Worsening COVID-19 Situation

Offer Management Market Leader Launches Initiative in Support of Industries Struggling in the Face of the Coronavirus Outbreak RevTrax, the industry pioneer and market leader in offer management solutions, and the exclusive Offer Management Platform (OMP) provider to hundreds of multinational CPG, retail, travel, financial services and automotive brands, announced its plan to contribute to the fight against COVID-19 and the significant impact on retailers, travel and hospitality brands. RevTrax’s data services technology…

Live Data Shows Impact Coronavirus Is Having on European Businesses

Purple has billions of presence footfall data, 155 million users in over 185 countries and their expert data scientist team has constructed visual models of the impact that Coronavirus has had in Europe, the Middle East, and Africa. Due to the pandemic, Purple have decided to make their data available to all who wish to see, enabling people, businesses and economists to track the real-time impact COVID-19 are having on all industries across the globe. The enterprise-class analytics and wayfinding business have been working…

Trend Micro Named a Leader in Enterprise Detection and Response

Company’s cross-layer detection and response (XDR) solution cited as strong differentiator Trend Micro Incorporated, a global leader in cybersecurity solutions, announced that it has been recognized as a “leader” in The Forrester Wave™: Enterprise Detection and Response, Q1 2020. In their 14-criteria evaluation of enterprise detection and response (EDR) providers, Forrester evaluated 12 security vendors in three distinct areas: current offering, strategy, and market presence. Trend Micro earned the highest possible…

Copper Appoints Emilia D’Anzica as Chief Customer Officer to Enhance Customer Experience and Success

Google-recommended CRM company announces global expansion of customer success initiatives Copper, the leading provider of CRM for G Suite, announced that Emilia D'Anzica has joined the company as its new Chief Customer Officer. With more than twenty years of customer experience, Emilia will lead the customer support and success teams to help drive increased value to Copper customers. Copper is dedicated to building a culture around customer success and improving its platform in ways that enhance productivity and match…

IDC MarketScape Names Workfront a Leader in Worldwide Work Management and Project and Portfolio Management

Workfront also named a leader in Worldwide Cloud Project and Portfolio Management 2019-2020 Workfront, the work management application platform for the enterprise, announced that it has been named a leader in the first-ever IDC MarketScape: Worldwide Work Management and Project and Portfolio Management 2020 Vendor Assessment. According to the IDC MarketScape, work management is a new class of software that has emerged out of traditional task and project management software to address the increasing complexity and speed of…

Confirmit Named A Leader in Employee Experience by Independent Research Firm

Confirmit achieves a differentiated rating in the market approach, customisation, and recommendations and workflow criteria Confirmit, the leading global solutions provider for Employee Experience (EX), Customer Experience (CX), and Market Research was named a Leader by independent research firm Forrester in a new report: The Forrester New Wave: EX Management Platforms For Large Enterprises, Q1 2020. Marketing Technology News: Reputation.com Welcomes Rebecca Biestman as Chief Marketing Officer The Forrester New Wave EX…

DH2i Launches DxOdyssey Work From Home Software – Completely Free of Charge, No Strings Attached

Work From Home (WFH) Employees Across Business and Government Organizations of All Sizes Can Now Quickly, Easily and Securely Access Work Computer, and All Associated Data, from Home DH2i, a leading provider of multi-platform Software Defined Perimeter (SDP) and Smart Availability software, announced that in response to the COVID-19 world health crisis and the resulting need to reinvent how we work, DH2i will be offering its DxOdyssey networking software, completely free-of-charge, to anyone seeking to access their work…

TRZ Business Services to Offer Its NotifyNOW Service to Any Business – At Cost – During Pandemic

Tom Zawistowski, CEO and Founder of TRZ Business Services, Inc., announced that his company would offer its NotifyNOW broadcast voice services to any U.S. company that needs to communicate with "stay at home" employees during this "National Emergency". Zawistowski said, "We have been in the telecommunication business for 35 years and have never seen anything like what we are currently experiencing here in Ohio and across the United States. We are getting calls from companies that are in need of the ability to send calls to…